Tono Health

What Tono Health does

Tono Health is a Brooklyn, New York-based virtual-first specialty dermatology platform founded in 2020 that connects patients with board-certified dermatologists and subspecialists through video visits, an iOS application, and a national referral network operating across 32+ U.S. states. The company was co-founded by CEO Bryson Tombridge and CMO Mondana Ghias, MD, and operates dedicated specialty centers for Hidradenitis Suppurativa, Supportive Oncodermatology, Skin of Color Dermatology, and Space Derm. Its underlying platform combines a purpose-built specialty electronic medical record, AI-driven intelligent patient routing, clinical decision support, care coordination automation, and prior authorization handling, with downstream products Tono Connect for referring clinicians and Tono Insights for life-sciences data, trial recruitment, and evidence generation.

Tono monetizes through insurance-reimbursed telehealth visits (most major plans accepted), self-pay pricing, enterprise managed-services partnerships with health systems and cancer centers, and professional-services agreements with life sciences companies. Patient acquisition is dual-channel: direct-to-consumer self-service through the website and app, with appointments typically available in two days and no referral required, alongside enterprise field sales that embed the physician network into partner institutions. Compliance posture includes HIPAA-governed covered-entity medical groups (Tono Medical Services PC and PA) and Business Associate Agreements for unaffiliated clinic data on Tono Connect. The company is privately held, backed by Village Global and Oncology Ventures, recently joined the CancerX Startup Accelerator, and is in market for a Series A round.

Name

Tono Health

Legal name

Tono, Inc.

Website

https://tonohealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Tono Health is a virtual-first, AI-native specialty dermatology platform that connects patients with fellowship-trained dermatologists and subsidizes enterprise partnerships with health systems, cancer centers, and life sciences companies across 32+ U.S. states.

Ownership category

akta.pro rank

Product category

Specialty Dermatology Telehealth

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Dermatology Telemedicine Platforms (HLALAGAA)

akta.pro secondary industries

Psoriasis & Eczema Specialty Care (HLAKACAL), Healthcare Terminology, Ontology & Code Set Management (SNOMED/LOINC/ICD/RxNorm) (HLACAIAF)

Keywords

• Specialty dermatology telehealth
• Teledermatology services
• Virtual dermatology care
• Oncodermatology programs
• Referral management platform

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-Reimbursed Telehealth Services: Revenue from virtual dermatology visits reimbursed through health insurance plans. Tono accepts most major insurance plans, with patients paying copays, coinsurance, and deductibles at time of service according to their plan benefits.
2. Self-Pay / Out-of-Pocket: Self-pay option for patients without insurance coverage, with pricing per the Self-Pay pricing schedule. Patients without insurance pay all charges in full at time of service.
3. Enterprise Partnerships with Health Systems and Cancer Centers: Integrated programs with health systems, cancer centers, and life sciences companies where Tono provides specialty dermatology expertise to partner institutions, expanding their dermatology capacity and subspecialty programs.
4. Life Sciences Collaboration: Collaborations with life sciences companies for dermatology research acceleration and expanded access to innovative therapies, including clinical trial recruitment through the Tono Insights platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Tono Health runs a virtual-first, AI-powered specialty dermatology platform that delivers complex skin care through telehealth visits with board-certified dermatologists and subspecialists. It operates subspecialty centers for Hidradenitis Suppurativa, Supportive Oncodermatology, Skin of Color Dermatology, and Space Derm, and provides enterprise solutions to health systems, cancer centers, and life sciences companies. The platform includes a specialty EMR, intelligent patient routing, clinical decision support, and care coordination infrastructure.

