Gold's Gym

What Gold's Gym does

Gold's Gym, founded in 1965 in Venice Beach, California, is a global fitness company operating through a mix of company-owned and franchise locations across 6 continents. It is owned by RSG Group USA, Inc., part of the RSG Group conglomerate, and headquartered in Dallas, Texas. The company's core offering is traditional fitness club operations: members access Gym80 and free-weight equipment, certified personal trainers, and group fitness classes such as Zumba and BodyPump. Beyond gym access, Gold's Gym has extended into Gold's Gym Nutrition (vitamins, protein powders, Creatine Gummies, Pre-Workout formats) and Gold's Gym Apparel, distributed through club retail, the shop.goldsgym.com webstore, Amazon, TikTok Shop, and partner storefronts such as YoungLA.

Gold's Gym makes money through three primary streams: recurring gym memberships at both company-owned and franchised clubs (subscription), product sales from nutrition and apparel lines (hardware), and brand partnerships and licensing (royalties, including co-branded capsule collections). Its go-to-market is overwhelmingly franchise-led, supported by domestic and international franchise sales, large multi-unit development agreements such as the 60-gym Brazil deal announced in 2026, and re-entries into dormant markets like Southern California after a 36-year absence. Marketing leverages content (fitness blog, social media on all major platforms including TikTok), community-driven transformation programs (the Gold's Gym Challenge), event sponsorships (Arnold Sports Festival), and apparel collaborations with brands such as YoungLA, Gymshark, and 2XU.

The company is celebrating its 60th anniversary with a renewed expansion push: launching North America's first Hyrox Performance Center, opening new gyms in Texas, Los Angeles, Washington D.C., and San Jose, and rolling out nutrition and apparel lines into digital channels. The current expansion is franchise-intensive (Brazil development deal, Southern California re-entry) and brand-licensing intensive (YoungLA partnership), suggesting the parent is using its brand equity to drive both unit growth and adjacent revenue streams without bearing full retail execution risk.

Name

Gold's Gym

Legal name

RSG Group USA, Inc.

Website

https://goldsgym.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Gold's Gym, founded in 1965 and owned by RSG Group, operates a global franchise and corporate network of traditional fitness clubs across 6 continents. It serves general fitness enthusiasts, bodybuilders, and competitive athletes with memberships, personal training, group classes, branded nutrition, and apparel.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

akta.pro secondary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Fitness club operations
• Personal training services
• Gym franchising
• Fitness apparel
• Nutrition supplements

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Gym Memberships: Core revenue stream from gym memberships at both company-owned and franchise locations, offering access to equipment, personal training, and group classes
2. Nutrition and Supplement Sales: Gold's Gym Nutrition products including Creatine Gummies and Pre-Workout formats sold through club locations, Amazon, TikTok Shop, and the Gold's Gym Webstore
3. Apparel and Merchandise: Gold's Gym branded clothing and merchandise sold through shop.goldsgym.com and in-club retail
4. Brand Partnerships and Licensing: Revenue from collaborative apparel collections with partners like YoungLA and licensing of the Gold's Gym brand

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Gold's Gym is a global fitness club franchisor and operator offering access to physical gym facilities outfitted with strength and cardio equipment, certified personal training, and group fitness classes (Zumba, BodyPump). Its monetization also extends to Gold's Gym Nutrition supplements and branded apparel sold direct-to-consumer through the webstore, Amazon, and TikTok Shop, plus international franchise development rights.

Product overview

Gold's Gym operates as a traditional fitness company offering a unified health club experience centered around its core fitness clubs. The product portfolio includes: the flagship Gold's Gym Fitness Clubs providing gym equipment, personal training, and group classes (Zumba, BodyPump); Gold's Gym Nutrition supplements and products; Gold's Gym Apparel activewear; and Gold's Gym Franchising for expansion. The company celebrated its 60th anniversary in 2025 by launching North America's first Hyrox Performance Center and expanding into new markets including returning to Southern California after 36 years. In 2026, the company expanded its nutrition line with Creatine Gummies and Pre-Workout formats available on Amazon and TikTok Shop, and entered a multiyear apparel partnership with YoungLA.

Differentiator

Problem solved

Functional benefit

Brands

• Gold's Gym Nutrition: Gold's Gym's proprietary nutrition and supplement product line featuring Creatine Gummies, Pre-Workout formats, vitamins, and protein powders.

Products and services

• Gold's Gym Fitness Clubs Traditional fitness club membership product providing access to strength and cardio equipment, free weights, Gym80 precision equipment, group fitness classes, personal training, and recovery amenities at company-owned and franchise locations across 6 continents.
• Personal Training Certified personal training service in which Gold's Gym trainers design customized workout plans and provide expert guidance to help members reach peak performance and track progress.
• Group Fitness Classes Energetic group fitness classes (including Zumba and BodyPump) covering cardio, strength, and flexibility, designed for all fitness levels as part of Gold's Gym club membership.
• Gold's Gym Nutrition Line of premium supplements and nutrition products including vitamins, protein powders, Creatine Gummies, and Pre-Workout formats, sold through club locations, Gold's Gym Webstore, Amazon, and TikTok Shop.
• Gold's Gym Apparel Performance and durability-focused workout clothing and activewear designed for the gym and everyday wear, sold through the Gold's Gym Webstore and select collaborations such as YoungLA.
• Gold's Gym Franchising Franchise and development rights program enabling independent operators to open Gold's Gym-branded fitness clubs domestically and internationally, including multi-gym development agreements such as the 60-gym Brazil deal.

