PickMyLaundry
PickMyLaundry is an Indian on-demand laundry and dry cleaning service, founded in 2013 and headquartered in Gurgaon, operating a 350+ store franchise network across India, Bahrain, and Oman. It serves urban residential customers and B2B clients (hotels, hospitals, gyms) via mobile app, website, and doorstep pickup/delivery.
- Company typePrivate
- Founded2013
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PickMyLaundry does
PickMyLaundry, legally PML Solutions Private Limited, is an Indian on-demand laundry and dry cleaning service provider founded in 2013 and headquartered in Gurgaon, India. The company operates a hybrid direct-to-consumer and franchise-led model, offering wash and fold, wash and iron, premium laundry, and dry cleaning services, alongside add-on modules such as shoe cleaning, carpet cleaning, curtain cleaning, alterations, steam ironing, antiseptic wash, and fabric softener treatment. Services are priced per kilogram or per item on a pay-as-you-go basis (ranging from ₹5 to ₹149 per kg and ₹79 per shirt for dry cleaning) and are accessible via in-house iOS/Android mobile apps, website, WhatsApp, and a call center operating 8 AM to 10 PM daily. The company also serves commercial B2B clients (hotels, restaurants, hospitals, gyms, salons, assisted living) with scheduled high-volume linen and uniform cleaning.
The technology stack is deliberately standard: an in-house transactional mobile and web platform for booking, order tracking, and payments; Italian front-loading washing machines (advertised as consuming 3x less water than conventional machines); and German cleaning chemicals with perc-free eco-friendly solvents for dry cleaning. There is no disclosed proprietary AI/ML, computer vision, or logistics-optimization technology. The company's primary operational technology is its standardized franchise operating system, supported by a 350+ store network across 50+ cities in 4 countries (India, Bahrain, Oman), with a separate franchise brand (laundryfranchise.in) and a ₹14–15 lakh entry investment per store.
Revenue is generated through four streams: per-transaction residential laundry fees, commercial B2B service contracts, franchise fees and royalties, and ancillary add-on services. The asset-light franchise model is the primary growth engine, supplemented by direct-to-consumer operations in core markets. Disclosed external funding is minimal — approximately $300,000 across two seed/early rounds from GHV Accelerator in 2015 and 2016 — indicating a bootstrap-heavy, capital-efficient operating posture. The company has executed one acquisition (OneClickwash in 2017) and is privately held with no disclosed institutional investors beyond the early GHV rounds.
PickMyLaundry firmographics
Firmographics- Name
- PickMyLaundry
- Legal name
- PML Solutions Private Limited
- Website
- https://pickmylaundry.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PickMyLaundry is an Indian on-demand laundry and dry cleaning service, founded in 2013 and headquartered in Gurgaon, operating a 350+ store franchise network across India, Bahrain, and Oman. It serves urban residential customers and B2B clients (hotels, hospitals, gyms) via mobile app, website, and doorstep pickup/delivery.
- Ownership category
- akta.pro rank
PickMyLaundry industry classification
Industry- Product category
- Laundry and Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (81232), Industrial Launderers (812332)
- akta.pro primary industry
- Residential Pickup & Delivery Wash-and-Fold (HSAJACAA)
- akta.pro secondary industries
- Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF), Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Specialty Item Pickup & Delivery (Bedding, Comforters, Curtains, Large Items) (HSAJACAJ)
Keywords
Where PickMyLaundry is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
PickMyLaundry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Residential Laundry Services: Core revenue from residential customers paying for wash and fold, wash and iron, premium laundry, and dry cleaning services on a per-use basis. Services are priced per kilogram or per item. Repeat customer transactions form the recurring revenue base.
- Commercial Laundry Services: B2B revenue from hotels, restaurants, hospitals, gyms, and other businesses requiring regular high-volume cleaning of linens, uniforms, and textiles. Contracts may include scheduled pickup and delivery with negotiated pricing.
- Franchise Fees and Royalties: Revenue from franchise partners who pay for the right to use the PickMyLaundry brand, receive operational support, training, and access to technology systems. Investment starts from ₹15 lakhs for store setup.
- Add-on Services: Additional revenue from ancillary services including shoe cleaning, curtain cleaning, repairs and alterations, antiseptic wash, fabric softener, and starching services priced separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wash and Fold - Basic laundry service for casual and regular wear |
| Unit Pricing | Pay-as-you-go | Wash and Iron Service - Laundry with pressing included |
| Unit Pricing | Pay-as-you-go | Premium Laundry - Higher-quality care for formals, whites, and branded garments |
| Unit Pricing | Pay-as-you-go | Dry Cleaning - For expensive and fancy garments |
| Unit Pricing | Pay-as-you-go | Curtains Service - Washed and pressed curtains |
| Unit Pricing | Pay-as-you-go | Repairs and Alterations - Simple sewing services |
| Unit Pricing | Pay-as-you-go | Antiseptic Wash - Additional hygiene treatment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
PickMyLaundry product offering
Product offeringCore offering
PickMyLaundry is an on-demand laundry and dry cleaning service that picks up customers' garments from their doorstep, processes them at centralized facilities, and delivers them back cleaned, ironed, and folded. The company offers tiered residential services (Wash & Fold, Wash & Iron, Premium Laundry, Dry Cleaning), commercial laundry for hotels, restaurants, hospitals, and gyms, ancillary services (shoe cleaning, carpet cleaning, curtain washing, alterations, antiseptic wash), and a franchise program for entrepreneurs.
