Mobne S/A
Mobne S/A is a Brazilian SaaS company providing a cloud-based ERP and retail management platform — covering POS, inventory, purchasing, fiscal compliance, and supplier/promotion workflows — for supermarkets and specialty retail SMBs and mid-market chains across Brazil.
- Company typePrivate
- Founded2015
- HeadquartersRibeirão, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobne S/A does
Mobne S/A is a privately held Brazilian SaaS company that develops and sells a cloud-based ERP and retail management platform aimed primarily at supermarkets and adjacent retail verticals (Empórios, Hortifruti, Açougues, Padarias, Mercearias, Adegas, Perfumarias, Utilidades Domésticas, Tabacarias, Floriculturas, and Lojas Autônomas). The core product, Mobne ERP, runs on AWS and covers purchasing, inventory, sales, financial controls, NFe/NCM/CTe fiscal compliance, supplier quotation, promotions, and managerial reporting. It is delivered through tiered subscription plans (Begginer/Standard/Advanced for small retailers; Basic/Plus/Max/Super for supermarkets) and complemented by a Windows-based POS (Acrux PDV) that operates offline, the MobneHub peripheral bridge, and 2023 mobile products Mobne GO (autonomous stores) and Mobne Simp (store operations).
The platform integrates natively with iFood Mercado for delivery and inventory sync, SiTeF for TEF/PIX payment processing, and exposes an external API for e-commerce and third-party integrations. Mobne's revenue model is predominantly recurring SaaS subscriptions across the tiered plans, supplemented by implementation, training, and technical support services. The company operates a hybrid direct-sales and self-serve go-to-market: consultative field sales and website-driven demo/contact requests for mid-market accounts, paired with tiered plan self-selection and content-led (blog, ebooks, social) acquisition for SMBs. Distribution is domestic Brazil only, headquartered in Ribeirão Preto, São Paulo.
Mobne originated as a project within Consinco SA in October 2015, was launched as a product in April 2018, and became an independent company in January 2020 after TOTVS acquired Consinco. It is led by three partners: CEO Gustavo Barusco, Director of Software Products José Maria Donizete da Silva (formerly of Consinco for 30 years), and Pedro Pessoa (New Business Development). The company brought in new investors in June 2021, repositioned toward larger enterprise clients in August 2022, and reported 145% revenue growth for 2022 alongside a 94 NPS.
Mobne S/A firmographics
Firmographics- Name
- Mobne S/A
- Legal name
- Mobne S/A
- Website
- https://mobne.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobne S/A is a Brazilian SaaS company providing a cloud-based ERP and retail management platform — covering POS, inventory, purchasing, fiscal compliance, and supplier/promotion workflows — for supermarkets and specialty retail SMBs and mid-market chains across Brazil.
- Ownership category
- akta.pro rank
Mobne S/A industry classification
Industry- Product category
- Retail Management Software (ERP)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
Keywords
Where Mobne S/A is headquartered
LocationHeadquarters
- HQ city
- Ribeirão
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mobne S/A business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- ERP Subscription: Monthly or annual subscription-based access to the Mobne ERP platform with tiered pricing plans (Basic, Plus, Max, Super for supermarkets; Begginer, Standard, Advanced for retail). Customers pay recurring fees for cloud infrastructure, software updates, and support services included in their selected plan tier.
- Professional Services: Implementation, training, and technical support services provided alongside the core software subscription, including onboarding assistance and system configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Core purchasing and sales management |
| Subscription | Monthly | Plus Plan - Enhanced operations management |
| Subscription | Monthly | Max Plan - Advanced pricing and analytics |
| Subscription | Monthly | Super Plan - Full enterprise feature set |
| Subscription | Monthly | Begginer Plan (Simples Nacional) - Entry level for small retailers |
| Subscription | Monthly | Standard Plan (Melhor Gestão) - Mid-tier with automation |
| Subscription | Monthly | Advanced Plan (Recursos Avançados) - Full retail ERP with unlimited PDVs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Mobne S/A product offering
Product offeringCore offering
Mobne S/A develops and sells a cloud-based ERP platform for supermarkets and other retail businesses in Brazil. The platform integrates point-of-sale (PDV), inventory, purchasing, financial controls, promotions, production tracking, and e-commerce integrations (including iFood) into a single system, delivered via tiered monthly subscriptions with mobile and desktop companion applications.
Product overview
Mobne S/A offers a modular retail management platform consisting of a cloud-based ERP system (Mobne ERP) with tiered pricing plans (Begginer, Standard, Advanced for small business; Basic, Plus, Max, Super for retail). The platform includes mobile applications for autonomous stores (Mobne GO) and daily store operations (Mobne Simp), a Windows-based POS terminal (Acrux PDV) that operates offline, and a desktop hub application (MobneHub) for peripheral connectivity. The system integrates with iFood delivery, SiTeF payment processing, PIX, and e-commerce platforms, and offers an external API for third-party integrations. Key modules cover inventory management, promotions, financial controls, supplier management, and business analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobne ERP Complete cloud-based ERP system for retail management covering inventory control, sales management, financial management, purchasing, promotions, production tracking, and business analytics for supermarkets and retail stores.
- Mobne GO Mobile application for managing autonomous/self-service stores with brand customization, online payment support, and integration with Mobne Smart POS payment totem.
