Injurymap

What Injurymap does

Injurymap ApS is a Danish digital health company founded in 2015 and headquartered at Health Tech Hub Copenhagen (Danneskiold-Samsøes Allé 41). The company has developed a CE-marked Class I medical device mobile application (iOS and Android) that delivers AI-driven, personalized exercise programs for the treatment and prevention of musculoskeletal (MSK) pain. The platform contains 350+ clinically approved exercises covering nine major body areas (back, neck, shoulder, elbow, hip, knee, ankle, heel, foot) and adapts dynamically after each exercise based on the user's pain and difficulty feedback. A personal physiotherapist is assigned to each patient and can be reached through in-app messaging between consultations, and an injury-screening module flags conditions unsuitable for self-treatment.

Injurymap pursues a dual-track commercial model. On the consumer side, individuals download the app from Apple App Store or Google Play and subscribe at $9.49/month or $40.99/year following a 14-day freemium trial. On the enterprise side, the company sells digital and hybrid physiotherapy solutions to health insurers and pension companies (Tryg, Velliv, Akademikerpension, AP Pension, LB Forsikring, SonderjyskE, DS Sundhed, Bauta, Runa, Lokal Pensionsforsikring, ABC Pension) that subsidize or fully cover subscriptions for their members. The company also generates revenue through online physiotherapy video consultations delivered in partnership with Eyr in Norway and Denmark. The enterprise channel is supported by 300+ monthly general-practitioner referrals, and marketing relies on content/SEO, app stores, social channels (Facebook, LinkedIn), user testimonials, and health-insurer endorsements. Founders are Mathias Bang (Co-Founder and Chief of Product) and Ulrik Borch (Co-Founder and CEO); total headcount is 1-10 employees.

Name

Injurymap

Legal name

Injurymap ApS

Website

https://injurymap.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Injurymap is a Danish CE-marked digital therapeutics company that sells a mobile physiotherapy app delivering AI-personalized exercise programs for musculoskeletal pain, serving individual subscribers via app stores and health insurers/pension companies across Denmark and Norway.

Ownership category

akta.pro rank

Product category

Digital Physiotherapy Software (Musculoskeletal Care)

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

akta.pro secondary industries

Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Digital physiotherapy software
• Musculoskeletal rehabilitation app
• AI exercise therapy
• Medical device mhealth
• Telehealth physiotherapy platform

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Individual App Subscription: Monthly and annual subscription plans for individual consumers downloading the app from the Apple App Store or Google Play Store. After a 14-day free trial, users can subscribe at $9.49/month or $40.99/year. Revenue is generated through direct app store purchases and recurring subscription billing.
2. B2B Health Plan Provider Contracts: Injurymap provides digital and hybrid physiotherapy solutions to health insurers and pension companies. These B2B contracts involve providing the app and physiotherapy services to members of partner health plans. Health insurance companies subsidize or fully cover the cost for their members, creating a B2B2C revenue flow. Partners include Danish and Norwegian health insurance and pension companies.
3. Online Physiotherapy Consultations via Eyr: Revenue generated through online video consultations with physiotherapists booked via the Eyr platform. The Eyr partnership provides a channel for customers in Norway and Denmark to access Injurymap's exercise programs alongside physiotherapist consultations. Users access the exercise program for 2 weeks after an initial consultation, with follow-up sessions continuing the subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Injurymap sells a CE-marked Class I medical device mobile application that delivers AI-driven, personalized exercise programs for the self-treatment of muscle and joint pain. The platform includes 350+ clinically validated exercises, dynamic self-adjustment based on real-time pain and difficulty feedback, built-in safety screening, and options for human physiotherapist support via video consultation or B2B health plan integration. The company also provides tailored digital and hybrid physiotherapy solutions to health insurers and pension companies to help reduce MSK care costs.

