Huami
Zepp Health (NYSE: ZEPP), formerly Huami, is a global wearable-technology company that designs smartwatches, bands, smart rings, and OTC hearing aids under the Amazfit and Zepp Clarity brands, serving health-conscious consumers, athletes, and hearing-health users across 90-plus countries on its proprietary Zepp OS, AI-chip, and digital-health platform.
- Company typePublic
- Founded2013
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Huami does
Zepp Health (formerly Huami Corporation; NYSE: ZEPP) is a global sports, wellness, and wearable-technology company founded in 2013 and headquartered in Gorinchem, the Netherlands following a May 2025 corporate relocation. The company designs, manufactures, and distributes smartwatches, smart bands, smart rings, OTC hearing aids, and companion software under brands including Amazfit, Zepp Aura, Zepp Clarity, and the Zepp OS platform. Its proprietary Zepp Digital Health Management Platform integrates Zepp OS, in-house AI silicon (Huangshan-1 and a third-generation dual-core RISC-V AI chip), biometric sensors, and cloud-based analytics to deliver continuous health monitoring, AI-powered sports and sleep coaching, and integrations with partners such as adidas Running, Komoot, and GoPro. Cumulative shipments exceed 200 million units across more than 90 countries with 42 million-plus active users.
The company operates a primarily hardware-led revenue model with growing software and services adjacencies. Hardware sales (smartwatches, bands, smart rings, OTC hearing aids) form the core revenue stream, complemented by a flagship OEM relationship with Xiaomi Corporation — for which Zepp Health is the sole designer and manufacturer of Xiaomi-branded smart bands, watches, scales, and accessories — and by Zepp Aura subscription-style relaxation and sleep-content services. Go-to-market combines DTC e-commerce (Amazfit.com, own app storefronts) with global retail and marketplace distribution and an event-and-athlete marketing layer anchored by the multi-year HYROX Official Wearable Partnership. Pricing is positioned at accessible mid-market price points ($80 entry-level, $99 Helio Strap) with a free core Zepp App model that contrasts with subscription-led peers.
The customer base spans health-conscious consumers, amateur-to-professional athletes, hearing-health users, and Xiaomi-channel end buyers. Vertical integration from chip to OS to app, plus a 839-employee global organization, underpins the cost and data advantages. The company is publicly listed on NYSE under ticker ZEPP (each ADS = four Class A shares), incorporated in the Cayman Islands, and has strategic technology partnerships with Timex Group, Wild.AI (subsequently acquired September 2025), McLaren Applied Technologies, and PAI Health.
Huami firmographics
Firmographics- Name
- Huami
- Legal name
- Zepp Health Corporation
- Website
- https://huami.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zepp Health (NYSE: ZEPP), formerly Huami, is a global wearable-technology company that designs smartwatches, bands, smart rings, and OTC hearing aids under the Amazfit and Zepp Clarity brands, serving health-conscious consumers, athletes, and hearing-health users across 90-plus countries on its proprietary Zepp OS, AI-chip, and digital-health platform.
- Ownership category
- akta.pro rank
Huami industry classification
Industry- Product category
- Smart Wearables
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Watches, Clocks, Clockwork Operated Devices/Parts (3873), Electromedical & Electrotherapeutic Apparatus (3845), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Smartwatches & Connected Wearables (CRAKADAC)
- akta.pro secondary industries
- Smartwatches (CRACAIAA), Smart Rings (CRACAIAC), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)
Keywords
Where Huami is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Huami business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Primary revenue stream from selling smartwatches, fitness bands, and smart rings under the Amazfit brand. Also designs and manufactures Xiaomi-branded smart bands, watches, scales and accessories.
- Xiaomi Partnership: Zepp Health is the sole partner of Xiaomi for designing and manufacturing Xiaomi-branded smart wearable products, providing recurring revenue from this strategic relationship.
- Zepp Aura: Intelligent sleep and relaxation platform powered by soothing soundscapes and wellness insights.
