LKK
LKK (洛可可) is a Beijing-headquartered product design and innovation consultancy founded in 2004, delivering end-to-end industrial design, brand, digital experience, and supply chain services to enterprise clients across 12 industry verticals, supported by a 1,000+ person team and the LKKER crowdsourcing platform.
- Company typePrivate
- Founded2004
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2B
- OfferingServices
What LKK does
LKK (洛可可), legally Beijing LKK Technology Co., Ltd. (北京洛可可科技有限公司), is a Beijing-headquartered product design and innovation consultancy founded in 2004 by Jia Wei (贾伟). The company offers end-to-end innovation services spanning eight service modules — innovation business consulting, industrial design, brand design, packaging design, space and service design, cultural creative IP design, R&D and supply chain management, and digital experience design — delivered across twelve industry verticals that include smart AIoT, industrial manufacturing, healthcare, home appliances, cultural creativity, energy storage and charging, special equipment and aerospace, food and beverage, chain retail, smart 3C, smart baby and children, and intelligent mobility.
LKK's delivery model combines a 1,000+ person cross-disciplinary in-house team with the LKKER (洛客) crowdsourced design platform, incubated in 2016, which extends capacity by connecting LKK to thousands of external designers and enterprise users for collaborative innovation. Proprietary frameworks such as the HCE scenario methodology for automotive and mobility experience design, and HMI evaluation standards V3.0 for human-machine interface design, are notable codified assets. The firm operates 11 offices across China (Beijing headquarters plus Shenzhen, Shanghai, Nanjing, Chengdu, Suzhou, Hangzhou, Ningbo, Foshan, Liuzhou, and others) and one London branch established in 2010.
LKK serves primarily enterprise B2B clients, with reported engagements spanning more than 200 Fortune 500 and 300 China 500 companies over its history. Named customers include Audi, NIO, FAW Red Flag, Huawei, Haidilao, Geely, BAIC New Energy, Didi, Alibaba, and Beijing Subway. Pricing is project-based and not publicly disclosed. Revenue is generated through professional design services fees, supplemented by IP events (the Imagination Conference launched in 2018 and the New Species Design Exhibition launched in 2017) and the LKKER platform. LKK has accumulated 568 international design awards including Red Dot, iF, and Red Star, and was designated a National Industrial Design Center by MIIT in 2021. The company is privately held by its founder and management team, with no parent company and no public listing.
LKK firmographics
Firmographics- Name
- LKK
- Legal name
- 北京洛可可科技有限公司
- Website
- https://lkkdesign.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LKK (洛可可) is a Beijing-headquartered product design and innovation consultancy founded in 2004, delivering end-to-end industrial design, brand, digital experience, and supply chain services to enterprise clients across 12 industry verticals, supported by a 1,000+ person team and the LKKER crowdsourcing platform.
- Ownership category
- akta.pro rank
Where LKK is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices11 records
Markets served
LKK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design Consulting Services: Professional design consulting services including industrial design, brand design, packaging design, space design, cultural creative IP design, digital experience design, and R&D supply chain management for enterprise clients across multiple industry verticals
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
LKK product offering
Product offeringCore offering
LKK is a comprehensive product design consultancy that delivers integrated innovation services spanning industrial design, brand design, packaging design, space and service design, cultural creative IP design, R&D and supply chain management, digital experience design, and innovation business consulting. The firm serves enterprise clients across twelve industry verticals, taking projects from category strategy and concept through design execution, prototyping, and mass production via its supply chain platform.
Product overview
LKK洛可可 is a comprehensive design consultancy offering integrated innovation services across the entire design value chain. The portfolio centers on eight core service modules: 工业设计 (Industrial Design), 品牌设计 (Brand Design), 包装设计 (Packaging Design), 空间与服务设计 (Space & Service Design), 文创IP设计 (Cultural Creative IP Design), 研发与供应链 (R&D and Supply Chain), 数字体验设计 (Digital Experience Design), and 创新商业咨询 (Innovation Business Consulting). These services span twelve industry verticals: 智能AIoT, 食品酒饮, 工业装备, 医疗健康, 家居家电, 文化创意, 储能充电, 连锁零售, 特种装备, 智能3C, 智慧婴童, and 智能出行. The offering is complemented by the 洛客(LKKER) crowdsourced design platform for collaborative innovation. LKK positions itself as delivering holistic innovation solutions from strategy through execution.
