Senzing
Senzing provides a purpose-built AI engine and SDK for real-time entity resolution and relationship awareness, serving enterprises and governments in financial services, insurance, healthcare, and public sector fraud, KYC, and customer 360 use cases.
- Company typePrivate
- Founded2016
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Senzing does
Senzing, Inc. is a privately-held identity intelligence software company founded in 2016 and headquartered in Las Vegas, Nevada. The company develops the Senzing Entity Resolution SDK, a purpose-built AI engine that resolves identities and reveals relationships across fragmented data sources in real time. The SDK runs as an embedded library inside customer infrastructure — on-premises, air-gapped, private cloud, or hybrid — with no data flowing to Senzing, and is differentiated by Entity Centric Learning, Principle Based Entity Resolution, Sequence Neutrality, Relationship Awareness (NORA), explainable audit trails, and pre-trained multilingual coverage across 50+ languages. The technology has been validated at scale to approximately 100 billion records, with Verisk running 1.6 billion records and 420 million resolved entities at sub-second response times on Azure SQL.
Senzing generates revenue primarily through annual SDK subscription licensing priced by Data Source Records (DSRs), starting at $58,560 per year for up to 10 million DSRs and scaling to 1 billion-plus DSR tiers. Pricing is complemented by free trials (250,000 records via AWS Marketplace), freemium evaluation (500 records), pay-as-you-go cloud marketplace procurement on AWS and Microsoft Azure, and OEM/embedded licensing through flagship partners including NICE Actimize, Esri, Siren, Aptitude Global, and IBM. Customers span financial services (Point72, MoneyGram, Aptitude Global), insurance (Verisk), government (USCIS, multi-state information sharing agencies via Carahsoft), healthcare (Healthy Alliance), and technology (Dell, IBM). The go-to-market combines direct enterprise field sales, self-serve developer onboarding, cloud marketplace listings, OEM embedding, government resellers, system integrators, and event-driven demand generation through Agentic Bootcamps in London, New York, Atlanta, and Singapore.
In late 2025 and early 2026 Senzing accelerated platform expansion: the Placekey location-identifier acquisition (December 2025), AWS and Microsoft Marketplace listings, the Agentic Entity Resolution for Apache Spark beta (March 2026), the Senzing MCP Server for AI agents, Kiro power certification, and the appointment of Stephen Gilderdale as President and Chief Commercial Officer in April 2026. Founder Jeff Jonas, inventor of Non-Obvious Relationship Awareness, remains CEO and Chief Scientist. The company is privately held with no disclosed funding rounds and reports 11-50 employees, and Forrester's Total Economic Impact study attributes a 226% three-year ROI with payback under six months to a composite enterprise customer.
Senzing firmographics
Firmographics- Name
- Senzing
- Legal name
- Senzing, Inc.
- Website
- https://senzing.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senzing provides a purpose-built AI engine and SDK for real-time entity resolution and relationship awareness, serving enterprises and governments in financial services, insurance, healthcare, and public sector fraud, KYC, and customer 360 use cases.
- Ownership category
- akta.pro rank
Senzing industry classification
Industry- Product category
- Entity Resolution Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
- akta.pro secondary industry
- Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)
Keywords
Where Senzing is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Senzing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SDK Subscription Licensing: Senzing generates revenue through annual subscription pricing for the Entity Resolution SDK. Pricing is based on the number of Data Source Records (DSRs) in the customer's Senzing database. Volume tiers range from 10M DSRs at $58,560/year up to 1B DSRs. The subscription includes free technical support. Customers can procure through direct sales or via AWS and Microsoft Azure Marketplaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry tier covering up to 10M Data Source Records |
| Subscription | Annual | Mid-market tier covering 100M+ Data Source Records |
| Usage-based | Pay-as-you-go | AWS Marketplace offering with free trial |
| Freemium | Pay-as-you-go | Self-serve evaluation with limited records |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels10 records
Senzing product offering
Product offeringCore offering
Senzing develops and sells a real-time entity resolution AI engine delivered as an embedded SDK that runs inside customer infrastructure. The SDK ingests records from disparate sources, resolves them into complete entities, detects disclosed and non-obvious relationships, and supports explainable auditing of every match decision. The product targets enterprises and government agencies in financial services, insurance, healthcare, public sector, technology platforms, and agentic AI deployments for use cases such as fraud detection, KYC/AML, customer 360, perpetual vetting, and knowledge graph construction.
