Beepay

What Beepay does

Beepay is a Brazilian retailtech and fintech company founded in 2017 and headquartered in Joinville, Santa Catarina, that provides technology infrastructure for autonomous retail operations and cashless event payments. The company's core platform combines a consumer-facing mobile application (iOS and Android) for barcode/QR-code scanning and payment, a cloud-based management dashboard, access control modules (QR code and facial recognition), a security audit system that cross-references camera footage with transactions, and pre-built integrations with four Brazilian ERP systems (Soft-line, PDV Legal, Micro ERP, Mobne) and the Stone payment terminal. The product portfolio is organized around three branded offerings: BYP, the base autonomous-store solution for neighborhood markets and convenience stores; BYP Ticket, a cashless system for events launched in 2024; and a White Label deployment option for retail chains and franchises seeking branded autonomy.

The business model is primarily modular subscription-based SaaS, priced from R$150-R$199 per store per month depending on selected add-on modules (BI, facial recognition, electronic shelf labels, intelligent communication, etc.), with one-time setup fees for White Label customization, hardware sales or rentals of physical kiosks (from R$790 or R$59.90/month), and transaction fees routed through integrated payment acquirers. Go-to-market combines a product-led self-serve digital onboarding motion for SMBs, a direct enterprise sales motion for White Label and event-cashless deals, and a BeePartner/BeeLover reseller channel program for regional coverage. The company reports serving over 700 stores across more than 700 Brazilian municipalities and approximately 170 distinct clients, with named customers concentrated in autonomous-retail networks (Rede Zhou, Rede Housestock, Rede Obaa, Nosso Mercado, Zuper, Bacco Smart Wine, Heet, 121 Smart Shop).

Beepay's strategic positioning emphasizes 100% Brazilian-developed technology, an exclusive security layer (Sistema Audit), and ISO 27001/27017/27018/27701, PCI-DSS, and SOC 2 Type 2 compliance certifications supporting larger enterprise contracts. The company closed a $400,000 seed round in May 2026 led by Comunitá, the corporate venture arm of cooperative bank Sicredi, with participation from ACATE Invest and Ventiur, with stated use of funds for AI-driven personalization and a path to profitability within 18 months. The CEO (Renata Costa) sits on the Deliberative Council of ACATE, anchoring Beepay within Brazil's leading regional technology innovation ecosystem.

Name

Beepay

Legal name

Beepay

Website

https://beepayapp.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Beepay is a Brazilian retailtech platform that provides autonomous-store technology (mobile scanning, payments, access control, and management dashboards) for SMB retailers, retail chains, and event organizers, monetized via modular SaaS subscriptions starting at R$150 per store per month.

Ownership category

akta.pro rank

Product category

Retail Technology (Autonomous Store & Cashless Event Software)

akta.pro primary industry

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

akta.pro secondary industries

Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service) (FSAMABAI), mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB)

Keywords

• Autonomous retail technology
• Cashless event platform
• Mobile checkout software
• Unmanned store solutions
• QR code payment platform

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. SaaS Platform Subscription (BYP): Monthly software subscription for autonomous store operations. Pricing starts at R$150 per store per month, depending on modules and services contracted. A one-time setup fee covers app customization for unlimited stores. The subscription includes the mobile app for customers, access control, cloud dashboard, and support.
2. Event Cashless Solution (BYP Ticket): Revenue from event organizers using the BYP Ticket cashless platform for access control, digital payments, consumption management, and real-time reporting. Priced as a subscription or per-event licensing with white label options.
3. White Label Licensing: Full brand and technology customization for retail chains and franchises that want an exclusive experience. Includes one-time customization fee plus recurring monthly subscription. Operators can manage unlimited locations under a single license.
4. Hardware Sales (Totem/Kiosk): Sale of physical self-service kiosks (totens) through certified partners. Totem hardware starts from R$790, with monthly rental at R$59.90 plus transaction fees. Point-of-sale card terminals (maquininha) integrated with the Beepay system priced at R$99 with transaction fees.
5. Payment Processing (Transaction Fees): Transaction fees collected through integrated payment acquirers on credit, debit, and PIX transactions. Standard card processing fees apply on top of the subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Beepay develops and sells a SaaS platform that enables retailers and event organizers to operate without staffed cashiers. The platform combines a mobile app for barcode/QR-code scan-and-pay checkout, cloud-based management dashboard, intelligent access control (QR Code, facial recognition), AI-driven security auditing, CRM/Business Intelligence, payment processing integrations, and ERP connectivity. It is delivered through three product lines (BYP for autonomous stores, BYP Ticket for cashless events, and White Label for branded networks/franchises) plus modular add-ons, sold primarily via monthly subscriptions.

Product overview

Beepay is a retailtech and fintech company offering a comprehensive ecosystem of autonomous retail solutions for the Brazilian market. The core offering consists of three main product lines: BYP (the base autonomous store solution), BYP Ticket (cashless payment system for events), and White Label (customizable branded deployment). These core products are complemented by a modular add-on suite including Sistema Audit (security monitoring), smart access control, electronic shelf labels, Business Intelligence dashboards, facial recognition authentication, intelligent communication, physical kiosks (totens), and digital wallet functionality. All solutions are managed through a cloud-based ERP backend system that integrates with third-party ERPs (Soft-line, PDV Legal, Micro ERP, Mobne) and payment processors (Stone). The company operates primarily via mobile app (iOS/Android) with cloud management dashboard, targeting markets, convenience stores, condominiums, hotels, corporate spaces, and events.

