Over The Moon
Over The Moon is a New York-based DTC e-commerce and editorial platform offering curated wedding and baby registries, fashion, home goods, and styling services, serving affluent couples and new parents through 1,000+ premium brands and influencer-curated Dream Registries.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Over The Moon does
Over The Moon is a New York-based direct-to-consumer e-commerce and editorial platform founded in 2015 that specializes in curated shopping, registry creation, and wedding/baby planning for affluent consumers. The company operates a single global Shopify-based storefront (overthemoon.com) aggregating approximately 8,795 SKUs across 1,000+ premium and boutique brands spanning fashion, bridal, accessories, jewelry, tabletop, home goods, children's items, and personalized/monogrammed merchandise. Its core products are Wedding Registry and Baby Registry services, differentiated by celebrity- and influencer-curated Dream Registries (featuring figures such as Aerin Lauder, Julia Berolzheimer, and Becca Bloom), expert Styling Services for brides and parents, a curated Wedding Vendor Directory, and a content-rich blog and social media presence on Instagram and Pinterest.
The business model is straightforward DTC retail: Over The Moon purchases inventory from brand partners and resells at retail price points ranging from under $50 to $2,900+, with periodic promotional discounts (e.g., 15% off via code FIREWORKS15) and free shipping offers. Registry creation is free; revenue accrues through subsequent product purchases by registrants and their gift-giving networks. Pricing is unit-based with quote-based pricing available for custom and monogrammed work. Customer acquisition relies heavily on content marketing, influencer partnerships via the Dream Registry program, organic social media, and email — rather than paid performance marketing at scale. The company operates with a lean team of 1-10 employees, with founder Alexandra Macon leading the editorial vision and VP of Merchandising Emilie Ghilaga Carlisle overseeing product curation. No outside funding rounds, acquisitions, or institutional ownership have been disclosed, and the company appears to be independently held and bootstrapped.
Over The Moon firmographics
Firmographics- Name
- Over The Moon
- Legal name
- Over The Moon
- Website
- https://overthemoon.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Over The Moon is a New York-based DTC e-commerce and editorial platform offering curated wedding and baby registries, fashion, home goods, and styling services, serving affluent couples and new parents through 1,000+ premium brands and influencer-curated Dream Registries.
- Ownership category
- akta.pro rank
Over The Moon industry classification
Industry- Product category
- Wedding and Baby Registry Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Apparel & Accessory Stores (5600), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
- akta.pro secondary industry
- Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)
Keywords
Where Over The Moon is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Over The Moon business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct retail of curated fashion, home goods, tabletop, jewelry, accessories, bridal, children's items, and gifts through an e-commerce platform. Products are sold at marked retail prices with periodic promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across product categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Over The Moon product offering
Product offeringCore offering
Over The Moon is a direct-to-consumer online retailer that specializes in wedding and baby registries, offering a curated selection of fashion, bridal, accessories, jewelry, tabletop, home, and children's products. The platform aggregates merchandise from more than 1,000 brands across 8,795 products and provides complimentary styling services to help customers build personalized registries.
Product overview
Over The Moon is an e-commerce platform offering curated wedding and baby registries as its core products, complemented by a multi-category fashion and lifestyle assortment. The platform operates as a unified shopping destination where users can create registries (Wedding Registry, Baby Registry), shop fashion (bridal, dresses, accessories), home goods (tabletop, kitchen, bedroom), children's items, and personalized monogram products. The offering integrates registry management with an extensive product catalog featuring over 1,000 brands and 8,795 products across fashion, home, gifts, and baby categories, with additional services including Dream Registries (influencer-curated wish lists), Styling Services, and a Wedding Vendor Directory.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Registry
- Baby Registry
- Dream Registries
- Baby Bundle Sets
- The Directory
- Best of Registry Collections
Companies that use Over The Moon
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Over The Moon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Over The Moon partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Over The Moon competitors and assessment
Company assessmentOthers
Direct peers
- BHLDN: Anthropologie's bridal and wedding-focused apparel, accessories, and registry brand. Direct competitor in bridal fashion and curated wedding shopping, with shared premium aesthetic and wedding-centric customer base.
- Zola: Direct competitor in online wedding (and now baby) registries. Targets the same engaged couples planning weddings and offers registry, website, and planning tools — the most direct head-to-head for Over The Moon's wedding registry business.
- MyRegistry.com: Universal registry aggregator letting couples add gifts from any retailer. Competes for registry mindshare among engaged couples and overlaps with OTM's bridal/baby registry audience.
- The Knot Registry: Operated by The Knot Worldwide, The Knot is a leading wedding planning and registry marketplace aggregating many of the same premium home and lifestyle brands Over The Moon curates, with deeper content and vendor directory scale.
- Joy (joy.com): Online wedding planning platform with cash funds, group gifting, and registry functionality. Competes for the same modern engaged couple demographic Over The Moon targets.
Broad incumbents
- Williams Sonoma: Premium kitchen, home, and entertaining retailer with a robust wedding registry program. Overlaps on tabletop, kitchen appliances, and home entertaining categories targeted by Over The Moon's home and registry customers.
- Crate & Barrel: Established home and tabletop retailer with a strong wedding registry business. Overlaps with Over The Moon on home, tabletop, and kitchen categories among the same affluent registry-creating demographic.
- Shopbop: Curated multi-brand fashion marketplace owned by Amazon. Comparable as a curated premium DTC marketplace across fashion, accessories, and bridal-adjacent categories for a similar affluent online shopper.
- Net-a-Porter: Global luxury multi-brand fashion marketplace. Comparable as a premium curated DTC retailer serving affluent female shoppers with designer fashion, jewelry, and accessories categories Over The Moon also carries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Over The Moon social profiles
Digital presenceOver The Moon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Over The Moon leadership team
Management profileNumber of profiles
Profiles2 records
Over The Moon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Over The Moon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Over The Moon
What does Over The Moon do?
Over The Moon is a direct-to-consumer online retailer that specializes in wedding and baby registries, offering a curated selection of fashion, bridal, accessories, jewelry, tabletop, home, and children's products. The platform aggregates merchandise from more than 1,000 brands across 8,795 products and provides complimentary styling services to help customers build personalized registries.
Is Over The Moon a public or private company?
Over The Moon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Over The Moon founded?
Over The Moon was founded in 2015. It employs 1 to 10 people.
Where is Over The Moon based?
Over The Moon is headquartered in New York, United States, in the North America region.
How does Over The Moon make money?
One revenue line is on record: product Sales.
Who are Over The Moon's main competitors?
Anthropologie is listed as an others. Direct peers are BHLDN, Zola, MyRegistry.com, The Knot Registry and Joy (joy.com). Broad incumbents are Williams Sonoma, Crate & Barrel, Shopbop and Net-a-Porter.
Does Over The Moon have an API?
No public API is recorded for Over The Moon.
What industry is Over The Moon in?
Over The Moon's product category is Wedding and Baby Registry Retail. Its primary akta.pro industry code is CRAGAJAG, Gift, Novelty & Souvenir Variety Stores, with a secondary code of CRALAJAD, Seasonal & Holiday Gifts & Decor Retail. Its NAICS code is 459420 and its SIC code is 5600.