Klickly
Klickly is an AI-driven commerce platform that enables consumer brands to drive distributed customer acquisition through a proprietary data engine analyzing 10B+ consumer events, patented in-ad checkout technology across 25M+ premium destinations, and a performance-based commission model serving thousands of e-commerce brands.
- Company typePrivate
- Founded2018
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Klickly does
Klickly, Inc. is a Santa Monica-based software company that operates an AI-driven commerce platform enabling consumer brands to drive customer acquisition through distributed commerce. The platform combines a proprietary full-funnel consumer data engine (analyzing over 10 billion consumer events mapped to millions of consumers) with patented payments technology (U.S. Patent No. 12,307,479) to enable in-ad checkout experiences across 25 million premium online destinations. Its core products include the Klickly Platform, a Unified Data Platform, AI Commerce Technology for offer prioritization and product discovery, and Omni-Channel Transaction Technology, supplemented by Customer Success Services for onboarding and optimization.
The platform serves three interconnected user segments: consumer brands and e-commerce companies seeking data-driven customer acquisition, third-party publishers seeking monetization through promotional placements, and individual buyers transacting via ads, emails, and publisher websites. Stripe serves as the core payment processing partner for both the Klickly site and third-party publisher properties. The platform operates on a hybrid revenue model combining performance-based commissions on sales, recurring service fees for platform use, payment processing passthroughs, and publisher revenue share arrangements including CPM, CPC, CPV, CPE, and CPA campaigns plus real-time bidding. Merchants self-select their commission rate and pay only on successful sales, with onboarding achievable in under 15 minutes via a proprietary Open API Integration that requires no technical resources.
Klickly's operating scope is restricted to the United States, and the company is privately held with no public ticker, no disclosed recent funding rounds beyond a February 2020 round featuring Beni VC, and a headcount of 11-50 employees. Cooper Harris serves as Founder and CEO. The company reports over $1.2 billion in underlying merchant sales annually and thousands of brand customers across categories including snack foods, nutrition, apparel, beauty, skincare, and hair care.
Klickly firmographics
Firmographics- Name
- Klickly
- Legal name
- Klickly, Inc.
- Website
- https://klickly.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Klickly is an AI-driven commerce platform that enables consumer brands to drive distributed customer acquisition through a proprietary data engine analyzing 10B+ consumer events, patented in-ad checkout technology across 25M+ premium destinations, and a performance-based commission model serving thousands of e-commerce brands.
- Ownership category
- akta.pro rank
Klickly industry classification
Industry- Product category
- Commerce Marketing Software
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
Keywords
Where Klickly is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Klickly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Commission on Sales (Performance-Based): Klickly charges merchants a configurable commission only when sales are driven, aligning fees with actual performance outcomes. The company emphasizes putting 'our money where our mouth is and only charge when we do what we promise: drive sales.'
- Service Fees: Fees paid to Klickly for use of the Services, as set in the applicable pricing document, platform, site page, and/or schedule.
- Payment Processing Fees: Fees paid to Klickly's payment processing provider (Stripe) for payment processing services on transactions. Collected in addition to Service Fees.
- Publisher Revenue: Revenue share arrangements with third-party publishers for publishing promotions on their properties, including CPM, CPC, CPV, CPE, CPA campaigns and real-time bidding.
- Loyalty Program Benefits: Cash back, rebates, discounts, credits, or other loyalty benefits that may result in merchants' products being promoted at reduced or discounted prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Performance-based commission model with self-selected rates |
| Hybrid | Pay-as-you-go | Service Fees, Payment Processing, and Other Fees per transaction |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Klickly product offering
Product offeringCore offering
Klickly provides an AI-driven, full-funnel consumer data software platform that enables distributed commerce for consumer brands. It combines a proprietary AI data engine (analyzing 10B+ consumer events mapped to millions of consumers), AI-powered offer prioritization, and patented omni-channel payments technology (U.S. Patent No. 12,307,479) so brands can identify ready-to-buy customers, deliver dynamic e-commerce-enabled offers, and complete purchases directly from ads and checkouts across 25M+ premium destinations. Brands pay only via a configurable commission when Klickly drives an attributable sale.
Product overview
Klickly is a unified, full-funnel consumer data software platform designed to power customer acquisition for consumer brands. The platform consists of a proprietary data engine leveraging AI and billions of consumer events, AI commerce technology for offer prioritization and intelligent product discovery, and patented omni-channel transaction technology enabling in-ad purchases across 25+ million premium destinations. The platform is complemented by Customer Success Services for onboarding and optimization support. Klickly operates on a performance-based commission model where merchants pay only when the platform drives sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Klickly Platform An end-to-end, AI-powered full-funnel consumer data software platform that enables distributed commerce for leading consumer brands, combining proprietary AI, real-time data processing, and patented payments technology for customer acquisition across websites, third-party publishers, and social media.
