PointsBet
PointsBet is a digital sports wagering and iGaming operator serving consumers in Australia and Canada. It runs a proprietary betting engine with AI-enabled odds-setting and fraud detection, and is now privately held by Japan's Mixi Inc. after divesting its U.S. operations to Fanatics in 2023.
- Company typePrivate
- Founded2018
- HeadquartersJersey City, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What PointsBet does
PointsBet is a digital wagering operator offering online sports betting and iGaming (casino, slots, table games, live dealer) products to consumers in regulated markets. Following the 2023 sale of its U.S. operations to Fanatics for approximately $225 million, the company is now focused on Australia and Canada, with Ontario as its established Canadian base and Alberta scheduled to launch on July 13, 2026 as its second regulated Canadian province.
The platform is built on proprietary technology including a custom-built betting engine, a real-time odds calculation engine, and an integrated player account management system, with AI applied to odds-setting, personalized promotions, and fraud/harm detection. Operational infrastructure was upgraded in June 2026 with Grafana Cloud, deploying Grafana Assistant as an AI co-pilot for incident investigation and Application Observability across the betting services. PointsBet acquired Banach Technology in 2021 to deepen quantitative odds-pricing capabilities.
The business generates revenue through the house edge on sports wagers and casino play (transaction-fee model), with Australian operations contributing A$152 million and Canadian operations A$34.6 million over the nine months ended March 31, 2026. VIP/high-value bettors have historically been disproportionately important, representing 0.5% of customers but over 70% of revenue in 2019–2020. PointsBet was founded in 2017, listed on the ASX under PBH, and was acquired by Japanese technology company Mixi Inc. in early 2026, taking the company private and consolidating it into Mixi's sports segment. The company operates from Melbourne (Australian headquarters) and Toronto (Canadian headquarters), with approximately 251–500 employees.
PointsBet firmographics
Firmographics- Name
- PointsBet
- Legal name
- PointsBet
- Website
- https://pointsbet.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PointsBet is a digital sports wagering and iGaming operator serving consumers in Australia and Canada. It runs a proprietary betting engine with AI-enabled odds-setting and fraud detection, and is now privately held by Japan's Mixi Inc. after divesting its U.S. operations to Fanatics in 2023.
- Ownership category
- akta.pro rank
PointsBet industry classification
Industry- Product category
- Online Sports Betting & iGaming
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where PointsBet is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PointsBet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Sports Wagering: PointsBet generates revenue primarily through sports betting wagers, accepting bets on various sports including AFL, NRL, NBA, and other sporting events. Revenue is generated from the spread between odds offered and actual outcomes, with net win margins targeting above 10%.
- iGaming/Casino: Online casino gaming products including slots, table games, and live dealer experiences generating revenue through house edge on player wagers. Canadian iGaming net win reached A$23.6 million with 28% surge.
- VIP/Betting Services: High-value customer segment generating disproportionate revenue, with VIP bettors representing 0.5% of customer base but generating over 70% of revenue during 2019-2020 periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard sportsbook and casino products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PointsBet product offering
Product offeringCore offering
PointsBet is a regulated online sports wagering and iGaming operator offering pre-match and in-play sports betting across AFL, NRL, NBA, NFL, NHL, MLB, soccer and horse racing, alongside an online casino with slots, table games, and live dealer titles. Customers access the platform via web and native mobile apps in Australia and Canadian provinces (Ontario, Alberta), with wagers placed against the operator using a proprietary betting engine. The offering is built around real-time odds calculation, player account management, AI-driven personalization, and responsible gambling safeguards.
Product overview
PointsBet is a digital wagering operator (now primarily focused on Australian and Canadian markets following the sale of U.S. operations to Fanatics in 2023). The company offers a proprietary betting platform that includes real-time odds calculation, player account management, and a custom-built betting engine. In Canada, PointsBet operates under the PointsBet Canada brand, providing sports betting and iGaming products to regulated markets in Ontario and Alberta.
Differentiator
Problem solved
Functional benefit
Products and services
- PointsBet Canada Sportsbook & iGaming Regulated online sports betting and iGaming platform serving Canadian adults in licensed provinces (initially Ontario, later expanded to Alberta), covering major North American and international sports plus online casino (slots, table games, live dealer). Accessible via web and native iOS/Android apps.