- Zepp Clarity: Advanced hearing technology including OTC hearing aids for everyday comfort and awareness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free core app with comprehensive wellness insights and activity tracking |
| Unit Pricing | One time/ perpetual license | Amazfit Active 2 - Entry level smartwatch |
| Unit Pricing | One time/ perpetual license | Helio Strap - Smart fitness ring |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Huami product offering
Product offeringCore offering
Huami/Zepp Health designs, manufactures, and sells smart wearable devices including smartwatches (Amazfit T-Rex, Balance, Cheetah, Active, and Bip series), fitness bands, the Amazfit Helio smart ring, the Helio Strap movement device, OTC hearing aids (Zepp Clarity), and a subscription-based sleep and relaxation platform (Zepp Aura). All products are powered by the proprietary Zepp Digital Health Management Platform comprising Zepp OS, in-house AI chips, biometric sensors, and data algorithms. The company also contract-manufactures Xiaomi-branded smart bands, watches, scales, and accessories as Xiaomi's sole partner.
Product overview
Zepp Health (formerly Huami) operates as a global sports and wellness technology company offering a platform-plus-products architecture. The core ecosystem is built around the proprietary Zepp Digital Health Management Platform, which includes Zepp OS (smartwatch operating system), AI chips, biometric sensors, and data algorithms that deliver cloud-based 24/7 actionable health insights. The company's product portfolio centers on three main brands: Amazfit (award-winning smartwatches and wearables including T-Rex, Balance, Cheetah, Active, and Bip series), Zepp Aura (intelligent sleep and relaxation platform), and Zepp Clarity (advanced OTC hearing aids). The Zepp App serves as the companion mobile platform providing wellness tracking and AI-powered coaching. Recent additions include the Amazfit Helio Ring (smart ring for athletic performance) and Helio Strap (movement intelligence device). The company ships over 200 million units globally and maintains partnerships with athletes and sports organizations worldwide.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 135,000+ suspected atrial fibrillation events detected
- +2 more outcomes
Companies that use Huami
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Huami technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
Huami partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- HYROXflagshipAmazfit named Official Wearable Partner & Timekeeper of HYROX, the global fitness race event. Partnership strengthened in April 2026 with a global three-year partnership extension. Amazfit provides exclusive HYROX modes and specialized tracking for hybrid training workouts.
- Wild.AIcorePartnership to offer groundbreaking women's wellness app on Amazfit smartwatches. Expanded in September 2025 when Zepp Health acquired core assets of Wild.AI to expand support for female athletes across life stages.
- Kelvin KiptumcoreWorld record marathon runner partnership. Kiptum was set to break the 2-hour marathon barrier and compete for Olympic gold. Partnership included commemorative edition watch and foundation support after his passing.
- One Tree PlantedminorNon-profit partnership supporting reforestation projects in Europe through Amazfit Balance special editions.
- Coral GuardianminorNon-profit partnership to protect and restore coral ecosystems. Zepp Health donated $10 USD for every Amazfit T-Rex 2 Ocean Blue purchased in support of World Ocean Day 2023, supporting restoration projects in Indonesia.
- adidascoreAmazfit partnered with adidas for Move For The Planet campaign. For every 10 minutes of movement synced from Amazfit users' Zepp App to adidas Running, adidas donated €1 to Common Goal. Over 1.2 million people recorded 173+ million active minutes, resulting in €1.5m donation.
- Jiangsu Yitong High-Tech Co., Ltd.minorMinority stake acquisition to expand the healthcare ecosystem for the Chinese market.
- Xiaomi CorporationflagshipMulti-year strategic cooperation agreement extension. Zepp Health is sole partner of Xiaomi for designing and manufacturing Xiaomi-branded smart bands, watches, scales and accessories. Deep partnership for global smart wearable market.
- Timex GroupcoreWorld-class watchmaker collaboration to develop new generation smart watches. Pairs Timex's watchmaking expertise with Huami's cutting-edge AI technology, app design, and manufacturing capabilities. Aims to optimize global market share in both mature and emerging markets.
