Azuga
Azuga is a fleet telematics platform providing GPS tracking, AI-powered dashcams, ELD compliance, and route optimization to over 13,000 commercial fleets. A Bridgestone subsidiary, it serves SMB and enterprise customers through subscription SaaS, hardware sales, and insurance data services.
- Company typePrivate
- Founded2012
- HeadquartersFremont, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Azuga does
Azuga is a fleet telematics and connected vehicle platform that provides GPS tracking, AI-powered dual-facing dashcams, FMCSA-compliant electronic logging, route optimization, and driver safety analytics to commercial fleet operators. The platform collects and analyzes real-time vehicle, driver, and asset data from more than 400,000 deployed devices, covering 3 billion annual miles and 300 million trips, and exposes the data through a public developer API, a Partner Marketplace with 100+ integrations, and SafetyIQ, a multi-TSP aggregation layer used by insurance carriers. Core products include Azuga Fleet (GPS tracking and driver scoring), SafetyCam Pro and SafetyCam Plus (ADAS/DMS-enabled dashcams), Azuga Routes (ML-based route optimization), Azuga eLogs (ELD), Driver Rewards gamification, and OEM-embedded telematics.
Azuga serves both small businesses (under 100 vehicles) and enterprise fleets (100+ vehicles) across HVAC, plumbing, electrical, pest control, landscaping, construction, utilities, trucking, telecom, and public-sector verticals. The company monetizes through recurring SaaS subscriptions, hardware sales (GPS trackers, dashcams, asset beacons), and a data-monetization layer that sells aggregated telematics feeds to commercial auto insurers for usage-based insurance programs. Go-to-market is hybrid: direct and inside sales for enterprise, self-serve online ordering for SMBs, and channel partnerships with Jobber, ECI Software Solutions, RUX Software, DispatchMVP, and OEMs.
Azuga is a wholly-owned subsidiary of Bridgestone Americas, acquired in 2016, and operates its primary R&D hub in Bengaluru, India. The company holds SOC 2 Type 2 and ISO/IEC 27001:2022 certifications, reports serving 13,000+ fleets, and claims 90% of enterprise customers have switched from a competitor and a 38% reduction in road accidents across deployed fleets.
Azuga firmographics
Firmographics- Name
- Azuga
- Legal name
- Azuga, Inc.
- Website
- https://azuga.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Azuga is a fleet telematics platform providing GPS tracking, AI-powered dashcams, ELD compliance, and route optimization to over 13,000 commercial fleets. A Bridgestone subsidiary, it serves SMB and enterprise customers through subscription SaaS, hardware sales, and insurance data services.
- Ownership category
- akta.pro rank
Azuga industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)
- akta.pro secondary industries
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Azuga is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Azuga business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Services (SaaS): Azuga Fleet subscription services provide core telematics, GPS tracking, safety monitoring, compliance, and fleet management capabilities on a recurring subscription basis. Plans include various package tiers for different fleet sizes with bundled features like dashcams and mobile apps.
- Hardware Devices: Sale of GPS tracking devices, dashcams (SafetyCam, SafetyCam AI), equipment beacons, and asset trackers. Devices include both leased and purchased options as detailed in the Hardware Products Schedule.
- Insurance Data Services: Azuga provides telematics data integration for usage-based insurance (UBI) programs, enabling insurers to access real-time driver behavior data from over 240 telematics service providers to improve risk assessment and pricing accuracy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business Plan - Solutions for fleets under 100 vehicles |
| Subscription | Annual | Enterprise Plan - Solutions for fleets of 100+ vehicles |
| Subscription | Monthly | Add-on Features - Dashcam, SafetyCam AI, Driver Rewards, Route Optimization |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Azuga product offering
Product offeringCore offering
Azuga provides a cloud-based fleet management and telematics platform that combines GPS vehicle tracking, video-based dashcams, electronic logging device (ELD) compliance, driver behavior scoring, and route optimization tools. The platform is sold to commercial fleet operators and businesses managing vehicle assets, with a smartphone-based driver rewards app layered on top of the core tracking and safety functionality.