Differentiator
Problem solved
Functional benefit
Brands
- 洛客 (LKKER): 洛客是洛可可于2016年成功孵化的自有设计平台，提供众创服务。
- 新物种设计展
- 想象力大会
Products and services
- Industrial Design (工业设计)
Quantifiable outcome
- 568 international design awards including Red Dot, iF, and Red Star recognitions
- +3 more outcomes
Companies that use LKK
Customer profileNamed customers26 records
Segments11 records
Ideal customer profiles3 records
LKK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
LKK partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alibaba (阿里巴巴)coreStrategic partnership established in 2019 for collaborative innovation and digital transformation initiatives. Alibaba and LKK work together on various design and innovation projects leveraging both companies' strengths in technology and design thinking.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
LKK competitors and assessment
Company assessmentDirect peers
- IDEO: Global design consultancy offering strategy, industrial design, brand, and digital experience across consumer, healthcare, and mobility — directly comparable to LKK in service breadth and enterprise client base, though with stronger international footprint.
- Ammunition Group: Design and brand strategy studio serving consumer hardware, technology, and retail clients. Comparable to LKK in brand + industrial design pairing for enterprise product launches.
- Teague: US-based product design consultancy with deep transportation, aviation, and consumer electronics expertise. Comparable to LKK in industrial design + engineering services model and Fortune 500 client mix.
- Whipsaw: Industrial design and engineering consultancy known for consumer electronics and smart home product design. Closely comparable to LKK's smart AIoT and home appliance verticals.
- Cooper Perkins: Integrated product development and industrial design firm combining mechanical engineering with design. Comparable to LKK's industrial design + R&D/supply chain service bundle for hardware clients.
- RKS Design: Psyche-driven product and brand design firm with strong consumer and healthcare portfolios. Comparable to LKK's research-led, human-centered design methodology across multiple verticals.
- Frog Design (Capgemini Engineering): Product design and innovation consultancy serving automotive, consumer electronics, and healthcare enterprises. Closely comparable to LKK's industrial design + digital experience offering, with a stronger Western brand legacy.
Regional players
- Shenzhen SDG Design (上品设计): Leading Chinese industrial design consultancy focused on hardware product design for consumer and IoT clients. Directly comparable to LKK as a major China-based industrial design peer in the same verticals.
Broad incumbents
- Designworks (BMW Group): BMW-owned design consultancy working across mobility, consumer, and industrial clients. Comparable to LKK's automotive HMI and mobility experience design capability, but with captive OEM backing.
Emerging players
- Studio One: China-rooted product design and innovation consultancy serving smart hardware and consumer brands. Comparable to LKK's industrial design + brand strategy offering for emerging enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
LKK social profiles
Digital presenceLKK compliance and trust
Trust signalCompliance3 records
LKK financial estimates
Financial estimateRevenue estimate
Valuation estimate
LKK leadership team
Management profileNumber of profiles
Profiles4 records
LKK subsidiaries and ownership
Company hierarchySubsidiaries1 record
LKK funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LKK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LKK
What does LKK do?
LKK is a comprehensive product design consultancy that delivers integrated innovation services spanning industrial design, brand design, packaging design, space and service design, cultural creative IP design, R&D and supply chain management, digital experience design, and innovation business consulting. The firm serves enterprise clients across twelve industry verticals, taking projects from category strategy and concept through design execution, prototyping, and mass production via its supply chain platform.
Is LKK a public or private company?
LKK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LKK founded?
LKK was founded in 2004. It employs 101 to 250 people.
Where is LKK based?
LKK is headquartered in Beijing, China, in the Asia region.
How does LKK make money?
One revenue line is on record: design Consulting Services.
Who are LKK's main competitors?
Direct peers on record are IDEO, Ammunition Group, Teague, Whipsaw, Cooper Perkins, RKS Design and Frog Design (Capgemini Engineering). Shenzhen SDG Design (上品设计) is listed as a regional player. Designworks (BMW Group) is listed as a broad incumbent. Studio One is listed as an emerging player.
Does LKK have an API?
No public API is recorded for LKK.