- PAI HealthminorPartnership to offer health risk services to the insurance industry, leveraging biometric data for insurance underwriting.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Huami competitors and assessment
Company assessmentDirect peers
- Apple: Apple Watch is the global smartwatch leader and competes head-on with Zepp's Amazfit line in the mid-to-premium segment. Both play in health monitoring, fitness tracking, and tightly integrated hardware-software ecosystems.
- Samsung Electronics: Galaxy Watch series competes directly with Amazfit in the global smartwatch market, including health sensors (ECG, blood pressure, body composition) that overlap Zepp's biometric feature set.
- Garmin: Garmin is a leader in GPS sports and fitness watches, the same niche where Zepp positions its Cheetah, T-Rex and Helio lines, targeting runners, triathletes and outdoor athletes with advanced performance metrics.
- Fitbit (Google): Fitbit's health-focused smartwatches and trackers directly compete with Amazfit's fitness bands and Active series, particularly in the health-monitoring and sleep-tracking use cases that both brands emphasize.
- Huawei: Huawei Watch GT and Watch series are the closest Chinese-headquartered competitor to Amazfit, offering similar health-monitoring features at comparable mid-range price points globally.
- Oura: Oura Ring is the dominant smart ring for sleep and recovery tracking; Zepp Health's Helio Ring and Helio Strap compete in the same athletic-performance and sleep-optimization category with overlapping target buyers.
- Polar Electro: Polar's sports watches and heart-rate monitors target the same endurance-athlete and fitness-enthusiast segment as Zepp's Cheetah and T-Rex lines, with comparable GPS and training-load features.
- Suunto: Suunto's rugged outdoor GPS watches compete with the Amazfit T-Rex and Helio product families for trail runners, hikers and multisport athletes who prioritize battery life and durability.
Emerging players
- Whoop: Whoop's subscription-based fitness band and recovery platform overlaps with Zepp's Helio Strap and Zepp Aura, particularly for serious athletes tracking strain, recovery and sleep on a recurring-revenue basis.
Broad incumbents
- Xiaomi: Xiaomi is both Zepp Health's largest OEM customer and a competitor through its own Mi Band and Watch lines. The Mi Band overlap makes Xiaomi the most strategically entangled peer in the wearable market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Huami social profiles
Digital presenceHuami compliance and trust
Trust signalCompliance4 records
Huami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huami leadership team
Management profileNumber of profiles
Profiles6 records
Huami subsidiaries and ownership
Company hierarchySubsidiaries5 records
Huami funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huami M&A and investment
M&A and investmentM&A
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huami
What does Huami do?
Huami/Zepp Health designs, manufactures, and sells smart wearable devices including smartwatches (Amazfit T-Rex, Balance, Cheetah, Active, and Bip series), fitness bands, the Amazfit Helio smart ring, the Helio Strap movement device, OTC hearing aids (Zepp Clarity), and a subscription-based sleep and relaxation platform (Zepp Aura). All products are powered by the proprietary Zepp Digital Health Management Platform comprising Zepp OS, in-house AI chips, biometric sensors, and data algorithms. The company also contract-manufactures Xiaomi-branded smart bands, watches, scales, and accessories as Xiaomi's sole partner.
Is Huami a public or private company?
Huami is a public company. It is classified as public and is currently operating.
When was Huami founded?
Huami was founded in 2013. It employs 51 to 100 people.
Where is Huami based?
Huami is headquartered in Beijing, China, in the Asia region.
How does Huami make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are xiaomi Partnership, zepp Aura and zepp Clarity.
Who are Huami's main competitors?
Direct peers on record are Apple, Samsung Electronics, Garmin, Fitbit (Google), Huawei, Oura, Polar Electro and Suunto. Whoop is listed as an emerging player. Xiaomi is listed as a broad incumbent.
Does Huami have an API?
No public API is recorded for Huami.
What industry is Huami in?
Huami's product category is Smart Wearables. Its primary akta.pro industry code is CRAKADAC, Smartwatches & Connected Wearables, with a secondary code of CRACAIAA, Smartwatches. Its NAICS code is 33451 and its SIC code is 3873.