Priority Pass

What Priority Pass does

Priority Pass operates the world's largest independent airport lounge access program, founded in 1992 by Colin Evans and wholly owned by The Collinson Group Limited, with a registered office in London and operating presence across the Americas, EMEA, and Asia Pacific through regional subsidiaries. The core product is a three-tier annual membership subscription—Standard at US$99, Standard Plus at US$329, and Prestige at US$469—that grants access to a curated network of 1,900+ airport lounges and experiences across 142 countries and 600+ cities. The technology platform comprises an AWS-hosted digital membership system, iOS and Android mobile applications, digital membership cards, a multi-modal access system supporting QR codes, barcodes, and eligible payment cards, geolocation-enabled lounge discovery, and a Pre-book feature for guaranteed lounge reservations.

The business model blends direct-to-consumer subscription revenue (Standard, Standard Plus, Prestige), transaction-based per-visit charges and top-up fees for premium lounges (e.g., US$35 for Virgin Atlantic Clubhouse at LAX, US$75 for Chase Sapphire Lounge after entitlement), affiliate referral commissions through Impact, The Affiliate Gateway, and AWIN, and B2B2C partnerships with payment card issuers and private banks where membership is distributed as a cardholder or wealth-management benefit. The go-to-market combines self-serve direct sales via website and app, enterprise partnerships (e.g., Professional Tennis Players Association), affiliate marketing, and dedicated wealth-management distribution for the invitation-only Priority Pass Private tier launched in September 2025. Complementary offerings include Pre-book, Airport Fast Track, discount offers, and TrvlWell digital wellness companion.

The company is privately held, reports no public revenue figures, and operates with a lean 101–250 employee footprint typical of an asset-light platform monetizing partner-owned lounge inventory. Strategic activity in 2024–2026 emphasizes premium-tier expansion (Priority Pass Private, TrvlWell, XWELL wellness), flagship-lounge partnerships (Virgin Atlantic Clubhouse, Chase Sapphire Lounges, No1 Lounges, The Club at SFO/MDW), and dedicated regional leadership in Brazil, while the underlying membership network continues to grow beyond 1,900 lounges with 56% network expansion and 57% visit growth recorded in 2023.

Name

Priority Pass

Legal name

Priority Pass Limited

Website

https://prioritypass.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Priority Pass, a Collinson Group subsidiary founded in 1992, operates the world's largest independent airport lounge membership program, offering three subscription tiers (Standard, Standard Plus, Prestige) granting access to 1,900+ lounges across 142 countries via direct consumer sales and B2B2C card-issuer partnerships.

Ownership category

akta.pro rank

Product category

Airport Lounge Membership Services

NAICS

Travel Agencies (561510)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Airport Lounges & Premium Passenger Facilities (THABALAA)

akta.pro secondary industries

Elite Status & Benefits (Tiers, Upgrades, Lounge Access) (THABAKAF), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Airport lounge access
• Travel membership program
• Lounge network aggregator
• Airport experience services
• Traveler loyalty subscriptions

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Annual Membership Subscriptions: Three-tier annual subscription model (Standard $99, Standard Plus $329, Prestige $469) generating recurring membership fee revenue. Members receive included visit entitlements depending on tier, with per-visit charges for additional guests or select premium lounges.
2. Per-Visit Charges: Lounge and merchant visits are subject to per-person, per-visit charges. Where applicable, these are debited to the customer's payment card. Premium lounge access (e.g., Virgin Atlantic Clubhouse) requires top-up fees in addition to membership entitlements.
3. Premium Lounge Top-Up Fees: Additional fees charged for access to select premium lounges (e.g., $35 top-up for Virgin Atlantic Clubhouse at LAX, $75 for Chase Sapphire Lounge after entitlement used)
4. Pre-book Service Fees: Fees for advance lounge reservation services through the Pre-book feature, either processed by Priority Pass or the lounge as Merchant of Record
5. Affiliate Commission Revenue: Commission earned when affiliates drive sales of Priority Pass memberships through banner links on their websites

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Priority Pass sells subscription-based airport lounge access memberships in three annual tiers (Standard at US$99, Standard Plus at US$329, Prestige at US$469) that grant members access to 1,900+ lounges and experiences across 600+ cities and 142 countries. Memberships are distributed direct-to-consumer via the website and iOS/Android apps, and indirectly via partnerships with payment card issuers, private banks, and corporate enterprises. The offering is supplemented by paid ancillary services including Pre-book lounge reservations and Airport Fast Track, plus a separate invitation-only Priority Pass Private luxury experience for high-net-worth travelers.