Product overview

Injurymap is a unified digital health platform built around a core CE-marked Class I medical device mobile application. The primary product is the Injurymap App, which provides AI-guided, personalized exercise programs that self-adjust based on user feedback. The platform extends through Online Physiotherapy via Eyr (a telehealth module combining video consultations with physiotherapists and the core app), and multiple B2B solutions for health plan providers including Digital Physiotherapy, Online Physiotherapy, Hybrid Physiotherapy, and Complex Conditions Management. The ecosystem is designed for both direct-to-consumer (individuals) and B2B2C channels through health insurance and pension company partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Injurymap App CE-marked Class I medical device mobile application providing AI-guided, personalized exercise programs for musculoskeletal pain treatment and prevention. Builds customized exercise plans based on the user's specific injuries and self-adjusts after every exercise based on pain and difficulty ratings. Includes a 350+ clinically validated exercise library, safety screening, progress tracking, and in-app communication with a personal physiotherapist. Distributed via Apple App Store and Google Play on a freemium subscription model.
• Online Physiotherapy via Eyr Telehealth service combining online video consultations with physiotherapists via the Eyr platform with adaptive AI-led training programs in the Injurymap app. Patients book 30-minute introductory consultations with physiotherapists who prescribe tailored Injurymap exercise programs, with ongoing support and follow-up sessions. Available in Norway and Denmark.
• Digital Physiotherapy (B2B) App-based, AI-guided clinically approved exercise program recommended by general practitioners and offered as a flexible guided self-treatment solution to members of partner health insurance and pension companies. Delivered via Injurymap's CE-marked mobile application.
• Online Physiotherapy (B2B) Enterprise offering that combines online video consultations with physiotherapists and adaptive AI-led training programs for a flexible and effective online physiotherapy solution sold to health plan providers for their member populations.
• Hybrid Physiotherapy Personalized B2B treatment program integrating manual therapy when needed with online video consultations and app-based AI-led training programs, catering to varied patient needs and conditions among health plan members.
• Complex Conditions Management Comprehensive B2B treatment approach for clients on long-term sick leave with complex physical and mental health challenges, addressing multiple areas of pain with tech-enabled holistic treatment and specialist physiotherapist support, offered to health plan providers.

