Zaitt
Zaitt operates unmanned 24/7 autonomous retail smartstores in Brazil, accessible via a mobile app using QR code or facial recognition, targeting urban consumers seeking convenience purchases, and expanding through a franchise model under the Buybye group.
- Company typePrivate
- Founded2019
- HeadquartersVitória, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zaitt does
Zaitt operates unmanned, 24/7 autonomous retail stores in Brazil under a franchise model, positioned as the first smartstore operator in Latin America. Customers access stores via the Zaitt mobile app (iOS and Android) using either QR code scanning or facial recognition technology; once inside, they add products to a digital cart by scanning item codes or browsing a virtual storefront within the app, and payment is processed automatically at checkout using stored credit cards or an in-app wallet balance. The platform integrates computer vision for entry authentication, in-app commerce, and automated payment processing, with no on-site staff required.
The company, legally Zaitt do Brasil Tecnologia e Varejo Ltda., was founded in 2019 in São Paulo and is headquartered in Vitória, Brazil. Revenue is generated through two streams: direct product sales at retail prices in company-operated and franchised stores, and one-time franchise/license fees from third-party operators who deploy Zaitt-branded stores. The franchise model, launched in 2021, is managed operationally under the Buybye group umbrella following Zaitt's integration into Buybye in 2023. The target customer segment is urban Brazilian consumers seeking 24/7 convenience for snacks, beverages, and everyday essentials without cashier wait times. As of October 2021, the company operated seven stores across São Paulo, Minas Gerais, Brasília, and other locations, with stated ambitions to scale to 35 units by year-end 2021 and 500 units by 2023.
Zaitt firmographics
Firmographics- Name
- Zaitt
- Legal name
- Zaitt do Brasil Tecnologia e Varejo Ltda.
- Website
- https://zaitt.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zaitt operates unmanned 24/7 autonomous retail smartstores in Brazil, accessible via a mobile app using QR code or facial recognition, targeting urban consumers seeking convenience purchases, and expanding through a franchise model under the Buybye group.
- Ownership category
- akta.pro rank
Zaitt industry classification
Industry- Product category
- Autonomous Retail
- NAICS
- Convenience Retailers (445131)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)
Keywords
Where Zaitt is headquartered
LocationHeadquarters
- HQ city
- Vitória
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Zaitt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Retail Marketplace): Zaitt operates as a physical marketplace where customers purchase products from various brands. Revenue is generated through product sales at retail prices, collected via credit card or in-app wallet at point of purchase. Customers pay at the time of each store visit.
- Franchise Fees: Zaitt generates revenue through franchising its autonomous store model to investors. Franchisees operate their own stores using Zaitt's technology platform and brand, paying franchise fees for the right to use the system and receive operational support.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Zaitt product offering
Product offeringCore offering
Zaitt operates 24/7 unmanned autonomous retail stores (smartstores) where customers enter via a mobile app using QR code or facial recognition, browse a virtual storefront or scan products in-store, and complete purchases through automated payment processing. The company also franchises its autonomous store concept to investors for rapid physical expansion across Brazil.
Product overview
Zaitt operates as an integrated autonomous retail platform consisting of two core components: (1) the Zaitt mobile applications for iOS and Android that serve as the customer interface for store access, virtual product catalog browsing, cart management, and automated payments, and (2) the physical Zaitt autonomous stores — 24/7 unmanned retail locations accessible via the app using QR code scanning or facial recognition technology. The stores operate under a franchise model, offering a diverse product mix including beverages, foods, snacks, and convenience items. Zaitt is now part of the BuyBye group.
Differentiator
Problem solved
Functional benefit
Products and services
- Zaitt Mobile App Mobile application available on iOS and Android that serves as the customer interface for accessing autonomous stores via QR code or facial recognition, browsing products through a virtual storefront, managing the shopping cart, and completing automated payments using stored credit card or in-app wallet balance.
- Zaitt Autonomous Stores 24/7 unmanned retail stores (smartstores) where customers enter via QR code or facial recognition through the Zaitt app, select products by scanning codes or browsing the virtual catalog, and pay automatically. Stores offer a convenience-store product mix including beverages, food, snacks, Japanese food, and candy.
- Zaitt Franchise Program Franchise opportunity for investors to operate their own Zaitt autonomous retail stores, including the technology platform, brand licensing, and operational support from Zaitt and the buybye group.