- Customer Success Services A dedicated service in which Klickly Customer Success Experts help brands program, analyze, fine-tune, and scale their account settings for growth, targeting, and acquisition strategy; customers report regular check-ins and strategic guidance.
Quantifiable outcome
- Over $1.2 billion in underlying merchant sales annually
- +3 more outcomes
Companies that use Klickly
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Klickly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Klickly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe serves as Klickly's primary payment processing provider for card acceptance, merchant settlement, and related transaction services. Sellers are bound by Stripe's Terms and Privacy Policy. Klickly and Stripe share payment information and instructions with Third Party Service Providers as needed to complete transactions.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
Klickly competitors and assessment
Company assessmentBroad incumbents
- Awin: Global affiliate marketing network operating across multiple geographies with extensive publisher relationships. Comparable performance-based model to Klickly, but with established international footprint that Klickly lacks.
- CJ Affiliate: One of the largest affiliate marketing networks owned by Publicis, connecting brands with publishers worldwide. Compares to Klickly's distributed commerce model but operates at much greater scale with broader traditional affiliate infrastructure.
- Criteo: Established commerce marketing platform specializing in retargeting and performance advertising for retail and e-commerce. Operates broadly across display, video, and CTV with much greater scale than Klickly, competing for the same brand customer acquisition budgets.
Direct peers
- Partnerize: Partnership automation platform enabling brands to manage affiliate, influencer, and strategic partnerships with performance-based attribution. Comparable to Klickly's AI-driven customer acquisition and distributed commerce positioning for mid-market and enterprise brands.
- PartnerStack: B2B-focused partnership management platform enabling businesses to recruit, activate, and track channel partners. Comparable to Klickly in performance-based partnership monetization, though focused on B2B SaaS rather than direct consumer commerce.
- Skimlinks: Content commerce platform enabling publishers to monetize content with affiliate links and commerce intelligence. Comparable to Klickly's publisher network monetization and performance-based commission model for distributed commerce.
- Button: Mobile commerce deep-linking and optimization platform that enables seamless transaction routing across publishers. Comparable to Klickly's patented in-ad checkout technology, focusing on frictionless mobile purchase pathways.
- Sovrn: Publisher monetization and commerce platform offering programmatic advertising, affiliate tools, and audience solutions. Comparable to Klickly in enabling publishers and brands to transact via distributed commerce across multiple destinations.
- Impact.com: Partnership management platform that automates and optimizes affiliate, influencer, and commerce partnerships with performance-based pricing. Directly comparable to Klickly in serving consumer brands with results-driven customer acquisition across distributed channels.
- ShopMyInfluencer (ShopMy / LiketoKnow.it): Creator commerce platform enabling influencers and publishers to earn performance commissions on featured products. Directly comparable to Klickly's shoppable commerce focus, with stronger creator/influencer ecosystem positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Klickly social profiles
Digital presenceKlickly compliance and trust
Trust signalCompliance1 record
Klickly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klickly leadership team
Management profileNumber of profiles
Profiles1 record
Klickly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klickly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klickly
What does Klickly do?
Klickly provides an AI-driven, full-funnel consumer data software platform that enables distributed commerce for consumer brands. It combines a proprietary AI data engine (analyzing 10B+ consumer events mapped to millions of consumers), AI-powered offer prioritization, and patented omni-channel payments technology (U.S. Patent No. 12,307,479) so brands can identify ready-to-buy customers, deliver dynamic e-commerce-enabled offers, and complete purchases directly from ads and checkouts across 25M+ premium destinations. Brands pay only via a configurable commission when Klickly drives an attributable sale.
Is Klickly a public or private company?
Klickly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Klickly founded?
Klickly was founded in 2018. It employs 11 to 50 people.
Where is Klickly based?
Klickly is headquartered in Santa Monica, United States, in the North America region.
How does Klickly make money?
Five revenue lines are on record. Commission on Sales (Performance-Based) is the primary driver. The others are service Fees, payment Processing Fees, publisher Revenue and loyalty Program Benefits.
Who are Klickly's main competitors?
Broad incumbents on record are Awin, CJ Affiliate and Criteo. Direct peers are Partnerize, PartnerStack, Skimlinks, Button, Sovrn, Impact.com and ShopMyInfluencer (ShopMy / LiketoKnow.it).
Does Klickly have an API?
Yes. Klickly offers an Open API Integration that enables ultra-quick AI-powered onboarding and campaign launch with no need for costly technical resources. The API is described as proprietary and allows for integration capabilities. Specific API documentation URL, authentication method, rate limits, and versioning details are not provided in the available source material.
What industry is Klickly in?
Klickly's product category is Commerce Marketing Software. Its primary akta.pro industry code is BPAFAHAL, Live Commerce & Shoppable Creator Campaigns. Its NAICS code is 455 and its SIC code is 5961.