BellaVita

What BellaVita does

BellaVita is a New York City-based, privately held wellness company founded in 2013 by Izabella Steele (CEO), with Carla Minaya joining as co-founder in 2016. Operating as BellaVita 360 Inc., the company delivers holistic Mind-Body-Spirit wellness programming across three primary business verticals: residential communities (amenity management and on-site fitness/meditation for tenants), corporate workplaces (fitness classes, workshops, and stress-management programming for employees), and schools (DOE-approved curriculum-integrated wellness, including the "Get Movin'" program). Its service portfolio spans fitness classes (HIIT, yoga, Pilates, Zumba, barre), meditation sessions (Yoga Nidra, breathwork, mindfulness), nutrition coaching, private 1:1 sessions, workshops, and event hosting, delivered either on-site at client locations, at its 1216 Broadway studio, or virtually via video.

Underlying the offering is a relatively thin technology layer: a marketing website, a blog, a Classpass marketplace listing, Yelp/Lyft discovery integrations, and video conferencing for virtual classes. There is no proprietary software product, no AI component, and no mobile app of consequence; the core IP is the instructor network, the certified WBE status, and the recurring contractual relationships with property managers, HR departments, and school administrators. BellaVita generates revenue through quote-based, recurring programming contracts, supplemented by per-class consumer revenue through Classpass and direct studio bookings. The company claims to serve 500+ organizations and 10,000+ active clients across its NYC footprint.

Name

BellaVita

Legal name

BellaVita 360 Inc.

Website

https://bellavitaworld.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BellaVita is a NYC-based wellness company founded in 2013 that delivers on-site and virtual fitness, meditation, and nutrition programming to residential communities, corporate workplaces, and schools under recurring B2B contracts.

Ownership category

akta.pro rank

Product category

Corporate and Community Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Health Services (8000), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), General Personal Training (In-Person & Virtual) (HSADAAAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Corporate wellness programs
• Residential fitness services
• School wellness programming
• Mindfulness and meditation
• Group fitness classes

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wellness Programming Services: BellaVita generates revenue through recurring wellness programming contracts with residential communities, corporate clients, and schools. Services include fitness classes (HIIT, Yoga, Pilates, Zumba, Barre), meditation sessions, nutrition coaching, and event hosting. Programs are delivered on-site or virtually, with pricing based on scope of services and frequency of sessions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

BellaVita is a full-service fitness and wellness company that designs and delivers customized on-site and virtual wellness programs spanning fitness classes (HIIT, Yoga, Pilates, Zumba, Barre), meditation, nutrition coaching, private sessions, workshops, and events. Its services are organized around three primary verticals: Residential Wellness (amenity management for apartment buildings), Corporate Wellness (workplace fitness and productivity programs), and School Wellness (the DOE-approved Get Movin' Program), supplemented by direct-to-consumer studio and virtual class offerings.

