Michigan Hispanic Chamber of Commerce

What Michigan Hispanic Chamber of Commerce does

The Michigan Hispanic Chamber of Commerce (MHCC) is a 501(c)(6) nonprofit business association established in March 1989 and headquartered in Auburn Hills, Michigan. It serves as a membership-based intermediary connecting Michigan's approximately 25,000 Hispanic-owned businesses (HBEs) and nearly 500,000 Latino consumers with corporate buyers, capital providers, and government programs. Its core offerings span signature events (Economic Forum Breakfast, Supplier Diversity Matchmaker, Annual Golf Outing, Gala Hispana), a monthly Tercer Jueves networking series rotating across Michigan, and a stack of specialized programs: HBeX (Hispanic Business Excellence) for capacity assessment and certification, Adelante Michigan for free bilingual micro-business technical assistance in Wayne County, GUIA mentorship connecting members with Latino college students, and Elevate Together for growth-stage resources including JP Morgan Chase–backed cash grants.

The chamber operates a multi-tier subscription revenue model ranging from a $25 student membership up to a $3,300 corporate membership and Class I–IV tiers priced at $330–$1,100; corporate sponsorships layer in at $11,000–$30,000 across Silver/Gold/Platinum/Marquee tiers. Event tickets ($225–$325 for Economic Forum, $500–$2,000 for Golf Outing) provide one-time revenue, while membership dues and sponsorships generate recurring annual revenue. A separate 501(c)(3) foundation, the Michigan Hispanic Fund, channels foundation and corporate grants (NEI, MEDC, USHCC, DTE Energy Foundation) into programmatic work. Underlying technology is standard chamber SaaS—ChamberMaster (member portal, event registration, job postings) plus Constant Contact email and Square donation processing—rather than proprietary IP.

Go-to-market combines three motions: enterprise field sales targeted at automotive OEMs and Tier 1 suppliers for corporate memberships, event-driven acquisition through signature gatherings, and community-led growth via programs like GUIA and Adelante Michigan that build trust over time. Marquee sponsors Stellantis, Ideal Group, GM, Ford, and JP Morgan Chase anchor the corporate side, while a 19+ member board drawn from enterprise and mid-market member companies governs the organization. MHCC was named USHCC's 2025 Chamber of the Year (Small Category), the highest external validation it has received to date.

Name

Michigan Hispanic Chamber of Commerce

Legal name

Michigan Hispanic Chamber of Commerce

Website

https://mhcc.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

The Michigan Hispanic Chamber of Commerce is a 501(c)(6) nonprofit business association founded in 1989 that connects Michigan's ~25,000 Hispanic-owned businesses with corporate buyers, capital, and government programs through signature events, mentorship, and bilingual technical assistance programming.

Ownership category

akta.pro rank

Headquarters

HQ city

New Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues across multiple tiers: Corporate ($3,300), Class IV ($1,100), Class III ($825), Class II ($550), Class I ($330), Academic/Government ($220), Professional ($varies), Professional in Transition ($75), Student ($25)
2. Corporate Sponsorship Packages: Annual sponsorship tiers: Marquee ($30,000), Platinum ($23,000), Gold ($17,000), Silver ($11,000). Class I-IV packages ($16,500-$6,000). Revenue from corporate visibility and event access.
3. Signature Event Revenue: Event registration fees for Economic Forum, Supplier Diversity Matchmaker, Golf Outing, Gala Hispana. Individual tickets, table sponsorships, exhibitor fees.
4. Grant Funding: Grants from foundations and government: $250,000 MEDC Trusted Connector Grant, $100,000 NEI grants, $30,000 USHCC GANAS grant, $10,000 DTE Energy Foundation grant, $250,000 HBeX/Adelante MI support
5. Educational Partnerships: Revenue from tuition discounts at partner universities (Davenport University, Lawrence Technological University, Siena Heights University) through scholarship programs

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Michigan Hispanic Chamber of Commerce is a 501(c)(6) nonprofit business association that delivers tiered membership packages, monthly networking events, signature annual business events, and structured business development programs (HBeX, Adelante Michigan, GUIA Mentorship, Elevate Together) to Hispanic Business Enterprises and corporate members in Michigan. Revenue is generated from membership dues, corporate sponsorships, event registrations, grants, and university scholarship partnerships, while the affiliated Michigan Hispanic Fund delivers educational programming and technical assistance to Hispanic small businesses.

