Alpro

What Alpro does

Alpro is a European plant-based food and beverage brand founded in 1980 in Belgium and headquartered in Ghent, with legal domicile in Wevelgem. Since April 2017 it has been a wholly-owned subsidiary of Danone SA, acquired as part of Danone's purchase of The WhiteWave Foods Company. The company produces plant-based drinks across multiple bases (soy, oat, almond, coconut), plant-based yogurts and desserts (custards, puddings), cooking products (Soya Cuisine), and functional nutrition products (Meal to Go). Its portfolio spans specialised ranges for barista use, children, active lifestyles, and no-sugar diets, with over 90% of SKUs positioned as non-HFSS and fortified with five essential nutrients.

The company operates dedicated manufacturing facilities in Wevelgem (Belgium), Issenheim (France), and Kettering (UK), the latter producing 58 million litres of British Oat Drink annually using locally sourced oats within an 80-mile radius of the Navarra Oat Mill. Distribution covers 40+ country-specific websites across Europe, the Middle East & Africa, and Asia Pacific, sold primarily through retail supermarkets and convenience stores, with a dedicated foodservice motion targeting coffee shops and cafés through barista-specific SKUs (Coconut Barista is the #1 UK coconut barista brand).

Alpro monetises through standard retail unit pricing across multiple pack sizes (125g–1L), supplemented by direct-to-consumer sales via country-specific alpro.com storefronts and growing e-commerce channels in markets such as India. Its primary customer segments are health-conscious consumers and the flexitarian market, with secondary segments targeting children and active-lifestyle consumers. The brand holds B Corp certification (87 points) and benefits from Danone's distribution scale across 130+ countries, while pursuing capacity expansion, product innovation (Matcha RTD, Meal to Go), and foodservice ecosystem partnerships (Well Grounded) to drive growth.

Name

Alpro

Legal name

Alpro SCA

Website

https://alpro.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alpro, founded in 1980 and owned by Danone since 2017, is a Belgium-headquartered plant-based food and beverage brand producing drinks, yogurts, desserts, and cooking products from soy, oat, almond, and coconut for health-conscious and flexitarian consumers across 40+ countries.

Ownership category

akta.pro rank

Product category

Plant-Based Food and Beverages

NAICS

Soft Drink Manufacturing (312111), Food Manufacturing (311)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

akta.pro secondary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Plant-based beverages
• Dairy alternatives
• Soy milk products
• Oat drinks
• Vegan food products

Headquarters

HQ city

Wevelgem

HQ country

Belgium

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Plant-based Food and Beverage Sales: Alpro generates revenue through the sale of plant-based products including drinks (soy, oat, almond, coconut), desserts, yoghurts, and cooking alternatives. Products are sold through retail channels and directly via the company website. The brand has been operating since 1980 and was acquired by Danone in 2017.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Alpro manufactures and sells plant-based food and beverage products, including drinks made from soy, oat, almond, and coconut, plant-based yogurt alternatives, dairy-free desserts (custards and puddings), cooking creams (Soya Cuisine), and functional meal-replacement drinks (Meal to Go). Products are sold primarily through retail supermarkets, the company's direct e-commerce website, and foodservice operators such as coffee shops across Europe, the Middle East, Africa, and Asia Pacific.

Product overview

Alpro is a plant-based food and beverage brand owned by Danone since 2017, operating since 1980 with the mission to promote plant-based products. The company offers a diverse portfolio of plant-based drinks (including oat, almond, soya, and coconut variants in barista, original, and no-sugar formulations), plant-based alternatives to yogurt, desserts (custards and puddings), cooking products (Soya Cuisine), and functional nutrition products (Meal to Go with protein, fibre, and vitamins). The portfolio includes specialized ranges for kids, active lifestyles, and health-conscious consumers, with over 90% of the portfolio being non-HFSS. Products are sold across Europe, Middle East, Africa, and Asia Pacific through regional websites.

