Pan’s
Pan's (Panco Foods Inc.) is a plant-based snack company that produces shiitake mushroom jerky in six core flavors, sold direct-to-consumer via Shopify and through Whole Foods across four US regions, targeting health-conscious consumers, vegetarians, vegans, and people with dietary restrictions.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pan’s does
Pan's (operating as Panco Foods Inc.) is a plant-based snack company that produces shiitake mushroom jerky under the brand Pan's Mushroom Jerky. Founded by Michael Pan in 2018 after he discovered the snack during a family trip to Malaysia, the company manufactures its products in Portland, Oregon and maintains corporate operations in Camas, Washington. The product line consists of six core flavors (Original, Zesty Thai, Applewood BBQ, Salt & Pepper, Teriyaki, and Curry) plus occasional limited editions, with all SKUs positioned as vegan, gluten-free, soy-free, kosher, paleo-friendly, high in fiber, and rich in Vitamin D. Adjacent offerings include mushroom grow kits, gift cards, branded swag, and a variety pack.
The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce through a Shopify-powered website (mushroomjerky.com) with wholesale retail distribution. DTC pricing is set at $8.00 per 2.2oz bag, with bundle discounts for 5/10/15 packs and a Subscribe & Save subscription option at flexible delivery intervals. The DTC channel is supported by a loyalty program called Pan's Points and email/newsletter marketing. On the wholesale side, Pan's primary retail partner is Whole Foods, where the brand is present across four US regions (Pacific Northwest, Southwest, Southern California, and Northeast covering ~12 states). Specialty retailers such as Sierra Trading Post and Canadian online resellers (Vegan Supply, Coco Market) provide additional, lower-volume distribution.
Customer segments include health-conscious consumers seeking plant-based snacks, vegetarians and vegans wanting jerky-like textures without meat, and individuals with food sensitivities requiring allergen-friendly options. Marketing relies heavily on earned media generated by an ABC Shark Tank appearance and ongoing coverage in outlets including The Wall Street Journal, Bon Appetit, Food Network, Food & Wine, Health Magazine, Esquire, Thrillist, NBC Better, and Entrepreneur. Pan's operates with 1-10 employees, holds NMSDC MBE and Washington State OMWBE certifications, and is Earth Kosher certified. Disclosed funding is limited to a $20,000 investment from SnackFutures in 2022, with prior accelerator engagements through The Bridges Accelerator (2019) and Target Takeoff (2021).
Pan’s firmographics
Firmographics- Name
- Pan’s
- Legal name
- Panco Foods Inc.
- Website
- https://mushroomjerky.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pan's (Panco Foods Inc.) is a plant-based snack company that produces shiitake mushroom jerky in six core flavors, sold direct-to-consumer via Shopify and through Whole Foods across four US regions, targeting health-conscious consumers, vegetarians, vegans, and people with dietary restrictions.
- Ownership category
- akta.pro rank
Where Pan’s is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pan’s business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through mushroomjerky.com with one-time purchases and Subscribe & Save subscription options. Single bags at $8.00, bundle discounts for 5/10/15 packs.
- Wholesale/Retail Distribution: Wholesale distribution to retail stores including Whole Foods and specialty retailers. Revenue generated through bulk purchase orders from retailers.
- Pan's Points Rewards Program: Loyalty program offering points for purchases that can be redeemed for discounts, driving customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single 2.2oz bag |
| Unit Pricing | Pay-as-you-go | Bundle packs (5, 10, 15 bags) |
| Subscription | Monthly | Subscribe & Save |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Pan’s product offering
Product offeringCore offering
No source content was provided in the input to describe Pan's core offerings.