Quantifiable outcome

• Patients are completely pain-free within 2 months
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• EyrcoreTechnology or IntegrationInjurymap partners with Eyr to provide online physiotherapy consultations in Norway and Denmark. Through the Eyr app, patients can book 30-minute introductory consultations with physiotherapists who then assign personalized exercise programs via the Injurymap app. The partnership integrates Eyr's video consultation platform with Injurymap's AI-driven exercise program, creating a seamless digital-physiotherapy experience. Available in Norway and Denmark.
• TrygcoreChannel Partner/ Reseller/ DistributorTryg is one of Denmark's largest insurance companies and a partner of Injurymap, providing hybrid physiotherapy solutions to their members. Tryg refers members to Injurymap's platform as part of their health plan offerings, subsidizing or covering the cost of treatment.
• VellivcoreChannel Partner/ Reseller/ DistributorVelliv is a Danish pension company and a selected partner of Injurymap. The partnership provides Velliv's members with access to Injurymap's digital and hybrid physiotherapy solutions, helping manage MSK care costs while improving member outcomes.
• AkademikerpensioncoreChannel Partner/ Reseller/ DistributorAkademikerpension is a Danish pension fund for academics and a selected partner of Injurymap. Members receive access to Injurymap's physiotherapy solutions as part of their health plan benefits.
• SonderjyskEmajorChannel Partner/ Reseller/ DistributorSonderjyskE is a Danish health insurance company and a selected partner providing Injurymap's digital physiotherapy to its members.
• AP PensionmajorChannel Partner/ Reseller/ DistributorAP Pension is a Danish pension company and partner of Injurymap, offering the platform's MSK solutions to its members.
• LB ForsikringmajorChannel Partner/ Reseller/ DistributorLB Forsikring is a Danish mutual insurance company and partner providing Injurymap's physiotherapy services to members.
• DS SundhedmajorChannel Partner/ Reseller/ DistributorDS Sundhed (ds-sundhed.dk) is a Danish health plan provider and selected partner of Injurymap, offering the digital and hybrid physiotherapy platform to members.
• BautaminorChannel Partner/ Reseller/ DistributorBauta is a Danish insurance/pension company and partner offering Injurymap's physiotherapy solutions to members.
• RunaminorChannel Partner/ Reseller/ DistributorRuna is a Danish health insurance company and partner of Injurymap.
• Lokal PensionsforsikringminorChannel Partner/ Reseller/ DistributorLokal Pensionsforsikring is a Danish pension company and partner of Injurymap offering MSK care solutions.
• ABC PensionminorChannel Partner/ Reseller/ DistributorABC Pension is a Danish pension company and partner of Injurymap.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sword Health: Sword Health delivers AI-powered digital MSK and pelvic health therapy combining a digital therapist with human clinician oversight, sold to employers, health plans, and providers. Its hybrid AI-plus-clinician model and enterprise payer motion closely mirror Injurymap's positioning, making it a strong direct peer.
• Hinge Health: Hinge Health is a leading digital MSK care platform offering AI-guided exercise therapy, virtual PT, and wearable sensors to health plans and employers. It is the closest direct competitor to Injurymap, with a similar CE/FDA-aligned clinical model and B2B2C distribution through insurers and employers in the US and increasingly Europe.
• Kaia Health: Kaia Health offers a digital self-management app for MSK pain and chronic conditions using computer vision and AI-coached exercise programs, distributed via B2B partnerships with insurers and employers. Comparable to Injurymap as a CE-marked digital therapeutic app targeting the same payer channels for MSK care.
• Physiotools: Physiotools provides exercise prescription software for physiotherapists with video-based home exercise programs and patient adherence tracking, used by clinics across Europe. Directly comparable to Injurymap's exercise library and patient engagement capabilities, though more focused on clinician-led prescription than consumer or payer distribution.
• PhysiApp by Physitrack: Physitrack provides PhysiApp, a platform that lets physiotherapists prescribe home exercise programs with video, adherence tracking, and outcomes reporting to patients. Directly comparable to Injurymap's exercise prescription and patient adherence features, though sold primarily to clinics and physiotherapists rather than insurers.
• Joint Academy: Joint Academy is a Swedish digital first-line treatment platform for osteoarthritis and joint pain, combining digital exercise programs with personal physiotherapist support and selling to European insurers. Highly comparable to Injurymap as a Scandinavian-headquartered digital MSK therapeutic with a hybrid AI-plus-clinician model.

Broad incumbents

• Omada Health: Omada Health is a US-based virtual care provider for chronic conditions including diabetes prevention, hypertension, and MSK, sold to employers and payers. Overlaps with Injurymap in payer-sponsored digital care for MSK but operates across multiple conditions and is much larger and broader in scope.
• DarioHealth: DarioHealth is a digital chronic condition management platform spanning MSK, diabetes, hypertension, and behavioral health, sold to employers and health plans. A broad incumbent in the same payer-sponsored digital therapy space as Injurymap, with MSK as one of several therapeutic verticals rather than a specialized focus.

Emerging players

• Vivira Health Lab: Vivira is a German digital health company offering an app-based exercise therapy platform for MSK pain, prescribed by physicians and reimbursed by statutory health insurers in Germany. Comparable as a European-focused digital MSK therapeutic with physician prescription and payer reimbursement, similar in scale and stage to Injurymap.

Others

• Eyr: Eyr is a Scandinavian online doctor and physiotherapy consultation platform offering video appointments and digital prescriptions. It is an Injurymap channel partner for online physiotherapy in Norway and Denmark, providing video consultations that complement Injurymap's exercise app as part of the hybrid care offering.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/Injurymap
• LinkedInlinkedin.com/company/injurymap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Injurymap