Petoons Studio

What Petoons Studio does

Petoons Studio SL is a Barcelona-based, privately held, founder-controlled video game development studio founded in 2016 by Sergio García (CEO) and Daniel del Amor (CTO). Operating as a transmedia intellectual property incubator with 11-50 employees, the studio specializes in family entertainment content and pioneered a concept it calls the 'Art of Storyplaying,' which fuses storytelling with gameplay mechanics for deployment across smartphones, tablets, and home consoles. Its technology foundation is built around hand-drawn animation and an in-house 'Storyplaying Platform' architecture rather than generative AI pipelines.

The studio's product portfolio spans original and licensed IP. Original IP includes the Petoons Party franchise (2019) built around seven proprietary characters (Yun, Lia, Momo, Deli, Fibo, Laka, Oklo), the hand-drawn 'ratoidvania' Curse of the Sea Rats, Dracamar, and Holy Night. Licensed work includes games developed for major children's media brands: Peppa Pig (World Adventures 2023, My Friend Peppa Pig), Bratz (Flaunt Your Fashion 2022), PJ Masks (Heroes of the Night 2021), and Hot Wheels (Xtreme Override), with rights-holders Hasbro, MGA Entertainment, eOne/Splash Works, and Mattel. Titles are distributed globally as one-time digital downloads across Steam, PlayStation Store, Nintendo Switch eShop, and Xbox Store.

The business model is one-time license / unit-sale monetization on third-party storefronts, supplemented by non-dilutive Spanish public grants. The company raised approximately $234,185 in a single angel round in July 2018 from BAGi, Economistes BAN, Intelectium Ventures, and The Business Angel, with later support from ENISA and the NextGenerationEU Recovery, Transformation and Resilience Plan via the Spanish Ministry of Culture and Sport for the Curse of the Sea Rats project. No subsequent equity funding rounds, acquisitions, or institutional investments are disclosed. Its primary end-user segment is children and families seeking co-operative, age-appropriate gaming experiences, with B2B counterparties being a concentrated set of major children's IP licensors.

Name

Petoons Studio

Legal name

Petoons Studio SL

Website

https://petoons.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Petoons Studio SL is a Barcelona-based independent video game developer founded in 2016 that creates hand-drawn family entertainment games, blending original IP such as Petoons Party and Curse of the Sea Rats with licensed children's brands like Peppa Pig, Bratz, PJ Masks, and Hot Wheels for global distribution across PlayStation, Steam, Nintendo Switch, and Xbox.

Ownership category

akta.pro rank

Product category

Family Video Games

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPAFAAAI

Educational Games & Kids/Families Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYMPAFAAAM

Co-Development, Porting & Remaster Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

Keywords

• Children's video games
• Family entertainment software
• Licensed IP games
• Party video games
• Hand-drawn animation games

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Video Game Sales: One-time digital download purchases of video games across multiple gaming platforms including Steam, PlayStation, Nintendo Switch, and Xbox
2. Licensed IP Games: Revenue from developing and publishing games based on licensed intellectual properties including Peppa Pig, Bratz, and PJ Masks brands

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Petoons Studio develops and publishes family-friendly video games for children, combining original IP with licensed children's entertainment brands (Peppa Pig, Bratz, PJ Masks, Hot Wheels). Games are designed as age-appropriate, multi-player experiences built on a "Storyplaying" concept that fuses narrative storytelling with gameplay, and are sold as digital downloads across PlayStation, Steam, Nintendo Switch, and Xbox platforms.

