Poppins Payroll
Poppins Payroll is a Boulder, Colorado-based SaaS that automates payroll, tax withholding, and year-end filings for US households employing nannies, senior caregivers, housekeepers, and other domestic workers, priced at $49/month for the first employee.
- Company typePrivate
- Founded2016
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Poppins Payroll does
Poppins Payroll Company, LLC is a Boulder, Colorado-based software and services company that specializes exclusively in payroll and tax compliance for US household employers. Founded in 2016 by Mike Wussow and currently led by CEO Nafeesa Remtilla, the company serves families and individuals who employ nannies, babysitters, senior caregivers, housekeepers, gardeners, and other domestic workers. Poppins positions itself against generalist payroll platforms by offering a single-purpose product rather than a horizontal solution that also targets small businesses. The company has served more than 65,000 families cumulatively and operates across all 50 states.
The core product is a cloud-based, self-serve platform that automates the full household-employment lifecycle: IRS and state employer registration (including federal EIN acquisition and new-hire reporting), gross-to-net paycheck calculations across weekly, biweekly, semimonthly, and monthly schedules, federal and state tax withholding and quarterly estimated payments, direct deposit or check-based disbursement, PTO and sick-leave policy management, year-end W-2/W-3/Schedule H preparation and filing, and at least five years of secure record storage. The platform exposes two dashboards — an Employer Portal and an Employee "Cubby" — and supports integrations including the California CalSavers retirement program, workers' compensation referral through Bhalu, and health benefits/QSEHRA/ICHRA referral through Take Command Health. Pricing is a flat $49/month for the first household employee with $10/month per additional employee and no setup or year-end fees; the service auto-renews monthly and can be canceled anytime. Poppins does not currently offer a public API or a mobile application.
The business model is consumer/SMB subscription SaaS distributed entirely through direct, online self-serve signup, supplemented by content-marketing SEO (a state-by-state resource library and blog), organic social, and a referral program that pays employers a one-month credit and employees a $100 gift card per conversion. GTM is product-led growth with a community-led content overlay. Headcount is reported at 11–50, and customer support is delivered by a US-based Boulder team that, per the company's own metrics, answers 98% of calls in under 15 seconds. The company is privately held with no public revenue disclosure, and in September 2025 Spectrum Equity was added as a capital partner.
Poppins Payroll firmographics
Firmographics- Name
- Poppins Payroll
- Legal name
- Poppins Payroll Company, LLC
- Website
- https://poppinspayroll.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Poppins Payroll is a Boulder, Colorado-based SaaS that automates payroll, tax withholding, and year-end filings for US households employing nannies, senior caregivers, housekeepers, and other domestic workers, priced at $49/month for the first employee.
- Ownership category
- akta.pro rank
Poppins Payroll industry classification
Industry- Product category
- Household Payroll and Tax Compliance
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)
Keywords
Where Poppins Payroll is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Poppins Payroll business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Monthly Subscription - Core Payroll: Flat monthly subscription fee covering all household payroll services for one employee including payroll processing, tax payments, quarterly filings, year-end tax documents (W-2, W-3, Schedule H), and employer/IRS/state account registrations. Monthly fee automatically renews unless canceled.
- Additional Employee Fees: $10/month charged per additional employee beyond the first employee on the account.
- Prior-Period/Catch-Up Adjustments: Fees may apply for amended filings, prior-period payroll adjustments, or catch-up on under-the-table payments from previous years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-In-One Household Payroll Plan - $49/month |
| Subscription | Monthly | Annual Billing Discount |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Poppins Payroll product offering
Product offeringCore offering
Poppins Payroll is a subscription-based household payroll and tax filing service that handles payroll processing, federal and state tax withholdings, quarterly estimated tax payments, year-end W-2/W-3 and Schedule H preparation, IRS and state employer registrations, new-hire reporting, and PTO/sick leave tracking for families employing nannies, caregivers, housekeepers, and other domestic workers. The service is priced at $49 per month for the first household employee plus $10 per month per additional employee, with no setup or year-end fees and the remainder of the first calendar month free.
Product overview
Poppins Payroll is a single, all-in-one household payroll and tax service designed specifically for families paying nannies, caregivers, housekeepers, and other domestic employees. The core service handles employer registration with the IRS and states, payroll processing with direct deposit or check options, federal and state tax withholding and quarterly estimated payments, year-end W-2/W-3 and Schedule H preparation, and PTO/sick leave tracking. Priced at $49/month for one employee ($10/month per additional employee), the service is offered as a single unified plan rather than tiered modules. Popins Payroll partners with Bhalu for workers' compensation insurance and Take Command Health for health insurance/QSEHRA benefits, but these are external referral partners, not integrated product modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Poppins Payroll (Household Payroll and Tax Service) All-in-one cloud-based household payroll and tax compliance subscription covering payroll processing, federal and state tax withholding, quarterly estimated tax payments, year-end W-2/W-3 and Schedule H preparation, IRS and state employer registrations, new-hire reporting, direct deposit processing, and PTO and sick leave tracking. Priced at $49 per month for the first household employee plus $10 per month per additional employee, with the remainder of the first calendar month free, no setup or year-end fees, and availability across all 50 US states for families employing nannies, babysitters, tutors, senior caregivers, companions, aides, housekeepers, gardeners, and personal assistants.