Product overview

Priority Pass is an airport lounge and experiences membership program (owned and operated by Collinson International) offering three membership tiers (Standard at $99/year, Standard Plus at $329/year, and Prestige at $469/year) that provide access to a network of 1,900+ airport lounges and experiences across 600+ cities in 142 countries. The core product is the membership program, which includes a mobile app for lounge finding and digital card access. Additional offerings include Pre-book (advance lounge reservations), Airport Fast Track (expedited security access), Discount Offers (dining/spa/retail savings), and Airport Guides. The portfolio includes premium tiers (Priority Pass Private for luxury travelers) and wellness services (TrvlWell companion app, XWELL partnership). The company also operates an affiliate program and annual Excellence Awards to recognize partner excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Priority Pass Standard Membership Annual subscription membership at US$99 (equivalent to US$8.25/month) granting access to 1,900+ airport lounges and experiences worldwide. Targets occasional travellers who want standard lounge access with complimentary food, beverages, Wi-Fi, and quiet spaces, subject to space availability.
• Priority Pass Standard Plus Membership Annual subscription membership at US$329 (equivalent to US$27.42/month) providing enhanced entitlements versus Standard for regular travellers. Includes broader airport lounge and experience access within the Priority Pass global network.
• Priority Pass Prestige Membership Premium annual subscription membership at US$469 (equivalent to US$39.08/month) for frequent travellers. Includes the most comprehensive benefits across the Priority Pass network, access to lounge alternatives such as sleeping pods and restaurant experiences, and (where applicable) the highest visit entitlements.
• Priority Pass Mobile App Free mobile application for iOS and Android enabling members to find and access lounges, navigate airports, manage accounts, and access digital membership cards. Available on the App Store (id406878019) and Google Play (com.prioritypass3).
• Priority Pass Private Invitation-only luxury full-service airport experience for high-net-worth travelers, offering expedited private check-in, VIP lounge access, and chauffeured transfers directly to the aircraft. Initially available in 76 airports across Europe and the Middle East, distributed through private banks and wealth management firms.
• TrvlWell Digital Travel Wellness Companion Digital travel wellness companion accessible to Priority Pass members, providing wellness services and support during travel. Launched June 2025 as a benefit expansion for Priority Pass members.
• Pre-book Lounge Access Paid advance reservation service enabling members to reserve lounge access at select locations for a small fee, addressing space availability constraints and enabling planning around peak times. Operated by Priority Pass or by the relevant lounge as Merchant of Record.
• Airport Fast Track Service providing Priority Pass members with access to dedicated security and passport control lanes at participating airports. Reservations are non-cancellable, non-amendable, and non-refundable once confirmed.
• Priority Pass Affiliate Programme Commission-based referral programme that enables website owners to earn commission on Priority Pass memberships sold through their sites. Operated through affiliate networks: Impact (Americas), The Affiliate Gateway (UK), and AWIN (Rest of World), with 30-day cookie tracking.
• XWELL Wellness Services at Airports Wellness services delivered in partnership with XWELL at select international airports, including massage loungers and thermal beds accessible via Priority Pass lounge visit entitlements. Extended globally from a North America base in October 2025.