Product overview
PickMyLaundry is an on-demand laundry and dry cleaning service operating as a unified platform offering multiple service tiers. The core offering includes Wash & Fold, Wash & Iron, Premium Laundry, and Dry Cleaning services, with add-on modules such as Carpet Cleaning, Shoes Cleaning, Curtains Service, Alterations & Repairs, Steam Iron, Antiseptic Wash, and Fabric Softener. The company also provides Commercial Laundry Services for B2B clients (hotels, restaurants, hospitals, gyms) and operates a Franchise Program for entrepreneurs. Services are accessible via a mobile app (iOS/Android) and website, featuring free doorstep pickup and delivery. The service uses Italian machines and German chemicals for quality care, with a 48-72 hour turnaround depending on service type.
Differentiator
Problem solved
Functional benefit
Products and services
- Wash and Fold Service
- Wash and Iron Service
- Premium Laundry Service
- Dry Cleaning Service
- Carpet Cleaning
- Alterations and Repairs
- Steam Iron Service
- Shoes Cleaning Service
- Curtains Service
- Antiseptic Wash
- Fabric Softener Service
- Commercial Laundry Service
- PickMyLaundry Franchise Program
Quantifiable outcome
- Water consumption reduced by 3x compared to conventional washing machines
- +1 more outcomes
Companies that use PickMyLaundry
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
PickMyLaundry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PickMyLaundry partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
PickMyLaundry competitors and assessment
Company assessmentDirect peers
- UClean: India-headquartered laundry and dry-cleaning franchise chain offering residential pickup-delivery and B2B services across multiple cities. Closest peer to PickMyLaundry given the shared franchise-led, multi-city, hybrid B2C/B2B model.
- Rinse: US-based technology-first dry cleaning and laundry pickup-and-delivery service with residential and commercial segments. Closest US analogue to PickMyLaundry's tech-enabled, scheduled-route service model.
- Cleanly: US on-demand laundry and dry-cleaning startup offering app-based pickup and delivery. Comparable to PickMyLaundry on digital-first ordering, residential focus, and route-optimized logistics.
- Tumbledry: Indian tech-enabled dry-cleaning and laundry chain that pioneered smart store operations and app-based ordering. Directly competes with PickMyLaundry in urban markets on quality, technology, and doorstep service.
Regional players
- Laundrapp (formerly IHateIroning): UK-headquartered on-demand laundry and dry-cleaning app focused on European markets. Operates a similar doorstep pickup-delivery model and is a useful benchmark for international expansion economics.
Broad incumbents
- Tide Cleaners (Procter & Gamble): Procter & Gamble's retail laundry service arm operating stores and drop-off in North America. Represents the kind of well-capitalized incumbent that could enter or compete with on-demand laundry categories in India over time.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PickMyLaundry social profiles
Digital presencePickMyLaundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
PickMyLaundry leadership team
Management profileNumber of profiles
Profiles2 records
PickMyLaundry funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PickMyLaundry M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PickMyLaundry
What does PickMyLaundry do?
PickMyLaundry is an on-demand laundry and dry cleaning service that picks up customers' garments from their doorstep, processes them at centralized facilities, and delivers them back cleaned, ironed, and folded. The company offers tiered residential services (Wash & Fold, Wash & Iron, Premium Laundry, Dry Cleaning), commercial laundry for hotels, restaurants, hospitals, and gyms, ancillary services (shoe cleaning, carpet cleaning, curtain washing, alterations, antiseptic wash), and a franchise program for entrepreneurs.
Is PickMyLaundry a public or private company?
PickMyLaundry is a private company. It is classified as venture growth investor backed and is currently operating.
When was PickMyLaundry founded?
PickMyLaundry was founded in 2013. It employs 11 to 50 people.
Where is PickMyLaundry based?
PickMyLaundry is headquartered in Gurugram, India, in the Asia region.
How does PickMyLaundry make money?
Four revenue lines are on record. Residential Laundry Services are the primary driver. The others are commercial Laundry Services, franchise Fees and Royalties and add-on Services.
Who are PickMyLaundry's main competitors?
Direct peers on record are UClean, Rinse, Cleanly and Tumbledry. Laundrapp (formerly IHateIroning) is listed as a regional player. Tide Cleaners (Procter & Gamble) is listed as a broad incumbent.
Does PickMyLaundry have an API?
No public API is recorded for PickMyLaundry.
What industry is PickMyLaundry in?
PickMyLaundry's product category is Laundry and Dry Cleaning Services. Its primary akta.pro industry code is HSAJACAA, Residential Pickup & Delivery Wash-and-Fold, with a secondary code of HSAJACAF, Hotel / Hospitality Laundry Pickup & Delivery. Its NAICS code is 81232.