- PointsBet Australia Sportsbook
Quantifiable outcome
- Canadian iGaming net win increased 28% to A$23.6 million
- +1 more outcomes
Companies that use PointsBet
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PointsBet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
PointsBet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grafana LabscorePointsBet selected Grafana Cloud as its unified observability platform to consolidate telemetry across its proprietary betting platform, including real-time odds calculation, player account management, and custom-built betting engine. The deployment includes Grafana Assistant AI-powered co-pilot for incident investigation and Grafana Cloud Application Observability for end-to-end visibility into service performance.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
PointsBet competitors and assessment
Company assessmentDirect peers
- FanDuel: Owned by Flutter Entertainment, FanDuel is the leading US online sportsbook and iGaming operator with growing presence in Ontario. Direct competitor to PointsBet in mobile sports betting, casino, and live in-play markets with similar product offerings and target customer base.
- DraftKings: Top-tier US online sportsbook and iGaming operator publicly listed (DKNG) and live in Ontario/other Canadian provinces. Directly comparable business model, product breadth (sportsbook + casino + live dealer), and AI/technology investments for odds and personalization.
- BetMGM: JV between MGM Resorts and Entain offering integrated online sportsbook and casino in US and Canada. Comparable mobile wagering product line, live betting, and Ontario market overlap with PointsBet Canada.
- Fanatics Sportsbook: Acquired PointsBet's US operations for ~$225M in 2023 and rebranded to Fanatics Sportsbook. Operates in nearly every US legal market with full sportsbook + casino products, representing the direct acquirer/descendant of PointsBet's former US business.
- Caesars Sportsbook: Caesars Digital operates a large online sportsbook and casino with Ontario presence. Direct competitor on sportsbook product, casino games, and live dealer categories comparable to PointsBet Canada.
- Betr Entertainment: Australian-founded micro-betting operator that launched a competing takeover bid for PointsBet and built a minority stake. Directly comparable as a digital sportsbook targeting similar customer segments, including Australian and US/Canadian expansion plans.
- theScore Bet (PENN Entertainment): PENN Entertainment's online sportsbook/iGaming arm with strong Canadian (Ontario) and US footprint. Directly competes with PointsBet Canada in regulated provincial markets on sports betting and casino products.
- Rush Street Interactive: Publicly listed (RSI) smaller-scale online sportsbook and casino operator (BetRivers/PlaySugarHouse). Operates in Canada (Ontario) and US, with comparable positioning as a sub-scale challenger pursuing similar regulated market entry.
Broad incumbents
- Bet365: Global private online sportsbook and gaming leader with operations in Australia, Canada (Ontario), and many other jurisdictions. Larger incumbent with deeper product breadth; overlaps with PointsBet in Australia sports betting (AFL/NRL) and Ontario casino/sports.
- Flutter Entertainment: Parent of FanDuel, PokerStars, Sky Betting, Sportsbet (Australia), and more. Operates PointsBet's most direct head-to-head competition in Australia (Sportsbet) and Canada (FanDuel), making it a critical benchmark for both markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
PointsBet social profiles
Digital presencePointsBet financial estimates
Financial estimateRevenue estimate
Valuation estimate
PointsBet leadership team
Management profileNumber of profiles
Profiles8 records
PointsBet subsidiaries and ownership
Company hierarchySubsidiaries1 record
PointsBet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PointsBet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PointsBet
What does PointsBet do?
PointsBet is a regulated online sports wagering and iGaming operator offering pre-match and in-play sports betting across AFL, NRL, NBA, NFL, NHL, MLB, soccer and horse racing, alongside an online casino with slots, table games, and live dealer titles. Customers access the platform via web and native mobile apps in Australia and Canadian provinces (Ontario, Alberta), with wagers placed against the operator using a proprietary betting engine. The offering is built around real-time odds calculation, player account management, AI-driven personalization, and responsible gambling safeguards.
Is PointsBet a public or private company?
PointsBet is a private company. It is classified as corporate owned and is currently operating.
When was PointsBet founded?
PointsBet was founded in 2018. It employs 251 to 500 people.
Where is PointsBet based?
PointsBet is headquartered in Jersey City, United States, in the North America region.
How does PointsBet make money?
Three revenue lines are on record. Sports Wagering is the primary driver. The others are iGaming/Casino and VIP/Betting Services.
Who are PointsBet's main competitors?
Direct peers on record are FanDuel, DraftKings, BetMGM, Fanatics Sportsbook, Caesars Sportsbook, Betr Entertainment, theScore Bet (PENN Entertainment) and Rush Street Interactive. Broad incumbents are Bet365 and Flutter Entertainment.
Does PointsBet have an API?
No public API is recorded for PointsBet.
What industry is PointsBet in?
PointsBet's product category is Online Sports Betting & iGaming. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 713290 and its SIC code is 7990.