Quantifiable outcome

• 70% of global travellers believe airport lounge visits have beneficial impact on travels
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• XWELLcoreStrategic or Co-development Partner · 30 October 2025XWELL expanded its partnership with Priority Pass to offer wellness services at international airports in the Middle East and Europe, extending the previously North America-based wellness program. Travelers can access wellness options like massage loungers and thermal beds through their lounge visit entitlement. The collaboration aims to incorporate wellness into the travel experience globally.
• Virgin AtlanticcoreStrategic or Co-development Partner · 22 April 2025Priority Pass members gained exclusive access to the Virgin Atlantic Clubhouse at Los Angeles International Airport (LAX) Tom Bradley International Terminal. The premium lounge offers amenities including a Hollywood-inspired cinema lounge (Ruby Room), Zen Den wellness space, private work pods, and curated dining and cocktails. Priority Pass and LoungeKey are the only independent lounge membership programs with exclusive access.
• No1 LoungescoreStrategic or Co-development Partner · 11 December 2024No1 Lounges operates the new No1 Lounge at London Heathrow Terminal 2, available to all Priority Pass members. The lounge features modern design with TV lounges, library area, free Wi-Fi, private rooms, and meeting spaces.
• Collinson InsurancecoreStrategic or Co-development Partner · 24 July 2024Part of the Collinson Group family of businesses, Collinson Insurance is one of the diversified portfolio companies under the same parent as Priority Pass, alongside Airport Dimensions and Valuedynamx.
• Airport DimensionscoreStrategic or Co-development Partner · 24 July 2024Airport Dimensions, part of The Collinson Group, operates airport lounges and experiences. Priority Pass continues to expand through direct investment in new lounges via Airport Dimensions, reinforcing the company's commitment to expanding premium airport experiences.
• ValuedynamxminorStrategic or Co-development Partner · 24 July 2024Part of the Collinson Group family of businesses offering loyalty and customer engagement solutions alongside Priority Pass.
• Professional Tennis Players Association (PTPA)coreStrategic or Co-development Partner · 28 February 2024PTPA partnered with Priority Pass via Winners Alliance to provide Prestige memberships to professional tennis players. The partnership grants hundreds of professional tennis players complimentary Priority Pass Prestige memberships to help them decompress during rigorous travel schedules. Priority Pass is an official partner of PTPA.
• ChasecoreStrategic or Co-development Partner · 16 January 2024Priority Pass partnered with Chase to offer access to Chase Sapphire Lounge by The Club at New York's LaGuardia Airport. Non-Chase Priority Pass members can use one visit entitlement per calendar year across the Chase Sapphire Lounge network in the United States, with a preferential rate of US$75 per person per visit thereafter.
• ICLPminorStrategic or Co-development Partner · 18 February 2023Founded by Colin Evans in 1987, ICLP is one of the early ventures within the Collinson Group portfolio, contributing to the company's four decades of innovation in customer loyalty.
• Winners AlliancecoreStrategic or Co-development PartnerPTPA's for-profit affiliate that facilitated the partnership between Priority Pass and the Professional Tennis Players Association, enabling complimentary Prestige memberships for professional tennis players.
• Impact (Affiliate Network)minorChannel Partner/ Reseller/ DistributorAffiliate marketing network handling Priority Pass affiliate program for the Americas region, enabling websites to drive membership sales with commission.
• The Affiliate GatewayminorChannel Partner/ Reseller/ DistributorUK-based affiliate marketing network handling Priority Pass affiliate program for the United Kingdom, enabling websites to drive membership sales with commission.
• AWINminorChannel Partner/ Reseller/ DistributorGlobal affiliate marketing network handling Priority Pass affiliate program for Rest of World regions, enabling websites to drive membership sales with commission.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LoungeKey: Sister brand under The Collinson Group offering similar independent airport lounge membership access via card issuer partnerships. Operates as the closest direct peer in the lounge membership program category, though owned by the same parent.
• Plaza Premium Group: Independent global airport lounge operator with its own branded lounges and access programs across Asia, Europe, and the Americas. Direct competitor for lounge inventory supply and competing member programs targeting frequent travelers.
• DreamFolks Services: India-headquartered airport lounge access and travel benefits platform serving card issuers and corporates. Comparable membership-based lounge aggregator model with B2B2C distribution through payment cards, primarily in India and emerging markets.
• Lounge Pass: UK-based airport lounge booking and access platform offering single-visit and membership products. Directly comparable as an independent lounge membership program serving travelers outside airline-specific ecosystems.

Broad incumbents

• American Express Centurion Lounges: Card-issuer-operated premium lounge network integrated into Amex Platinum and Centurion card benefits. Competes for the same high-value cardholder audience and represents the most direct vertical integration threat to Priority Pass's B2B2C distribution model.
• Chase Sapphire Lounges by The Club: Card-issuer-operated premium lounge network (HK, BOS, LGA, SFO, MDW, PHX, etc.) bundled with Chase Sapphire Reserve benefits. Notable as Priority Pass already partners for one-visit-per-year access, but represents competitive captive-lounge strategy.
• Delta Sky Club: Airline-operated premium lounge network serving Delta SkyMiles members and premium cabin passengers. Competes for premium traveler attention and airline-branded lounge inventory available through the Priority Pass network.
• Aspire Lounges (Swissport): Global airport lounge operator (subsidiary of Swissport) with lounges across UK, Europe, and beyond. Operates lounges accessible via Priority Pass while also offering direct walk-in and membership programs — a hybrid operator-peer relationship.
• No1 Lounges: UK-based independent airport lounge operator with locations at LHR, LGW, MAN, EDI, and others. Operates as both a Priority Pass network partner (e.g., No1 Lounge at Heathrow T2) and a direct competitor for traveler spend at the lounge operator level.

Emerging players

• Capital One Lounges: Card-issuer-operated premium lounges (e.g., DFW, DEN, IAD, LGA) tied to Capital One Venture X and similar premium cards. Emerging captive lounge network competing for card-linked lounge access value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prioritypasscom
• Facebookfacebook.com/prioritypasscommunity

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority Pass