CAFÉ COTON

What CAFÉ COTON does

Café Coton is a French direct-to-consumer fashion brand founded in 1990, specializing in premium shirts for men and women. The company is organized as a Société par Actions Simplifiée (SAS) with a registered capital of €10,000, headquartered at 29 Rue Raffet in Paris's 16th arrondissement (SIREN 988 328 449), with an operations and customer-service center in Bussy-Saint-Georges. Its core product is the men's dress and casual shirt, offered in multiple cuts (slim, classic, extra-long), collar styles (Italian, semi-Italian, button-down, Mao, small collar), and weaves (poplin, twill, oxford, linen, denim), with materials including GOTS-certified organic cotton, double-twist cotton, tencel, and linen. An exclusive fabric partnership with Italian weaver Tessitura Monti supplies proprietary collections. Beyond shirts, the assortment extends to a full ready-to-wear line (polos, knitwear, trousers, T-shirts, Bermuda shorts, overshirts) and accessories (ties, underwear, socks, cufflinks), with a dedicated women's collection including the Albane and Justine lines and an Organic sub-brand.

The company operates a DTC omnichannel model: an owned e-commerce platform (cafecoton.com) localized into six European languages with a 48-hour shipment guarantee and free EU delivery over €250, complemented by physical retail boutiques in France (Paris and Île-de-France). Pricing on shirts ranges from €66 to €140, supported by aggressive promotional mechanics including seasonal sales up to 50% off, multibuy bundles (e.g., '2 articles achetés = 1 article offert,' '4 shirts for €99'), and installment payments via Scalapay. Customer acquisition runs through Instagram (@cafe_coton), a content blog, the Club Privilège loyalty newsletter, and seasonal promotional events. Logistics are fulfilled via Colissimo, Mondial Relay, Chronopost, and DHL Express.

In 2024 the company initiated a 'Nouvelle Ère' transformation, redesigning its e-commerce platform, overhauling logistics, and upgrading customer service. Revenue, headcount trends, and ownership details beyond the SAS registration are not disclosed in the available source material. The company employs 11–50 people and operates across France and the broader European Union, with no disclosed wholesale, enterprise, or B2B contracts.

Name

CAFÉ COTON

Legal name

CAFÉ COTON

Website

https://cafecoton.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Café Coton is a French direct-to-consumer fashion brand founded in 1990, specializing in premium men's and women's shirts. It sells via a multilingual European e-commerce platform and own boutiques in France, offering cotton, linen, and GOTS-certified organic cotton shirts across multiple fits and styles.

Ownership category

akta.pro rank

Product category

Premium Apparel (Men's and Women's Shirts)

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Ties, Bow Ties & Pocket Squares (CRAAAJAH)

Keywords

• Premium dress shirts
• Men's ready-to-wear
• French fashion brand
• Women's shirts
• Cotton apparel retail

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: CAFE COTON generates revenue through direct sales of shirts and ready-to-wear apparel via its e-commerce website and physical retail boutiques. Products include men's and women's shirts, polos, t-shirts, sweaters, trousers, bermudas, ties, underwear, socks, and cufflinks. The brand offers a multibuy discount program (2 articles purchased = 1 article free) and seasonal sales promotions reaching up to 50% off.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Café Coton designs, manufactures, and sells premium men's and women's shirts as its flagship product line, offered in multiple cuts (slim, classic), fabrics (poplin, twill, oxford, linen, denim, double-twist cotton), and collar styles. Beyond shirts, the brand retails a ready-to-wear collection (polos, knitwear, pants, T-shirts, bermudas, overshirts) and accessories (ties, underwear, socks, cufflinks), with products sold direct-to-consumer via its owned e-commerce platform and physical boutiques in France.

