What Whisbi does

Whisbi provides a conversational sales and marketing platform for B2C enterprises, headquartered in Barcelona, Spain and founded in 2008. The company is privately held and operates with a headcount of 101-250 employees. According to available product information, the platform combines a suite of AI Agents (AI Support Agent, AI Shopping Agent, AI Lead Agent, and Internal AI Agent) with live engagement tools — live chat, one-to-one video, shoppable video, phone and WhatsApp — alongside an Agentic Search capability, a no-code Interaction Builder for interactive content (quizzes, pop-ups, video bots, lead forms), and an Agentic Analytics layer that converts dashboards into conversational insights. The stack is delivered as an omnichannel, multilingual SaaS suite with integrations exposed through a dedicated 'All Integrations' hub and a public developer portal at docs.giosg.com.

The company sells predominantly via a demo-led, enterprise field-sales motion, with a Pricing page entry but no publicly disclosed price points; revenue is anchored to recurring SaaS subscriptions with implied professional services for onboarding and AI deployment (per customer testimonials referencing 'efficient implementation process'). The named customer base spans at least eight verticals: Automotive (Hyundai, Stellantis Mexico), Telecommunications (Telia, A1 Croatia, YA, Three Ireland), Financial Services (Saldo Bank, Alandsbanken, Basware), Energy/Utilities (Vattenfall, Vaasan Sahko), Retail (Kesko, Tempur, Suomalainen Kirjakauppa), Real Estate (Knight Frank), Pharmaceutical (Apotek 1), and Education/Student Housing (HOAS).

Whisbi has raised approximately $21 million in disclosed funding across seven rounds from 2012 through 2019, with the largest disclosed round in February 2014 (~$6.0M, Active Venture Partners and 1745 Ventures) and the most recent in October 2019 (~$5.5M, Cipio Partners led, with Active Venture Partners and 1745 Ventures). Earlier investors include Bessemer Venture Partners, Columbia Lake Partners, and Capital Expansion Fund. Co-founder and CTO Jose Luis Cantero and country manager Ernesto Plaza represent the disclosed leadership footprint. No revenue, ARR, ownership, parent-company, or post-2019 funding information is disclosed in the available source material.

Name

Whisbi

Legal name

giosg.com Oy

Website

https://whisbi.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Whisbi is a Barcelona-based, privately held B2C conversational sales and marketing platform founded in 2008. It sells a SaaS suite combining AI Agents with live chat, video, and analytics to enterprise customers across automotive, telecom, banking, energy, retail, and other verticals.

Ownership category

akta.pro rank

Product category

Conversational AI / Customer Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Conversational AI platform
• Live chat software
• Lead generation tools
• Customer engagement software
• AI support automation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS platform subscription (AI Agents + Live + Personalization + Analytics): Software-as-a-service offering sold to enterprise and mid-market customers via demo-led sales motions; site is structured around paid products (AI Agent, Live, Agentic Search, Interaction Builder, Agentic Analytics) with bundled support/sales/marketing capabilities. Recurring SaaS revenue is the primary model; specific tiers are not publicly disclosed.
2. Professional / implementation services (implied): Customer testimonials reference "efficient implementation process" and guided project delivery (e.g., Saldo Bank, HOAS, Hyundai Puerto Rico quotes), implying professional services accompany platform subscriptions for onboarding, integration and AI deployment.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Whisbi provides a cloud-based conversational sales and marketing platform for B2C enterprises, combining LLM-powered AI Agents with live chat, one-to-one video, shoppable video, conversational site search, no-code interactive content, web personalization, and conversational analytics. The platform is delivered as an omnichannel, multilingual SaaS suite (web, WhatsApp, phone) and is sold primarily to enterprise and mid-market customers across verticals such as automotive, e-commerce, telecommunications, banking, pharmaceutical and real estate.

Product overview

The offering is a unified customer-interaction platform composed of a core AI agent suite and several complementary modules that share the same omnichannel, multilingual infrastructure. giosg AI Agent (with AI Support Agent, AI Shopping Agent, AI Lead Agent, and Internal AI Agent) sits at the center for automation; giosg Live provides human live engagement channels including live chat, phone, WhatsApp, video bots, One-to-one Video, and Shoppable Video; giosg Agentic Search adds conversational search; giosg Interaction Builder supplies interactive content, lead-generation forms, simple chatbots, and web personalization; and giosg Agentic Analytics overlays conversational insights on top of the platform. These modules are sold together as one platform and address support, sales, and marketing use cases across industries such as automotive, e-commerce, pharmaceutical, and telecommunications.

