Outright Games
Outright Games is a UK-based family-friendly video game publisher that develops and distributes licensed-IP titles — PAW Patrol, Peppa Pig, Transformers, Bluey, DreamWorks, Mattel, and Dr. Seuss franchises — across Nintendo, PlayStation, Xbox, and PC for children aged 4–10 and their parents.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Outright Games does
Outright Games Limited is a London-headquartered, UK-domiciled (private limited company) video game publisher founded in 2016 by Terry Malham Sr., Stephanie Malham, and Terry Malham Wallis. The company specializes in family-friendly, licensed-IP video games targeting children aged roughly 4–10 (with extensions into preschool and mid-elementary segments), publishing under franchises including PAW Patrol (Nickelodeon), Transformers and Peppa Pig (Hasbro), DreamWorks properties (Dragons, Gabby's Dollhouse), Dr. Seuss (The Cat in the Hat, The Grinch), DC Comics, Mattel (Barbie, Monster High, Matchbox), MGA Entertainment (Bratz), Lumistella (Elf on the Shelf), and Aardman (Chicken Run). Since its first title (Ben 10, 2017 with Bandai Namco as distribution partner), the catalog has grown to 50+ published titles, with a typical cadence of 5–6 releases per year. Internal development is handled by wholly-owned subsidiary Aheartfulofgames; the majority of titles are developed by external studios such as Casual Brothers, Infinigon, and PHL Collective under Outright's publishing umbrella.
Outright Games firmographics
Firmographics- Name
- Outright Games
- Legal name
- Outright Games Limited
- Website
- https://outrightgames.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Outright Games is a UK-based family-friendly video game publisher that develops and distributes licensed-IP titles — PAW Patrol, Peppa Pig, Transformers, Bluey, DreamWorks, Mattel, and Dr. Seuss franchises — across Nintendo, PlayStation, Xbox, and PC for children aged 4–10 and their parents.
- Ownership category
- akta.pro rank
Outright Games industry classification
Industry- Product category
- Family Video Games
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)
- akta.pro secondary industries
- Educational Games & Kids/Families Game Studios (MPAFAAAI), Publisher-Owned Direct-to-Consumer Stores (MPAFACAK)
Keywords
Where Outright Games is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Outright Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Supply Chain, Personnel, Others
Revenue model
- Video Game Sales: One-time purchase revenue from retail and digital video game sales across console platforms (Nintendo Switch, PlayStation, Xbox) and PC (Steam, Epic Games). Revenue generated from licensed IP games sold to families with children ages 4-10.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail and digital video game pricing |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Outright Games product offering
Product offeringCore offering
Outright Games is a family-friendly video game publisher that develops and publishes licensed-IP video games for children, primarily ages 4-10, across Nintendo Switch, PlayStation, Xbox, and PC platforms. The company works with third-party development studios to produce games based on well-known entertainment franchises such as PAW Patrol, Peppa Pig, Transformers, Bluey, DreamWorks, Dr. Seuss, Hasbro, and DC Comics, distributing them globally through digital storefronts and major physical retailers.
Product overview
Outright Games is a family-friendly video game publisher that has released 30+ games since its founding in 2016, publishing across major console and PC platforms. The company specializes in licensed children's entertainment franchises including PAW Patrol, Peppa Pig, Transformers, Bluey, DreamWorks properties (Gabby's Dollhouse, Dragons), Dr. Seuss titles (The Cat in the Hat, The Grinch), Hasbro brands (Transformers, Monopoly, Cluedo, The Game of Life), DC Comics, Barbie, Bratz, Sesame Street, and others. Games target children from nursery age through elementary school with age-appropriate content. The portfolio spans adventure games, party games, puzzle-platformers, racing games, and sports games, distributed through Nintendo, PlayStation, Xbox, Steam, and Epic Games platforms.
Differentiator
Problem solved
Functional benefit
Brands
- OG Labs: Internal division mentioned in context of layoffs, likely an experimental or indie games division.
Products and services
- The Cat in the Hat: Rainy Day Mayhem Party video game featuring characters from the Dr. Seuss classic, with 'Find The Cat' mode and minigames including cake decorating and snowball throwing. Supports 1-4 players with easy controls and varying difficulties, targeting young players and families.
- SpongeBob SquarePants: The Patrick Star Game Open-world adventure game where Patrick fans explore Bikini Bottom as their playground, featuring physics-based gameplay, challenges set by SpongeBob and friends, and Patrick-themed mayhem. Targets children and families.
- DreamWorks Gabby's Dollhouse: Ready to Party Adventure game inspired by DreamWorks Animation's Gabby's Dollhouse, featuring party challenges across multiple themed rooms with minigames, local co-op mode, and character customization. Targeted at young children.
- PAW Patrol: Dino World Adventure game set on prehistoric Dino Island featuring playable PAW Patrol pups, dinosaurs, customizable vehicles and accessories, and cooperative gameplay tied to the PAW Patrol: The Dino Movie. Targets young children.