Product overview

Café Coton is a French e-commerce fashion retailer specializing in premium men's and women's shirts, founded in 1990. The core product is the men's shirt collection (Chemises Homme) offered in multiple lines including 'Exclusive' (classic easy-to-wear) and 'Selection' (double-twist cotton formal elegance), alongside the more casual 'Casual' universe. The women's shirt collection features named lines such as Albane and Justine. Beyond shirts, Café Coton has expanded into a broader ready-to-wear offering including polos, knitwear (pulls/sweaters), pants, T-shirts, Bermuda shorts, and overshirts. Accessories include ties, underwear, socks, and cufflinks. The brand also offers an Organic line with GOTS-certified cotton and operates a loyalty program (Club Privilège). Products are primarily sold through the e-commerce website with shipments within 48 hours across France and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Club Privilège: Loyalty program of Café Coton, offering exclusive offers and private sales to subscribed members.

Products and services

• Men's Shirts (Chemises Homme) Café Coton's flagship men's dress and casual shirt line, offered in slim and classic cuts; fabrics including poplin, twill, oxford, linen, and denim; patterns such as stripes, checks, and tartans; and collar styles including Italian, button-down, Mao, and Petit col. Designed for professional men seeking quality shirts for business, formal, and casual occasions.
• Women's Shirts (Chemises Femme) Women's shirt collection featuring iconic models, white shirts, casual styles, oversize fits, and linen shirts, including named lines such as Albane and Justine. Targeted at women seeking versatile, well-fitted shirts for casual and professional wardrobes.
• Organic Line (Ligne Organic) Sustainable clothing line made with GOTS-certified organic cotton, offered as part of the brand's environmental commitment across shirts and select ready-to-wear pieces.
• Polos Men's polo shirts complementing the shirt collection as part of Café Coton's casual ready-to-wear offering.
• Pulls & Sweat (Knitwear) Men's knitwear including turtleneck sweaters (col roulé), V-neck sweaters, and sweatshirts, with examples such as the Col Roulé Abby in 100% lambswool.
• Pantalons (Pants) Men's trousers and pants forming part of Café Coton's casual and formal ready-to-wear collection.
• T-shirts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Tessitura MonticoreTechnology or IntegrationExclusive partnership with Tessitura Monti, one of Italy's oldest weavers, for the design and production of authentic exclusive fabric collections. This partnership ensures access to premium, high-quality fabrics woven in Italy with traditional craftsmanship methods.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Charles Tyrwhitt: UK-founded premium shirt specialist selling men's dress shirts DTC and via physical stores across Europe and the US. Closely comparable in target customer, product category, and multi-channel DTC model.
• T.M.Lewin: British heritage shirt and formalwear brand with a strong DTC e-commerce presence across Europe. Directly comparable to Café Coton on men's dress shirts, formal wear, and value-based premium positioning.
• ETERNA: German heritage premium shirt manufacturer and retailer with strong European DTC and wholesale presence. Highly comparable product depth, fit customization, and mid-premium price positioning.
• Olymp: Premium European men's shirt brand (German-Austrian) competing in the same dress and business shirt category with a similar fit, fabric, and collar variety emphasis.
• Hawes & Curtis: British heritage formalwear and shirt specialist with European DTC operations. Overlaps directly with Café Coton in dress shirts, formal wear, and cufflink/tie accessories.
• Celio: French mass-market men's apparel retailer with broad European footprint. Comparable on French origin, men's apparel focus, and multi-country physical + DTC presence, though at a lower price tier.

Broad incumbents

• Hugo Boss: Global premium apparel incumbent with strong shirt and formalwear offerings. Overlaps with Café Coton on premium men's shirts and DTC + retail channels but operates at significantly higher scale and price tier.
• Brooks Brothers: Iconic American heritage shirt and formalwear brand now primarily DTC. Comparable heritage positioning and shirt-led assortment, though operating at much larger scale and broader category breadth.
• Uniqlo: Global mass-premium apparel incumbent with strong shirt category and significant European DTC operations. Comparable product category and DTC-first model, but vastly larger scale and lower price points.

Regional players

• Daniel Hechter: French-origin menswear brand with European retail and wholesale distribution. Comparable on French heritage, men's apparel focus, and premium positioning, though primarily operating via wholesale rather than DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cafe_coton
• Facebookfacebook.com/cafe.coton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAFÉ COTON