Aranz Medical
ARANZ Medical is a New Zealand-based healthcare informatics company that develops the Silhouette platform, combining 3D laser wound imaging hardware with EMR-integrated software to deliver precise measurement, documentation, and telehealth tools for hospitals, clinical research organizations, and home users in 50+ countries.
- Company typePrivate
- Founded2005
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aranz Medical does
ARANZ Medical Limited is a Christchurch, New Zealand-based healthcare informatics company founded in 2005 as a spin-out of ARANZ Ltd (1995), focused on wound and skin imaging, measurement, and documentation. Its flagship Silhouette platform combines proprietary hardware, centered on the SilhouetteStar three-laser 3D camera, with a software stack that includes SilhouetteConnect (Windows clinical application), SilhouetteCentral (cloud database), SilhouetteLink (HL7/DICOM EMR integration), SilhouetteMobile (iOS app with offline capability, launched 2025), and SilhouetteLite/Lite+ mobile apps. The system provides precise 2D and 3D wound measurements (within ~2% area, 1% perimeter, 5% depth/volume accuracy) with AI-assisted automatic boundary detection and is FDA 510(k) cleared, ISO 13485 certified, CE Marked, and approved by Health Canada, TGA, and other regulators.
The company serves three primary customer segments: healthcare providers (hospitals, health systems, district nursing services, and wound care clinics such as the US Department of Veterans Affairs, Kaiser Permanente, King's College Hospital NHS, and Health New Zealand Capital Coast & Hutt Valley), clinical research organizations (pharma, biotech, and CROs running wound healing trials, with 180+ pre-clinical through Phase 4 trials using Silhouette to validate endpoints), and telehealth/home users via the Silhouette Home User module and Apple App Store distribution. Revenue is generated through a mix of software subscriptions (SilhouetteCentral, SilhouetteConnect), hardware sales (SilhouetteStar cameras), and professional services for implementation and training, with quote-based annual enterprise contracts and per-seat mobile app licensing.
ARANZ Medical distributes globally via direct enterprise field sales with regional teams in the US, UK, Australia, Canada, and New Zealand, complemented by channel partners including Entec Health, 3G Med Supplies, Soldier Point, IronBow, and NC BioSciences. The company is privately held and founder/management-controlled under CEO Bruce Davey (appointed 2008), with co-founders Rick Fright and Mark Nixon as directors; no external institutional or PE ownership is evidenced in available data.
Aranz Medical firmographics
Firmographics- Name
- Aranz Medical
- Legal name
- ARANZ Medical Limited
- Website
- https://aranzmedical.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ARANZ Medical is a New Zealand-based healthcare informatics company that develops the Silhouette platform, combining 3D laser wound imaging hardware with EMR-integrated software to deliver precise measurement, documentation, and telehealth tools for hospitals, clinical research organizations, and home users in 50+ countries.
- Ownership category
- akta.pro rank
Where Aranz Medical is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Aranz Medical business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: SilhouetteCentral and SilhouetteConnect software solutions provided as recurring subscription licenses to healthcare organizations, enabling centralized wound data management and reporting.
- Hardware Devices: Sale of SilhouetteStar 3D laser scanning device and associated point-of-care hardware for wound imaging. Devices available in wired or wireless configurations.
- Professional Services: Implementation, training, consulting, project management, technical support, and clinical trial services provided to healthcare organizations and research institutions.
- App-based Licensing: SilhouetteMobile and SilhouetteLite apps distributed via Apple App Store with per-seat or organizational licensing for mobile wound assessment capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise multi-site licensing for large healthcare organizations with centralized data management and EMR integration |
| Subscription | Annual | Single endpoint solution for individual clinics or smaller practices |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Aranz Medical product offering
Product offeringCore offering
ARANZ Medical develops and sells the Silhouette platform, a comprehensive wound and skin imaging, measuring, and reporting solution for healthcare providers and clinical research organizations. The platform combines the SilhouetteStar 3D laser camera hardware with software products (SilhouetteConnect, SilhouetteCentral, SilhouetteMobile, SilhouetteLink, SilhouetteLite) to deliver precise 2D and 3D wound measurements, EMR integration, and telehealth capabilities across the continuum of care.
Product overview
ARANZ Medical's Silhouette is a comprehensive, end-to-end wound care workflow platform that provides precise 2D (area) and 3D (volume) wound measurement and healing trend analysis. The platform consists of multiple point-of-care imaging devices (SilhouetteStar 3D laser camera, SilhouetteMobile, SilhouetteLite/Lite+ mobile apps), the SilhouetteConnect Windows application, SilhouetteCentral cloud database, SilhouetteLink EMR integration module, and the Silhouette Home User telehealth solution. The platform integrates with major EMR systems (Epic, Cerner, MEDITECH, VistA, Lorenzo, Medway, Concerto) using HL7 and DICOM standards, and supports clinical, research, and telehealth use cases across the continuum of care.
Differentiator
Problem solved
Functional benefit
Brands
- Silhouette: Wound and skin imaging, measuring and reporting solution providing precise 2D (area) and 3D (volume) measurement and healing trends. An end-to-end wound care workflow platform for clinical assessment, documentation, and telehealth.