Product overview
Azuga, a Bridgestone company, offers a comprehensive fleet management platform architecture consisting of the core Azuga Fleet platform plus modular add-on products. The platform is designed around GPS fleet tracking and telematics with AI-powered safety features. Core offerings include Azuga Fleet (GPS tracking), SafetyCam Pro/Plus (AI dashcams with ADAS/DMS), Azuga Routes (route optimization), and eLogs (ELD compliance). Add-on modules include Driver Rewards (gamification), Asset/Equipment Management, SafetyIQ (multi-provider aggregation), Scheduled Maintenance, and Field Service Management. The platform serves over 13,000 fleets with 400,000+ devices in market, collecting 3 billion annual miles of data. Integration capabilities include 100+ telematics integrations, Partner Marketplace, and public Developer API.
Differentiator
Problem solved
Functional benefit
Brands
- SafetyCam Pro: AI-powered dual-facing dashcam with Advanced Driver Assistance System and Driver Monitoring System for fleet safety.
- SafetyCam Plus
- SafetyIQ
- Azuga Fleet
- Azuga Fleet Mobile
- LifeSaver
- Azuga Routes
Products and services
- Azuga Fleet Tracking Cloud-based GPS fleet tracking platform for commercial fleet operators that provides real-time vehicle location, trip history, geofencing, and asset visibility.
- Azuga Dashcam Video telematics dashcam product that captures road-facing and driver-facing footage, used to coach driver behavior and support accident exoneration for commercial fleets.
- Azuga ELD Electronic Logging Device (ELD) solution that helps commercial drivers and fleet operators comply with FMCSA Hours of Service (HOS) regulations.
- Azuga Driver Rewards Smartphone-based driver rewards app that scores safe driving behavior and lets drivers redeem points for gift cards and merchandise, intended to reduce risky driving for fleet employers.
- Azuga Routes Route optimization and dispatch tool that helps fleets plan efficient multi-stop routes and reduce fuel consumption.
- Azuga Fleet Maintenance Vehicle maintenance module that tracks service intervals, fault codes, and reminders to keep fleet vehicles roadworthy and reduce downtime.
- Azuga Safety Driver safety scoring and coaching product that surfaces risky behaviors such as speeding, harsh braking, and distracted driving for fleet managers to address.
Quantifiable outcome
- 38% reduction in road accidents achieved through Azuga fleet management solutions
- +3 more outcomes
Companies that use Azuga
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
Azuga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature8 records
Azuga partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- DispatchMVPcoreStrategic integration with DispatchMVP, an AI-powered dispatch platform for trucking fleets and freight brokers. The partnership enables Azuga's fleet data to enhance DispatchMVP's voice-activated Otto Hands-Free Dispatch Pilot app, supporting real-time two-way voice interaction between drivers and back office while keeping drivers' eyes on the road. DispatchMVP is a member of the NVIDIA Inception Program.
- JobbercoreIntegration partnership bringing real-time fleet visibility directly into Jobber's platform for home service businesses. The integration allows dispatchers and operations teams to make faster, more informed decisions without switching between systems, improving coordination, reducing dispatch friction, and supporting consistent customer experiences for service businesses. Available through Jobber's App Marketplace.
- RUX SoftwarecoreIntegration connecting Azuga (and Samsara) telematics platforms with Microsoft Dynamics 365 Business Central for equipment rental and field service companies. Delivers real-time GPS tracking, automated meter readings, and usage data synchronization directly within Business Central. Available for customers in the United States and Canada.
- ECI Software SolutionscoreFleet tracking integration powered by Azuga for ECI Software Solutions' Davisware GlobalEdge and Vision field service products. The integration embeds live GPS data, automated geofencing, and vehicle diagnostics directly into dispatch and work order workflows. Optional AI-powered SafetyCam+ add-on captures event-based video and analyzes driver data for fleet safety through driver coaching and performance rewards.
- TSP Aggregators (240+)coreExpanded access to over 240 telematics service providers (TSPs) with plans to connect to all major TSP aggregators by end of 2025. This enables insurers to access real-time driver behavior data from multiple telematics providers, supporting commercial auto carriers in improving risk assessment and program scalability.
- BridgestoneflagshipAzuga is a wholly-owned subsidiary of Bridgestone, the world's largest tire and rubber company with a 100-year legacy. Since its acquisition by Bridgestone Americas, the India R&D center has transitioned into the primary engine for data-driven transportation technology. Azuga represents Bridgestone's fleet management and safety solutions division, blending Silicon Valley agility with Bridgestone's global reach and resources.