- Hasbro Games Junior Collection Collection of three classic board games adapted for video: Monopoly Jr., Cluedo Jr., and The Game of Life Jr. Supports up to 4 players with avatar customization and local multiplayer for family game night. Targeted at young players and families.
- The Grinch 2: Saving Christmas 3D adventure game featuring the Grinch as protagonist, with platforming challenges across snowy worlds, collecting ornaments to decorate the most spectacular Christmas tree in Who-ville. Targets young players and families.
- Sesame Street: Friends & Fun Adventure game inviting players into the Sesame Street neighborhood with beloved characters from the children's franchise. Targets preschool-aged children.
- The Elf on the Shelf: Christmas Heroes First-ever Elf on the Shelf video game, a 2D puzzle-platformer spanning 24 levels designed for ages 5+, available on multiple console and PC platforms. Developed in partnership with Lumistella Company.
- Bratz: Rhythm & Style Fashion and dance video game featuring over 400 clothing items, 20 songs, and returning characters including villains from the MGA Entertainment Bratz franchise.
- Chicken Run: Eggstraction Adventure game with classic claymation charm based on the Aardman animated film, featuring escape-the-farm gameplay. Targets family audiences.
- Barbie Horse Trails Adventure game featuring Barbie's horse-themed exploration and gameplay, targeted at children, particularly girls, who follow the Barbie franchise.
- Dora: Rainforest Rescue Adventure game featuring Dora the Explorer in rainforest-themed rescue missions, targeting preschool and early elementary-aged children.
- NBA Bounce Family-friendly basketball game bringing sports entertainment to players of all ages. The first NBA-licensed game published by Outright Games.
- PAW Patrol franchise games Multiple PAW Patrol titles including PAW Patrol: On a Roll, PAW Patrol: Mighty Pups Save Adventure Bay, PAW Patrol: The Movie Adventure City Calls, PAW Patrol: Prix racing game, and PAW Patrol: Rescue Wheels Championship. Family-friendly games based on the Nickelodeon/Spin Master franchise.
- Bluey: The Videogame Heartwarming, playful experience based on the Bluey animated series, targeted at young children and families, that became a standout family hit in 2023.
- Peppa Pig: World Adventures Peppa Pig game allowing kids to create their own characters and explore Peppa's world, developed in partnership with Hasbro's Peppa universe. Targets preschool-aged children.
- Transformers: Battlegrounds Transformers game developed in partnership with Hasbro, featuring team-based action with Transformers characters. Targeted at family audiences.
- Ben 10 First Outright Games title launched across Steam, PlayStation 4, Xbox One, and Nintendo Switch in 2017, starting the company's global journey. Based on Cartoon Network's Ben 10 franchise.
Companies that use Outright Games
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Outright Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Outright Games partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Bandai NamcocoreFirst partner in 2017 when Outright Games launched Ben 10 across Steam, PlayStation 4, Xbox One, and Nintendo Switch, marking the start of Outright's global journey with Bandai Namco distributing games worldwide.
- NickelodeoncoreOngoing partnership for PAW Patrol franchise games including PAW Patrol: On a Roll (2018), PAW Patrol: Mighty Pups Save Adventure Bay (2020), PAW Patrol: The Movie Adventure City Calls (2021), PAW Patrol: Prix (2022), PAW Patrol: Rescue Wheels Championship (2025), and PAW Patrol: Dino World (2026).
- HasbrocorePartnership since 2020 with Transformers: Battlegrounds, and expanded to include Hasbro's Peppa universe (My Friend Peppa Pig 2021, Peppa Pig: World Adventures 2023), Hasbro Games Junior Collection (2026). Multiple game titles published across Transformers, Peppa Pig, and Hasbro board game franchises.
- DreamWorks AnimationcorePartnership for DreamWorks Dragons: Dawn of New Riders (2019), DreamWorks Gabby's Dollhouse: Ready to Party (2025). DreamWorks IP licensed for family video game adaptations.
- Spin Master EntertainmentcorePartnership for PAW Patrol video games including PAW Patrol: Dino World tied to PAW Patrol: The Dino Movie (2026). Spin Master Entertainment produces the PAW Patrol film and TV content.
- AardmanminorPartnership to create Chicken Run: Eggstraction (2025) - game packed with adventure and classic claymation charm from the Aardman animation studio.
- Sony PicturesminorPartnership in 2018 alongside Paramount and Cartoon Network for distributing family games through Sony Pictures networks.
- Roundtable Interactive Group (RIG)coreOutright Games is a founding member of Roundtable Interactive Group (RIG), a newly formed collective of publishers, studios, and gaming technology developers backed by EMK Capital. RIG founding members include Outright Games, Auroch Digital, GameMill Entertainment, and Coherence, sharing a 'fans first' philosophy.
- UNICEFminorPartnership in 2023 pledging £200k to help support children and families around the world. Also partnered with Humble Bundle for Heroes of Film & Television charity bundle supporting UNICEF UK.
