Showroom
Showroom is a London-based distributed marketplace founded in 2014, designed to allow products to be sold wherever a relevant audience exists. The company operates with a small team and has no publicly disclosed revenue model or customer base.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Showroom does
Showroom is described in firmographic data as a distributed marketplace designed to allow products to be sold wherever a relevant audience exists, implying a model that decouples product distribution from a single storefront and instead places inventory across multiple audience touchpoints. The company was founded in 2014 and is headquartered in London, United Kingdom. Leadership consists of CEO Chloe Ross and COO Michelle Kingsley.
The business model and revenue mechanics are not disclosed in the source material. No pricing model, fee structure, GMV, or take-rate data is available, and no customer logos, segments, or distribution partners are identified. Headcount is reported as 1–10 employees, and total disclosed funding is approximately $672,010 from a SyndicateRoom round in October 2016, with an earlier 2016 event tied to 7percent Ventures. No funding activity after 2016 is documented.
A material caveat applies to the underlying data quality: the company's website URL (thisisshowroom.com) currently hosts aggregated news content branded "Thisisshowroom Live News | Semalt," which is not consistent with the firmographic description of an active distributed marketplace. This discrepancy raises the possibility that the original business is dormant, that the domain was repurposed, or that the marketplace never reached operating scale. Investors should treat all forward-looking inferences with low confidence given the absence of verifiable operational evidence.
Showroom firmographics
Firmographics- Name
- Showroom
- Website
- https://thisisshowroom.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Showroom is a London-based distributed marketplace founded in 2014, designed to allow products to be sold wherever a relevant audience exists. The company operates with a small team and has no publicly disclosed revenue model or customer base.
- Ownership category
- akta.pro rank
Showroom industry classification
Industry- Product category
- E-commerce Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industry
- Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)
Keywords
Where Showroom is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Showroom business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Showroom product offering
Product offeringCore offering
Showroom is a distributed marketplace that enables products to be sold wherever a relevant audience exists for them. The platform connects brands and sellers with target audiences across distributed online channels, facilitating product discovery and transactions outside of a single storefront.
Differentiator
Problem solved
Functional benefit
Products and services
- Showroom Distributed Marketplace
Companies that use Showroom
Customer profileIdeal customer profiles1 record
Showroom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Showroom partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Showroom competitors and assessment
Company assessmentDirect peers
- Faire: Faire is a wholesale marketplace connecting independent brands with retailers globally. Directly comparable as a distributed B2B marketplace that helps products find the right buyer — the same core proposition Showroom claims to offer.
- Etsy: Etsy operates a global online marketplace for unique and creator-made products sold to consumer audiences searching for them. Comparable as a discovery-driven product marketplace where supply meets relevant demand.
- Appear Here: Appear Here is a UK-based marketplace for short-term retail and pop-up spaces, enabling brands to sell where audiences gather. Highly aligned with Showroom's distributed 'sell wherever the relevant audience is' thesis.
- Ankorstore: Ankorstore is a European B2B marketplace connecting independent brands and retailers, operating with a similar 'product-distributed-to-audience' model. Directly comparable in geography, vertical, and marketplace mechanics.
Emerging players
- Trouva: Trouva is a curated online marketplace for independent boutiques across Europe. Comparable as a marketplace surfacing niche/independent products to relevant buyers, similar to Showroom's stated 'relevant audience' framing.
- GoPopUp: GoPopUp is a UK-based platform enabling brands to run pop-up retail experiences in unused spaces. Comparable as a UK-headquartered distributed / pop-up commerce operator aligned to Showroom's marketplace-of-spaces thesis.
- Bulla: Bulla is a pop-up retail and brand experience platform enabling product placement in non-traditional retail venues. Comparable as a distributed / contextual commerce operator with the same 'product meets audience where it is' framing.
Others
- Mirakl: Mirakl is a marketplace-as-a-service platform enabling retailers and brands to launch their own third-party marketplaces. Adjacent infrastructure player comparable to any marketplace operator building distributed commerce flows.
Broad incumbents
- Wayfair: Wayfair operates a large-scale home goods marketplace connecting thousands of sellers with relevant consumer audiences. Comparable as an established, much larger product-distribution marketplace against which any new entrant must compete.
- Amazon Handmade: Amazon Handmade is Amazon's curated marketplace for artisan and craft products. Comparable as a broad incumbent with a distributed marketplace model reaching relevant niche audiences at scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Showroom social profiles
Digital presenceShowroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showroom leadership team
Management profileNumber of profiles
Profiles2 records
Showroom funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showroom
What does Showroom do?
Showroom is a distributed marketplace that enables products to be sold wherever a relevant audience exists for them. The platform connects brands and sellers with target audiences across distributed online channels, facilitating product discovery and transactions outside of a single storefront.
When was Showroom founded?
Showroom was founded in 2014. It employs 1 to 10 people.
Where is Showroom based?
Showroom is headquartered in London, United Kingdom, in the Europe region.
Who are Showroom's main competitors?
Direct peers on record are Faire, Etsy, Appear Here and Ankorstore. Emerging players are Trouva, GoPopUp and Bulla. Mirakl is listed as an others. Broad incumbents are Wayfair and Amazon Handmade.
Does Showroom have an API?
No public API is recorded for Showroom.
What industry is Showroom in?
Showroom's product category is E-commerce Marketplace. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of MPAGAOAB, Virtual Trade Shows & Expos (Digital Booths, Lead Capture). Its NAICS code is 455 and its SIC code is 5331.