- CerebrumXcoreCerebrumX obtains vehicle data from OEMs and provides it to Azuga for use in providing services to customers and for Azuga's internal business purposes. Enables access to Vehicle Data from various OEMs for usage-based insurance models and fleet analytics.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Azuga competitors and assessment
Company assessmentDirect peers
- Samsara: Public IoT fleet management platform combining GPS telematics, AI dashcams, and workflow software. Most direct comparable given product breadth across GPS tracking, video safety (ADAS/DMS), and asset tracking.
- Geotab: Large private telematics provider with deep GPS fleet tracking, driver behavior scoring, and a marketplace ecosystem. Comparable in scale and product scope, particularly for enterprise and ELD-compliance fleets.
- Motive: AI-powered fleet management and video telematics platform targeting commercial trucking. Direct competitor in AI dashcams and ELD compliance, with rapid growth among mid-market and enterprise fleets.
- Lytx: Video telematics specialist with AI-driven dashcam and driver safety scoring. Closest pure-play comparable to Azuga's SafetyCam Pro/Plus ADAS/DMS capabilities.
Broad incumbents
- Verizon Connect: Fleet management SaaS from a large telecom incumbent (Fleetmatics legacy). Competes broadly with Azuga in GPS tracking and asset management, with distribution advantages from Verizon's enterprise channel.
- Webfleet (Bridgestone): Bridgestone-owned European fleet telematics platform. Sister asset under common ownership with overlapping GPS and fleet management capabilities, primarily competing in international markets where Azuga is underrepresented.
- Trimble Transportation: Enterprise transportation and logistics platform with telematics, ELD, and routing solutions. Comparable in scope for trucking and logistics customers and a meaningful ELD/HOS competitor.
Emerging players
- Fleetio: Modern fleet maintenance and operations platform with integrated telematics partnerships. Comparable SMB focus and field-service orientation, particularly in maintenance-heavy fleets.
- Platform Science: IoT platform enabling third-party telematics apps on commercial vehicle tablets. Adjacent ecosystem player, particularly relevant to OEM-embedded and trucking telematics trends.
- Nauto: AI dashcam and driver behavior analytics provider focused on commercial fleets and insurance. Competes with Azuga's SafetyCam in video telematics with a stronger emphasis on insurance-program integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Azuga social profiles
Digital presenceAzuga compliance and trust
Trust signalCompliance2 records
Azuga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azuga leadership team
Management profileNumber of profiles
Profiles2 records
Azuga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azuga M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azuga
What does Azuga do?
Azuga provides a cloud-based fleet management and telematics platform that combines GPS vehicle tracking, video-based dashcams, electronic logging device (ELD) compliance, driver behavior scoring, and route optimization tools. The platform is sold to commercial fleet operators and businesses managing vehicle assets, with a smartphone-based driver rewards app layered on top of the core tracking and safety functionality.
Is Azuga a public or private company?
Azuga is a private company. It is classified as corporate owned and is currently operating.
When was Azuga founded?
Azuga was founded in 2012. It employs 501 to 1,000 people.
Where is Azuga based?
Azuga is headquartered in Fremont, United States, in the North America region.
How does Azuga make money?
Three revenue lines are on record. Subscription Services (SaaS) is the primary driver. The others are hardware Devices and insurance Data Services.
Who are Azuga's main competitors?
Direct peers on record are Samsara, Geotab, Motive and Lytx. Broad incumbents are Verizon Connect, Webfleet (Bridgestone) and Trimble Transportation. Emerging players are Fleetio, Platform Science and Nauto.
Does Azuga have an API?
Yes. Azuga offers a public Developer API that provides programmatic access to the Azuga Fleet platform. The API documentation is available at https://developer.azuga.com/reference/getting-started. Developers can use the API to integrate fleet telematics data, access vehicle tracking, driver behavior, and other telematics information. Developer documentation is at developer.azuga.com/reference/getting-started.
What industry is Azuga in?
Azuga's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI), with a secondary code of TLABAJAM, Data Integration, APIs & Telematics Data Platforms. Its NAICS code is 518 and its SIC code is 7370.