RUX Software
RUX Software provides vertical ERP applications and 40+ add-on modules built on Microsoft Dynamics 365 Business Central for industrial equipment rental and field service operators, with a focus on rental management, service workflows, and AI-augmented diagnostics.
- Company typePrivate
- Founded1992
- HeadquartersSt. Petersburg, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What RUX Software does
RUX Software provides vertical ERP extensions and applications built on Microsoft Dynamics 365 Business Central, targeted at industrial equipment and field service operators. The company sells a platform-plus-modules architecture in which two flagship products — RUX Rentals (equipment rental management) and RUX Service (equipment service and maintenance) — are surrounded by roughly 40+ add-on modules spanning analytics dashboards, productivity tools, CRM extensions, and specialized integrations such as telematics (Samsara, Azuga) and SMS (BulkSMS, Twilio). The product portfolio is augmented by an AI-powered diagnostic feature, Service Diagnostics with Copilot, which uses Microsoft Azure OpenAI to convert manufacturer documentation into structured service tickets and repair plans. The company has operated since 1992 and serves 11 industry verticals including oilfield services, construction equipment, facility services, scaffolding, environmental equipment, and medical equipment.
RUX generates revenue primarily through annual software subscriptions priced in tiers ($1,200/year USD for most productivity apps; $1,800/year for project management; custom pricing for the flagship Rentals and Service products), supplemented by partner reseller margins and implementation/professional services revenue. Distribution is multi-channel: Microsoft AppSource marketplace, a network of resellers, VARs, and implementation partners, regional direct sales teams in the US (Florida, Texas) and Canada (Alberta), and event-driven demand generation at Directions NA, DynamicsCon, and Directions Asia. The company is a Microsoft Solutions Partner in Business Applications.
RUX is privately held, backed by creation-focused investment firm Juxtapose (investment announced August 2025), led by CEO Natalie Lemke, and headquartered operationally in St. Petersburg, Florida with registered entity RUX Software LLC in New York. In August 2025 the company completed acquisitions of Open Door Technology and ERP Connect Consulting to expand implementation capacity and customer base. In 2026 it launched AI-powered diagnostics, RUX Telematics, a major v17.0 platform release, and expanded into seven new Asian markets.
RUX Software firmographics
Firmographics- Name
- RUX Software
- Legal name
- RUX Software LLC
- Website
- https://ruxsoftware.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RUX Software provides vertical ERP applications and 40+ add-on modules built on Microsoft Dynamics 365 Business Central for industrial equipment rental and field service operators, with a focus on rental management, service workflows, and AI-augmented diagnostics.
- Ownership category
- akta.pro rank
RUX Software industry classification
Industry- Product category
- ERP Software for Industrial Equipment Rental and Field Service
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
- akta.pro secondary industries
- Professional Services Automation (PSA) & Services ERP (HDAEAEAF), ERP Implementation & Systems Integration Services (BPAEAGAA), ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)
Keywords
Where RUX Software is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
RUX Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Software Subscriptions: RUX generates revenue primarily through annual subscription fees for its Business Central applications. Pricing varies by app with most productivity tools at $1,200/year USD and larger applications like Project Management at $1,800/year USD. Some apps offer free tiers for basic functionality with paid upgrades.
- Partner Reseller Margins: RUX partners including resellers and VARs purchase or subscribe to RUX apps and resell to their customers, generating margins on the difference. Partners can also earn commissions and referral fees when introducing new customers.
- Implementation and Consulting Services: While apps are available on AppSource, most implementations require professional services support. RUX provides implementation, training, and ongoing support to partners and end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | RUX Rentals - Contact for Pricing |
| Subscription | Annual | RUX Service - Contact for Pricing |
| Subscription | Annual | Productivity Apps Standard Tier |
| Freemium | Annual | Free Tier Apps |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
RUX Software product offering
Product offeringCore offering
RUX Software provides ERP applications built on Microsoft Dynamics 365 Business Central tailored for industrial equipment rental companies and commercial field service operations. The portfolio centers on two core products — RUX Rentals (equipment rental management) and RUX Service (equipment service delivery) — complemented by approximately 40+ add-on modules spanning analytics dashboards, productivity tools, CRM extensions, and telematics integrations. The applications serve 11 industry verticals including oilfield services, construction equipment, facility services, scaffolding, environmental equipment, and medical equipment rental.