Product overview
Senzing offers a portfolio of entity resolution products centered on the Senzing Entity Resolution SDK as the core technology. The SDK is an embedded library that provides real-time entity resolution and relationship awareness, with supporting products including the Senzing MCP Server for AI assistant integration, Agentic Entity Resolution for Apache Spark for distributed batch workloads, and the acquired Placekey location identifier standard. The product portfolio enables customers to resolve identities and reveal relationships across disparate data sources, powering applications in fraud detection, KYC/AML compliance, customer 360, and knowledge graphs.
Differentiator
Problem solved
Functional benefit
Brands
- Senzing MCP Server: A Model Context Protocol server that connects AI assistants to Senzing technical knowledge for implementation guidance, troubleshooting, and code generation.
- Senzing AI
- Senzing Entity Resolution SDK
Products and services
- Senzing Entity Resolution SDK The core enterprise entity resolution SDK that enables developers to add real-time entity resolution with relationship awareness to applications. Runs as an embedded library in customer infrastructure with no data flowing to Senzing, supports Python, Java, C#, Rust, Node.js, Go, C++, Ruby, and TypeScript, and scales from tens to billions of records.
- Senzing MCP Server A Model Context Protocol (MCP) server that connects AI assistants to Senzing technical knowledge, enabling developers to build, debug, and implement entity resolution faster through natural language interactions. Not a wrapper around the Senzing engine; provides expertise on data mapping, SDK development, troubleshooting, architecture, and evaluation without source data leaving the customer's environment.
- Agentic Entity Resolution for Apache Spark Distributed batch entity resolution product that runs Senzing resolution workflows on Apache Spark across AWS EMR, Databricks, and Snowflake Spark runtimes, enabling organizations to resolve and relate billions of records through fully autonomous agentic workflows.
- Senzing AI (AWS Marketplace) Marketplace-delivered packaging of the Senzing entity resolution engine as an SDK in AWS Marketplace, enabling AWS customers to deploy real-time or batch entity resolution within their AWS environment for risk detection, fraud detection, and KYC initiatives with a free trial included.
- Senzing AI (Microsoft Azure Marketplace) Marketplace-delivered packaging of the Senzing entity resolution engine as an SDK on Microsoft Marketplace, enabling Azure customers to deploy entity resolution for risk, fraud, and KYC initiatives with a free evaluation tier.
- Placekey Acquired universal identifier standard for physical locations providing a standardized identifier for place data. Operating as a subsidiary of Senzing, Placekey enhances data interoperability and location data analysis, supporting AI projects and analytics that rely on accurate location data across industries.
Quantifiable outcome
- 226% ROI over three years with $19.7M in benefits for composite enterprise customer
- +7 more outcomes
Companies that use Senzing
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles6 records
Senzing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature10 records
Senzing partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and flagship.
- PlacekeycoreSenzing acquired Placekey, a universal identifier service for physical locations. The acquisition integrates Placekey's open location standard with Senzing's entity resolution platform to enhance data interoperability and support AI projects that rely on location data. Placekey continues operating as a subsidiary of Senzing with additional resources.
- OpenData.orgcoreStrategic partnership where OpenData.org released a comprehensive U.S. dataset featuring 86 million organizations, 101 million contacts, and 142 million locations in Senzing-ready JSON format. The dataset built from 100,000+ U.S. government agency and regulatory filings includes 162 reference identifiers.