- Mobne Simp Android/iOS application for daily store operations including product validity audits, shipping and receiving operations, supplier interactions, and shelf replenishment alerts.
- Mobne PDV (Acrux PDV) Point of sale terminal application installed on Windows computers that operates offline without internet connectivity. Supports multiple modes including sales receipt, vase/return, sales order, and command operations, with local MySQL database.
- MobneHub Desktop application bridging physical store computers with the cloud Mobne system for scale loading and label printing operations. Requires .NET Framework 4.6.1.
- Mobne Smart POS Payment totem hardware integrated with Mobne GO for autonomous stores, supporting online payments and seamless transaction processing.
Quantifiable outcome
- 94 Net Promoter Score (NPS)
- +3 more outcomes
Companies that use Mobne S/A
Customer profileNamed customers2 records
Segments12 records
Ideal customer profiles2 records
Mobne S/A technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature11 records
Mobne S/A partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- iFoodcoreDeep technical integration partnership with iFood Mercado delivery platform. Mobne provides direct API integration allowing retailers to sync inventory, manage orders, and control finances through the iFood platform. iFood supplies all data specifications for complete system integration.
- Amazon Web Services (AWS)coreCloud infrastructure provider. Mobne migrated its entire environment to AWS servers in September 2020 (Sprint 5.11/5.12), providing scalable, reliable cloud hosting for all customer data and applications.
- Software Express (SiTeF)corePayment processing technology partner providing SiTeF Express platform for TEF/card payments and PIX instant payments. Mobne integrates with SiTeF for PDV payment processing, electronic payment collection, and PIX configuration.
- iFood MercadocoreiFood provides the marketplace platform while Mobne provides the integrated management system. Together they enable grocery retailers to operate delivery services with synchronized inventory and sales management.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Mobne S/A competitors and assessment
Company assessmentBroad incumbents
- TOTVS: TOTVS is Brazil's largest ERP and management software company and now owns Consinco (Mobne's former parent). It offers broad ERP suites across verticals including retail, with vastly greater distribution and resources, making it the dominant incumbent Mobne must compete against.
- Linx (StoneCo): Linx is a major Brazilian retail and payment software provider, now part of StoneCo. It offers POS and ERP solutions for retail verticals including supermarkets, directly overlapping Mobne's category with much greater scale and an integrated payments stack.
Emerging players
- Omie: Omie is a Brazilian cloud ERP platform serving SMBs across verticals including retail and services. While broader than Mobne, it competes in the same SMB cloud ERP category with a similar subscription-based delivery model.
- Conta Azul: Conta Azul is a Brazilian cloud accounting and management platform serving small businesses. While more focused on accounting than retail-specific operations, it overlaps in the SMB cloud software market where Mobne also competes.
Direct peers
- Bluesoft: Bluesoft is a Brazilian retail-focused ERP and management software provider serving supermarkets, bakeries, and convenience stores with cloud-based solutions. It competes with Mobne for the same SMB retail customer base and overlapping product functionality.
- Alterdata Software: Alterdata is a Brazilian management software company offering ERP, payroll, and accounting solutions targeting SMBs including retail. It overlaps with Mobne in the SMB ERP market and competes for similar retail and services customers.
- Consinco SA: Consinco is the retail ERP company from which Mobne spun off, now owned by TOTVS. It targets the same Brazilian supermarket and grocery retail segment with comparable functional breadth, making it the most direct peer in product and customer profile.
Regional players
- Winthor (TOTVS): Winthor is a Brazilian ERP provider specialized in distribution and wholesale verticals, now part of TOTVS. While more distribution-focused, it shares the Brazilian regional ERP context and overlapping customer base with retailers that also operate wholesale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mobne S/A social profiles
Digital presenceMobne S/A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobne S/A leadership team
Management profileNumber of profiles
Profiles3 records
Mobne S/A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobne S/A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobne S/A
What does Mobne S/A do?
Mobne S/A develops and sells a cloud-based ERP platform for supermarkets and other retail businesses in Brazil. The platform integrates point-of-sale (PDV), inventory, purchasing, financial controls, promotions, production tracking, and e-commerce integrations (including iFood) into a single system, delivered via tiered monthly subscriptions with mobile and desktop companion applications.
Is Mobne S/A a public or private company?
Mobne S/A is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mobne S/A founded?
Mobne S/A was founded in 2015. It employs 11 to 50 people.
Where is Mobne S/A based?
Mobne S/A is headquartered in Ribeirão, Brazil, in the Latin America region.
How does Mobne S/A make money?
Two revenue lines are on record. ERP Subscription is the primary driver. The others are professional Services.
Who are Mobne S/A's main competitors?
Broad incumbents on record are TOTVS and Linx (StoneCo). Emerging players are Omie and Conta Azul. Direct peers are Bluesoft, Alterdata Software and Consinco SA. Winthor (TOTVS) is listed as a regional player.
Does Mobne S/A have an API?
Yes. Mobne offers an external API that enables integration with third-party systems for stock movement synchronization, product data, pricing, and business management. The API documentation is available at apiexternal.mobne.com.br. Additional API fields were added on March 6, 2020, expanding query capabilities. Developer documentation is at apiexternal.mobne.com.br.
What industry is Mobne S/A in?
Mobne S/A's product category is Retail Management Software (ERP). Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 51821.