EZO
EZO is a private Austin-based SaaS provider offering four integrated asset management products—EZO, AssetSonar, EZO CMMS, and EZRentOut—for physical asset tracking, IT asset management, maintenance, and rental operations, serving 3,500+ organizations across construction, healthcare, education, and IT.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What EZO does
EZO is a private SaaS provider of asset management and tracking software, founded in 2011 and headquartered in Austin, Texas. The company operates a multi-product platform comprising four integrated solutions: EZO (originally EZOfficeInventory) for physical asset tracking, EZO AssetSonar for IT asset management, EZO CMMS for maintenance operations, and EZRentOut for equipment rental management. EZO reports serving 3,500+ organizations with 2M+ users tracking 90M+ assets across construction, healthcare, education, IT, equipment rental, and government verticals, with named customers including Harvard, Dolby, IBM, Intel, Pepsi, Porsche, ABB, and Matco.
The platform is built on a cloud-based, mobile-first architecture that supports offline field operations, with barcode/QR/RFID scanning, GPS and telematics integration for large equipment, and a native request management and dispatch center that prevents double-bookings. Differentiated technical capabilities include the Zoe AI assistant for natural-language interaction with reports, the Catalog Optimizer for predictive maintenance and utilization insights, automated preventive maintenance workflows, and a REST API exposed to paying customers. The company maintains an integration ecosystem spanning identity (Okta, OneLogin, Ping Identity, Delinea), ITSM (Jira, Zendesk), collaboration (Google Suite, Dropbox, OneDrive), automation (Zapier), and accounting (QuickBooks Online).
EZO employs a hybrid go-to-market combining product-led growth, with 7-15 day free trials requiring no credit card, and an enterprise sales motion accessible via US and UK phone lines and 'Speak With Sales' CTAs. Pricing is quote-based subscription recurring revenue across all four products, distributed through direct sales, self-serve trials, and marketplaces on G2, Capterra, Software Advice, and GetApp, where EZO holds multiple 2025-2026 leader and high-performer badges. The company is privately held with no disclosed institutional funding and appears founder-controlled under CEO Syed Ali.
EZO firmographics
Firmographics- Name
- EZO
- Legal name
- EZO
- Website
- https://ezo.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- EZO is a private Austin-based SaaS provider offering four integrated asset management products—EZO, AssetSonar, EZO CMMS, and EZRentOut—for physical asset tracking, IT asset management, maintenance, and rental operations, serving 3,500+ organizations across construction, healthcare, education, and IT.
- Ownership category
- akta.pro rank
EZO industry classification
Industry- Product category
- Asset Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
- akta.pro secondary industries
- IT Asset Management (ITAM) Platforms (HDAEALAD), IT Operations Management (ITOM) Platforms (HDAEALAC)
Keywords
Where EZO is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EZO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Licensing: EZO operates on a subscription-based SaaS model with tiered pricing based on organization size and asset count. All four products (EZO, AssetSonar, EZO CMMS, EZRentOut) are available as cloud-based subscriptions with free trial periods (7-15 days) before paid conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Enterprise Asset Management (EZO) - 15-day free trial |
| Freemium | Monthly | EZO CMMS - 15-day free trial |
| Freemium | Monthly | AssetSonar ITAM - 7-day free trial |
| Freemium | Monthly | EZRentOut Equipment Rental - 7-day free trial |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels13 records
EZO product offering
Product offeringCore offering
EZO offers a unified SaaS 'Asset Intelligence' platform with four products: EZO (formerly EZOfficeInventory) for physical asset tracking and inventory, AssetSonar for IT asset management and ITSM, EZO CMMS for maintenance operations, and EZRentOut for equipment rental management. The platform delivers real-time asset visibility, automated preventive maintenance, request management, and dispatch via barcode/QR/RFID and GPS on a mobile-first architecture with offline support, layered with AI capabilities such as the Zoe copilot and Catalog Optimizer.