Quantifiable outcome

• Nearly 20,000 Gold's Gym Challenge participants achieved transformation results
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• YoungLAflagshipGTM or Marketing Partner · 9 January 2026Los Angeles-based activewear brand YoungLA launched a collaboration with Gold's Gym with the first limited-edition capsule collection debuting on January 13, 2026. The collection includes workout tees, long-sleeve tops, and joggers featuring co-branded graphics, blending Gold's Gym's bodybuilding heritage with YoungLA's modern training apparel approach. The release marks the beginning of a multiyear partnership between the two brands, signaling a longer-term strategic alliance rather than a one-off collaboration. Available exclusively on youngla.com.
• 2XUcoreGTM or Marketing Partner2XU is the Official Uniform Partner of Gold's Gym, offering compression clothing that is lighter and more flexible than ever, with specialized pressure and tensile strength testers used in product development.
• GymsharkminorGTM or Marketing PartnerGold's Gym collaborated with Gymshark on a co-branded fitness apparel collection as part of cross-brand marketing initiatives.
• Brazil Development PartnersflagshipStrategic or Co-development PartnerGold's Gym announced a 60-gym development rights agreement in Brazil, representing significant international expansion through local development partnerships. This expansion plan was revealed at the Arnold Sports Festival 2026 in Columbus, Ohio.
• Google (Analytics and Advertising)coreTechnology or IntegrationGold's Gym uses Google Analytics cookies to collect personal information for purposes of remarketing, impression reporting, and demographic and interest reporting. The company also uses Google advertising technology for marketing and analytics purposes.
• American Arbitration Association (AAA)minorOthersGold's Gym terms specify binding individual arbitration administered by AAA under Consumer Arbitration Rules for dispute resolution.
• Meta (Facebook, Instagram)coreTechnology or IntegrationGold's Gym uses Meta Like button and widgets on their websites, enabling social media integration and targeted advertising through Meta platforms. The company engages in remarketing and social media marketing through Meta's advertising ecosystem.
• HyroxcoreStrategic or Co-development PartnerGold's Gym launched North America's first Hyrox Performance Center as part of their 60th anniversary celebrations, representing a strategic partnership with the Hyrox fitness race format.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• 24 Hour Fitness: 24 Hour Fitness operates mid-market multi-purpose fitness clubs across the U.S. with broad equipment, group classes, and personal training. It directly competes with Gold's Gym on price tier, footprint, and traditional full-service club model.
• LA Fitness: LA Fitness is a large private operator of mid-market multi-purpose fitness clubs with broad geographic coverage in the U.S. and Canada. Its traditional equipment-and-classes model directly overlaps Gold's Gym's core offering.
• Life Time Fitness: Life Time operates premium, large-format health clubs across the U.S. with extensive amenities, group classes, and personal training. Its full-service, premium positioning overlaps most directly with Gold's Gym's traditional mid-to-upper tier offering.
• Planet Fitness: Planet Fitness is the largest franchised fitness chain in the U.S. with a low-cost membership model. It competes directly with Gold's Gym in the membership fitness club category, though it targets a different price point (sub-$15/month vs. mid-to-premium).
• Anytime Fitness: Anytime Fitness is one of the largest 24/7 franchise fitness networks globally, with thousands of franchised locations. Its franchise-driven, around-the-clock access model is highly comparable to Gold's Gym's franchised gym business.
• Crunch Fitness: Crunch Fitness operates franchised and corporate fitness clubs offering equipment-based training and group classes at mid-market pricing. It competes directly with Gold's Gym across multiple U.S. markets with a comparable membership club model.
• Equinox: Equinox operates luxury fitness clubs with premium amenities, signature group classes, and personal training. While positioned at a higher price point, it competes with Gold's Gym for affluent members seeking premium club experiences and group fitness programming.

Regional players

• McFit: McFit is Europe's largest low-cost fitness chain and a sister brand under RSG Group, Gold's Gym's parent. Operating primarily in Europe, it shares brand ownership and consumer demographic with Gold's Gym while competing in adjacent geographies.

Emerging players

• F45 Training: F45 Training is a franchised functional training fitness chain offering 45-minute group workouts. It competes for the same strength-and-conditioning customer segment Gold's Gym targets with its Hyrox Performance Center strategy.
• SoulCycle: SoulCycle is a premium indoor cycling studio chain with cult-brand positioning. While specialized, it competes for the same time-constrained, experience-seeking members that Gold's Gym's group class offerings target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GoldsGym
• YouTubeyoutube.com/user/GoldsGymVideo
• Facebookfacebook.com/goldsgym
• LinkedInlinkedin.com/company/golds-gym
• Instagraminstagram.com/goldsgym
• TikToktiktok.com/@goldsgym
• Pinterestpinterest.com/goldsgym

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold's Gym