- Humble BundleminorPartnership with Humble Bundle for Heroes of Film & Television charity bundle, with proceeds supporting UNICEF UK.
- Casual BrotherscoreCasual Brothers Ltd developed The Cat in the Hat: Rainy Day Mayhem (2026). Third-party game development studio working with Outright Games as publisher.
- InfinigoncoreInfinigon Limited developed DreamWorks Gabby's Dollhouse: Ready to Party. Third-party game development studio working with Outright Games as publisher.
- PHL CollectivecorePHL Collective developed SpongeBob SquarePants: The Patrick Star Game (2024). Third-party game development studio working with Outright Games as publisher.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Outright Games competitors and assessment
Company assessmentDirect peers
- GameMill Entertainment: US-based publisher of licensed family and kids video games (Nickelodeon, Cartoon Network, Disney, WWE). Founding member of Roundtable Interactive Group alongside Outright Games, sharing EMK Capital ownership - directly comparable on model, IP licensing approach and end-customer.
- Auroch Digital: UK-based game developer and publisher with family and tabletop-licensed titles. Fellow founding member of Roundtable Interactive Group with shared EMK Capital backing; comparable on geography, scale and licensing-driven publishing model.
- Bandai Namco Entertainment: Global publisher of family-friendly and licensed-IP games; was Outright Games' first distribution partner from 2017 (Ben 10 launch). Closely comparable on distribution footprint, multi-platform publishing, and licensed kids/console strategy.
- Coherence: Multiplayer game development tools provider and fellow founding member of Roundtable Interactive Group. Adjacent but within the same RIG consortium, contributing shared infrastructure that supports Outright's multi-platform publishing.
Broad incumbents
- THQ Nordic (Embracer Group): Major publisher with a broad portfolio including family and licensed-IP titles, operating at significantly larger scale than Outright. Comparable on multi-platform family publishing and acquisition-driven library growth strategy.
- Warner Bros. Games: Publishes family titles spanning LEGO, Cartoon Network and DC Kids franchises across consoles and PC. Comparable on licensed-IP family publishing at scale, though operates as part of a much larger media conglomerate.
- 2K Games (Take-Two Interactive): Publishes family-rated licensed titles (e.g., Nickelodeon All-Star Brawl) and sports games on console/PC. Overlaps with Outright on the licensed family-IP niche and multi-platform console distribution, but with materially larger budgets.
- Ubisoft: Publishes family/kids franchises including Just Dance and Rabbids on consoles, PC and own store. Overlaps with Outright on multi-platform family-friendly publishing and DTC distribution, though serves a broader core/teen audience too.
- Mattel (Mattel163): Owns major family IPs (Barbie, Hot Wheels, Monster High) and runs games publishing including the Mattel163 mobile JV with NetEase. Comparable on the IP-owner side of Outright's value chain and increasingly publishing games in-house, creating both partnership and competitive overlap.
Others
- Humble Bundle: Digital game distribution platform that has partnered with Outright Games on charity bundles supporting UNICEF UK. Adjacent ecosystem partner rather than competitor, but shares an audience of value-oriented family/casual game buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Outright Games social profiles
Digital presenceOutright Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outright Games leadership team
Management profileNumber of profiles
Profiles6 records
Outright Games subsidiaries and ownership
Company hierarchySubsidiaries1 record
Outright Games funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outright Games M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outright Games
What does Outright Games do?
Outright Games is a family-friendly video game publisher that develops and publishes licensed-IP video games for children, primarily ages 4-10, across Nintendo Switch, PlayStation, Xbox, and PC platforms. The company works with third-party development studios to produce games based on well-known entertainment franchises such as PAW Patrol, Peppa Pig, Transformers, Bluey, DreamWorks, Dr. Seuss, Hasbro, and DC Comics, distributing them globally through digital storefronts and major physical retailers.
Is Outright Games a public or private company?
Outright Games is a private company. It is classified as private equity controlled and is currently operating.
When was Outright Games founded?
Outright Games was founded in 2016. It employs 51 to 100 people.
Where is Outright Games based?
Outright Games is headquartered in London, United Kingdom, in the Europe region.
How does Outright Games make money?
One revenue line is on record: video Game Sales.
Who are Outright Games's main competitors?
Direct peers on record are GameMill Entertainment, Auroch Digital, Bandai Namco Entertainment and Coherence. Broad incumbents are THQ Nordic (Embracer Group), Warner Bros. Games, 2K Games (Take-Two Interactive), Ubisoft and Mattel (Mattel163). Humble Bundle is listed as an others.
Does Outright Games have an API?
No public API is recorded for Outright Games.
What industry is Outright Games in?
Outright Games's product category is Family Video Games. Its primary akta.pro industry code is MPAFABAA, Full-Service Game Publishers (1st/2nd/3rd-Party Publishing), with a secondary code of MPAFAAAI, Educational Games & Kids/Families Game Studios. Its NAICS code is 7131 and its SIC code is 7990.