Differentiator

Problem solved

Functional benefit

Brands

• Coconut Barista: Plant-based coconut drink designed for coffee barista use, currently the #1 coconut barista drink brand in the UK.
• Alpro Matcha
• Meal to Go
• Barista Range

Products and services

• Alpro Coconut Barista Plant-based coconut drink designed for professional barista use in coffee shops and cafés; the #1 coconut barista drink brand in the UK.
• Alpro Barista Almond Plant-based almond drink formulated for professional barista use in coffee shops and cafés.
• Alpro Barista Oat Plant-based oat drink formulated for professional barista use in coffee shops and cafés.
• Alpro Barista Caramel Flavour Flavoured plant-based barista drink with caramel taste, formulated for coffee shop and café use.
• Soya Original Original soya-based plant drink, a foundational SKU in Alpro's plant-based drinks portfolio for general consumption.
• Almond Roasted No Sugars Roasted almond plant-based drink with no added sugars for health-conscious consumers.
• Alpro Meal to Go Nutritionally complete meal replacement drink delivering 20g protein, fibre, omega-3 fatty acids, and 26 vitamins and minerals per bottle across dessert-inspired flavours without artificial sweeteners, targeted at busy consumers.
• Alpro Matcha Ready-to-Drink Ready-to-drink matcha product targeting health-conscious consumers and the growing flexitarian market.
• Alpro Plant-Based Yogurt Alternatives Plant-based alternatives to yogurt, including Plain No Sugars and High Protein varieties in flavours such as Blueberry, Cherry, and Red Fruits.
• Alpro Desserts (Custard and Puddings) Dairy-free desserts including Silky Smooth Chocolate, Deliciously Dairy Free Custard, Sweet Creamy Caramel, Devilishly Dark Chocolate, and Heavenly Velvet Vanilla.
• Soya Cuisine Plant-based cooking products including Soya Cuisine Single Chilled and Soya Cuisine Single UHT for use in cooking and baking.

Quantifiable outcome

• Coconut Barista is the #1 coconut barista drink brand in the UK
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Well GroundedminorStrategic or Co-development Partner · 23 March 2026Well Grounded is a social enterprise that trains coffee enthusiasts for careers in the coffee industry. Danone UK & Ireland's brand Alpro supported a training program, culminating in a graduation ceremony for 13 participants. The program aims to help unemployed adults build careers in the coffee sector, with alumni sharing personal success stories and career progressions.
• British Oat Farmers (Local Sourcing)coreStrategic or Co-development Partner · 23 March 2026Alpro invests in local British sourcing for its oat drinks, sourcing oats from nearby farms primarily within 80 miles of the Navarra Oat Mill in Kettering. This partnership supports local farmers and reduces environmental impact through shorter supply chains.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Diamond Growers (Almond Breeze): US almond cooperative and owner of Almond Breeze, one of the largest plant-based beverage brands globally. Directly comparable SKU overlap in almond drinks and barista formats, with substantially larger scale.
• Pacific Foods: US plant-based beverages, broths, and soups brand owned by Campbell Soup. Comparable to Alpro in broad plant-based beverage manufacturing and retail distribution, with wider category scope including cooking and baking formats.
• Danone (Plant-Based segment): Parent company of Alpro, operating the wider Danone Plant-Based segment including Silk (US), Provamel, and Alpro itself. Relevant as the direct incumbent owner and as the portfolio benchmark for evaluating Alpro's contribution.

Direct peers

• Oatly: Sweden-based oat milk specialist and the highest-profile direct competitor to Alpro in European plant-based beverages. Both brands compete head-to-head in retail barista SKUs and foodservice coffee-shop channels across the UK, Germany, and wider Europe.
• Califia Farms: US-headquartered plant-based beverage brand spanning oat, almond, and coconut formats with strong barista positioning. Directly comparable to Alpro on SKU architecture, coffee-shop channel focus, and plant-base diversification.
• Minor Figures: UK-based plant-based beverage brand built specifically around the barista channel. Competitor to Alpro's Coconut, Almond, and Oat Barista SKUs across UK and European specialty coffee accounts.
• Rude Health: UK plant-based drinks and foods brand with comparable oat, almond, and coconut ranges in premium-positioned supermarket channels. Closely comparable in target consumer (health-conscious, flexitarian) and retailer footprint.
• Provamel: Alpro's sister plant-based brand within the Danone portfolio, focused on organic and premium-positioned plant drinks. Comparable product format and target consumer, with overlapping retail distribution.

Emerging players

• Plenish: UK plant-based drinks brand (owned by Britvic) with comparable SKU architecture across oat, almond, and coconut. Overlaps Alpro in UK supermarket listings but with a smaller shelf share and narrower geographic reach.

Regional players

• Innocent Drinks: Coca-Cola-owned UK smoothies and plant-based drinks brand (including coconut and almond lines). Comparable in UK supermarket listings and health-conscious consumer positioning, with broader smoothies portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alpro
• YouTubeyoutube.com/c/alpro
• Facebookfacebook.com/Alpro
• Instagraminstagram.com/alpro
• Pinterestpinterest.com/alpro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpro