Latitur
Latitur is a Latin American marketplace that connects adventure and nature travelers with a curated network of 3,000+ certified local outdoor experience providers across Argentina, Chile, and broader LATAM, monetizing via commissions, a provider SaaS (Booster), and an affiliate storefront program.
- Company typePrivate
- Founded2018
- HeadquartersDordrecht, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Latitur does
Latitur (legal entity LATITUR SAS, CUIT 30-71622310-4) is a Latin American online marketplace founded in 2018 and headquartered in Neuquén, Argentina, with a regional subsidiary in Chile (LATITUR Chile SpA). It connects adventure and nature travelers with a curated network of certified local providers offering outdoor activities (trekking, rafting, wildlife tours, and similar experiences) across Latin America, listing 3,000+ activities on the platform and reporting a 98% positive satisfaction rating.
The platform is built around a marketplace-plus-modules architecture. The core marketplace handles discovery and booking via destination, discipline, and category search, supported by a human-staffed 24/7 WhatsApp travel assistant, a satisfaction guarantee, and twelve payment integrations (Visa, Mastercard, Amex, PayPal, MercadoPago, Mobbex, Binance, CuotaSimple, WeTravel, Payway, PIX, Prex) across 10+ currencies and multiple languages. Around the core, Latitur sells Latitur Booster, a SaaS suite for providers covering free website, reservations, inventory, accounting, and an in-process Channel Manager; Latitur CarePlace, a sustainability and donation program supporting conservation projects (Patagonia firefighters, Pudú/Huemul, native forest reforestation); Latitur Affiliated, an influencer/recommender storefront program paying a fee per sale; Latitur Grupos for group and corporate bookings; and Latitur Blogs for SEO-driven editorial.
Latitur generates revenue from three streams: a commission on each marketplace booking ("you earn, we earn"), recurring SaaS subscriptions from providers using Booster, and performance-based affiliate/referral fees. Following a 2024 rebrand, technology migration, and selection into StartUp Chile's 2024 cohort ($100,000 grant, disbursed 2025-02-19), Latitur was consolidated under the broader Tur.com platform, which extends the catalog to hundreds of LATAM destinations. The firm operates with 1-10 employees and a leadership trio of CEO Juan Pablo Attis, CTO Nicolás Moretti, and CFO Pablo Vita.
Latitur firmographics
Firmographics- Name
- Latitur
- Legal name
- LATITUR SAS
- Website
- https://latitur.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Latitur is a Latin American marketplace that connects adventure and nature travelers with a curated network of 3,000+ certified local outdoor experience providers across Argentina, Chile, and broader LATAM, monetizing via commissions, a provider SaaS (Booster), and an affiliate storefront program.
- Ownership category
- akta.pro rank
Latitur industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Tour Operators (56152)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
- akta.pro secondary industries
- Adventure & Active Travel Agencies (THAKABAD), Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH)
Keywords
Where Latitur is headquartered
LocationHeadquarters
- HQ city
- Dordrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Latitur business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Marketplace commission: Commission-based revenue on each booking transacted through the Latitur marketplace between local providers and travelers; described as 'ganas tú, ganamos nosotros' (you earn, we earn) model.
- SaaS Booster subscription: Recurring SaaS revenue from providers using Latitur Booster for end-to-end management (Channel Manager, free website, inventory, reservations, accounting, support).
- Affiliate/referral fees: Performance-based referral fees paid to (and from) the platform when recommenders/influencers drive sales through their personalized storefronts; no fixed costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace commission model for providers |
| Subscription | Annual | Latitur Booster SaaS for providers |
| Outcome Based/ Performance | Pay-as-you-go | Affiliate/recommender program |
| Other | Pay-as-you-go | Group bookings |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Latitur product offering
Product offeringCore offering
Latitur operates an online marketplace (latitur.com) that connects adventure and nature travelers across Latin America with more than 3,000 curated, certified local providers of outdoor experiences such as trekking, rafting, and wildlife tours. The platform bundles discovery, booking, multi-currency payments, a satisfaction guarantee, and a 24/7 travel assistant. It is complemented by the Latitur Booster SaaS suite for providers, an affiliate/recommender program, group bookings, and a sustainability program (CarePlace).
Product overview
Latitur operates a platform-plus-modules architecture centered on an adventure and nature tourism marketplace. The core platform (Latitur, now consolidated under the broader Tur.com sub-brand) connects travelers with curated, certified local providers of outdoor experiences across Latin America and bundles discovery, booking, multi-currency payments (12+ payment methods), a 98% satisfaction-rated guarantee, and a 24/7 WhatsApp-based travel assistant. Around this core, Latitur sells several distinct modules: the Latitur Marketplace (the certified B2B/B2C supply side), Latitur Booster (a SaaS suite for providers covering website, inventory, reservations, end-to-end management, and an in-process Channel Manager), Latitur CarePlace (a sustainability and donation program), Latitur Affiliated (an influencer/recommender monetization program with fees per sale), Latitur Grupos (group and corporate teambuilding bookings), and Latitur Blogs (editorial travel guides). Tur.com acts as the umbrella Latam travel sub-brand that Latitur has been merged into, expanding the reach of the marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- Latitur Careplace: Sustainability and triple-impact tourism initiative: partners with vetted providers committed to environmental and community impact, and offers travelers opportunities to support social and conservation projects (e.g., Volunteer Firefighters in Patagonia, reforestation in Chilean forests, Pudú and Huemul conservation).
- Latitur SaaS Booster
- Latitur Marketplace
Products and services
- Latitur Marketplace (core platform) Online marketplace where travelers discover and book 3,000+ curated outdoor and nature experiences from certified local providers across Latin America, with multi-currency payments, satisfaction guarantee, and 24/7 travel assistant.
- Latitur Booster SaaS for Providers SaaS suite for outdoor-tourism providers offering a free website, sales, itineraries, inventory, availability, images, reservations, messaging, ratings, support, accounting, multi-currency/multi-language support, and an in-process Channel Manager for distribution integration.
- Latitur Marketplace (provider supply side) Curated B2B/B2C marketplace where certified outdoor-activity providers list and sell their experiences to Latitur's traveler base under a commission model, with integration to 7 payment gateways, mobile management, and multi-language/multi-currency support.
- Latitur Affiliated Recommender Program Affiliate/recommender program letting influencers, content creators, and resellers monetize their audience by recommending Latitur activities; participants receive a fee per sale, a free themed recommendation website, mobile sales monitoring, and zero fixed costs.
- Latitur Grupos (Group Activities) Group-bookings offering for family/friend groups (15+ participants), student groups and graduation trips, and corporate teambuilding events, with custom group quotes sourced from Latitur's marketplace inventory.
Quantifiable outcome
- 3,000+ curated outdoor activities available on the platform
- +3 more outcomes
Companies that use Latitur
Customer profileSegments4 records
Ideal customer profiles4 records
Latitur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Latitur partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tur.comflagship strategic integrationLatitur became part of Tur.com ('Ahora Latitur es parte de Tur.com'), with Latitur's outdoor adventure catalog exposed to Tur.com's network spanning hundreds of destinations across Latin America. Top-of-page redirect campaign drives cross-platform traffic.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Latitur competitors and assessment
Company assessmentBroad incumbents
- Viator (Tripadvisor): Global tours-and-activities marketplace owned by Tripadvisor. Highly comparable to Latitur's core marketplace and the dominant incumbent Latitur competes against for outdoor-adventure bookings.
- GetYourGuide: Berlin-based global marketplace for tours, activities, and attractions. Directly comparable business model (commission-based marketplace of curated experiences) to Latitur, with growing LATAM presence.
- Airbnb Experiences: Airbnb's online experiences platform hosting host-led activities. Competes with Latitur for the same adventure/outdoor traveler demand, leveraging Airbnb's massive traveler base.
- Klook: Asia-headquartered activities and travel-services platform expanding into Latin America. Comparable marketplace/OTA model with adjacent outdoor and nature experience inventory.
Direct peers
- Tur.com: LATAM-focused online travel platform that has integrated Latitur ('Ahora Latitur es parte de Tur.com'). Comparable as the broader regional marketplace that absorbs Latitur's outdoor inventory across hundreds of destinations.
- TourRadar: Online marketplace for multi-day guided tours and adventure experiences. Direct competitor in the curated adventure-tour category with a similar commission-based marketplace model.
- Peek.com: US-based tours-and-activities marketplace and software platform for operators. Comparable two-sided marketplace plus operator software stack, similar to Latitur's Marketplace + Booster combination.
- Civitatis: Spanish-language marketplace for tours, activities, and excursions with strong Latin American and Iberian presence. Direct competitor to Latitur in Spanish-speaking markets and adventure/nature categories.
Emerging players
- WeTravel: Booking-and-payment platform purpose-built for multi-day tour operators and adventure providers. Directly comparable on the B2B side to Latitur Booster, and already integrated as a payment rail on the Latitur platform.
Regional players
- BookaTour / CambioTour: Latin American online tour and activity operator. Regional peer with comparable adventure-tour inventory in Spanish-speaking LATAM destinations where Latitur is active.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Latitur social profiles
Digital presenceLatitur compliance and trust
Trust signalCompliance3 records
Latitur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitur leadership team
Management profileNumber of profiles
Profiles3 records
Latitur subsidiaries and ownership
Company hierarchySubsidiaries1 record
Latitur funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitur
What does Latitur do?
Latitur operates an online marketplace (latitur.com) that connects adventure and nature travelers across Latin America with more than 3,000 curated, certified local providers of outdoor experiences such as trekking, rafting, and wildlife tours. The platform bundles discovery, booking, multi-currency payments, a satisfaction guarantee, and a 24/7 travel assistant. It is complemented by the Latitur Booster SaaS suite for providers, an affiliate/recommender program, group bookings, and a sustainability program (CarePlace).
Is Latitur a public or private company?
Latitur is a private company. It is classified as venture growth investor backed and is currently operating.
When was Latitur founded?
Latitur was founded in 2018. It employs 1 to 10 people.
Where is Latitur based?
Latitur is headquartered in Dordrecht, Netherlands, in the Europe region.
How does Latitur make money?
Three revenue lines are on record. Marketplace commission is the primary driver. The others are saaS Booster subscription and affiliate/referral fees.
Who are Latitur's main competitors?
Broad incumbents on record are Viator (Tripadvisor), GetYourGuide, Airbnb Experiences and Klook. Direct peers are Tur.com, TourRadar, Peek.com and Civitatis. WeTravel is listed as an emerging player. BookaTour / CambioTour is listed as a regional player.
Does Latitur have an API?
No public API is recorded for Latitur.
What industry is Latitur in?
Latitur's product category is Online Travel Marketplace. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of THAKABAD, Adventure & Active Travel Agencies. Its NAICS code is 56152.