XWELL
XWELL, Inc. (NASDAQ: XWEL) is a public health and wellness holding company operating airport spas (XpresSpa), CDC-partnered biosurveillance services (XpresCheck), metropolitan wellness centers, and Naples Wax Center across the US, Europe, and the Middle East.
- Company typePublic
- Founded2007
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What XWELL does
XWELL, Inc. (NASDAQ: XWEL), formerly XpresSpa Group, is a public health and wellness holding company that operates four core brands: XpresSpa (airport and transit-hub spa services such as massage, facials, nail care, and wellness retail), XpresCheck (biosurveillance services operating the CDC's Traveler-Based Genomic Surveillance program at U.S. airports), Naples Wax Center (body hair removal services in Southwest Florida), and HyperPointe (digital health and biosecurity platform). The company serves three distinct customer segments: international and domestic travelers at airport locations (JFK, plus international airports in Amsterdam, Istanbul, Dubai, and Abu Dhabi), metropolitan consumers at off-airport wellness centers (Penn Station NYC; Orlando, Brandon, and Cape Coral in Florida), and federal public-health agencies through the CDC contract (sampling 6,000+ travelers weekly from 135 countries across ~1,400 flights; program enrollment surpassed 1 million participants).
The underlying technology stack combines physical-service operations (250+ licensed therapists, nail specialists, and beauty professionals) with a partnership-built AI biosecurity forecasting platform developed with PieQ, which ingests real-time global aviation data, passenger flows, and seasonal travel patterns to forecast traveler arrivals at city and flight-level granularity across 7 airports with 8 nasal sampling stations and 3 wastewater collection sites. The company's proprietary position rests on its role as the operational layer for the CDC's TGS program — demonstrated by detecting influenza H3N2 subclade K seven days before publicly reported sequences — and on its concession footprint at high-traffic transit and retail locations.
The business model combines per-service transaction revenue (spa treatments, waxing, facials, injectables), retail product sales, channel revenue via Priority Pass lounge entitlements, and government contract revenue from the CDC biosurveillance program. FY2025 revenue of $29.2 million was approximately 64% XpresSpa ($18.6M), 28% XpresCheck ($8.3M), and 8% Naples Wax Center ($2.3M). Pricing is unit-based and pay-as-you-go: e.g., JFK massage $50-$80 per 15-30 minute session; Penn Station zero-gravity massage chairs $35-$40 per 20-30 minutes. The go-to-market combines direct-to-consumer retail locations with channel partnerships (Priority Pass, Orlando Magic) and government contracts, while recent strategic moves include a $31.3M February 2026 private placement, expansion into Penn Station and Florida medspas, and AI biosecurity platform development.
XWELL firmographics
Firmographics- Name
- XWELL
- Legal name
- XWELL, Inc.
- Website
- https://xwell.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- XWELL, Inc. (NASDAQ: XWEL) is a public health and wellness holding company operating airport spas (XpresSpa), CDC-partnered biosurveillance services (XpresCheck), metropolitan wellness centers, and Naples Wax Center across the US, Europe, and the Middle East.
- Ownership category
- akta.pro rank
XWELL industry classification
Industry- Product category
- Airport Wellness and Biosurveillance Services
- NAICS
- Medical and Diagnostic Laboratories (6215), Medical and Diagnostic Laboratories (62151)
- SIC
- Services-Medical Laboratories (8071), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Digital & AI-Enabled Diagnostics (algorithmic interpretation, decision support tied to assays) (HLAAALAO)
- akta.pro secondary industries
- Healthcare & Wellness Personalization (HDAAAGAI), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)
Keywords
Where XWELL is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
XWELL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- XpresSpa Services: Spa and wellness services including massage, waxing, facials, nail care, and relaxation treatments offered at airport locations and metropolitan spas. Revenue from per-service transactions.
- XpresCheck Biosecurity Services: Contract revenue from CDC Traveler-based Genomic Surveillance program operated at U.S. airports, providing pathogen detection and biosurveillance services.
- Retail Products: Sale of wellness and travel-related retail products including vitamins, wearable remedies, skincare, and travel essentials at spa locations.
- Priority Pass Partnership: Wellness services provided to Priority Pass members through lounge visit entitlements at international airport locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Penn Station - Zero-gravity massage chair sessions |
| Unit Pricing | Pay-as-you-go | JFK Airport - Targeted massage treatments |
| Unit Pricing | Pay-as-you-go | JFK Airport - Zero-gravity massage chair |
| Unit Pricing | Pay-as-you-go | JFK Airport - Relaxation Room |
| Unit Pricing | Pay-as-you-go | JFK Airport - Shower service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
XWELL product offering
Product offeringCore offering
XWELL operates a multi-brand wellness and biosurveillance platform that delivers per-session wellness services (massage, waxing, facials, nail care, injectables) at airport locations, transit hubs, and metropolitan centers, while also running the CDC's Traveler-Based Genomic Surveillance program at U.S. airports to detect emerging pathogens. The portfolio spans XpresSpa (airport spa), XpresCheck (biosurveillance), Naples Wax Center (body waxing), and HyperPointe (digital biosecurity platform), with an AI-powered biosecurity forecasting platform developed in partnership with PieQ supporting CDC operations across seven airports.