Quantifiable outcome
- 98% of calls answered in under 15 seconds
- +3 more outcomes
Companies that use Poppins Payroll
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Poppins Payroll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Poppins Payroll partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- BhaluminorWorkers' compensation insurance partner for household employers. Poppins refers customers to Bhalu for workers' compensation coverage, addressing a common need for household employers in states requiring coverage.
- Take Command HealthminorHealth benefits and QSEHRA/ICHRA partner for household employers. Poppins refers customers to Take Command Health for health insurance benefits administration, offering integrated benefits for household employees.
- GustominorSmall business payroll referral partner. For customers who also run small businesses beyond household payroll needs, Poppins refers them to Gusto as a trusted partner for small business payroll services.
- CalSaverscoreCalifornia state retirement savings program integration. Poppins supports CalSavers integration for California household employers required to register and remit employee retirement contributions. Poppins initiates setup and submits contributions on behalf of employers who notify Poppins of their CalSavers registration.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Poppins Payroll competitors and assessment
Company assessmentDirect peers
- GTM Payroll Services: Household and small business payroll services provider with strong focus on nanny and senior care payroll. Comparable vertical specialization and subscription model.
- HomeWork Solutions: Direct household payroll competitor specializing in nanny, senior caregiver, and household employee payroll and tax filings. Most directly comparable to Poppins on product scope, customer base, and pricing tier.
- SurePayroll: Paychex-owned payroll service with explicit household/nanny payroll offering alongside small business payroll. Closest hybrid competitor bridging household focus and small business scale.
Broad incumbents
- OnPay: SMB-focused payroll and HR platform with simple per-employee pricing model. Comparable in pricing simplicity and self-serve onboarding, though serves broader small business rather than household employers specifically.
- Paychex: Large incumbent payroll and HR solutions provider with household payroll offering via SurePayroll subsidiary and broader enterprise positioning. Materially larger scale with overlapping functionality for household employer segment.
- Gusto: Leading SMB payroll, HR, and benefits platform with significant scale and broader product suite. Poppins itself refers small-business customers to Gusto. Overlaps on payroll technology and adjacent benefits but is not specialized for household employers.
- Patriot Software: Affordable SMB payroll and accounting software provider. Comparable low-cost, self-serve positioning and consumer-friendly branding, though serving broader small business market.
- ADP: Largest payroll and HR services incumbent globally, serving businesses of all sizes including household employers via RUN Powered by ADP and other products. Comparable on core payroll functionality but with vastly different scale and customer profile.
- QuickBooks Payroll: Intuit's SMB payroll offering integrated with QuickBooks accounting. Comparable self-serve pricing model and consumer/SMB orientation, though focused on business payroll rather than household employers.
Emerging players
- Care.com: Leading household services marketplace connecting families with nannies, caregivers, and housekeepers. Comparable end customer (households employing domestic help) and a potential distribution or partnership channel for Poppins' payroll services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Poppins Payroll social profiles
Digital presencePoppins Payroll compliance and trust
Trust signalCompliance1 record
Poppins Payroll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poppins Payroll leadership team
Management profileNumber of profiles
Profiles2 records
Poppins Payroll funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poppins Payroll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poppins Payroll
What does Poppins Payroll do?
Poppins Payroll is a subscription-based household payroll and tax filing service that handles payroll processing, federal and state tax withholdings, quarterly estimated tax payments, year-end W-2/W-3 and Schedule H preparation, IRS and state employer registrations, new-hire reporting, and PTO/sick leave tracking for families employing nannies, caregivers, housekeepers, and other domestic workers. The service is priced at $49 per month for the first household employee plus $10 per month per additional employee, with no setup or year-end fees and the remainder of the first calendar month free.
Is Poppins Payroll a public or private company?
Poppins Payroll is a private company. It is classified as venture growth investor backed and is currently operating.
When was Poppins Payroll founded?
Poppins Payroll was founded in 2016. It employs 11 to 50 people.
Where is Poppins Payroll based?
Poppins Payroll is headquartered in Boulder, United States, in the North America region.
How does Poppins Payroll make money?
Three revenue lines are on record. Monthly Subscription - Core Payroll is the primary driver. The others are additional Employee Fees and prior-Period/Catch-Up Adjustments.
Who are Poppins Payroll's main competitors?
Direct peers on record are GTM Payroll Services, HomeWork Solutions and SurePayroll. Broad incumbents are OnPay, Paychex, Gusto, Patriot Software, ADP and QuickBooks Payroll. Care.com is listed as an emerging player.
Does Poppins Payroll have an API?
No public API is recorded for Poppins Payroll.
What industry is Poppins Payroll in?
Poppins Payroll's product category is Household Payroll and Tax Compliance. Its primary akta.pro industry code is BPAAAHAA, Managed Payroll Services (Full-Service Payroll Outsourcing), with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 541214 and its SIC code is 7361.