Product overview

BellaVita is a full-service fitness and wellness company offering a comprehensive portfolio of wellness services for residential communities, corporate workplaces, and schools. The company provides on-site and virtual programming centered around three core pillars: Mind, Body, and Spirit. The service offering includes Residential Wellness (fitness center amenity management and group/private classes), Corporate Wellness (workplace fitness programs, workshops, and events), and School Wellness through the Get Movin' Program (DOE-approved curriculum-integrated programming for students). Direct-to-consumer offerings encompass Virtual & Onsite Classes (HIIT, Yoga, Meditation, Barre, Pilates, Zumba), Meditation Sessions, Fitness Classes, Private Sessions (1:1 coaching), Workshops, and Events. Services can be delivered in-studio at their New York City location or on-location at client sites, with both virtual and in-person modalities supported.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Wellness Amenity space management for apartment buildings, condo associations, and residential complexes, including fitness center operations and tailored group/private fitness and meditation classes designed to elevate tenant experience.
• Corporate Wellness Workplace wellness programs including fitness classes, workshops, events, and personalized planning designed to inspire productivity and balance for corporate teams, delivered on-site or virtually.
• School Wellness (Get Movin' Program) School wellness initiatives for public and private schools, including curriculum-integrated services and classes. As a DOE-approved vendor, the program is designed to boost student health, engagement, and academic performance.
• Virtual & Onsite Fitness Classes Fitness and wellness classes delivered by certified instructors, including HIIT, Yoga, Barre, Pilates, and Zumba, available both virtually and on location for groups or individuals.
• Meditation Sessions Customized meditation sessions including Yoga Nidra, mindfulness, breathwork, visualization, loving-kindness, and manifestation practices aimed at reducing stress, anxiety, and blood pressure while improving focus and productivity.
• Private Sessions One-on-one fitness and wellness sessions where clients work with an instructor to design a personalized plan to achieve their individual fitness goals.
• Workshops Educational presentations, lectures, and workshops designed to help communities learn and build knowledge on various aspects of health and fitness.
• Events Event planning and hosting services for birthday parties, corporate events, product launches, and special occasions, handled by the BellaVita team.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• ANY (America Needs You)coreStrategic or Co-development Partner · 27 January 2022Partnership with America Needs You for mentorship and career development program for first-generation college students. BellaVita co-hosted 'Thank Your Mentor Day' virtual yoga and meditation event. Both organizations share mission of supporting student success and wellness.
• BumblecoreStrategic or Co-development PartnerBellaVita partnered with Bumble for corporate wellness programming including rooftop yoga events with views of the Empire State Building. The partnership aligns BellaVita's wellness values with Bumble's brand ethos of empowerment and self-care.
• NomadworkscoreStrategic or Co-development PartnerOngoing partnership for virtual and in-person yoga and meditation classes at Nomadworks' midtown Manhattan location (1216 Broadway). BellaVita hosts regular member classes and wellness events at this coworking space.
• SEVN AthleticsminorGTM or Marketing PartnerUp-and-coming fitness clothing brand featured at BellaVita's 'Fall Into Toning and Yoga Event'. Partnership provides brand visibility and community cross-promotion.
• JustSaladminorGTM or Marketing PartnerFavorite brand partnership at BellaVita wellness events, providing healthy food options at community fitness events.
• ClasspasscoreChannel Partner/ Reseller/ DistributorBellaVita is a top-rated partner on Classpass platform, allowing individual consumers to discover and book BellaVita classes through the Classpass marketplace.
• Vivvi Child CareminorStrategic or Co-development PartnerFamily-friendly dance class partnership offering parent-and-me wellness activities for NYC families.
• National Financial NetworkminorGTM or Marketing PartnerWellness events and programming partnership including 'Happy Healing' wellness initiatives for National Financial Network community.
• MetroPlus HealthminorGTM or Marketing PartnerHealthcare partnership providing wellness programming to MetroPlus Health members, emphasizing BellaVita's judgment-free, welcoming environment.
• StonebridgecoreStrategic or Co-development PartnerWeekly fitness classes provided by BellaVita for Stonebridge residential community.
• Cooke School and InstitutecoreStrategic or Co-development PartnerSchool wellness programming as DOE-approved vendor for students with special needs, providing curriculum-integrated fitness and wellness services.
• Guardian Angel Catholic SchoolminorStrategic or Co-development PartnerAfter school wellness activities and fitness classes for students at Guardian Angel Catholic School.
• The Professional Podcast NetworkminorGTM or Marketing PartnerCEO Izabella Steele featured on The Professional Podcast Network for fitness and wellness industry discussion, expanding brand reach through podcast audience.
• The OliviacoreStrategic or Co-development PartnerFestival of Lights rooftop yoga event held at The Olivia (315 West 33rd Street) and ongoing wellness services for residential tenants.
• NormalminorGTM or Marketing PartnerBrand partnership for wellness events and community activities.
• PopinNYCminorGTM or Marketing PartnerPartnership for community fitness events including fun runs at South Hampton Inn.
• PhysiclominorGTM or Marketing PartnerActivewear brand partnership for fun run and fitness events.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Wellable: Wellable is a corporate wellness platform that delivers on-site and virtual fitness, mindfulness, and lifestyle programs to employers. It overlaps directly with BellaVita's corporate wellness vertical in offering multi-modality workplace programming on a contracted basis.
• Classpass: Classpass is a fitness marketplace where consumers access boutique studios through subscription credits. BellaVita is already a top-rated Classpass partner, so Classpass is both a distribution channel and a benchmark for the consumer-side competition BellaVita faces in NYC.
• Move With: Move With is a virtual fitness platform offering on-demand and live classes from independent instructors across yoga, strength, pilates, and meditation. It overlaps with BellaVita's virtual class offering for both consumer and corporate distribution.

Broad incumbents

• Wellhub (formerly Gympass): Wellhub is the largest global corporate wellness aggregator, offering employers access to a network of gyms, studios, and digital wellness apps. It competes with BellaVita for the same corporate wellness budget but at much greater scale and with a technology-first platform model.
• CorePower Yoga: CorePower Yoga operates a national chain of yoga and fitness studios offering on-site classes, teacher training, and digital content. It competes with BellaVita on yoga, HIIT, and meditation offerings at greater scale and with a more developed digital platform.
• Peloton: Peloton is a connected fitness platform offering live and on-demand classes across cycling, yoga, strength, and meditation. It is a broad incumbent competitor to BellaVita's virtual and on-demand class offering, particularly for corporate wellness buyers.
• Life Time Fitness: Life Time operates a national chain of premium fitness centers with group classes, wellness programming, and corporate partnerships. It competes with BellaVita's residential amenity management and corporate wellness verticals at a much larger scale.

Regional players

• SoulCycle: SoulCycle is a New York-headquartered boutique fitness brand offering in-studio and streaming classes. It competes for the same NYC consumer wellness dollar and overlaps with BellaVita's class-based yoga, HIIT, and barre programming.
• Barry's: Barry's is a globally recognized boutique fitness studio headquartered in NYC, known for HIIT and bootcamp-style classes. It directly competes with BellaVita for high-end NYC fitness consumers and corporate event programming.
• The Class by Taryn Toomey: The Class is a NYC-based boutique fitness studio offering signature mind-body group fitness experiences. It competes with BellaVita in the same NYC premium wellness consumer segment and has overlapping mind-body-spirit positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKJtWsWV3CHyF5SOo2ABzFQ
• Facebookfacebook.com/bellavita360
• Instagraminstagram.com/bellavitaworld

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BellaVita