Product overview

Petoons Studio is a game development studio that creates family-friendly video games for children, primarily publishing licensed intellectual properties. The portfolio includes its flagship party game Petoons Party (2019), along with licensed titles based on popular children's franchises such as Peppa Pig (World Adventures 2023, My Friend Peppa Pig), Bratz (Flaunt Your Fashion 2022), and PJ Masks (Heroes of the Night 2021). The company also developed Curse of the Sea Rats, an original hand-drawn ratoidvania game, and has featured other titles like Dracamar and Holy Night. All games are distributed across major gaming platforms including PlayStation, Steam, Nintendo Switch, and Xbox. The studio pioneered the 'Art of Storyplaying' concept combining storytelling and gameplay for children and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Curse of the Sea Rats An epic hand-drawn 'ratoidvania' (rat-themed metroidvania) pirate adventure game developed and published by Petoons Studio, distributed across Steam, PlayStation, Nintendo Switch, and Xbox. Aimed at players seeking story-rich action-adventure gameplay with distinctive hand-drawn art.
• Peppa Pig: World Adventures A licensed family adventure game featuring the Peppa Pig IP (Hasbro/Entertainment One), in which players travel the world with Peppa, visiting cities such as New York, Paris, Australia, and London; play mini-games; collect souvenirs; customize characters; and build a home. Designed for young children and families to play together.
• Bratz: Flaunt Your Fashion A licensed fashion adventure game based on the Bratz brand (MGA Entertainment) in which players join the Bratz Pack to explore cities, make friends, play games, take on quests, and build a magazine. Targeted at children and pre-teens interested in fashion and storytelling.
• PJ Masks: Heroes of the Night A licensed platforming adventure game based on the PJ Masks brand (Splash Works/Entertainment One) in which young players control Catboy, Owlette, and Gekko to save the night from villains Romeo, Luna Girl, and Night Ninja while collecting secrets. Targeted at preschool and early-primary-age children.
• My Friend Peppa Pig A licensed adventure game based on the Peppa Pig TV show (Hasbro/Entertainment One) in which players create their own style, meet favorite characters, and play in Peppa's world, mirroring the TV show experience. Designed for preschool-aged children and families.
• Petoons Party Petoons Studio's flagship original-IP party game featuring 7 original characters (Yun, Lia, Momo, Deli, Fibo, Laka, Oklo) in mini-games for up to 4 simultaneous players. Players help the Petoons defeat the evil Kitra who wants to conquer Kimera island. Released on PlayStation 4, Steam, Nintendo Switch, and Xbox One.
• Dracamar A Petoons Studio game featured on the company's homepage, promoted via a dedicated site (dracamar.cat).
• Holy Night A Petoons Studio game featured on the company homepage with promotional key art.
• Hot Wheels Xtreme Override A licensed racing game based on the Hot Wheels brand (Mattel), promoted on the Petoons Studio homepage.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sony Interactive Entertainment (PlayStation Talents)coreStrategic or Co-development Partner · 1 January 2016Petoons Studio participated in PlayStation Talents, a global initiative created by Sony Interactive Entertainment to develop talent and local content in Spain. This partnership provided support and resources for game development on PlayStation platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outright Games: UK-based publisher-developer that specializes in video games based on well-known children's and family entertainment IPs, including Peppa Pig, PAW Patrol, and PJ Masks — a near-identical business model, customer base (Hasbro/eOne/Nickelodeon), and target audience to Petoons.
• TT Games: Warner Bros.-owned studio that develops family-friendly games based on marquee licensed IPs (Lego, Marvel, DC, Star Wars). Same licensed-IP-development model and family audience focus, but at substantially larger scale.
• WayForward Technologies: Independent mid-size studio that has developed licensed family/kids games for partners including Capcom, Nickelodeon, and DC, and shipped platformers and adventure games across consoles. Closely comparable studio size, multi-platform distribution, and licensed-IP orientation.
• Tarsier Studios: Small independent studio that has shipped platform/action titles (Little Nightmares) on all major consoles and ports across hardware generations. Comparable studio size, multi-platform delivery, and independent game-developer profile.
• Aquiris: Brazilian independent studio that developed licensed and original titles (Horizon Chase, Tunche) across consoles before being acquired by Epic Games. Closely comparable profile as a mid-size, multi-platform independent that has balanced licensed and original IP work.
• Two Tribes: Small Dutch indie developer that has shipped family-friendly platformers and puzzle games (Toki Tori, RIVE) on consoles. Directly comparable as a small, multi-platform independent focused on broadly accessible, family-suitable gameplay.

Broad incumbents

• Bandai Namco Entertainment: Large global publisher with a substantial catalog of family and kids licensed games (Dragon Ball, Pac-Man, Naruto, Nickelodeon titles) across consoles and PC. Overlaps with Petoons on licensed family IP publishing, but operates at much larger scale and broader genre scope.
• Ubisoft: Major publisher with family franchises including Just Dance, Rabbids, and Imagine, and a strong presence on Switch and Xbox — overlapping audiences and distribution channels with Petoons, but with vastly broader portfolio and marketing budget.
• Gameloft: Mobile-first publisher with a long history of licensed kids and family games (Disney, DreamWorks, Hasbro titles) on iOS, Android, and consoles. Comparable on licensed-IP and multi-platform family gaming strategy, though much larger and primarily mobile-driven.
• Nintendo EPD: First-party Nintendo development division producing iconic family games (Mario, Animal Crossing, Splatoon) and operating the dominant dedicated family gaming platform. A massive direct competitor for family gaming mindshare on the eShop where Petoons distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/petoons
• YouTubeyoutube.com/petoons
• Facebookfacebook.com/petoons
• LinkedInlinkedin.com/company/petoons
• Instagraminstagram.com/petoons
• TikToktiktok.com/@petoonsstudio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petoons Studio