Product overview
EZO is an Asset Intelligence platform offering a unified ecosystem of four integrated products: EZO (EZOfficeInventory) for physical asset management and CMMS, AssetSonar for IT asset management, EZO CMMS for dedicated maintenance operations, and EZRentOut for equipment rental management. The platform serves organizations across industries including construction, healthcare, education, and government, enabling them to optimize asset utilization, automate maintenance workflows, and achieve complete visibility across their technology investments. The four products share a common infrastructure with AI-powered capabilities (Zoe copilot) and integrate with enterprise tools like Okta, Zendesk, and QuickBooks Online.
Differentiator
Problem solved
Functional benefit
Brands
- EZO AssetSonar: IT Asset Management (ITAM) and IT Service Management (ITSM) platform that provides software and hardware asset lifecycle management, patch management, and workflow automation.
- EZO CMMS
- EZRentOut
Products and services
- EZO (EZOfficeInventory) Enterprise Asset Management (EAM) software for physical asset tracking, inventory management, custody and location tracking, and maintenance operations; supports barcode/QR/RFID scanning, real-time visibility, request management, and automated workflows. Targeted at asset-intensive organizations across construction, healthcare, education, and government.
- EZO AssetSonar IT Asset Management (ITAM) and IT Service Management (ITSM) platform that automates and manages the full IT asset lifecycle, including hardware asset tracking, software asset management, license management, automated asset discovery, patch management, and workflow automation. Targeted at IT teams ranging from 1-50 to 5,000+ employee organizations with integrations to Zendesk, Jira, Okta, Ping Identity, and more.
- EZO CMMS Computerized Maintenance Management System (CMMS) providing work order management, preventive maintenance scheduling, facilities management, asset maintenance, AI-generated safety/service checklists, and predictive maintenance insights via the Zoe copilot. Targeted at maintenance and operations teams seeking to reduce downtime and centralize maintenance execution.
- EZRentOut Cloud-based equipment rental software for managing rental operations including in-app order management, customer relationship tracking, centralized workflow control, equipment tracking, maintenance management, financial reporting, and a customer-facing reservation webstore; integrated with QuickBooks Online for credit memos and has a REST API for custom integrations. Targeted at equipment rental businesses in construction, AV/media, medical/mobility, and event/party rental sectors.
Quantifiable outcome
- 50% reduction in unplanned downtime
- +7 more outcomes
Companies that use EZO
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
EZO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature10 records
EZO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ZendeskcoreIntegration with Zendesk service desk enabling seamless coordination between asset management and IT service management workflows. AssetSonar provides Zendesk integration for IT service request management.
- JiracoreJira Service Desk integration allowing IT teams to manage assets within their existing service desk workflows.
- Google SuitecoreGoogle Suite integration for document storage and collaboration within asset management workflows.
- OktacoreOkta SSO integration for identity management and secure authentication to EZO platform.
- OneLogincoreOneLogin SSO integration for identity and access management.
- Ping IdentitycorePing Identity integration for enterprise identity management and SSO authentication.
- ZapiercoreZapier integration enabling connectivity to 5,000+ applications through no-code automation workflows.
- QuickBooks OnlinecoreQuickBooks Online integration for accounting sync, enabling credit memo creation and financial data synchronization with EZRentOut.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
EZO competitors and assessment
Company assessmentDirect peers
- MaintainX: MaintainX is a mobile-first CMMS and asset operations platform targeting maintenance teams in manufacturing, facilities, and fleet. Direct competitor to EZO CMMS and the broader EZO asset management suite, with overlapping AI features and PLG motion.
- UpKeep: UpKeep is a CMMS and asset operations management platform serving maintenance, reliability, and operations teams. Direct competitor to EZO CMMS and EZOfficeInventory, with similar mobile-first SaaS positioning and mid-market focus.
- Asset Panda: Asset Panda is a configurable asset tracking and management platform with highly customizable fields. Direct competitor to EZO in physical asset tracking, frequently mentioned by EZO in its own comparison pages.