Product overview

The Michigan Hispanic Chamber of Commerce operates as a multi-service business association offering a platform of interconnected programs and services for Hispanic business development. The core offerings include signature events (Economic Forum, Supplier Diversity Matchmaker, Golf Outing, Gala Hispana), Tercer Jueves networking events, and professional development workshops. Specialized programs include HBeX (Hispanic Business Excellence Program) providing business assessment and certification support, GUIA mentorship for students, Adelante Michigan for micro-business technical assistance, and Elevate Together for growth acceleration with cash grants. The organization maintains a multi-tiered membership model with benefits including portal access, event discounts, and educational scholarships through partnerships with Davenport University and Lawrence Technological University. The MI-Hispanic Fund serves as the 501(c)(3) foundation supporting educational programming statewide.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs Multi-tiered annual membership levels for Hispanic Business Enterprises, independent professionals, students, and academics, providing directory listings, event discounts, job posting capabilities, networking access, and scholarship opportunities. Members access the ChamberMaster member portal and benefit from the ambassador-led engagement program.
• Signature Events Annual signature events including the Economic Forum Breakfast, Supplier Diversity Matchmaker, Annual Golf Outing, and Gala Hispana providing networking, business development, and procurement matchmaking opportunities for HBEs and corporate members.
• Tercer Jueves Business Networking Monthly networking events held at various venues across Michigan providing free member access and consistent touchpoints with corporate partners, business leaders, and HBE members.
• Workshops and Professional Development Business seminars, workshops, and professional development classes covering marketing, finances, human resources, legal, sales, and media topics for members and the broader HBE community.
• HBeX (Hispanic Business Excellence Program) Comprehensive business development program providing capacity assessment, operational certification grants, business bootcamp, financial reporting models, cash flow forecasting, and strategic business consulting for Hispanic Business Enterprises.
• GUIA Mentorship Program Six-month mentorship program connecting experienced MHCC members with Latino students for professional development, skill building, and networking opportunities.
• Adelante Michigan Free bilingual technical assistance program providing Hispanic small business owners with mentorship, training, funding assistance, tax guidance, and business development support in Spanish and English.
• Elevate Together Business growth program powered by Round It Up America and JP Morgan Chase offering bilingual resources, education, webinars, and $5,000 cash grants to Hispanic entrepreneurs for digital marketing, finance, legal guidance, and business certification.
• MI-Hispanic Fund Affiliated 501(c)(3) foundation providing education, mentorship, leadership development, and technical training to minority Hispanic businesses and entrepreneurs statewide, supported by grants from foundations including NEI, DTE Energy Foundation, and USHCC GANAS.
• Corporate Sponsorship Packages Annual corporate sponsorship tiers — Marquee ($30,000), Platinum ($23,000), Gold ($17,000), Silver ($11,000), and Class I-IV packages ($16,500-$6,000) — providing corporate visibility, event access, presenting sponsorship opportunities, and board representation.

