Crescerance

What Crescerance does

Crescerance, Inc. is a privately held technology holding company headquartered at 600 Galleria Parkway in Atlanta, Georgia, founded in 2011. The company develops and operates a portfolio of SaaS-based platforms focused on organizational management and community engagement, serving education associations, K-12 and higher education institutions, state and local government entities, and lobbying firms. Its flagship offering is Engagifii, a Member Engagement & Association Management System (MEAMS) that integrates modules for Legislation, Accreditation, Relationships, Events, Communications, Revenue, and Documents management within a single platform. Supporting sub-brands include embrAMS (school board association management), Capitol Impact (legislation tracking and grassroots advocacy), BillStatus (Alabama legislative tracking, formerly ALRRS), and embr/embrAPP (mobile engagement apps for schools and districts). The product architecture combines traditional AMS functionality with mobile engagement capabilities and government relations tooling, allowing associations to manage events, training, member credits, legislative monitoring, and advocacy campaigns from one platform.

Name

Crescerance

Legal name

Crescerance, Inc.

Website

https://crescerance.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Crescerance is an Atlanta-based private SaaS holding company operating the Engagifii MEAMS platform and related tools (embrAMS, Capitol Impact, BillStatus, embrAPP) for member engagement, association management, legislation tracking, and grassroots advocacy, serving education associations, government entities, and lobbying firms.

Ownership category

akta.pro rank

Product category

Association Management Software

NAICS

Business Support Services (5614)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Social CRM & Community Engagement Platforms (HDAEAFAF), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Association management software
• Member engagement platforms
• Legislation tracking software
• Grassroots advocacy tools
• Mobile engagement apps

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Crescerance is a technology holding company that develops and sells SaaS-based platforms for organizational management and community engagement. Its core offering is the Engagifii MEAMS (Member Engagement & Association Management System) platform, which delivers an integrated suite of modules — Legislation, Accreditation, Relationships, Events, Communications, Revenue, and Documents — alongside complementary brands including embrAMS for school board associations, Capitol Impact for legislation tracking and grassroots advocacy, BillStatus for state legislative tracking, and embr / embrAPP for mobile stakeholder engagement.

Product overview

Crescerance is a technology holding company that provides SaaS-based platforms and complementary services for organizational management and community engagement. The company operates a portfolio of products under a platform-plus-modules architecture: Engagifii serves as the core MEAMS (Member Engagement & Association Management System) platform with integrated modules for Legislation, Accreditation, Relationships, Events, Communications, Revenue, and Documents. Supporting sub-brands include embrAMS (association management for school boards), Capitol Impact (legislation tracking and grassroots advocacy), BillStatus (Alabama legislative tracking), and embr (mobile engagement apps). These products serve K-12 education, higher education, associations, government entities, and lobbying firms.

Differentiator

Problem solved

Functional benefit

Brands

• embrAMS: Association management system for school board associations. With an integrated toolset SBAs can manage events and training courses and track credits and awards for members. Formerly known as eMembership.
• Engagifii
• Capitol Impact
• BillStatus

Products and services

• Engagifii Engagifii is the first and only MEAMS (Member Engagement & Association Management System) platform — a unified SaaS suite for associations, governmental organizations, and lobbying firms that integrates modules for Legislation, Accreditation, Relationships, Events, Communications, Revenue, and Documents to improve member engagement and grow non-dues revenue.
• embrAMS (formerly eMembership) embrAMS is an association management system built specifically for school board associations, providing an integrated toolset to manage events, training courses, and track credits and awards for members.
• Capitol Impact Capitol Impact is a Legislation Tracking Platform that helps organizations track and monitor state legislation online, bundled with grassroots advocacy, event management, and association management capabilities — serving associations, state agencies, local governments, universities, and lobbying firms.
• BillStatus (formerly ALRRS) BillStatus is an online platform for tracking, monitoring, and reporting on legislation, originally built for Alabama state legislative tracking and now operating as part of the Engagifii legislation technology stack.
• embr (embrAPP) embr is a mobile app platform that enables schools, districts, and associations to drive stakeholder engagement through mobile technology, ensuring students, parents, staff, alumni, and the community can be connected via apps with quick access to the information they need.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Wild Apricot: Web-based association management software (now part of Personify) used by thousands of small-to-mid associations for membership, events, and communications. Directly comparable to Engagifii in serving the same association buyer with AMS functionality.
• MemberClicks: AMS platform purpose-built for small-staff associations, offering member database, event management, and communications. Overlaps Crescerance's association member-engagement thesis almost exactly and competes for similar vertical budgets.
• YourMembership (Community Brands): AMS within the Community Brands portfolio serving professional and trade associations with member engagement, learning, events, and commerce modules. Directly competes for mid-market association contracts similar to Crescerance's Engagifii target buyer.
• Fonteva: Salesforce-native association management platform offering member engagement, events, and e-commerce functionality. Overlaps Crescerance's MEAMS positioning and competes for the same association-tech budget pool.
• GrowthZone: AMS solution for chambers of commerce and associations, providing CRM, event registration, and member management. Comparable to Engagifii for trade/professional associations, particularly small-staff and chamber customers.
• Impexium: Salesforce-based association management platform with member engagement, events, and credentialing modules. Directly competes for the same association buyer that Engagifii targets with similar module architecture.
• Apptegy: Mobile-first communication and engagement platform for K-12 school districts. Direct overlap with Crescerance's embrAPP heritage and education-services customer base, competing for the same K-12 stakeholder-engagement budget.

Broad incumbents

• FiscalNote: Larger policy and legislative-tracking platform serving government affairs and lobbying professionals. Comparable to Capitol Impact and BillStatus, but operating at significantly greater scale and capital base across policy verticals.

Emerging players

• Quorum: Government-relations and grassroots-advocacy software suite for associations and corporate lobbying teams. Overlaps with Crescerance's Capitol Impact module on legislative tracking and advocacy workflow functionality.
• ParentSquare: School-home communication platform for K-12 districts combining mass notifications, mobile apps, and two-way messaging. Comparable to Crescerance's embrAPP offering in the K-12 stakeholder-engagement category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Crescerance
• Facebookfacebook.com/Crescerance
• LinkedInlinkedin.com/company/crescerance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescerance