What GTM Payroll Services Inc. does

GTM Payroll Services Inc. is a privately held, founder-led human capital management company headquartered in Clifton Park, New York, founded in 1991 by current CEO Guy Maddalone. The firm operates a dual-segment model serving household employers with nannies and senior caregivers, and small-to-mid-market businesses needing outsourced payroll, benefits, insurance, and HR functions. The company processes more than $1 billion in payroll annually and supports more than 60,000 employees across both segments, employing approximately 100 staff including certified payroll professionals, licensed insurance brokers, SPHR/PHR/SHRM-CP HR practitioners, and tax experts.

The company's core technical platform is the third-party iSolved cloud-based HCM suite, offered to clients under GTM's brand with modules covering payroll processing, applicant tracking, onboarding, employee engagement surveys, benefits administration, time and labor management, HR records, and a learning management system. A separate leave management administration platform (ess-absencetracker.com) handles FMLA, ADA, and paid leave compliance. GTM complements the software with a wide array of HR consulting services including compliance, project work, training, talent acquisition, executive search, compensation analysis, internal investigations, organizational development, and M&A support. Subsidiaries include GTM Insurance Agency, which brokers workers' compensation, disability, paid family leave, and employee benefits across multiple states.

The revenue model combines subscription-based payroll and HCM platform access, project-based and retainer HR consulting, and insurance brokerage commissions (workers' comp, disability, paid family leave, group benefits) sold through the affiliated agency. Pricing is quote-based and not publicly disclosed. GTM is the only SOC 1 compliant independent payroll service bureau in New York's Capital Region and is NACHA compliant, validated through annual third-party audits. Distribution is hybrid: a direct sales team handles mid-market business clients, while more than 500 CPA firms, attorneys, domestic placement agencies, wealth advisors, and insurance brokers provide referral channel flow. The company has appeared eight times on the INC 5000 list of fastest-growing U.S. companies and acquired Pinnacle Human Resources in October 2021 to expand its HR consulting capacity.

Name

GTM Payroll Services Inc.

Legal name

GTM Payroll Services Inc.

Website

https://gtm.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

GTM Payroll Services is a private payroll and HCM company serving household employers and small-to-mid-market businesses with outsourced payroll, benefits, insurance, HR consulting, and leave management, processing $1 billion+ in payroll and supporting 60,000+ employees from its Clifton Park, NY headquarters.

Ownership category

akta.pro rank

Product category

Payroll and Human Capital Management Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Professional Employer Organizations (561330), Professional Employer Organizations (56133), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Management Services (8741)

akta.pro primary industry

Full-Service Payroll Processing (BPACAIAA)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Payroll, Time & Attendance (BPACAPAB), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Global Payroll & Multi-Country Payroll Management (BPACAHAC), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

Keywords

• Payroll processing services
• Human capital management
• Household payroll services
• HR consulting services
• Workers compensation insurance

Headquarters

HQ city

Clifton Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Payroll Processing Services: Recurring subscription-based payroll processing for household and business clients, processing over $1 billion in payroll annually.
2. HR Consulting Services: Project-based and retainer HR consulting services including compliance, talent acquisition, training, organizational development, and merger/acquisition support.
3. Insurance Products: Workers' compensation, disability insurance, and paid family leave insurance brokerage through GTM Insurance Agency affiliate.
4. HCM Platform Subscriptions: Access to iSolved HCM platform including payroll, applicant tracking, onboarding, benefits administration, and time management modules.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GTM Payroll Services provides payroll processing and human capital management (HCM) solutions for both household employers and business employers. The Business division delivers payroll processing, the iSolved cloud-based HCM platform, HR consulting, leave management administration, and insurance brokerage (workers' compensation, disability, paid family leave, employee benefits). The Household division delivers specialized payroll, tax filing, workers' compensation, employee benefits, and HR services for families employing nannies, senior care providers, and other domestic workers.

Product overview

GTM Payroll Services offers a dual-portfolio of payroll and HR solutions: a Household division providing payroll, tax filing, and HR services for families with domestic workers; and a Business division built on the iSolved HCM SaaS platform supplemented by dedicated HR consulting services. The iSolved HCM platform provides modular capabilities for payroll processing, applicant tracking, onboarding, employee engagement, benefits administration, time and labor management, HR management, and learning management. These are complemented by a comprehensive suite of HR consulting services including HR support, project work, leave administration, training, talent acquisition, executive search, organizational development, and M&A support, plus insurance products (workers' compensation, disability, paid family leave, employee benefits) and multiple service delivery models (ASO, PEO, managed payroll). The company processes over $1 billion in payroll annually and supports more than 60,000 employees across businesses and families.

Differentiator

Problem solved

Functional benefit

Brands

• GTM Insurance Agency: Licensed insurance agency providing property and casualty insurance, workers compensation insurance through multiple carriers, and insurance products for household and business clients.