Quantifiable outcome

• 43% growth in Hispanic self-employment in Michigan vs 8% for non-Hispanics
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Davenport UniversitycoreStrategic or Co-development Partner · 29 October 2024Corporate scholarship agreement providing 20% tuition discount for members and their families, plus 20% discount on professional development. Launched Casa Latina bilingual degree program.
• Siena Heights UniversitycoreStrategic or Co-development Partner · 13 September 2024MOU for 25% tuition discount for members and dependents, $2,000 MHCC Scholarship per year, waived application fees
• Lawrence Technological UniversitycoreStrategic or Co-development PartnerPartnership creating scholarships: $18,000/year for undergraduate (must be employed by chamber company), graduate scholarships approximately 35% off tuition
• Elevate Together / Round It Up AmericacoreStrategic or Co-development PartnerOne of ten Hispanic Chambers selected nationally to participate. Provides bilingual business resources, education, and $5,000 cash grants to small business owners through JP Morgan Chase partnership.
• StellantiscoreGTM or Marketing PartnerMarquee Annual Sponsor, presenting sponsor for Tercer Jueves events, Board representation through Bruno Olvera
• Ideal GroupcoreGTM or Marketing PartnerMarquee Annual Sponsor, Jesse Venegas serves as Secretary on Board
• General MotorsmajorGTM or Marketing PartnerPlatinum Annual Sponsor for supplier diversity and HBE connections
• Ford Motor CompanymajorGTM or Marketing PartnerSilver Annual Sponsor, Jesus M. Hernandez serves as Board member representing supplier diversity
• JP Morgan ChasecoreGTM or Marketing PartnerPresenting sponsor for Tercer Jueves networking events, financial partner for Elevate Together program
• JP Morgan ChasecoreGTM or Marketing PartnerPresenting sponsor for Tercer Jueves events, provides business programs, tailored financial solutions, mentorship opportunities
• Oakland ThriveminorStrategic or Co-development PartnerCommunity partner for Adelante Michigan and ambassador Sairy Garcia serves as Global Resource Program Manager
• Lincoln Motor CompanycoreGTM or Marketing PartnerPresenting sponsor for 22nd Annual Economic Forum Breakfast, President Joaquin Nuño-Whelan featured speaker

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Others

• Michigan Economic Development Corporation (MEDC): State economic development agency and current MHCC grantor via the $250K Trusted Connector Grant. Adjacent ecosystem participant that influences MHCC's program funding pipeline and Michigan statewide small-business ecosystem rather than competing directly.

Broad incumbents

• United States Hispanic Chamber of Commerce (USHCC): National umbrella organization for the Hispanic chamber network; awards programs like GANAS fund MHCC's local chapters. Comparable as a membership-based Hispanic business association but operates at national scope rather than state level.

Direct peers

• California Hispanic Chamber of Commerce: Statewide Hispanic chamber affiliated with USHCC; runs similar policy advocacy, networking events, supplier diversity programming, and small business technical assistance as MHCC.
• Greater Houston Hispanic Chamber of Commerce: Large regional Hispanic chamber serving 900+ member businesses in Houston, TX. Operates similar membership tiers, signature events, supplier-diversity programs, and corporate sponsorship model as MHCC.
• Illinois Hispanic Chamber of Commerce: Midwestern Hispanic chamber operating in Chicago with comparable supplier-diversity, small business development, and corporate partnership programs serving Hispanic Business Enterprises.
• Florida State Hispanic Chamber of Commerce: Statewide Florida Hispanic chamber offering tiered membership, supplier-diversity matchmaking, and signature events. Comparable in mission, programs, and member benefits structure.
• Dallas Hispanic Chamber of Commerce: Regional Hispanic chamber serving Dallas-Fort Worth Hispanic business community. Direct comparable in structure, membership tiers, signature events, and corporate sponsorship categories.
• Hispanic Chamber of Commerce of Greater St. Louis: Mid-size metropolitan Hispanic chamber with similar membership tiers, signature events, and bilingual programming targeting Hispanic Business Enterprises.
• Hispanic Chamber of Commerce of Los Angeles (HCCLA): Regional Hispanic business association serving LA-area Hispanic-owned firms. Comparable tiered membership structure, corporate programming, and signature networking events targeted at Hispanic Business Enterprises.

Regional players

• Detroit Regional Chamber: Broader regional chamber serving the same Southeast Michigan geography. While not Hispanic-focused, it competes for the same corporate sponsors (Stellantis, GM, Ford) and overlapping large-company relationships in MHCC's territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@michiganhispanicchamberofc7204
• Facebookfacebook.com/MIHispanicChamber
• LinkedInlinkedin.com/company/michigan-hispanic-chamber-of-commerce
• Instagraminstagram.com/michiganhispanicchamberofcommerce
• Xx.com/mihispanicchmbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Hispanic Chamber of Commerce