Netrivals
Netrivals is an AI-powered competitive price intelligence and dynamic repricing platform, sold as a module within the Lengow e-commerce suite to global brands and retailers across DTC sites, marketplaces, and comparison shopping engines.
- Company typePrivate
- Founded2015
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Netrivals does
Netrivals is a competitive price intelligence and dynamic pricing platform offered as an integrated module within the Lengow e-commerce platform suite. The product enables brands and retailers to monitor competitor pricing, stock, and assortments across DTC sites, multi-seller marketplaces, and comparison shopping engines worldwide, with AI-powered product matching that automatically identifies identical items across competitor catalogues. Its feature set includes a no-code pricing strategy builder, dynamic repricing across D2C websites and marketplaces, pre-built analytics dashboards, Google Analytics integration for sales impact measurement, and an API for custom BI tool development. The platform is sold on a quote-based enterprise SaaS subscription, primarily annual billing, and is distributed through Lengow's enterprise sales motion, which targets brands, retailers, agencies, and enterprise companies across verticals such as Fashion & Apparel, Health & Beauty, Luxury, Consumer Electronics, and DIY/Home & Garden.
Netrivals does not appear to be a standalone legal entity; it operates as a product line of Lengow, a French e-commerce platform company with 15 years of industry experience. Named reference customers include Kiehl's (41% more clicks and 27% more sales during Black Week), Nespresso (effective shopping experience rolled out in 47+ markets), Design-Bestseller (+200% revenue in the Netherlands via dynamic pricing), and Productpine (+15% sales with automated repricing). The product is localized in six languages (English, French, German, Spanish, Italian, Chinese) and is positioned within a broader Lengow ecosystem that includes NetAmplify (ads feed management), NetMarkets (marketplace management), and NetMonitor (reseller network intelligence), enabling bundled distribution and cross-module data flows.
Netrivals firmographics
Firmographics- Name
- Netrivals
- Legal name
- NetRivals
- Website
- https://netrivals.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Netrivals is an AI-powered competitive price intelligence and dynamic repricing platform, sold as a module within the Lengow e-commerce suite to global brands and retailers across DTC sites, marketplaces, and comparison shopping engines.
- Ownership category
- akta.pro rank
Where Netrivals is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Markets served
Netrivals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Netrivals operates as a module within the Lengow platform, generating revenue through subscription-based SaaS licensing. Customers access competitive intelligence, price monitoring, and dynamic repricing capabilities through the platform with tiered subscription plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Netrivals product offering
Product offeringCore offering
Netrivals is an AI-powered competitive price intelligence and dynamic pricing SaaS platform that enables brands and retailers to monitor competitor prices across DTC sites, multi-seller marketplaces, and comparison shopping engines worldwide, automatically match identical products across catalogues, and execute automated repricing strategies. The platform is sold as a module within the Lengow e-commerce platform and includes a no-code pricing strategy builder, pre-built dashboards, Google Analytics integration, and API access for custom BI development.
Product overview
NetRivals is a Competitive Price Intelligence platform providing a unified suite of tools for competitor monitoring, dynamic pricing, automated repricing, and market insights. The platform integrates with Lengow's broader e-commerce ecosystem including NetMarkets (marketplace management), NetAmplify (product ads feed management), and NetMonitor (reseller network intelligence). NetRivals offers sub-products covering competitor price monitoring, Google Shopping price tracking, AI-powered product matching, pricing optimisation, multichannel repricing, and competitor assortment analysis, enabling brands and retailers to track competitors across DTC sites, multi-seller marketplaces, and comparison shopping engines worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Netrivals Competitive Price Intelligence Platform Core platform providing competitor monitoring, dynamic pricing, automated repricing, and market insights for brands and retailers across DTC sites, multi-seller marketplaces, and comparison shopping engines worldwide. Sold as an integrated module within the Lengow e-commerce platform.
- Netrivals Dynamic Pricing Automated smart pricing solution that enables brands and retailers to adjust prices in real time based on competitor movements, market conditions, and margin targets, outpacing competitors when needed and maximizing profit when opportunity arises.
- Netrivals Repricing Tool Automated repricing solution that adjusts pricing across D2C websites and marketplaces to win buy boxes and drive sales at scale.
- Netrivals Google Shopping Price Monitoring Competitor price monitoring tailored for Google Shopping, enabling retailers to track and analyse competitor pricing on this comparison shopping engine.
- Netrivals Competitor Price Monitoring Comprehensive tracking of competitor prices across DTC sites, multi-seller marketplaces, and comparison shopping engines worldwide with automated daily updates.
- Netrivals Competitive Intelligence Provides comprehensive market insights including competitor assortment analysis, product content benchmarking, and market research to inform business strategies.
- Netrivals Pricing Optimisation No-code pricing strategy builder that enables users to create and implement pricing strategies balancing competitive positioning with margin protection without technical expertise.
