Carelink

What Carelink does

CareLink is a nonprofit Area Agency on Aging founded in 1979 and headquartered in North Little Rock, Arkansas, that serves as the federally designated aging-services coordinator for Region V — covering Faulkner, Lonoke, Monroe, Prairie, Pulaski, and Saline counties in central Arkansas. The organization delivers a coordinated suite of nine core services to three primary segments: homebound seniors (Meals on Wheels delivery, HomeCare personal assistance, transportation, medication reminders, companionship, and ombudsman advocacy for long-term care residents), active older adults aged 60+ (senior centers, fitness and wellness classes, volunteer opportunities, and educational workshops), and family caregivers (support groups, counseling, respite care grants, and wellness workshops). CareLink operates as a licensed Class B home health agency and supplements in-person delivery with virtual caregiver support groups and remote counseling.

The organization is funded through four streams: government grants (44–54% of revenue from federal and state sources tied to its AAA designation), fee-for-service contracts (38–41%, predominantly Medicaid-reimbursed home care), donations and charitable contributions, and private-pay home care options through HomeCare Choices. Total revenue has trended downward from $17.99M in FY21 to $16.7M in FY22 to $15.7M in FY23. Headcount is reported in the 251–500 range, consistent with a labor-intensive service provider. CareLink is not a technology company: no proprietary platform, AI/ML capability, app, or API is referenced, and all service delivery is human-centric.

The go-to-market motion is community-led: the Information and Assistance hotline, senior centers, Meals on Wheels volunteer drivers, healthcare-provider and social-worker referrals, and community/faith-based word-of-mouth drive client acquisition. Marketing relies on organic channels — blog content, social media (Facebook, Instagram, LinkedIn, YouTube), email newsletters, community events (Cupcakes for Goodness Sake, At The Table), and SEO — rather than paid acquisition. CareLink maintains accountability credentials including Candid Gold Transparency 2026, Charity Navigator Four Star rating, and BBB Accredited Business status, and is a 2026 member of Meals On Wheels America.

Name

Carelink

Legal name

CareLink

Website

https://carelink.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

CareLink is a nonprofit Area Agency on Aging founded in 1979 that delivers Meals on Wheels, HomeCare, family caregiver support, senior centers, and related aging services to homebound and active older adults across six counties in central Arkansas.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (6216)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Companion Care & Social Support (non-clinical) (HLADAGAB), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Family Caregiver Coaching, Education & Support (HSABAIAI), Companionship & Social Engagement Visits (HSABAAAA)

Keywords

• Senior care services
• Aging in place
• Home-delivered meals
• Family caregiver support
• In-home personal care

Headquarters

HQ city

North Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Grants: Government grants represent the largest single revenue source, accounting for approximately 44–54% of total revenue in recent fiscal years. CareLink receives federal and state funding as the designated Area Agency on Aging for Region V (central Arkansas).
2. Fee-for-Service Contracts: Fee-for-service contracts, including Medicaid-reimbursed home care services and other program fees, represent approximately 38–41% of total revenue. CareLink is a licensed Class B home health agency offering Medicaid-reimbursed services.
3. Donations and Charitable Contributions: CareLink accepts tax-deductible donations and relies on community generosity. The organization states that 100% of donor gifts go directly to programs of the donor's choice.
4. Private Pay (HomeCare Choices): CareLink offers private-pay home care options for clients who do not qualify for public assistance, providing flexible in-home services outside of government-funded programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

CareLink is a nonprofit Area Agency on Aging that provides a coordinated portfolio of in-home and community-based services to adults aged 60 and older and their family caregivers across six counties in central Arkansas. Its offerings span home-delivered meals (Meals on Wheels), Medicaid-reimbursed personal care (HomeCare), caregiver respite and counseling, fitness programs, Medicare counseling, pet care assistance, senior center access, legal referrals, and long-term care ombudsman advocacy. Services are largely free or subsidized under government grants, with a private-pay HomeCare Choices option for those who do not qualify for public assistance.

Product overview

CareLink is a nonprofit Area Agency on Aging serving central Arkansas since 1979, offering a portfolio of senior care services. The organization provides Meals on Wheels (nutritious meal delivery), HomeCare (personalized in-home assistance), Family Caregiver Support (caregiver guidance, respite, and counseling), Fitness and Wellness programs, Medicare Counseling, Bone Appétit (pet care assistance for seniors 60+), Senior Centers (community spaces), Legal Referrals, and an Ombudsman Program. These services are designed to help seniors remain independent in their homes and support family caregivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Meals on Wheels A home-delivered meal service for homebound seniors that delivers nutritious food approved by registered dietitians, meeting one-third of daily nutrient requirements. Delivered directly to clients' doorsteps by volunteer drivers across central Arkansas.
• HomeCare In-home personal care service providing individualized care plans co-designed with licensed RNs, seniors, and families. Includes personal care, homemaking, companionship, and other assistance to help seniors live independently at home. Includes Medicaid-reimbursed services and a private-pay HomeCare Choices option.
• Family Caregiver Support A program offering guidance, support groups, free counseling, wellness workshops, and respite care grants (delivered in partnership with Alzheimer's Arkansas) to help family caregivers maintain their own health while providing quality care for aging loved ones.
• Fitness and Wellness Exercise classes, wellness activities, and guidance tailored to seniors' needs and abilities to help them maintain a healthy, active lifestyle.
• Medicare Counseling Free one-on-one support to help seniors understand Medicare benefits, compare plans, and make informed decisions about their Medicare coverage.
• Bone Appétit (Pet Care Assistance) Free, need-based pet care assistance program for seniors aged 60 and older to help maintain their pets' essential care and well-being, recognizing the impact pets have on seniors' well-being.
• Senior Centers Physical community spaces providing activities, peer connections, fitness classes, social events, and access to specialized services tailored to seniors' needs across central Arkansas.
• Legal Referrals Connects seniors to legal assistance for navigating complex age-related issues such as living wills, property disputes, and retirement benefits.
• Ombudsman Program Advocacy service for seniors in long-term care facilities, helping resolve concerns about care quality and ensuring residents' rights, dignity, and well-being are respected and protected.

Quantifiable outcome

• 12,067 seniors served in FY25; nearly 500,000 meals delivered in FY24
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alzheimer's ArkansascoreStrategic or Co-development PartnerCareLink partners with Alzheimer's Arkansas to provide respite care grants to family caregivers in central Arkansas. These grants offer financial assistance for temporary caregiving relief, enabling caregivers to take breaks while ensuring their loved ones receive continuity of care. This is a flagship partnership within CareLink's Family Caregiver Support Program.
• Meals On Wheels AmericacoreOthersCareLink holds active membership in Meals On Wheels America, the national association representing the Meals on Wheels network. This affiliation connects CareLink to national program standards, quality initiatives, research, and advocacy resources for senior nutrition programs.
• Arkansas Area Agencies on Aging (State Network)coreOthersCareLink serves as Region V in Arkansas' network of Area Agencies on Aging (AAAs). The eight-region AAA network covers all Arkansas counties and collaborates on advocacy, resource sharing, and statewide aging initiatives. CareLink works with seven other regional AAAs across the state.
• Donald W. Reynolds Institute on AgingminorStrategic or Co-development PartnerListed as a trusted state resource for seniors and caregivers on CareLink's Helpful Links page. The Donald W. Reynolds Institute on Aging at UAMS provides geriatric education, clinical care, and research that CareLink refers clients to for specialized aging health services.
• Schmieding Center for Senior Health and EducationminorStrategic or Co-development PartnerListed as a trusted state resource on CareLink's Helpful Links page. The Schmieding Center, part of the UAMS Reynolds Center, provides senior health education and caregiver training programs that CareLink refers family caregivers and seniors to.
• CandidcoreOthersCareLink participates in Candid's transparency initiative, sharing detailed operational and financial data through Candid's platform, which awards Gold Transparency status to nonprofits meeting high accountability standards. This relationship supports donor trust and fundraising.
• Charity NavigatorcoreOthersCareLink has earned a Four Star rating from Charity Navigator, the leading nonprofit evaluator. This independent accountability relationship supports donor confidence and public trust by demonstrating strong financial management and governance.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Southeast Arkansas Area Agency on Aging: Regional Area Agency on Aging serving Southeast Arkansas. Sibling AAA in the Arkansas state network performing the same federally-designated elder services coordination, information & assistance, and supportive service functions as CareLink.
• Western Arkansas Area Agency on Aging: Regional Area Agency on Aging serving western Arkansas counties. Directly comparable in role, funding mix, and service portfolio to CareLink, with the same designated coordinating mandate from the Older Americans Act.
• Area Agency on Aging of Northwest Arkansas: Regional Area Agency on Aging serving Northwest Arkansas counties. Directly comparable as a sibling AAA in the same state network, performing the same federally-designated coordinating role for elder services in a different region.
• East Arkansas Area Agency on Aging: Regional Area Agency on Aging serving East Arkansas counties (Region I in the state AAA network). Operates the same Meals on Wheels, caregiver support, and care-coordination mandate as CareLink in a different geographic region.
• White River Area Agency on Aging: Regional Area Agency on Aging covering north-central Arkansas. Directly comparable in mandate, service portfolio (Meals on Wheels, in-home services, caregiver support), and AAA designation, differing only in geographic coverage.

Broad incumbents

• Amedisys: National home health and hospice provider with significant Medicare-reimbursed skilled home health operations. Comparable to CareLink's licensed Class B home health agency but at vastly greater scale and with a clinical, for-profit business model.
• AARP: National nonprofit advocating for Americans 50+ with broad programming in caregiver support, Medicare counseling, and community education. Operates at much greater scale and geographic breadth than CareLink but overlaps substantially on caregiver support and aging-in-place resources.
• National Council on Aging (NCOA): National nonprofit focused on improving the lives of older adults through programs in economic security, healthy aging, and benefit access. Comparable to CareLink on the elder services mission but operates nationally through a network model rather than direct service delivery in a single region.
• BrightSpring Health Services: Large public provider of home and community-based health services for complex populations, including seniors. Operates pharmacy, home health, and behavioral health across many states, broadly competing with CareLink's HomeCare and Medicaid-reimbursed service lines.

Emerging players

• Papa: Tech-enabled platform that connects older adults with companion caregivers for in-home support, errands, and social engagement. Overlaps with CareLink's HomeCare companionship and senior engagement services but operates through a digital marketplace model rather than a regional nonprofit infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@carelinkar
• Facebookfacebook.com/CareLinkAR
• LinkedInlinkedin.com/company/carelinkarkansas
• Instagraminstagram.com/carelinkar
• Xx.com/CareLinkAR

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carelink