- KirocoreSenzing MCP Server became a certified Kiro power for the Kiro agentic integrated development environment, making it the first entity resolution power available on the Kiro platform. Enables developers using Kiro IDE to rapidly resolve datasets and access identity intelligence.
- Amazon Web Services (AWS)coreSenzing Entity Resolution AI available in AWS Marketplace as an SDK. Runs on Amazon EC2 with Amazon Aurora PostgreSQL via Amazon RDS. Also supports serverless patterns with integration to AWS Fargate, SQS, Lambda, and Neptune. Free trial with 250,000 records included.
- Microsoft AzurecoreSenzing entity resolution AI launched on Microsoft Marketplace, allowing Azure customers to enhance risk, fraud detection, and KYC initiatives. SDK offers deployment flexibility with free tier available.
- DatabrickscoreSenzing for Apache Spark beta enables organizations running Databricks to resolve and relate billions of records across multiple data sources through autonomous agentic workflows.
- SnowflakecoreSenzing for Apache Spark supports organizations running on Snowflake for batch workload entity resolution, enabling billions of records to be processed.
- NICE ActimizeflagshipNICE Actimize, a leader in anti-money laundering solutions, incorporates Senzing real time entity resolution into its suite of AML products. The integration enhances financial service providers' ability to identify customers accurately and detect suspicious activities.
- EsriflagshipEsri, the global market leader in GIS software and location intelligence, partnered with Senzing to make advanced entity resolution available to users of ArcGIS Knowledge. The Esri with Senzing Inside solution resolves entity data with spatial data in a single knowledge graph.
- SirencoreSiren integrated Senzing into its Investigative Intelligence platform, enabling every Siren customer to get world-class entity resolution out of the box.
- Aptitude GlobalflagshipAptitude Global integrated Senzing into its Data Intelligence Platform to combat financial crime and fraud. The solution combines graph technologies with Senzing entity resolution to identify politically exposed persons, sanctioned entities, and dynamically calculate customer risk.
- CarahsoftcoreCarahsoft Technology Corporation serves as a trusted government IT solutions provider, reselling Senzing to federal, state, and local government agencies.
- IBMflagshipIBM and Senzing deliver massively scalable, real time, actionable intelligence systems for mission-critical operations. Quote: 'Together, IBM and Senzing deliver massively scalable, real time, actionable intelligence systems for mission-critical operations.'
- LinkuriouscoreLinkurious provides graph visualization technology that works with Senzing entity resolution for enhanced investigative capabilities.
- LexisNexiscoreThird-party data enrichment provider. Senzing connects to LexisNexis and other enrichment sources without custom integration work through the partner ecosystem.
- RefinitivcoreThird-party data enrichment provider. Senzing works with Refinitiv and other leading data providers for enriched entity resolution.
- Redhorse CorpcoreRedhorse Corp provides solutions to public sector customers using Senzing technology. Quote: 'Senzing is easy to use and fast to integrate – truly supercharging our products and services.'
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Senzing competitors and assessment
Company assessmentBroad incumbents
- Talend (Qlik): Talend (now part of Qlik) bundles entity resolution into its data quality and integration suite. Competes with Senzing in financial services and public sector use cases where Talend's broader integration portfolio can be a procurement advantage over a single-purpose SDK.
- Informatica: Informatica is the largest pure-play data integration and MDM vendor with embedded entity resolution capabilities in its Customer 360 and Supplier 360 solutions. Competes with Senzing across enterprise data quality and MDM, though Informatica offers a much broader portfolio beyond identity resolution.
- Reltio: Reltio offers a cloud-native MDM platform with entity resolution for customer 360, often deployed alongside or against Senzing in financial services and life sciences. Reltio's broader MDM/data platform overlaps with Senzing's targeted identity layer, especially in regulated industries.
- Profisee: Profisee provides a master data management platform with built-in entity resolution, competing in the same financial services, healthcare, and manufacturing verticals as Senzing. Their Maestro platform bundles entity matching with stewardship workflows that Senzing customers may also evaluate.