Product overview
RUX Software offers a platform-plus-modules architecture built on Microsoft Dynamics 365 Business Central. The core products are RUX Rentals (equipment rental management) and RUX Service (equipment service delivery), which can operate independently or integrate with each other. These are complemented by approximately 40+ add-on modules spanning analytics dashboards (Rentals Dashboard, Financial Dashboard, Sales Dashboard, Warehouse Dashboard), productivity tools (Advanced Notifications, Invoice and Statement Delivery, Advanced Prepayments, Project Management), CRM extensions (Advanced CRM, Rentals & Advanced CRM), and specialized integrations (Telematics with Samsara/Azuga, i2x Integration, ShipRush Integration). The portfolio is designed to provide end-to-end process flow for industrial equipment and commercial field services businesses, from quote to cash and contracting to fulfillment.
Differentiator
Problem solved
Functional benefit
Brands
- RUX Telematics: Integration connecting Samsara and Azuga telematics platforms with Microsoft Dynamics 365 Business Central for real-time GPS tracking and asset management.
- Service Diagnostics with Copilot
Products and services
- RUX Rentals Equipment rental management application built for Dynamics 365 Business Central delivering scalable financial, operations, and rental management with optional equipment service. Includes equipment utilization, fleet management, enhanced logistics, visual availability calendar, batch invoicing, and mobile access. Targeted at equipment rental companies across multiple industries.
- RUX Service
- RUX Telematics Integration connecting Samsara and Azuga telematics platforms with Microsoft Dynamics 365 Business Central for equipment rental and field service companies. Delivers real-time GPS tracking, automated meter readings, and usage data synchronization directly within Business Central.
- Service Diagnostics with Copilot AI-powered diagnostic tool built on Microsoft Azure OpenAI that automates equipment diagnosis and service ticket creation. Generates comprehensive reports including repair tasks, parts lists, and labor estimates based on manufacturer documentation. Available to RUX Service customers.
- RUX Advanced Notifications Rich text HTML pop-up notes, email notification automation, and ad hoc user tagged notifications for Business Central. Includes automated SMS text message capabilities via BulkSMS or Twilio with configurable templates, duplicate prevention, and audit trails.
- RUX Invoice and Statement Delivery
- RUX Financial Dashboard
- RUX Sales Dashboard
- RUX Warehouse Dashboard
- RUX Project Management
- RUX Commissions Management
- RUX Advanced CRM
- RUX Rentals & Advanced CRM
- RUX Rentals Dashboard
- RUX Health Check
- RUX History and Statistics
- RUX Rentals & History and Statistics
- RUX Advanced Prepayments Customer-level prepayment functionality for Business Central, enabling prepayment invoices tied to customer accounts rather than individual orders, with funds applicable across multiple transactions.
- RUX Rentals & Service Connector
Quantifiable outcome
- Reduces diagnostic time by up to 85%, cutting traditional 30+ minutes of manual research to just a few minutes
- +2 more outcomes
Companies that use RUX Software
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
RUX Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature6 records
RUX Software partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic_acquisition.
- SamsaracoreSamsara telematics platform integrated with RUX Telematics for Business Central, providing real-time GPS tracking, automated meter readings, and usage data synchronization for equipment rental and field service operations.
- AzugacoreAzuga telematics platform integrated with RUX Telematics for Business Central, enabling real-time asset tracking and usage data synchronization for fleet and equipment management.
- MicrosoftcoreRUX is a Microsoft Solutions Partner in Business Applications, recognized for meeting Microsoft's highest standards. All RUX applications are built on and extend Microsoft Dynamics 365 Business Central, benefiting from Microsoft's continuous platform innovation, security updates, and infrastructure.
- Open Door Technologystrategic_acquisitionRUX acquired Open Door Technology to expand its capabilities in the industrial equipment and commercial field services space, strengthening its product portfolio and customer base.
