Igniv

What Igniv does

Igniv is a UK-based, AI-marketed peer-to-peer property platform founded in 2021 and headquartered in London, with a single disclosed founder (David Cox, co-founder and CEO). The platform enables individual homeowners, buyers, landlords, and tenants to transact property directly without estate agents, addressing the four primary UK residential property use cases — selling, buying, letting, and renting. Its core proposition is the elimination of realtor commissions and listing fees, positioning Igniv as the only fully free property platform in the UK market.

The product is a self-serve mobile and web application with unlimited property photos and videos, geo-location with neighbourhood reviews, government-ID verification, direct in-app messaging, an AI-styled floor-plan tool that tracks users through rooms via smartphone, push notifications for matched listings, and recent-sales-based property valuations. Paid add-ons include the Igniv Tenant Passport ($39.99, powered by Experian for credit, affordability, employment, and right-to-reside checks, valid for 30 days) and a physical For Sale/Rent board installation service ($39.99). Listings are syndicated to Rightmove, Zoopla, and Prime Location, extending distribution beyond Igniv's own audience.

Monetization is primarily indirect: the core platform is free, with revenue derived from affiliate commissions on mortgages, insurance, legal services, and removals, supplemented by transaction fees on the tenant passport and physical board services. The company has raised a single pre-seed round of over £125,000 (~$172,000) in October 2021, has no disclosed revenue, headcount, or institutional investors, and shows early signals of US expansion via hiring in Brooklyn, NY.

Name

Igniv

Legal name

Igniv

Website

https://igniv.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Igniv is a UK-based, AI-marketed peer-to-peer property platform that enables individual homeowners, buyers, landlords, and tenants to list, search, and transact residential property directly without estate agents, monetizing via affiliate referrals and small-fee add-ons.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate Partner Network: Commission from partner network including mortgage providers, insurance companies, solicitors, and removal firms who pay to advertise their services to Igniv users at the time they need them
2. For Sale/Rent Boards: Physical property boards delivered and installed for $39.99 per listing, providing physical marketing alongside digital listings
3. Igniv Tenant Passport: Affordability reports on tenants provided to landlords for a fee, partnering with Experian for credit checks

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Igniv operates a free, AI-powered peer-to-peer property platform that enables individual homeowners to list properties for sale or rent and connect directly with buyers and tenants without real estate agents or commissions. The platform provides unlimited photo and video listings, smartphone-generated floor plans, geo-location discovery, ID verification, direct messaging, and a tenant pre-qualification passport, monetizing through paid ancillary services and affiliate partner commissions.

Product overview

Igniv is a single, unified peer-to-peer property platform that enables homeowners to buy, sell, and rent properties directly without real estate agents. The core platform provides AI-powered property listings with unlimited media, ID verification, direct messaging, and neighborhood information. Additional paid services include the Igniv Passport (Experian-powered tenant pre-qualification for £39.99) and For Sale/Rent Boards (physical signage for $39.99). The platform operates on a free-to-use model, monetizing through partner affiliate commissions on mortgages, insurance, legal services, and removal firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Igniv Core Platform Free-to-use AI-powered peer-to-peer property platform that allows individual homeowners, buyers, landlords, and tenants in the UK to transact directly without real estate agents or commissions, providing unlimited photos and videos, ID verification, direct messaging, geo-location features, and neighborhood reviews.
• Igniv Tenant Passport Tenant pre-qualification service powered by Experian that provides a single credit check, affordability report, employment verification, salary check, and right to reside verification, valid for 30 days and accepted by all Igniv landlords for $39.99.
• For Sale/Rent Boards Physical property signage service that arranges delivery and installation of For Sale or For Rent boards outside properties and removal when required, priced at $39.99 per listing.

Quantifiable outcome

• Save tens of thousands of dollars by avoiding realtor commissions

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ExperiancoreTechnology or Integration · 2 March 2021Partnership with Experian for the Igniv Tenant Passport system, providing credit checks, employment verification, salary checks, and right to reside verification for tenant pre-qualification.
• RightmovecoreChannel Partner/ Reseller/ DistributorProperty listings syndicated to Rightmove, one of the UK's largest property portals, expanding reach beyond Igniv's native platform.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty listings syndicated to Zoopla, providing additional visibility for Igniv property listings across the UK.
• Prime LocationcoreChannel Partner/ Reseller/ DistributorProperty listings syndicated to Prime Location, a premium property portal in the UK.
• Affiliate Partners (Mortgages, Insurance, Legals, Removals)minorGTM or Marketing PartnerNetwork of affiliate partners including mortgage providers, insurance companies, solicitors, and removal firms who pay to advertise services to Igniv users during property transactions. These partners provide discounted deals to users while generating the majority of Igniv's income.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• OpenRent: UK peer-to-peer rental platform that lets landlords list directly to tenants, bypassing letting agents. Closest UK analogue to Igniv on the rental side, monetising via tenant referencing and premium listing upgrades.
• PurpleBricks: UK flat-fee online estate agent (now owned by Strike). Direct historical competitor to Igniv's sales-side value proposition, charging £999–£1,499 vs Igniv's zero-fee model.
• Strike (formerly Housesimple): UK online estate agent offering flat-fee sales and lettings. Direct competitor in the hybrid/online brokerage space, now operating the former PurpleBricks brand.
• Yopa: UK hybrid online estate agent with a fixed-fee model. Comparable in attempting to undercut traditional high-street agents via a technology-enabled, lower-cost delivery model.
• SpareRoom: UK flatshare and rental marketplace connecting tenants directly with landlords/roommates. Comparable on the rental matching and disintermediation thesis that Igniv extends to sales.
• Houwzer: US full-service, flat-fee real estate brokerage. Closest US analogue to Igniv's value proposition of reducing or eliminating traditional commission through a tech-enabled model.

Broad incumbents

• Rightmove: UK's largest property portal and Igniv's syndication partner. Incumbent with overwhelming network effects on the buyer-demand side; sets the listing-distribution terms Igniv depends on.
• Zoopla: Second major UK property portal and Igniv syndication partner. Comparable as the dominant buyer-traffic destination that any UK PropTech must integrate with or compete against.
• Redfin: US tech-enabled residential brokerage with a reduced-commission model and proprietary portal. Comparable as a scaled, publicly-traded version of Igniv's disintermediation thesis.
• Zillow: Largest US residential real estate platform. Comparable as the dominant buyer-demand aggregator Igniv would face if/when expanding to the US, and a benchmark for portal-driven marketplace economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/igniv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Igniv