Product overview
XWELL operates a multi-brand wellness platform consisting of XpresSpa (airport spa services at major international airports), XpresCheck (CDC biosurveillance program at U.S. airports), and Naples Wax Center (body hair removal in Southwest Florida). The company is expanding from airport-centric services into metropolitan wellness centers offering massage, waxing, facials, injectables, and wellness retail products. Services include massage therapy, body/facial waxing, facials (including DiamondGlow and LightStim treatments), LED light therapy, nail care, aromatherapy, anti-aging treatments, compression therapy, and massage chairs. The portfolio targets travelers through airport locations and commuters/locals through off-airport Penn Station and Florida wellness centers.
Differentiator
Problem solved
Functional benefit
Products and services
- XpresSpa Airport spa services offering massage, skincare, travel products, and wellness treatments at major international airports. The world's largest airport spa company, serving nearly one million travelers annually with locations across the U.S., Netherlands, Turkey, and UAE (Dubai and Abu Dhabi). Targets airline travelers seeking quick relaxation during layovers or pre/post-flight.
- XpresCheck Airport biosurveillance service that operates the CDC Traveler-Based Genomic Surveillance (TGS) program at U.S. airports. Collects anonymous respiratory samples from arriving international travelers for early detection of emerging pathogens and variants. Tests 6,000+ travelers weekly from 135 countries across approximately 1,400 flights and supports operations across 7 U.S. airports.
- Naples Wax Center Body hair removal services specializing in all types of waxing for both women and men at upscale facilities in Southwest Florida. Offers an extended service menu and curated retail products.
- XWELL Health Wellness Beauty Comprehensive wellness services including massage, waxing, facials, stretch, LED light therapy, meditation, manicures, pedicures, aromatherapy, anti-aging treatments, compression therapy, and massage chairs. Available at airport locations (JFK Terminal 4) and metropolitan wellness centers (Penn Station NYC, Waterford Lakes FL, Brandon FL, Cape Coral FL), and is expanding into injectables (botox, fillers), DiamondGlow microderm infusion, and LightStim light therapy treatments.
- AI-Powered Biosecurity Forecasting Platform Next-generation AI biosecurity forecasting platform developed in partnership with PieQ using PieQ's agentic AI platform FLOW. Processes real-time global aviation data, passenger flows, seasonal travel patterns, and risk models to forecast international traveler arrivals at city and flight levels. Currently supports operations across 7 airports, 8 nasal sampling stations, and 3 wastewater collection sites. Serves government public health surveillance needs.
- XWELL x Ostrichpillow Co-Branded Eye Mask Exclusive co-branded travel eye mask produced in collaboration with Ostrichpillow, designed for travelers and sold at XWELL locations across the U.S. and internationally.
Quantifiable outcome
- Revenue of $29.2M in FY2025 with diversified streams across XpresSpa ($18.6M), XpresCheck ($8.3M), and Naples Wax Center ($2.3M)
- +3 more outcomes
Companies that use XWELL
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
XWELL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
XWELL partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, key, minor and core.
- PieQstrategicStrategic partnership to develop AI-powered biosecurity forecasting platform supporting CDC's Traveler-based Genomic Surveillance program. Uses PieQ's agentic AI platform FLOW to analyze real-time global aviation data and predict international traveler arrivals.
- Dr. Cindy FriedmankeyFormer CDC senior advisor and founding director of CDC's Traveler-based Genomic Surveillance (TGS) program appointed as senior advisor to guide international biosecurity strategy.
- OstrichpillowminorLaunch of exclusive co-branded eye mask designed for travelers, available at XWELL locations across the US and internationally.
- Centers for Disease Control and Prevention (CDC)coreXpresCheck operates Traveler-Based Genomic Surveillance (TGS) program at U.S. airports testing 6,000+ travelers weekly from 135 countries. Program provides early detection of emerging pathogens and variants.
- Ginkgo Bioworks HoldingscoreXpresCheck collaboration with Ginkgo Biosecurity as part of CDC's Biothreat Radar Detection System for airport-based biosurveillance.
- Priority PasskeyExpanded partnership to offer XpresSpa wellness services at Priority Pass lounges in international airports across Middle East and Europe, extending the previously North America-based program globally.