- Netrivals Multichannel Repricing Automated price adjustment across multiple sales channels including D2C websites and marketplaces to maintain competitive positioning and win buy boxes.
- Netrivals Product Matching Software AI-powered automatic product matching that identifies identical products in competitor catalogues for accurate price comparisons and market analysis at scale.
- Netrivals Competitor Assortment Analysis Tracks competitor product assortments and alerts users when competitors introduce new products, enabling brands to stay informed about market trends and competitive positioning.
Quantifiable outcome
- +15% increase in sales for highly competitive products with price monitoring and repricing
- +2 more outcomes
Companies that use Netrivals
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles3 records
Netrivals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature7 records
Netrivals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LengowcoreNetrivals is a product of Lengow, operating as an integrated module within the Lengow e-commerce platform ecosystem. The product is marketed, distributed, and supported through Lengow's platform infrastructure alongside complementary solutions NetAmplify (ads), NetMarkets (marketplace management), and NetMonitor (reseller intelligence).
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Netrivals competitors and assessment
Company assessmentDirect peers
- Prisync: Prisync is a direct competitor offering competitor price tracking and dynamic pricing for e-commerce brands and retailers, with a similar SaaS model and target customer base of online retailers seeking automated repricing and market intelligence.
- Competera: Competera is an AI-powered pricing platform for retail and e-commerce, offering price optimization, competitive monitoring, and dynamic pricing solutions aimed at mid-market and enterprise retailers — directly overlapping with Netrivals' core offering.
- Omnia Retail: Omnia Retail provides dynamic pricing and competitor price monitoring software for brands and retailers across Europe, with a comparable feature set in price intelligence, repricing, and brand-level pricing strategy — making it a direct regional peer.
- Wiser: Wiser offers competitive intelligence, assortment analytics, and pricing optimization for brands and retailers, with strong coverage of marketplace and DTC channels — closely aligned with Netrivals' market intelligence and pricing product suite.
- Intelligence Node: Intelligence Node is an AI-driven competitive intelligence and pricing platform for retail, with product matching and dynamic pricing capabilities that closely parallel Netrivals' AI-powered product matching and repricing features.
- BlackCurve: BlackCurve provides dynamic pricing and competitor price monitoring software focused on e-commerce retailers, with an AI-driven optimization engine that competes directly with Netrivals in the mid-market pricing SaaS segment.
- Price2Spy: Price2Spy is a price monitoring and competitive intelligence tool used by brands and retailers to track competitor prices across channels, with overlapping functionality to Netrivals' competitor price monitoring and repricing tools.
- DataWeave: DataWeave provides competitive intelligence and market data analytics for e-commerce, brands, and retailers, with pricing, assortment, and content monitoring — directly comparable to Netrivals' competitive intelligence and price monitoring capabilities.
Broad incumbents
- Lengow: Lengow is Netrivals' parent company and broader e-commerce platform offering product feed management, marketplace management, and ads solutions. Lengow is the broader incumbent platform that distributes Netrivals as a module and shares its customer base.
Emerging players
- Helium 10: Helium 10 is a seller tool suite with pricing and competitor monitoring features for e-commerce sellers on marketplaces like Amazon. While primarily Amazon-focused, its price intelligence capabilities overlap with Netrivals' marketplace repricing functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Netrivals social profiles
Digital presenceNetrivals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netrivals leadership team
Management profileNumber of profiles
Profiles1 record
Netrivals funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netrivals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netrivals
What does Netrivals do?
Netrivals is an AI-powered competitive price intelligence and dynamic pricing SaaS platform that enables brands and retailers to monitor competitor prices across DTC sites, multi-seller marketplaces, and comparison shopping engines worldwide, automatically match identical products across catalogues, and execute automated repricing strategies. The platform is sold as a module within the Lengow e-commerce platform and includes a no-code pricing strategy builder, pre-built dashboards, Google Analytics integration, and API access for custom BI development.
Is Netrivals a public or private company?
Netrivals is a private company. It is classified as corporate owned and is currently operating.
When was Netrivals founded?
Netrivals was founded in 2015. It employs 51 to 100 people.
Where is Netrivals based?
Netrivals is headquartered in Barcelona, Spain, in the Europe region.
How does Netrivals make money?
One revenue line is on record: saaS Platform Subscription.
Who are Netrivals's main competitors?
Direct peers on record are Prisync, Competera, Omnia Retail, Wiser, Intelligence Node, BlackCurve, Price2Spy and DataWeave. Lengow is listed as a broad incumbent. Helium 10 is listed as an emerging player.
Does Netrivals have an API?
Yes. API access enables organisations to build custom business intelligence tools, enhancing strategic analysis with comprehensive datasets from NetRivals' competitive intelligence platform. Users can access Big Data for custom BI tool development.