- ERP Connect Consultingstrategic_acquisitionRUX acquired ERP Connect Consulting to enhance its implementation and consulting capabilities for customers in the industrial equipment and commercial field services industries.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
RUX Software competitors and assessment
Company assessmentBroad incumbents
- Velosio: Large Microsoft Dynamics 365 partner and ISV providing enterprise solutions, implementations, and industry add-ons across multiple verticals. Comparable as a Microsoft ecosystem player with overlapping BC implementation services.
- Western Computer: Microsoft Dynamics 365 Gold Partner delivering ERP and CRM solutions, including Business Central implementations and ISV-developed extensions. Adjacent competitor as a Dynamics 365 partner/ISV in the same customer segment.
Direct peers
- Point of Rental Software: Independent equipment rental management software vendor serving construction, industrial, and event rental companies. Direct competitor in RUX's core equipment rental vertical with overlapping feature set and customer base.
- Tasklet Factory: Microsoft Dynamics 365 Business Central ISV focused on warehouse management, mobile data collection, and barcoding extensions. Directly comparable as a small BC-native ISV selling modular subscriptions to mid-market industrial customers.
- RentalMan (MCS Rental Software): Established equipment rental management software vendor serving construction, industrial, and equipment rental companies. Direct competitor to RUX Rentals with similar customer base in industrial equipment rental.
- Continia Software: Leading Microsoft Dynamics 365 Business Central ISV offering document capture, expense management, and compliance extensions. Highly comparable as a BC-native ISV selling modular subscriptions through AppSource and partner channels to mid-market customers.
- ForNAV: Microsoft Dynamics 365 Business Central ISV providing reporting, document layouts, and printing extensions. Comparable as a BC-native ISV with similar AppSource distribution and partner-led GTM model.
- Insight Works (Dynaway): Dynamics 365 Business Central ISV specializing in manufacturing and warehouse management extensions (including equipment-related functionality). Direct competitor to RUX's manufacturing/warehouse-focused apps within the same Microsoft ecosystem.
- To-Increase: Microsoft Dynamics ISV providing industry-specific ERP add-ons including manufacturing, equipment, and service management. Comparable as a BC/AX extension publisher with vertical specialization and global partner channel.
- LS Retail: Dynamics 365-based ISV offering unified commerce and ERP solutions for retail, hospitality, and verticals with equipment-heavy operations. Comparable BC-native ISV with vertical specialization and global partner network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RUX Software social profiles
Digital presenceRUX Software compliance and trust
Trust signalCompliance1 record
RUX Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
RUX Software leadership team
Management profileNumber of profiles
Profiles2 records
RUX Software subsidiaries and ownership
Company hierarchySubsidiaries2 records
RUX Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RUX Software M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RUX Software
What does RUX Software do?
RUX Software provides ERP applications built on Microsoft Dynamics 365 Business Central tailored for industrial equipment rental companies and commercial field service operations. The portfolio centers on two core products — RUX Rentals (equipment rental management) and RUX Service (equipment service delivery) — complemented by approximately 40+ add-on modules spanning analytics dashboards, productivity tools, CRM extensions, and telematics integrations. The applications serve 11 industry verticals including oilfield services, construction equipment, facility services, scaffolding, environmental equipment, and medical equipment rental.
Is RUX Software a public or private company?
RUX Software is a private company. It is classified as venture growth investor backed and is currently operating.
When was RUX Software founded?
RUX Software was founded in 1992. It employs 51 to 100 people.
Where is RUX Software based?
RUX Software is headquartered in St. Petersburg, United States, in the North America region.
How does RUX Software make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are partner Reseller Margins and implementation and Consulting Services.
Who are RUX Software's main competitors?
Broad incumbents on record are Velosio and Western Computer. Direct peers are Point of Rental Software, Tasklet Factory, RentalMan (MCS Rental Software), Continia Software, ForNAV, Insight Works (Dynaway), To-Increase and LS Retail.
Does RUX Software have an API?
No public API is recorded for RUX Software.
What industry is RUX Software in?
RUX Software's product category is ERP Software for Industrial Equipment Rental and Field Service. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse), with a secondary code of HDAEAEAF, Professional Services Automation (PSA) & Services ERP. Its NAICS code is 5132 and its SIC code is 7373.