Differentiator

Problem solved

Functional benefit

Brands

• giosg AI Agent: Suite of AI Agents for automating customer support, internal support, lead capture, and shopping assistance.
• giosg Live
• giosg Agentic Search
• giosg Interaction Builder
• giosg Agentic Analytics

Products and services

• AI Agent suite Suite of LLM-powered AI agents that automate external customer support, internal support, shopping assistance and lead capture/qualification, with multilingual and omnichannel capabilities, targeted at enterprise and mid-market customers in B2C-heavy verticals.
• Live (live chat, phone, WhatsApp, video bots, one-to-one video, shoppable video) Live engagement product enabling human-assisted customer conversations via live chat, phone, WhatsApp, video bots, one-to-one video and shoppable video, used to convert and close sales when human touch is required.
• Agentic Search Conversational / agentic site search capability that helps visitors find products and answers through natural dialogue rather than traditional keyword search, with the stated aim of increasing conversions.
• Interaction Builder (interactive content, lead generation forms/bots, simple chatbots, web personalization) No-code tool for building interactive on-site content — quizzes, pop-ups, video bots, interactive forms, lead-generation forms/bots, simple chatbots and web personalization — used to run conversion campaigns and capture qualified leads.
• Agentic Analytics Conversational analytics layer that surfaces insights over business data through natural-language dialogue instead of static dashboards, applied to customer interactions on the platform.
• Shoppable Video Live/recorded shoppable video experience that allows customers to discover and purchase products directly within a video format, used for digital sales and product launches.
• One-to-one Video Live one-to-one video capability that supports personalized sales and service interactions between a company representative and an individual customer, part of the live shopping/engagement suite.

Quantifiable outcome

• Up to 95% of everyday customer requests handled by AI Agents
• +7 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Integration ecosystem (unnamed partners)coreTechnology or Integrationgiosg maintains an "All Integrations" hub and a developer portal at docs.giosg.com, but the source page does not name the specific integration partners or the dates of any partnership announcements.
• Reseller / channel partners (unnamed)minorChannel Partner/ Reseller/ DistributorSite exposes a "Partners / Partner Directory" page, but the homepage source does not list specific channel or reseller partner names or announcement dates.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quiq: Quiq offers enterprise conversational CX across messaging channels (SMS, WhatsApp, web chat) with AI assistants, directly comparable to giosg/Whisbi's omnichannel live engagement and AI Lead Agent capabilities.
• Drift (Salesloft Drift): Drift pioneered conversational marketing and AI sales assistants for B2B enterprises; now part of Salesloft, it directly overlaps with giosg/Whisbi's AI Lead Agent and live engagement modules targeting enterprise sales and marketing teams.
• LivePerson: LivePerson is an enterprise conversational AI platform with messaging, voice and AI agents serving large telco, financial services and retail brands. Comparable in target verticals (telco, banking, retail) and product mix (AI agents + live messaging + analytics) to giosg/Whisbi.
• Cognigy: Cognigy provides enterprise conversational and agentic AI for customer service automation across telco, financial services, retail and automotive. Closely comparable to giosg/Whisbi on AI agent deployment in large, multilingual enterprise environments.
• Intercom: Intercom is a leading customer messaging platform combining AI agents (Fin), live chat, product tours and a helpdesk. It directly competes with giosg/Whisbi in AI-powered customer support automation and conversational sales for B2B and B2C mid-market and enterprise buyers.
• Ada: Ada is an AI agent platform purpose-built for customer service automation in B2C enterprises (telco, financial services, retail). It is a direct competitor on AI Support Agents, multilingual omnichannel deployment and enterprise security posture.

Broad incumbents

• Salesforce (Service Cloud / Einstein): Salesforce bundles conversational AI, service, sales and marketing automation across Service Cloud and Einstein. It is a broad incumbent whose AI agent roadmap overlaps with giosg/Whisbi's AI Agent and Agentic Analytics modules for large enterprise accounts.
• Zendesk: Zendesk is a broader customer experience and helpdesk SaaS incumbent with AI agents, live chat, messaging and analytics. It competes with giosg/Whisbi across overlapping capabilities but as part of a much wider CX suite.
• HubSpot: HubSpot offers marketing, sales and service hubs with conversational tools (live chat, chatbots, AI assistant) for B2B and B2C mid-market. A broad incumbent overlapping with giosg/Whisbi's Interaction Builder, AI Lead Agent and live engagement modules.

Emerging players

• Decagon: Decagon is an AI agent platform for enterprise customer experience, focused on conversational support automation. It is an emerging competitor with narrower product breadth but strong capital backing, targeting the same enterprise support-automation use cases as giosg/Whisbi's AI Support Agent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@GiosgCom
• Xx.com/Whisbi
• Facebookfacebook.com/Whisbi
• LinkedInlinkedin.com/company/whisbi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whisbi