Products and services

• Household Payroll Services Payroll and tax platform for household employers, providing household payroll, nanny taxes, senior care taxes, workers' compensation, employee benefits, and household HR services for families employing domestic workers such as nannies and senior care providers.
• Business Payroll Services Business payroll and HR solutions combining payroll processing, HCM, insurance and employee benefits, time and labor management, HR consulting, and leave management for organizations of various sizes.
• Administrative Service Offering (ASO) Payroll and HR administration service where GTM handles payroll processing, tax filings, and compliance while the client retains full employer responsibilities.
• Professional Employer Organization (PEO) Co-employment service model in which GTM shares employer responsibilities with the client, including benefits administration, workers' compensation, and compliance.
• Payroll & HR Basic Entry-level payroll and HR support service for small businesses seeking core payroll processing and HR support.
• Managed Payroll Administration Fully managed payroll processing service in which GTM handles all aspects of payroll operations for the client.
• iSolved HCM Platform Cloud-based human capital management SaaS platform providing integrated payroll, applicant tracking, onboarding, employee engagement, benefits administration, time and labor management, HR, and learning management capabilities for businesses.
• HR Consulting Services Comprehensive HR consulting offering including HR support, project work, leave administration, talent acquisition, executive search, training and coaching, organizational development, M&A support, HR audits, internal investigations, inclusivity training, DiSC assessments, and cultural reviews for businesses and not-for-profit organizations.
• Leave Management Administration Outsourced administration of FMLA, ADA, paid leave, and state leave programs supported by a dedicated leave management platform with employee self-service dashboards.
• Workers' Compensation Insurance NYS workers' compensation insurance brokerage offered through GTM Insurance Agency with multiple carriers and Pay-As-You-Go premium processing.
• Paid Family Leave Insurance NYS paid family leave insurance offered through GTM Insurance Agency covering bonding with a new child, caring for family members with serious health conditions, or qualifying military family leave.
• Employee Benefits Administration Employee health insurance and benefits administration services providing group health coverage, retirement plan coordination, and benefits support for business clients.

Quantifiable outcome

• Processes more than $1 billion in payroll every year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pinnacle Human ResourcescoreStrategic or Co-development Partner · 1 October 2021GTM acquired Pinnacle Human Resources in October 2021 to expand its human resources support solutions for businesses in the Capital Region. The acquisition allows GTM to combine payroll solutions with HR consulting services, catering to needs related to legal compliance, talent management, and HR infrastructure.
• iSolvedcoreTechnology or IntegrationGTM provides access to the iSolved cloud-based HCM platform as part of its service offering, including payroll processing, applicant tracking, onboarding, employee engagement, benefits administration, time and labor management, and HR functionality. GTM's data may be stored through iSolved's infrastructure.
• CPA Firms NetworkcoreChannel Partner/ Reseller/ DistributorGTM partners with more than 500 CPA firms as referral partners who direct clients to GTM's payroll and HR services. The partnership provides CPA firms with a reliable outsourcing option for their clients' payroll needs.
• Insurance BrokerscoreChannel Partner/ Reseller/ DistributorGTM maintains partnerships with insurance brokers who may refer clients needing workers' compensation, disability, and paid family leave insurance products through GTM Insurance Agency.
• Domestic Placement AgenciesminorChannel Partner/ Reseller/ DistributorGTM partners with domestic placement agencies who refer household employers in need of nanny payroll and tax services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gusto: Gusto is a modern payroll, benefits, and HR platform focused on SMBs and small businesses. It is comparable to GTM because both deliver full-service payroll, benefits administration, and HR support, though Gusto emphasizes a self-serve SaaS model versus GTM's higher-touch service model.
• Paylocity: Paylocity is a cloud-based HCM and payroll SaaS provider for mid-market organizations. It is comparable to GTM because both sell modular payroll, benefits, talent, learning, and workforce management through a SaaS HCM platform, and both target mid-market employers seeking integrated HR technology.
• Insperity: Insperity is a leading PEO and HR services provider offering payroll, benefits, workers' compensation, and HR consulting under co-employment models. It is comparable to GTM because both offer PEO, managed payroll, benefits, and HR consulting with a high-touch service orientation.
• HomePay (by Care.com): HomePay specializes in household payroll, nanny taxes, and senior care payroll for families employing domestic help. It is directly comparable to GTM's household division because both serve the same niche of household employers with payroll, tax filing, and workers' compensation services.
• Paycor: Paycor is an HCM and payroll SaaS platform serving SMB and mid-market employers with payroll, benefits, talent, and workforce management. It is comparable to GTM because both deliver integrated HCM technology plus service and target similar mid-market employer buyers.
• Justworks: Justworks is a PEO providing payroll, benefits, compliance, and HR support primarily to SMB and mid-market employers. It is comparable to GTM because both bundle payroll, benefits, and HR services under PEO/co-employment structures for similar customer segments.

Broad incumbents

• Paychex: Paychex is one of the largest US payroll and HR solutions providers serving SMB to mid-market businesses with payroll, HCM, PEO, and benefits administration. It is comparable to GTM because both target similar employer segments with bundled payroll, benefits, and HR outsourcing.
• ADP (Automatic Data Processing): ADP is the dominant global payroll and HCM incumbent offering RUN Powered by ADP, ADP Workforce Now, and enterprise Vantage HCM. It is comparable to GTM because both sell outsourced payroll, tax filing, and HCM to SMB and mid-market employers, though ADP operates at vastly greater scale and brand recognition.

Others

• iSolved: iSolved is the cloud HCM platform vendor that powers GTM's technology offering. It is comparable as an ecosystem participant because it sits underneath GTM's payroll/HCM services and competes with other white-label and direct HCM platforms in the same payroll/HCM category.

Emerging players

• Rippling: Rippling is a fast-growing unified workforce management platform combining payroll, HR, IT, and finance. It is comparable to GTM because it sells payroll and HCM modules to mid-market employers, though Rippling's technology-led, venture-backed approach contrasts with GTM's service-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gtmpayroll
• Facebookfacebook.com/gtmpayrollservices
• LinkedInlinkedin.com/company/134261
• Instagraminstagram.com/gtmpayrollservices

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GTM Payroll Services Inc.