- Limble CMMS: Limble is a modern CMMS for work orders, preventive maintenance, and asset management. Direct competitor to EZO CMMS and an explicit comparison-page target for EZO, with overlapping mid-market and PLG positioning.
- Flexera: Flexera is an IT asset management and software license optimization platform focused on enterprise SAM and FinOps. Direct competitor to AssetSonar in ITAM/SAM and an explicit comparison-page target for EZO.
- Lansweeper: Lansweeper is an IT asset discovery and inventory platform providing hardware/software visibility across the enterprise. Direct competitor to AssetSonar's asset discovery and scanning capabilities and an explicit comparison-page target for EZO.
Broad incumbents
- ServiceNow: ServiceNow is the dominant enterprise ITSM and ITAM platform with deep workflow, procurement, and HR integrations. A broad incumbent competing with AssetSonar in ITAM/ITSM and a structural risk for EZO's enterprise upmarket motion.
- Freshworks (Freshservice): Freshservice is Freshworks' IT service management and asset management suite targeting mid-market and enterprise IT. A broad incumbent competing with AssetSonar, with a larger sales footprint and broader product portfolio.
- IBM Maximo Application Suite: IBM Maximo is the enterprise-grade EAM platform for asset-intensive industries including utilities, manufacturing, and transportation. A broad incumbent competing with EZO in enterprise asset management, particularly for large customers.
- ManageEngine (Zoho): ManageEngine is Zoho's IT management suite spanning ITSM, ITAM, endpoint management, and more. A broad incumbent competing with AssetSonar in mid-market ITAM with strong global distribution.
Market position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EZO social profiles
Digital presenceEZO financial estimates
Financial estimateRevenue estimate
Valuation estimate
EZO leadership team
Management profileNumber of profiles
Profiles1 record
EZO subsidiaries and ownership
Company hierarchySubsidiaries2 records
EZO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EZO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EZO
What does EZO do?
EZO offers a unified SaaS 'Asset Intelligence' platform with four products: EZO (formerly EZOfficeInventory) for physical asset tracking and inventory, AssetSonar for IT asset management and ITSM, EZO CMMS for maintenance operations, and EZRentOut for equipment rental management. The platform delivers real-time asset visibility, automated preventive maintenance, request management, and dispatch via barcode/QR/RFID and GPS on a mobile-first architecture with offline support, layered with AI capabilities such as the Zoe copilot and Catalog Optimizer.
Is EZO a public or private company?
EZO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EZO founded?
EZO was founded in 2015. It employs 251 to 500 people.
Where is EZO based?
EZO is headquartered in Austin, United States, in the North America region.
How does EZO make money?
One revenue line is on record: subscription SaaS Licensing.
Who are EZO's main competitors?
Direct peers on record are MaintainX, UpKeep, Asset Panda, Limble CMMS, Flexera and Lansweeper. Broad incumbents are ServiceNow, Freshworks (Freshservice), IBM Maximo Application Suite and ManageEngine (Zoho).
Does EZO have an API?
Yes. EZRentOut REST API made available to all paying clients to allow for custom integrations. Access token authentication via HTTP headers. SSL required. Rate limits: approximately 1000 requests per day for trial customers, with X-Rate-Limit and X-Rate-Limit-Remaining headers for monitoring usage. Supports Orders, Payment Options, Business, Customer, Business Contact, Person, Addresses, Fixed Assets, Inventory, Asset Stock, Users, Locations, Groups, Subgroups, Vendors, Print Labels, Custom Fields, Comments, Services, Work Orders, Reports, and Background Jobs operations. Developer documentation is at ezo.io/ezrentout/developers.
What industry is EZO in?
EZO's product category is Asset Management Software. Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms, with a secondary code of HDAEALAD, IT Asset Management (ITAM) Platforms. Its NAICS code is 541511 and its SIC code is 7372.