QBerg

What QBerg does

QBerg Srl is an Italian private limited company, founded in 2006 and headquartered in Garbagnate Milanese with operational offices in Rome, that provides multi-channel price intelligence and market research services to consumer-goods manufacturers and retailers. The company is privately held, bootstrapped (no disclosed funding rounds), and has operated for 19 years, serving FMCG, durable goods, pet care, pharma, and e-commerce verticals primarily in Italy, with multilingual (Italian, English, Spanish) web presence suggesting broader European intent.

The core of the offering is the QPoint platform, a cloud-based SaaS product comprising seven monitoring modules: QPoint Flyer (promotional flyer monitoring with proprietary Qp3 and Qp4 visibility indicators), QPoint Store (physical store and shelf monitoring), QPoint Web PROMO (web campaign monitoring), QPoint Web (e-commerce price monitoring), QPoint SOK (share-of-keyword search visibility), QSearch (multi-channel price comparison), and QPoint News (email newsletter monitoring). The Qp3 metric measures numeric promotional visibility share across flyers; Qp4 extends it by integrating IRI Top Trade sell-out data to weight visibility by actual store sales potential. A visualization layer, PromoPlan, aggregates promotional activity across channels on a timeline. Two complementary service lines — QPlace (on-premise field support at retail locations) and QChange (data science and custom analytics consulting) — extend the offering beyond software. The company is GDPR-compliant under EU Regulation 679/2016.

QBerg operates a sales-led, quote-based B2B subscription model with annual billing cadence. Pricing is not publicly disclosed and is determined per client based on module selection, data scope, and client size. Distribution is direct enterprise sales supported by content marketing (insights, reports, webinars, vertical-specific newsletters), LinkedIn and Twitter presence, Vimeo-hosted video, and dedicated PR/media relations. The company has no disclosed customer logos (clients are referenced only as 'Retailers (unspecified)' and 'Industry/Manufacturing companies (unspecified)'), no disclosed revenue or headcount, and no institutional investors or parent entity identified in the source data.

Name

QBerg

Legal name

QBerg Srl

Website

https://qberg.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Retail Price Intelligence & Market Research Software

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Price intelligence software
• Retail price monitoring
• Competitive pricing analysis
• Promotional analytics platform
• Market research services

Headquarters

HQ city

Garbagnate Milanese

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. QPoint Platform Subscription: SaaS-based price intelligence and market research platform offered as subscription service. Clients access multiple monitoring modules (Flyer, Store, Web, Newsletter, Keyword) through the QPoint platform. The platform supports both industry (manufacturers) and retail clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

QBerg provides B2B price intelligence and market research services through its proprietary QPoint SaaS platform, which continuously monitors prices, promotional activities, and assortments across flyers, physical retail stores, e-commerce websites, email newsletters, and digital keyword visibility. The offering combines modular software (QPoint Flyer, Store, Web, Web PROMO, SOK, News, QSearch) with on-premise field services (QPlace) and custom data science consulting (QChange), plus proprietary Qp3/Qp4 visibility metrics, serving FMCG manufacturers, retailers, and consumer goods companies in Italy and broader Europe.

Product overview

QBerg offers QPoint, a multi-module price intelligence and market research platform for the retail and consumer goods industry. The core platform encompasses specialized monitoring modules across channels: QPoint Flyer (promotional flyer monitoring), QPoint Store (physical retail/shelf monitoring), QPoint Web PROMO (web campaign monitoring), QPoint Web (e-commerce price monitoring), QPoint SOK (share of keyword/search monitoring), QSearch (multi-channel price comparison), and QPoint News (email newsletter monitoring). Complementary services include QPlace (field support at retail locations) and QChange (data science and custom analysis consulting). The company also publishes proprietary metrics Qp3 (numeric promotional visibility share) and Qp4 (weighted promotional visibility share). QBerg operates across multiple verticals including FMCG, durable goods/electronics, pet care, and pharmaceuticals, serving clients in the Italian market and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• QPoint: Core platform for price intelligence and market monitoring, including modules for flyer monitoring (QPoint Flyer), store monitoring (QPoint Store), web promo monitoring (QPoint Web PROMO), e-commerce price monitoring (QPoint Web), keyword monitoring (QPoint SOK), and price comparison (QSearch)
• QPlace
• QChange
• Qp3
• Qp4

Products and services

• QPoint Cloud-based price intelligence and market research SaaS platform that enables continuous monitoring of prices, promotions, and assortments across flyers, physical stores, e-commerce sites, newsletters, and web campaigns for FMCG manufacturers, retailers, and consumer goods companies.
• QPoint Flyer Module that tracks and analyzes competitor promotional flyer activities, measuring visibility metrics (Qp3, Qp4) for products and brands featured in printed promotional materials.
• QPoint Store Module that tracks product placement, pricing, and promotional activities at physical retail locations, including branded displays and shelf visibility.
• QPoint Web PROMO Module that tracks banner advertisements, promotional campaigns, and special offers featured on e-commerce websites and online retail platforms.
• QPoint Web Module that continuously tracks product pricing across online retail websites, enabling competitive price analysis and pricing strategy support for e-commerce.
• QPoint SOK (Share of Keyword) Module that tracks and measures brand and product visibility in search engine results and e-commerce site search functions, analyzing organic search positioning.
• QSearch Multi-channel price comparison tool that aggregates and compares pricing data across different retail channels and competitors, enabling comprehensive market price intelligence.
• QPoint News Module that tracks promotional newsletters from competitors with daily processing and immediate system updates, including the News Identity Card feature for viewing newsletters as they appear in recipient email accounts.
• QPlace On-premise field support service that provides physical presence at retail locations for in-store audits, compliance verification, and data collection activities.
• QChange Data science and custom analysis consulting service that provides advanced analytics, predictive modeling, and tailored data analysis to address specific business questions for clients.

Quantifiable outcome

• In 2023, 14.3% of price observations in electronics flyers were in 'Branded Boxes' vs 6% in Hypermarkets/Supermarkets/Convenience Stores
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature10 records

Partnerships

One partnership is on record.

• IRI (Top Trade)coreTechnology or IntegrationIntegration partnership for data exchange. QBerg integrates IRI's Top Trade sell-out data into its QPoint platform, enabling the Qp4 weighted visibility measure that accounts for store-level sales potential rather than treating all stores equally.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NetRivals: European price intelligence and competitor monitoring SaaS with a strong presence in Southern Europe. Directly comparable in market coverage, target verticals, and SaaS delivery model to QBerg's QPoint platform.
• Prisync: SaaS competitor price tracking and dynamic pricing solution for e-commerce retailers. Comparable to QBerg's QPoint Web and dynamic pricing capabilities for online retail clients.
• Price2Spy: SaaS price monitoring and competitive intelligence platform serving retailers and brands globally. Directly comparable to QBerg's QPoint Web in functionality, with similar multi-channel price tracking and repricing use cases.
• Intelligence Node: AI-driven retail intelligence platform offering competitive pricing, assortment, and product matching for retailers and brands. Comparable to QBerg across digital shelf monitoring, e-commerce competitive intelligence, and FMCG verticals.
• Competera: AI-powered pricing platform for retail providing competitive price monitoring, dynamic pricing, and assortment optimization. Closely comparable to QBerg's dynamic pricing and e-commerce price intelligence modules.
• Lengow: European e-commerce feed management and price intelligence platform serving brands and retailers across multiple channels. Comparable in e-commerce price monitoring, catalogue distribution, and European enterprise focus.
• Omnia Retail: Dynamic pricing and brand intelligence SaaS serving retailers and brands across Europe. Comparable to QBerg's dynamic pricing and competitive monitoring offerings with similar target verticals and SaaS delivery.
• DataWeave: Competitive intelligence and analytics provider for retail and consumer goods with price, assortment, and digital shelf tracking. Overlapping product capabilities with QBerg's QPoint platform and similar enterprise SaaS model.

Broad incumbents

• IRI: Major retail data and market research provider (now Circana), whose Top Trade sell-out data is integrated into QBerg's Qp4 metric. Operates broadly in retail intelligence and competes for the same FMCG and retailer budgets QBerg serves.
• NielsenIQ: Global market research and consumer intelligence giant offering retail measurement, pricing data, and competitive analytics across categories. A broad incumbent whose pricing and assortment solutions overlap with QBerg's QPoint platform at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/qberg_qpoint
• YouTubevimeo.com/qberg
• LinkedInit.linkedin.com/company/qberg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QBerg