Product overview

Tono Health operates as a virtual-first specialty dermatology platform offering a vertically integrated ecosystem of products and services. The core Tono Health Platform serves as the AI-native infrastructure powering specialty dermatology care, with patient-facing services delivered through the Tono App and Virtual Visits. The company operates specialized centers for Hidradenitis Suppurativa, Supportive Oncodermatology, Skin of Color Dermatology, and Space Derm. Supporting infrastructure includes Tono Connect for referral coordination, Tono Insights for life sciences data solutions, and Tono Priority Access for real-time specialist scheduling. Enterprise partnerships with Health Systems, Cancer Centers, and Life Sciences companies enable nationwide distribution, while the Tono EHR Portal provides specialty-optimized clinical workflows for physicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Tono Health Platform AI-native specialty dermatology platform connecting patients with board-certified dermatologists through virtual visits, supported by purpose-built clinical infrastructure including referral coordination, specialty EMR, care management, and practice operations.
• Tono App Mobile application enabling patients to book visits, message care teams, and manage prescriptions from their phone.
• Tono Virtual Visits Telehealth service providing secure video consultations with board-certified dermatologists and specialists.
• Tono Connect Referral-management and care-coordination platform enabling referring providers to connect with specialists and track patient journeys across the network, operating as a Business Associate platform governed by BAAs for PHI handling.
• Tono Insights Dermatology intelligence platform providing nationwide real-world dermatology data, technology-enabled trial recruitment, and evidence-generation solutions for life sciences partners.
• Hidradenitis Suppurativa (HS) Specialty Center Virtual-first specialty center dedicated to treating hidradenitis suppurativa, connecting patients with fellowship-trained HS specialists.
• Supportive Oncodermatology Center Specialty program managing skin, hair, and nail side effects from cancer treatments including immunotherapy and targeted therapies.
• Skin of Color Dermatology Center Specialty center focused on dermatologic conditions and treatments specific to patients with darker skin tones.
• Space Derm Center Specialty dermatology program addressing dermatologic needs in spaceflight and astronaut populations.
• Health Systems Partnership Program Enterprise partnership enabling health systems to expand dermatology capacity and access subspecialty expertise through Tono's national physician network.
• Cancer Centers Partnership Program Integrated oncodermatology programs for cancer centers to manage treatment-related skin disease and improve patient outcomes.
• Life Sciences Partnership Program Collaborative programs with life sciences companies for dermatology research acceleration and expanded access to innovative therapies.

Quantifiable outcome

• 98% patient satisfaction rate with medical treatments and care
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Piction Health: AI-assisted dermatology platform providing image-based skin lesion assessments with clinician review. Comparable in AI-driven dermatology workflows and image-based telediagnosis, though at an earlier stage and narrower scope.

Broad incumbents

• Amwell: Enterprise-focused telehealth platform serving health systems and insurers with a range of specialty services. Comparable in the B2B health-system channel and infrastructure for virtual specialty care delivery.
• Teladoc Health: Largest US telehealth platform with a dedicated dermatology service among many other specialties. Comparable as a broad telehealth incumbent with dermatology coverage, payer relationships, and enterprise distribution.
• Hims & Hers Health: Consumer telehealth company with a fast-growing dermatology and skincare vertical. Comparable in DTC marketing scale and direct-to-consumer prescription dermatology model, though broader in scope.

Direct peers

• DermatologistOnCall: Teledermatology service connecting patients to US board-certified dermatologists online, with insurance and self-pay options. Comparable in specialist-led asynchronous/synchronous teledermatology visits and insurance reimbursement model.
• First Derm: Teledermatology platform offering online consultations with board-certified dermatologists for both adults and pediatric cases. Comparable in specialist-led asynchronous teledermatology service delivery.
• SkyMD: Telemedicine dermatology practice providing online consultations, diagnosis, and prescriptions across the US. Comparable in DTC and clinician network model focused specifically on dermatology.
• Curology: DTC telehealth platform focused on acne and skincare, providing personalized prescription skincare with online consultations. Directly comparable as a virtual-first dermatology consumer brand competing for the same patient acquisition channels.
• Musely: Online dermatology clinic offering prescription skincare and aesthetic treatments via telehealth consultations. Comparable in DTC motion, condition-specific care programs, and cash-pay subscription model.
• Apostrophe: Dermatology telehealth platform for prescription skincare (acne, rosacea, anti-aging), now part of Hims & Hers. Comparable in DTC teledermatology model and treatment of common skin conditions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tonohealth
• LinkedInlinkedin.com/company/tonohealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tono Health