Companies that use Zaitt
Customer profileSegments1 record
Ideal customer profiles2 records
Zaitt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Zaitt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BUYBYEcoreBUYBYE is the parent company of Zaitt. The website states 'A Zaitt agora é uma empresa do grupo buybye' (Zaitt is now a company of the buybye group). The franchise partnership pages (promo.buybye.com.br and lp.buybye.com.br) are operated under the BUYBYE brand, indicating a close strategic relationship where BUYBYE handles franchise operations for Zaitt stores.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Zaitt competitors and assessment
Company assessmentDirect peers
- Standard Cognition: Computer-vision autonomous checkout platform licensing its technology to retailers worldwide. Comparable to Zaitt as another player pursuing fully unattended physical retail via AI and mobile credentials.
- Amazon Go (Amazon Fresh with Just Walk Out): Amazon's autonomous, app-based checkout convenience format. Closest global reference point to Zaitt's unmanned, QR/biometric-entry smartstore concept and the template Zaitt explicitly emulates.
- OXXO (FEMSA): Latin America's largest convenience-store chain with active expansion in Brazil. Comparable to Zaitt in small-format, high-frequency-needs retail, though brick-and-mortar rather than autonomous.
- 7-Eleven (Brazil operations): Global convenience-store leader with a Brazilian footprint focused on 24/7 grab-and-go. Serves Zaitt's exact customer use cases (snacks, drinks, late-night essentials) and represents the incumbent format Zaitt disrupts.
Emerging players
- Trigo Vision: Tel Aviv-based provider of frictionless checkout stores powered by ceiling-mounted AI vision. Targets the same unattended-convenience use case as Zaitt via a B2B platform model.
- AiFi: Provider of contactless, autonomous retail technology used in partners' stores including convenience formats. Closely comparable tech stack (camera + AI) to what powers Zaitt's unmanned stores.
- Zippin: Checkout-free technology provider enabling autonomous retail in small-format stores. Direct technical analogue to Zaitt's unmanned-store architecture.
Broad incumbents
- Carrefour Brasil (Express format): Brazilian grocery and convenience incumbent with small-format Express locations serving urban neighborhoods. Competes with Zaitt for the same urban convenience basket but with a staffed format.
Regional players
- BingoBox (China): Chinese operator of fully unmanned, app-accessed smart convenience stores. Direct functional analogue to Zaitt, but operates exclusively in Greater China rather than Latin America.
Others
- BuyBye: Parent group of Zaitt and operator of the franchise/landing-page infrastructure (promo.buybye.com.br, lp.buybye.com.br). Closely coupled parent rather than a competitor, but its strategic decisions dictate Zaitt's expansion runway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Zaitt social profiles
Digital presenceZaitt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zaitt leadership team
Management profileNumber of profiles
Profiles2 records
Zaitt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zaitt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zaitt
What does Zaitt do?
Zaitt operates 24/7 unmanned autonomous retail stores (smartstores) where customers enter via a mobile app using QR code or facial recognition, browse a virtual storefront or scan products in-store, and complete purchases through automated payment processing. The company also franchises its autonomous store concept to investors for rapid physical expansion across Brazil.
Is Zaitt a public or private company?
Zaitt is a private company. It is classified as corporate owned and is currently operating.
When was Zaitt founded?
Zaitt was founded in 2019. It employs 11 to 50 people.
Where is Zaitt based?
Zaitt is headquartered in Vitória, Brazil, in the Latin America region.
How does Zaitt make money?
Two revenue lines are on record. Product Sales (Retail Marketplace) is the primary driver. The others are franchise Fees.
Who are Zaitt's main competitors?
Direct peers on record are Standard Cognition, Amazon Go (Amazon Fresh with Just Walk Out), OXXO (FEMSA) and 7-Eleven (Brazil operations). Emerging players are Trigo Vision, AiFi and Zippin. Carrefour Brasil (Express format) is listed as a broad incumbent. BingoBox (China) is listed as a regional player. BuyBye is listed as an others.
Does Zaitt have an API?
No public API is recorded for Zaitt.
What industry is Zaitt in?
Zaitt's product category is Autonomous Retail. Its primary akta.pro industry code is CRAHABAK, Automated/Unattended Convenience Stores (Smart/Checkout-Free). Its NAICS code is 445131 and its SIC code is 5412.