Product overview
Pan's Mushroom Jerky is a plant-based snack company offering a single unified product line centered on shiitake mushroom jerky. The core product portfolio consists of six distinct flavor varieties (Original, Zesty Thai, Applewood BBQ, Salt & Pepper, Teriyaki, and Curry), with occasional limited-edition flavors. The company also provides a Favorite Flavors Pack variety bundle, mushroom grow kits, gift cards, branded merchandise, a loyalty rewards program, and printable coupons. All products share common attributes—they are vegan, gluten-free, soy-free, kosher, and made from organic shiitake mushrooms with simple ingredients.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Shelf life of 9 months without preservatives
- +1 more outcomes
Companies that use Pan’s
Customer profileNamed customers4 records
Segments3 records
Pan’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pan’s partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Vegan SupplyminorCanadian online retailer that stocks and ships Pan's Mushroom Jerky products to Canadian customers. International shipping alternative when mushroomjerky.com only ships within the United States.
- Coco MarketminorCanadian online retailer that offers Pan's Mushroom Jerky products for international customers outside the United States.
- ShopifycoreE-commerce platform powering the mushroomjerky.com online store. Provides the technical infrastructure for product sales, payment processing, and order fulfillment.
- Whole FoodscoreMajor retail distribution partner with presence in 4 regions: Pacific Northwest (Oregon, Washington), Southwest (Southern California, Arizona, Nevada, Hawaii), and Northeast (Maine, New Hampshire, Massachusetts, Connecticut, New York, New Jersey). Key retail channel for brick-and-mortar sales.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pan’s competitors and assessment
Company assessmentDirect peers
- Wild Zora: Paleo-friendly meat and plant-based jerky snacks targeted at clean-label consumers. Overlaps with Pan's on allergen-friendly, high-protein snacking positioning.
- Louisville Vegan Jerky: Plant-based vegan jerky brand selling across multiple flavors via DTC and natural/specialty retail. Closest direct competitor to Pan's in the alternative-jerky category with overlapping target customers and channels.
- Primal Strips: Vegan meat-snack strips sold in natural food stores including Whole Foods. Competes head-to-head for shelf space and the same plant-based jerky shopper as Pan's.
Broad incumbents
- The New Primal: Established meat snack brand with broader portfolio (jerky, sticks, marinades) sold in mainstream and natural retail. Comparable on category and channel, but with deeper distribution and capital.
- Country Archer Provisions: Premium jerky and meat snack brand with national retail distribution including natural and mainstream grocers. Competes for the same jerky-snacking occasion that Pan's targets with a plant-based variant.
- Jack Link's: Largest meat jerky brand globally with broad retail penetration and marketing muscle. Sets mainstream category expectations on price, flavor, and shelf availability that any jerky brand must compete against.
- Beyond Meat: Category-defining plant-based protein brand with mass-market distribution. A potential entrant or adjacent competitor in plant-based jerky/snacking, with vastly greater capital and shelf access.
Emerging players
- Stryve Foods: Public biltong and meat-snack challenger scaling through retail and DTC. Comparable as an alternative-jerky brand building a premium snacking position through differentiated format.
- Moon Cheese: Shelf-stable cheese-based snack sold in mainstream retail (Costco, Target, Kroger). Comparable as a premium, allergen-friendly, shelf-stable alternative snack competing for the same health-conscious shopper.
- No Evil Foods: Plant-based meat alternative brand with specialty/natural retail presence. Comparable to Pan's as a small plant-based brand targeting natural channel shoppers with allergen-friendly positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Pan’s social profiles
Digital presencePan’s compliance and trust
Trust signalCompliance3 records
Pan’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pan’s leadership team
Management profileNumber of profiles
Pan’s funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pan’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pan’s
What does Pan’s do?
No source content was provided in the input to describe Pan's core offerings.
Is Pan’s a public or private company?
Pan’s is a private company. It is classified as unknown and is currently operating.
When was Pan’s founded?
Pan’s was founded in 2018. It employs 1 to 10 people.
Where is Pan’s based?
Pan’s is headquartered in Vancouver, United States, in the North America region.
How does Pan’s make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution and pan's Points Rewards Program.
Who are Pan’s's main competitors?
Direct peers on record are Wild Zora, Louisville Vegan Jerky and Primal Strips. Broad incumbents are The New Primal, Country Archer Provisions, Jack Link's and Beyond Meat. Emerging players are Stryve Foods, Moon Cheese and No Evil Foods.
Does Pan’s have an API?
No public API is recorded for Pan’s.