- Orlando MagickeyMultiyear partnership naming XWELL as Official Wellness Spa of the Orlando Magic. Includes LED signage at Kia Center, sponsored sweepstakes, radio promotions, website/app placement, and Fan Fest activations. Supports Florida market expansion.
Scale indicators11 records
Recent moves10 records
Expansion highlights8 records
XWELL competitors and assessment
Company assessmentDirect peers
- Clear Secure: Clear Secure provides identity verification and biometric screening at U.S. airports. Comparable to XpresCheck as a technology-enabled airport service partner for government and security use cases at the traveler/airport interface.
- Massage Heights: Massage Heights is a franchise-based therapeutic massage and wellness services network. Comparable to XWELL's expansion into metropolitan wellness centers offering massage and adjunct services.
- Plaza Premium Group: Plaza Premium Group operates airport lounges and spa/wellness services at major international airports globally. Directly comparable to XpresSpa as an airport-based wellness and hospitality operator serving travelers in transit hubs.
- Ideal Image: Ideal Image is the largest U.S. medspa chain offering injectables, laser hair removal, and body sculpting. Directly comparable to XWELL's medical spa acquisition strategy targeting Orlando, Austin, and Salt Lake City.
- European Wax Center: European Wax Center operates a franchise network of body waxing and skincare services. Comparable to XWELL's Naples Wax Center as a multi-location waxing services business with similar service menu and customer demographic.
- Ginkgo Bioworks Holdings: Ginkgo Bioworks is XWELL's biosurveillance partner for CDC's Biothreat Radar Detection System. Comparable as a biosecurity/genomic surveillance technology provider and existing strategic partner with overlapping capabilities in airport pathogen detection.
- Be Relax: Be Relax operates airport spa and massage services in international airports across the US, Europe, and Asia. Closely comparable to XWELL's XpresSpa in airport spa category, customer base (travelers), and per-service transaction model.
Broad incumbents
- Hudson Group: Hudson Group operates airport retail and convenience concepts across North America. Comparable as a broader airport-services incumbent with overlapping traveler-facing commercial activities, though focused on retail rather than wellness.
- Concentra Group Holdings: Concentra operates occupational health, urgent care, and physical therapy clinics across the U.S. Comparable as a broader healthcare services incumbent with overlapping diagnostic testing and employer/clinical service capabilities adjacent to XpresCheck and medspa offerings.
Emerging players
- SOTI Health: SOTI Health provides airport-based COVID-19 and infectious disease testing services similar to XpresCheck. Emerging player with overlapping traveler biosurveillance and diagnostic testing capabilities, though smaller scale and less integrated with CDC programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
XWELL social profiles
Digital presenceXWELL financial estimates
Financial estimateRevenue estimate
Valuation estimate
XWELL leadership team
Management profileNumber of profiles
Profiles9 records
XWELL subsidiaries and ownership
Company hierarchySubsidiaries4 records
XWELL funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XWELL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XWELL
What does XWELL do?
XWELL operates a multi-brand wellness and biosurveillance platform that delivers per-session wellness services (massage, waxing, facials, nail care, injectables) at airport locations, transit hubs, and metropolitan centers, while also running the CDC's Traveler-Based Genomic Surveillance program at U.S. airports to detect emerging pathogens. The portfolio spans XpresSpa (airport spa), XpresCheck (biosurveillance), Naples Wax Center (body waxing), and HyperPointe (digital biosecurity platform), with an AI-powered biosecurity forecasting platform developed in partnership with PieQ supporting CDC operations across seven airports.
Is XWELL a public or private company?
XWELL is a public company. It is classified as public and is currently operating.
When was XWELL founded?
XWELL was founded in 2007. It employs 51 to 100 people.
Where is XWELL based?
XWELL is headquartered in New York, United States, in the North America region.
How does XWELL make money?
Four revenue lines are on record. XpresSpa Services are the primary driver. The others are xpresCheck Biosecurity Services, retail Products and priority Pass Partnership.
Who are XWELL's main competitors?
Direct peers on record are Clear Secure, Massage Heights, Plaza Premium Group, Ideal Image, European Wax Center, Ginkgo Bioworks Holdings and Be Relax. Broad incumbents are Hudson Group and Concentra Group Holdings. SOTI Health is listed as an emerging player.
Does XWELL have an API?
No public API is recorded for XWELL.
What industry is XWELL in?
XWELL's product category is Airport Wellness and Biosurveillance Services. Its primary akta.pro industry code is HLAAALAO, Digital & AI-Enabled Diagnostics (algorithmic interpretation, decision support tied to assays), with a secondary code of HDAAAGAI, Healthcare & Wellness Personalization. Its NAICS code is 6215 and its SIC code is 8071.