Emerging players
- AWS Entity Resolution: AWS's native managed entity resolution service launched directly competing with Senzing on AWS Marketplace. Lower friction procurement and bundled AWS credits give AWS Entity Resolution an emerging distribution advantage despite Senzing's claims of accuracy and explainability leadership.
- Microsoft Purview: Microsoft Purview provides data governance with identity/data quality features and is sold alongside Azure, where Senzing also has a Marketplace listing. Overlap is partial but Purview's enterprise bundling can pressure standalone Senzing deals in Microsoft-centric shops.
- Salesforce Data Cloud: Salesforce Data Cloud and Customer 360 incorporate identity resolution for CRM-led customer unification. While CRM-centric rather than a general-purpose ER SDK like Senzing, Salesforce is the de facto customer data platform for many enterprise prospects evaluating Senzing for customer 360 use cases.
Direct peers
- Tamr: Tamr offers an AI-driven entity resolution and mastering platform focused on unifying fragmented enterprise data. Both Senzing and Tamr compete in the entity resolution niche serving financial services, healthcare, and government with data mastering and golden record creation.
- IBM InfoSphere QualityStage: IBM's enterprise entity resolution product directly competes with Senzing on probability-based matching and survivorship rules. Notably, IBM is also a strategic partner to Senzing, creating both a competitor and partner dynamic in the financial services and public sector markets.
Others
- Melissa Data: Melissa Data provides identity verification, address standardization, and entity data quality services overlapping with Senzing's contact data resolution capabilities. Adjacent in capability but typically deployed as a data provider/service rather than an embedded SDK like Senzing.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Senzing social profiles
Digital presenceSenzing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senzing leadership team
Management profileNumber of profiles
Profiles7 records
Senzing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Senzing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senzing M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senzing
What does Senzing do?
Senzing develops and sells a real-time entity resolution AI engine delivered as an embedded SDK that runs inside customer infrastructure. The SDK ingests records from disparate sources, resolves them into complete entities, detects disclosed and non-obvious relationships, and supports explainable auditing of every match decision. The product targets enterprises and government agencies in financial services, insurance, healthcare, public sector, technology platforms, and agentic AI deployments for use cases such as fraud detection, KYC/AML, customer 360, perpetual vetting, and knowledge graph construction.
Is Senzing a public or private company?
Senzing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senzing founded?
Senzing was founded in 2016. It employs 11 to 50 people.
Where is Senzing based?
Senzing is headquartered in Las Vegas, United States, in the North America region.
How does Senzing make money?
One revenue line is on record: SDK Subscription Licensing.
Who are Senzing's main competitors?
Broad incumbents on record are Talend (Qlik), Informatica, Reltio and Profisee. Emerging players are AWS Entity Resolution, Microsoft Purview and Salesforce Data Cloud. Direct peers are Tamr and IBM InfoSphere QualityStage. Melissa Data is listed as an others.
Does Senzing have an API?
Yes. Senzing offers an SDK (Software Development Kit) that functions as an embedded library running in-process inside customer applications. The SDK supports integration via multiple programming languages (Python, Java, C#, Rust, Node.js, Go, C++, Ruby, TypeScript). No external API calls are required; the SDK runs entirely within the customer's infrastructure with no data flowing to Senzing. Senzing also provides a Model Context Protocol (MCP) server at https://mcp.senzing.com/mcp that connects AI assistants to Senzing technical knowledge for implementation guidance. The MCP server is not a wrapper around the Senzing engine but provides expertise including data mapping workflows, SDK development patterns, troubleshooting, documentation, architecture guidance, and evaluation/ROI information. Developer documentation is at docs.senzing.com.
What industry is Senzing in?
Senzing's product category is Entity Resolution Software. Its primary akta.pro industry code is BPAMADAG, Developer Portals, SDKs & Documentation Platforms, with a secondary code of HDAAAKAL, Audit, Explainability & Accountability Tooling (traceability, reporting). Its NAICS code is 5132 and its SIC code is 7372.