Differentiator

Problem solved

Functional benefit

Brands

• BYP: Autonomous store solution for neighborhood markets, minimarkets and convenience stores using cutting-edge technology.
• BYP Ticket
• White Label

Products and services

• BYP Core autonomous store solution that enables neighborhood markets, minimarkets, and convenience stores to operate 24/7 without staffed cashiers via app-based barcode/QR scanning and integrated mobile payments (credit, PIX, digital wallet), with access control, security cameras, and a management dashboard.
• BYP Ticket Cashless payment and event management system for festivals, fairs, concerts, and corporate events, offering QR-code ordering, digital payments (credit, PIX, digital wallet), real-time sales reporting, CRM tools, VIP account management, and White Label customization.
• Beepay White Label Fully customizable branded deployment of Beepay's autonomous store technology for retail chains, networks, and franchises that want their own visual identity, custom features, and exclusive customer communication on top of Beepay's underlying platform. Includes one-time customization fee plus recurring monthly subscription covering unlimited stores under a single license.
• Beepay App (consumer mobile app) Mobile application available on Apple App Store and Google Play for end customers of autonomous stores and events to scan products, complete payments via credit card, PIX, or digital wallet, manage wallet balance, and receive real-time notifications and promotions.

Quantifiable outcome

• Operational cost reduction of up to 40% compared to traditional stores
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• PredditacoreTechnology or IntegrationTechnology partner for the Sistema Audit, Beepay's integrated security solution that cross-references security camera footage with purchase transactions to detect and prevent fraud. Preddita provides the AI/computer vision component while Beepay handles the transaction integration layer.
• Soft-linesupportingTechnology or IntegrationERP system with pre-built integration to Beepay's autonomous retail platform, enabling synchronized inventory, sales, and financial management between systems.
• PDV LegalsupportingTechnology or IntegrationPoint-of-sale and back-office system integrated with Beepay's platform for legal compliance and operational management in Brazilian retail.
• Micro ERPsupportingTechnology or IntegrationLightweight ERP system with integration to Beepay's autonomous store management platform, offering simplified inventory and sales tracking for smaller operators.
• MobnesupportingTechnology or IntegrationERP and management system integrated with Beepay's platform for Brazilian autonomous retail operations, providing comprehensive back-office capabilities.
• Ambev + 500 StartupssupportingStrategic or Co-development PartnerBeepay was selected for the Bootcamp Ambev + 500 Startups acceleration program in 2020, gaining access to corporate mentorship, market validation, and potential commercial partnerships with Ambev's distribution network.
• ACATE (Associação das Empresas de Tecnologia)coreStrategic or Co-development PartnerACATE is the main technology association in Santa Catarina, hosting the Miditec incubator where Beepay was one of 5 companies selected for incubation. Beepay's CEO serves on ACATE's Deliberative Council. ACATE Invest participated in Beepay's seed funding.

Scale indicators9 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Festipay: European provider of RFID-based cashless payment and access control for festivals and live events. Direct comparable to Beepay's BYP Ticket cashless events platform, addressing the same pain points (long queues, cash handling, real-time sales data) for event organizers.
• MishiPay: Mobile scan-and-go platform that lets shoppers scan barcodes via their own phone and pay without a cashier, plus click-and-collect and queue-busting. Closely mirrors Beepay's app-based scan-to-pay flow for both retail and event environments.
• Zaitt: Brazilian autonomous convenience store operator using app-based mobile checkout and access control. Closest direct competitor in the Brazilian autonomous minimarket segment, competing for the same SMB and franchise network customers as Beepay's BYP and White Label products.

Broad incumbents

• Standard Cognition: US-based autonomous checkout platform using computer vision and ceiling cameras to enable grab-and-go retail. Operates at greater scale with significantly more capital, representing a global incumbent that could localize for Brazil as the autonomous retail category matures.
• Stone Co. Major Brazilian payments acquirer and integrated retail technology provider, already integrated with Beepay as a payment terminal partner. Represents a broader incumbent that bundles POS, acquiring, and increasingly checkout software to SMB retailers — a potential competitor or distribution partner depending on strategy.

Emerging players

• Caper AI: Provider of AI-powered smart shopping carts and checkout kiosks for grocery retailers. Comparable autonomous-checkout value proposition and SMB/mid-market retail customer overlap with Beepay, though via hardware-led rather than app-led interaction.
• AiFi: AI-powered autonomous retail platform offering camera-based checkout-free stores for retailers and events. Comparable technology approach (computer vision + checkout) and adjacent event use cases to Beepay's BYP Ticket cashless solution.
• Zippin: AI-powered checkout-free technology provider using sensor fusion and computer vision for autonomous stores. Comparable technology stack to Beepay's vision-augmented autonomous retail offering and targets the same retail chain customers globally.
• Trigo: Israel-based provider of AI-driven checkout-free technology for grocery and retail chains. Comparable in offering computer-vision autonomous checkout and in pursuing retail chain partnerships similar to Beepay's White Label motion.

Regional players

• Intellitix: RFID-based cashless solutions provider for festivals and live events in Europe and North America. Comparable technology approach (RFID wristbands, cashless payments, access control) for BYP Ticket's event use case, though primarily operating in Western markets rather than Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@beepayapp4866
• Facebookfacebook.com/beepayapp
• LinkedInlinkedin.com/company/beepay
• Instagraminstagram.com/beepayapp

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beepay