Products and services
- Silhouette Wound Care Platform
Quantifiable outcome
- 77% improvement in VLU healing rates demonstrated by Capital and Coast District Health Board
- +4 more outcomes
Companies that use Aranz Medical
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Aranz Medical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature6 records
Aranz Medical partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and regional.
- Wound Care Plus LLCcoreStrategic partnership to integrate Silhouette wound assessment solution into Wound Care Plus mobile wound care services. Wound Care Plus collaborated with Silhouette software team to customize the system for mobile clinicians, ensuring offline capability, regulatory compliance, and features for mobile practitioners. The partnership enables accurate wound documentation without internet connectivity across multiple states.
- iAgeHealthcoreiAgeHealth virtual clinical workforce service integrates SilhouetteStar wound camera and assessment platform to provide specialist wound care guidance to onsite staff in regional, rural and remote communities across Australia. The partnership enables virtual consultations with concurrent high-quality wound images reviewed by wound care specialists during live sessions.
- MicrosoftcoreMicrosoft is listed as a partner, suggesting technology integration or cloud hosting arrangements for Silhouette platform services.
- Entec HealthcoreEntec Health distributes Silhouette products in healthcare markets, providing regional sales and support for wound assessment solutions.
- 3G Med Suppliesregional3G Med Supplies distributes Silhouette products in Thailand and regional markets, providing localized access to wound assessment technology.
- Soldier PointregionalSoldier Point is a regional partner distributing Silhouette products and services in their market territory.
- IronBowregionalIronBow is a regional partner distributing Silhouette products and services in their market territory.
- NC BioSciencesregionalNC BioSciences distributes Silhouette products and services as a regional partner in their market territory.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Aranz Medical competitors and assessment
Company assessmentEmerging players
- Healthy.io: Healthy.io uses smartphone camera-based computer vision for clinical-grade diagnostics including wound and skin assessment, representing an emerging low-friction alternative to ARANZ's hardware-dependent platform.
- eKare: eKare provides 3D wound imaging and AI-powered wound assessment on mobile devices, using depth-sensing technology similar in spirit to SilhouetteStar's 3D laser approach but on consumer-grade hardware.
Broad incumbents
- GE HealthCare: GE HealthCare is a broad medical imaging incumbent with adjacent capabilities in clinical imaging software, AI-enabled diagnostics, and hospital integration — relevant as a potential strategic entrant or acquirer in wound imaging.
- Epic Systems: Epic is the dominant hospital EMR system that ARANZ integrates with; it is also a potential long-term competitive threat if Epic extends its own imaging/measurement modules natively into wound-care workflows.
- Philips HealthSuite: Philips operates broadly in clinical imaging, patient monitoring, and connected care/telehealth, with overlapping enterprise hospital customers and potential to expand into wound-care imaging workflows.
Direct peers
- MolecuLight: MolecuLight provides point-of-care fluorescence imaging for wound and bacterial burden assessment, directly competing with ARANZ Medical's Silhouette platform in the wound-care imaging space serving hospitals, clinics, and home health.
- WoundZoom: WoundZoom provides wound management software and digital wound measurement tools for clinical staff, directly overlapping with Silhouette's clinical wound documentation and measurement functionality.
- Net Health (Tissue Analytics): Net Health's Tissue Analytics provides AI-driven wound imaging and analytics integrated into wound-care EHR workflows, competing head-to-head with Silhouette in hospital and post-acute wound documentation.
- Intellicure: Intellicure offers a wound-care-specific EHR with integrated wound measurement and analytics, serving similar hospital and outpatient wound clinic customers as ARANZ Medical.
- Swift Medical: Swift Medical offers an AI-powered smartphone-based wound imaging and management platform, competing directly with ARANZ's SilhouetteMobile/SilhouetteLite apps in clinical wound documentation and remote wound assessment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aranz Medical social profiles
Digital presenceAranz Medical compliance and trust
Trust signalCompliance4 records
Aranz Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aranz Medical leadership team
Management profileNumber of profiles
Profiles1 record
Aranz Medical funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aranz Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aranz Medical
What does Aranz Medical do?
ARANZ Medical develops and sells the Silhouette platform, a comprehensive wound and skin imaging, measuring, and reporting solution for healthcare providers and clinical research organizations. The platform combines the SilhouetteStar 3D laser camera hardware with software products (SilhouetteConnect, SilhouetteCentral, SilhouetteMobile, SilhouetteLink, SilhouetteLite) to deliver precise 2D and 3D wound measurements, EMR integration, and telehealth capabilities across the continuum of care.
Is Aranz Medical a public or private company?
Aranz Medical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aranz Medical founded?
Aranz Medical was founded in 2005. It employs 11 to 50 people.
Where is Aranz Medical based?
Aranz Medical is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Aranz Medical make money?
Four revenue lines are on record. Software Platform Subscription is the primary driver. The others are hardware Devices, professional Services and app-based Licensing.
Who are Aranz Medical's main competitors?
Emerging players on record are Healthy.io and eKare. Broad incumbents are GE HealthCare, Epic Systems and Philips HealthSuite. Direct peers are MolecuLight, WoundZoom, Net Health (Tissue Analytics), Intellicure and Swift Medical.
Does Aranz Medical have an API?
No public API is recorded for Aranz Medical.