Snowberry

Name

Snowberry

Legal name

Snowberry New Zealand

Website

https://snowberry.co.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Direct-to-Consumer Skincare Product Sales: Snowberry generates revenue through direct-to-consumer sales of its skincare product line, including serums, creams, cleansers, and eye treatments sold via their e-commerce platform. Products are priced individually with unit-based pricing in NZD and AUD currencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Snowberry manufactures and sells a range of skincare products including cleansers, serums, day and night creams, eye care and moisturizers under its own brand. The products are formulated with naturally sourced New Zealand ingredients such as manuka honey, kiwifruit seed oil and harakeke flax, combined with proprietary peptide delivery technologies branded as CuPEP™ and eProlex™. The range is sold direct-to-consumer online and through retail partners, primarily in New Zealand and Australia.

Product overview

Snowberry is a New Zealand-based natural skincare brand offering a comprehensive product line centered on scientifically-formulated skincare solutions. The portfolio includes cleansers (Gentle Cleanse & Tone Soft Foaming Cleanser, Instant Deep Cleansing Oil), serums (New Radiance Face Serum with CuPEP, Youth Renewing Face Serum with eProlex, Star Bright Tone-Perfecting Light Serum, Smoothing Eye Serum), and moisturizers (Nourishing Lite Cream, Nourishing Rich Cream, Star Bright Light Moisturiser, Rejuvenating Night Cream). All products feature proprietary peptide delivery systems (CuPEP and eProlex) developed through five years of research with the University of Auckland, utilizing naturally sourced New Zealand ingredients including Kanuka honey, Harakeke seed oil, and Totarol. The brand positions itself as science-based clean beauty that is cruelty-free, sustainably sourced, and manufactured in New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Gentle Cleanse & Tone Soft Foaming Cleanser Soft foaming cleanser designed for daily facial cleansing and toning, formulated for personal skincare routines.
• Instant Deep Cleansing Oil Cleansing oil product intended to remove makeup and impurities as part of a daily skincare routine.
• New Radiance Face Serum Face serum positioned to support skin radiance as part of an anti-aging or skin nourishment routine.
• Nourishing Lite Cream Lightweight day moisturizer formulated for daily facial nourishment, suited to consumers seeking lighter textures.
• Nourishing Rich Cream Richer day or night moisturizer formulated for deeper facial nourishment, aimed at consumers with drier skin.
• Smoothing Eye Serum Targeted eye-area serum positioned to smooth the eye contour area as part of an anti-aging routine.
• Star Bright Tone-Perfecting Light Serum Light serum positioned to even skin tone and brighten the complexion as part of a daily skincare routine.
• Star Bright Light Moisturiser Lightweight moisturizer positioned to brighten and hydrate the skin as part of a daily routine.
• Rejuvenating Night Cream Night cream formulated to support overnight skin rejuvenation and nourishment.
• Youth Renewing Face Serum with eProlex Anti-aging face serum built around the proprietary eProlex™ peptide delivery technology, positioned to target visible signs of skin aging.

Quantifiable outcome

• Reduces appearance of lines by average of 25.6%
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Ordinary (DECIEM): Science-led, ingredient-focused skincare brand with clinical-grade positioning. Comparable in its evidence-based messaging and peptide-forward product range, but operates at vastly larger global scale as part of the Estée Lauder portfolio.
• Dr. Hauschka: Established natural cosmetics brand combining botanical ingredients with rhythmic formulation philosophy. Comparable natural-with-science positioning and premium department-store distribution, with substantially greater scale and global reach.
• Drunk Elephant: Premium clean/biocompatible skincare brand with strong clinical and ingredient-credentialing. Comparable clean beauty positioning and peptide/active-ingredient story, but distributed through Sephora globally and owned by Shiseido — a much larger incumbent.

Direct peers

• Emma Lewisham: New Zealand beauty brand built on native NZ botanicals (including Kanuka) with a science-backed, sustainable positioning. Closest direct peer in origin story, ingredient portfolio, and clean beauty DTC approach, with growing Australian and international presence.
• Aspect Skincare: Professional skincare brand combining clinical actives with natural ingredients, sold through skincare professionals and premium channels. Comparable peptide-led product philosophy and clinical claims, with a more channel-diversified distribution model.
• Tata Harper: Luxury natural skincare brand combining farm-grown botanical ingredients with proprietary formulation science. Comparable premium price point, clean beauty positioning, and science-plus-nature narrative, with established US retail presence.
• Antipodes: New Zealand-based natural skincare brand also leveraging native NZ botanicals with a science-meets-nature positioning. Directly comparable geography, ingredient story, and premium clean beauty GTM, with broader international retail presence than Snowberry.
• Herbivore Botanicals: DTC-led natural skincare brand emphasizing botanical ingredients, sustainability, and minimalist formulations. Comparable target customer, direct-to-consumer model, and clean beauty positioning, with broader US market reach.
• Osea: Clean seaweed-based skincare brand with clinical validation and premium positioning. Comparable in marrying natural ingredients with efficacy claims and DTC-led growth, though anchored in California rather than New Zealand.
• Trilogy Natural Products: New Zealand natural skincare brand built on native plant ingredients (rosehip) with global retail distribution. Comparable in origin story, premium positioning, and clean beauty target customer, though larger and more retail-distributed than Snowberry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SnowberryBeauty
• Instagraminstagram.com/snowberrybeautynz
• Xx.com/SnowberryBeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowberry