Fulcrum
Fulcrum is an AI-powered field data collection and process management platform serving nearly 3,000 companies across utilities, environmental, construction, telecom, and government verticals with mobile geospatial capture, AI-driven validation, and enterprise system integration.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Fulcrum does
Fulcrum is an AI-powered field process management and mobile data collection platform built by Spatial Networks, Inc. and operating as a subsidiary of Census since July 2024. The platform enables field professionals in industries such as electric utilities, environmental services, engineering and construction, telecommunications, water utilities, agriculture, insurance, manufacturing, oil and gas, state and local government, and transportation to capture geospatial and structured data via mobile apps (iOS/Android) and a web interface, working offline with automatic sync, and pushing data into enterprise systems such as Esri ArcGIS, EAM, and ERP through a documented two-way API.
The product surface spans the core Fulcrum Platform, the Insights natural-language analytics module, the Audio FastFill voice-capture feature, the Fulcrum Enterprise tier, the Fulcrum Mobile App, a public API and developer documentation, and Fulcrum Academy training. Proprietary technical differentiators include voice-powered data entry, computer-vision-assisted inspection capture, AI-driven form validation and conditional logic, and an Agentic AI roadmap targeting autonomous, hands-free field operations. In February 2026 Fulcrum acquired Wildnote to deepen environmental regulatory-compliance capabilities, and signed a strategic collaboration with KPMG targeting utility transformation.
Fulcrum monetizes via per-user subscription licenses on annual billing cycles (with 7% annual renewal escalators), a freemium tier and free trials as PLG acquisition channels, professional services on a time-and-materials or block-hours basis, and optional add-on features. Enterprise sales are served through a dedicated field sales motion with professional services for implementation, training, and custom development, while SMB and individual users can self-serve through the website and app stores. The company reports serving nearly 3,000 companies and 50,000+ users across 100+ countries.
Fulcrum firmographics
Firmographics- Name
- Fulcrum
- Legal name
- Spatial Networks, Inc.
- Website
- https://fulcrumapp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fulcrum is an AI-powered field data collection and process management platform serving nearly 3,000 companies across utilities, environmental, construction, telecom, and government verticals with mobile geospatial capture, AI-driven validation, and enterprise system integration.
- Ownership category
- akta.pro rank
Fulcrum industry classification
Industry- Product category
- Field data collection software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)
- akta.pro secondary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
Keywords
Where Fulcrum is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Fulcrum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licenses: Core revenue stream from per-user subscription licenses for the Fulcrum platform. Licenses are deployed to individual users within organizations. Pricing based on number of user licenses and includes subscription services and optional services.
- Freemium Product: Freemium version of the Fulcrum application offered at no charge with limitations on number and types of user licenses and features. Serves as acquisition channel for converting free users to paid subscriptions.
- Trial Product: Standard version offered for trial use during trial period, not including optional services or add-on features. Auto-converts to standard paid license at end of trial period unless cancelled.
- Professional Services: Implementation, training, consulting, custom development and other professional services provided under statements of work. Charged on time-and-materials basis or as predefined blocks of hours.
- Add-on Features: Additional features or services developed upon customer request, subject to negotiation and additional professional services fees for custom development.
- Optional Services: Additional services beyond standard offering, including additional data storage, available for subscription alongside core product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial period for new customers to evaluate the platform |
| Freemium | Monthly | Freemium tier with limited features and user licenses |
| Subscription | Annual | Standard paid subscription with annual billing cycle |
| Subscription | Annual | Enterprise tier with robust features for large-scale business needs |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Fulcrum product offering
Product offeringCore offering
Fulcrum is an AI-powered field process management and mobile data collection platform that enables field professionals to capture geospatial data via web, iOS, and Android apps, work offline with maps and forms, and automatically sync when reconnected. The platform bundles voice-powered data entry (Audio FastFill), natural-language analytics (Insights), conditional workflow automation, and two-way API integration with enterprise systems including Esri GIS, ERP, and EAM platforms. Fulcrum also offers tiered subscription licensing (freemium, trial, standard, enterprise) and professional services for implementation, training, consulting, and custom development.
Product overview
Fulcrum is an AI-powered field process management and data collection platform built by Spatial Networks, Inc. The platform operates as a unified system consisting of the core Fulcrum Platform for field data collection and process management, the Fulcrum Mobile App (iOS/Android), the Fulcrum API for enterprise integration, and Insights for analytics. Additional offerings include Audio FastFill for voice-powered data capture, Fulcrum Enterprise for large-scale deployments, Fulcrum Academy for training, and Fulcrum Services for professional support. In February 2026, Fulcrum acquired Wildnote, an environmental software company, to strengthen environmental services and regulatory compliance capabilities. The platform serves nearly 3,000 companies and 50,000 users across 100+ countries in industries including utilities, environmental, telecommunications, construction, and government.
Differentiator
Problem solved
Functional benefit
Products and services
- Fulcrum Platform AI-powered field process management and data collection platform that centralizes mobile data collection and process management, enabling field professionals to collect geospatial data, work offline with maps and forms, and sync automatically when reconnected.
- Fulcrum Mobile App (iOS/Android) Mobile application for iOS and Android devices enabling field data collection, inspections, and surveys on mobile devices with offline capability and automatic sync.
- Audio FastFill Voice-powered AI feature that automates field data capture tasks through intelligent voice dictation, boosting accuracy and productivity for hands-free field operations.
- Insights by Fulcrum Analytics capability that turns field data into instant intelligence, enabling users to ask plain-language questions and receive immediate reports, maps, and risk trends.
- Fulcrum Services Professional services including tailored solutions, implementation, training, consulting, custom development, and strategic partnerships to optimize customer field operations.
Quantifiable outcome
- Santa Barbara County Fire Department increased property inspection completion rate from less than half to 90%
- +2 more outcomes
Companies that use Fulcrum
Customer profileNamed customers19 records
Segments11 records
Ideal customer profiles4 records
Fulcrum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability11 records
Feature7 records
Fulcrum partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WildnotecoreFulcrum acquired Wildnote, an environmental software company specializing in regulatory compliance and field data capture. The acquisition integrates Wildnote's specialized environmental expertise and technology into the Fulcrum platform to create a comprehensive field platform ecosystem for environmental services. The move reinforces Fulcrum's environmental core and unifies field data capture and regulatory reporting for complex projects.
- KPMGcoreFulcrum and KPMG announced a collaboration to transform utility operations by connecting strategic vision with field execution. The partnership pairs industry expertise with digital process management to strengthen utility resiliency and procedural rigor, targeting electric utilities and other critical infrastructure industries.
- EsricoreFulcrum is an Esri Partner Network member with deep integration into Esri's GIS platform. The partnership enables seamless two-way data sharing, including integration with ArcGIS, Feature Service Layers, and shapefiles. TREKK Design Group and other customers cite seamless Esri integration as a key differentiator, with Fulcrum driving the data component and Esri providing summary and high-level perspective.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fulcrum competitors and assessment
Company assessmentDirect peers
- Field Squared: Cloud-based field service automation platform with configurable forms, scheduling, and asset tracking. Comparable to Fulcrum in mid-market/enterprise field operations.
- Esri Field Maps: Esri's native mobile data collection and inspection app for ArcGIS users. Directly competes with Fulcrum in GIS-centric field data capture, with the added structural advantage of being built into the dominant GIS platform.
- Survey123 for ArcGIS: Esri's form-based field data collection tool tightly integrated with ArcGIS. Competes head-to-head with Fulcrum's form builder and inspection workflows, particularly for utilities and environmental customers already on the Esri stack.
- SafetyCulture (iAuditor): Mobile inspection and checklist platform widely used across operations, safety, and quality. Competes directly with Fulcrum in inspection management and is a recognized G2 peer in the same category.
- TrueContext (formerly ProntoForms): Enterprise mobile forms and field data collection platform focused on field service organizations. Closely comparable in target customers, configurable workflows, and enterprise integration depth.
- Jotform: General-purpose form builder with strong mobile and offline capabilities. Competes with Fulcrum for SMB and mid-market customers that need form-driven data collection without deep GIS or vertical workflows.
- Jobber: Field service management platform for small and mid-sized service businesses. Comparable in mobile field workflows and customer base, though less focused on GIS-heavy regulated verticals.
- Zerion Software (iFormBuilder): Mobile data collection platform for enterprise field teams with configurable forms and offline support. Directly comparable to Fulcrum in target use cases and customer profile.
Broad incumbents
- ServiceTitan: Large field service management platform for trades (HVAC, plumbing, electrical). Overlaps with Fulcrum on mobile field workflows but is broader in scope and vertically focused on residential/commercial trades rather than infrastructure inspection.
Emerging players
- KoboToolbox: Open-source mobile data collection platform widely used in humanitarian, environmental, and research field work. Comparable to Fulcrum in use cases (e.g., Halo Trust-style humanitarian surveys) but serves a more nonprofit/development segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fulcrum social profiles
Digital presenceFulcrum compliance and trust
Trust signalCompliance4 records
Fulcrum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fulcrum leadership team
Management profileNumber of profiles
Profiles3 records
Fulcrum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fulcrum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fulcrum M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fulcrum
What does Fulcrum do?
Fulcrum is an AI-powered field process management and mobile data collection platform that enables field professionals to capture geospatial data via web, iOS, and Android apps, work offline with maps and forms, and automatically sync when reconnected. The platform bundles voice-powered data entry (Audio FastFill), natural-language analytics (Insights), conditional workflow automation, and two-way API integration with enterprise systems including Esri GIS, ERP, and EAM platforms. Fulcrum also offers tiered subscription licensing (freemium, trial, standard, enterprise) and professional services for implementation, training, consulting, and custom development.
Is Fulcrum a public or private company?
Fulcrum is a private company. It is classified as corporate owned and is currently operating.
When was Fulcrum founded?
Fulcrum was founded in 2011. It employs 101 to 250 people.
Where is Fulcrum based?
Fulcrum is headquartered in San Francisco, United States, in the North America region.
How does Fulcrum make money?
Six revenue lines are on record. Subscription Licenses are the primary driver. The others are freemium Product, trial Product, professional Services, add-on Features and optional Services.
Who are Fulcrum's main competitors?
Direct peers on record are Field Squared, Esri Field Maps, Survey123 for ArcGIS, SafetyCulture (iAuditor), TrueContext (formerly ProntoForms), Jotform, Jobber and Zerion Software (iFormBuilder). ServiceTitan is listed as a broad incumbent. KoboToolbox is listed as an emerging player.
Does Fulcrum have an API?
Yes. Fulcrum provides a robust API enabling full app control and two-way, API-based integration with enterprise platforms. The API supports import/export in standard formats including Feature Service Layers, shapefiles, and GeoJSON. Real-time field data sharing is available via web services or data shares. API usage is based on the Account's unique API key, and SNI may impose limitations on API usage for load-balancing, security, or other reasons. Developer documentation is at docs.fulcrumapp.com/docs.
What industry is Fulcrum in?
Fulcrum's product category is Field data collection software. Its primary akta.pro industry code is HDAEAFAL, Field Service CRM (Dispatch, Scheduling & Mobile Service), with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 5182 and its SIC code is 7372.