Moonshine
Moonshine is a privately held alcohol home delivery service operating in Madison County, Mississippi, selling liquor, wine, and beer to adult consumers in Ridgeland, Jackson, and Madison through its website, mobile app, and in-store pickup.
- Company typePrivate
- Founded2021
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Moonshine does
Moonshine operates an alcohol home delivery service in Madison County, Mississippi, serving the Ridgeland, Jackson, and Madison markets. The company sells distilled spirits, wine, and beer through a direct-to-consumer e-commerce storefront at moonshinems.com, a dedicated mobile app for ordering, and optional in-store pickup at its physical store locations. The platform presents a unified three-category catalog (Liquor, Wine, Beer) with a delivery-address gating mechanism that restricts checkout to Madison County residents.
Underlying the storefront is a standard Odoo-based e-commerce build paired with a mobile application, supporting browse, cart, wishlist, and account workflows; there is no documented API, SDK, or developer-facing surface. Customer acquisition runs primarily through direct digital channels (the website and mobile app) supplemented by a store directory used for top-of-funnel discovery, with no evidence of paid performance marketing, partnerships, or third-party marketplace listings in the source material.
Moonshine is privately held with no disclosed ownership, management, funding, or revenue figures, and it appears to operate as an independent local enterprise. The business model is a direct retail markup on alcohol sold with home delivery, with revenue mechanics anchored to basket size, order frequency, and the depth of penetration within Madison County's adult population. There are no enterprise customers, B2B contracts, advertising lines, or subscription tiers disclosed.
Moonshine firmographics
Firmographics- Name
- Moonshine
- Legal name
- Moonshine
- Website
- https://moonshinems.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moonshine is a privately held alcohol home delivery service operating in Madison County, Mississippi, selling liquor, wine, and beer to adult consumers in Ridgeland, Jackson, and Madison through its website, mobile app, and in-store pickup.
- Ownership category
- akta.pro rank
Moonshine industry classification
Industry- Product category
- Alcohol Delivery / Beverage E-commerce
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK)
Keywords
Where Moonshine is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
Moonshine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Distribution channels3 records
Marketing channels3 records
Moonshine product offering
Product offeringCore offering
Moonshine operates an alcohol home delivery service that sells liquor, wine, and beer to individual consumers in Madison County, Mississippi (Ridgeland, Jackson, and Madison). Customers place orders through the company website or a mobile app, and the business provides home delivery within Madison County as well as in-store pickup at physical store locations.
Product overview
Moonshine is an alcohol home delivery service operating in Madison County, Mississippi (serving Ridgeland MS, Jackson MS, and Madison MS). The company offers a unified platform for alcohol retail delivery with three main product categories: Liquor, Wine, and Beer. The product portfolio includes a consumer-facing mobile application for convenient ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Liquor Distilled spirits and hard liquor products available for home delivery and in-store pickup to adult consumers in Madison County, Mississippi (Ridgeland, Jackson, Madison).
- Wine Wine products available for home delivery and in-store pickup to adult consumers in Madison County, Mississippi (Ridgeland, Jackson, Madison).
- Beer Beer products available for home delivery and in-store pickup to adult consumers in Madison County, Mississippi (Ridgeland, Jackson, Madison).
- Moonshine Mobile App Mobile application enabling adult consumers in Madison County, Mississippi to browse and order liquor, wine, and beer for home delivery.
Companies that use Moonshine
Customer profileSegments2 records
Ideal customer profiles1 record
Moonshine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moonshine partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Moonshine competitors and assessment
Company assessmentDirect peers
- Saucey: An on-demand alcohol delivery service operating in select U.S. metro areas via a mobile app. Directly comparable to Moonshine in business model (DTC alcohol delivery, same product categories, similar last-mile logistics), though at a larger multi-market scale.
- Minibar Delivery: Alcohol delivery platform delivering beer, wine, and spirits to consumers' doors in multiple U.S. cities. Closely comparable to Moonshine on product mix, customer base, and delivery-driven value proposition.
Broad incumbents
- Total Wine & More: Large U.S. off-premise alcohol retailer with both stores and a delivery/online channel. Comparable to Moonshine as a multi-category liquor, wine, and beer retailer with a delivery option, but operates at national scale with far broader assortment.
- Instacart: Major grocery and alcohol delivery marketplace that partners with local retailers to deliver beer, wine, and liquor. Competes with Moonshine for the same convenience-seeking customer in Madison County via partner stores, but at vastly larger scale.
- Uber Eats: National on-demand delivery platform offering alcohol delivery where permitted. Represents a potential direct substitute for Moonshine's service in the Jackson metro, leveraging scale, marketing, and driver supply Moonshine cannot match.
- DoorDash: Leading U.S. on-demand delivery platform that has expanded into alcohol delivery via partner retailers. Competes for the same convenience-driven consumer occasions as Moonshine, with significantly larger logistics infrastructure.
Regional players
- ABC Fine Wine & Spirits: Florida-based off-premise alcohol retailer with strong regional footprint and delivery capability. Comparable to Moonshine as a multi-store liquor, wine, and beer retailer with delivery, but operating in a different geography.
- Spec's Wine, Spirits & Finer Foods: Texas-based regional alcohol retailer offering liquor, wine, and beer with in-store and online ordering. Comparable as a multi-store off-premise alcohol operator with delivery services, but anchored in a different regional market.
- BevMo!: Multi-state off-premise alcohol retailer on the U.S. West Coast with strong store-and-delivery model. Comparable to Moonshine in product mix (beer, wine, spirits) and in-store pickup plus delivery channel mix, but in a different geography.
Emerging players
- Wine.com: Large U.S. online wine retailer with nationwide shipping/delivery. Comparable to part of Moonshine's wine category and the DTC delivery model, though narrower in product scope (wine only) and lacking immediate on-premise/local delivery capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Moonshine social profiles
Digital presenceMoonshine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moonshine leadership team
Management profileNumber of profiles
Moonshine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moonshine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moonshine
What does Moonshine do?
Moonshine operates an alcohol home delivery service that sells liquor, wine, and beer to individual consumers in Madison County, Mississippi (Ridgeland, Jackson, and Madison). Customers place orders through the company website or a mobile app, and the business provides home delivery within Madison County as well as in-store pickup at physical store locations.
Is Moonshine a public or private company?
Moonshine is a private company. It is classified as unknown and is currently operating.
When was Moonshine founded?
Moonshine was founded in 2021. It employs 1 to 10 people.
Where is Moonshine based?
Moonshine is headquartered in Madison, United States, in the North America region.
Who are Moonshine's main competitors?
Direct peers on record are Saucey and Minibar Delivery. Broad incumbents are Total Wine & More, Instacart, Uber Eats and DoorDash. Regional players are ABC Fine Wine & Spirits, Spec's Wine, Spirits & Finer Foods and BevMo!. Wine.com is listed as an emerging player.
Does Moonshine have an API?
No public API is recorded for Moonshine.
What industry is Moonshine in?
Moonshine's product category is Alcohol Delivery / Beverage E-commerce. Its primary akta.pro industry code is AFAIANAK, DTC Beverage Delivery (Alcoholic & Non-Alcoholic). Its NAICS code is 44532.