FINN.no

What FINN.no does

FINN.no (legal entity: Vend Marketplaces AS, org. nr. 981 159 772) is Norway's largest online classifieds marketplace, founded in 1996 and headquartered at Grensen 5/7, Oslo. The company operates a multi-vertical platform serving Norwegian consumers and businesses across five core categories — Torget (general merchandise), Motor (vehicles), Eiendom (real estate), Jobb (employment), and Reise (travel) — alongside integrated sub-brands Nettbil (car transfer), Qasa (lettings), and Nybrukt (refurbished electronics).

The underlying technology is a digital marketplace platform delivered via web (finn.no) and mobile applications, with a Vend-account login and payment layer, BankID identity verification, and an API surface for enterprise integrations with third-party dealer management and property management systems. Distribution is split between self-serve consumer/SMB flows and an enterprise Bedriftssenter / Vendor Dealer Hub portal for advertisers, with retail vertical coverage extended through Klær og mote recommerce and Nybrukt electronics.

FINN.no generates revenue from two primary streams: per-advertisement listing fees charged across verticals, and tiered recurring subscription packages (Basis, Pluss, Premium) sold to car dealers and other business advertisers at 569.23–988 NOK per ad, with volume discounts of up to 23%. Go-to-market is hybrid — direct-to-consumer self-serve for private listings, and self-serve PLG plus API-driven integrations for business customers — under a single-country, domestic Norway footprint within the broader Vend Marketplaces corporate group.

Name

FINN.no

Legal name

Vend Marketplaces AS

Website

https://finn.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

FINN.no is Norway's largest online classifieds marketplace, operated by Vend Marketplaces AS, connecting private individuals and businesses across real estate, vehicles, jobs, general merchandise, and travel through a web and mobile platform with tiered B2B subscription advertising.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplace

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

Keywords

• Online classifieds marketplace
• Vehicle advertising platform
• Real estate listings
• Job board marketplace
• Consumer marketplace platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Classified Advertising Fees: Revenue is generated from charging fees for listing advertisements on the platform. Business customers pay for advertisement packages while private listings may have different fee structures. The platform offers various advertising packages with different visibility levels and features.
2. Premium Advertisement Packages: Car dealers and businesses can purchase tiered advertisement packages (Basis, Pluss, Premium) with dynamic pricing based on volume. The packages include features like ad-free listings, enhanced visibility, analytics access, and lead tracking tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FINN.no is Norway's largest online classifieds marketplace, enabling private individuals and businesses to list, search, buy, sell, and rent items across multiple verticals: general merchandise (Torget), vehicles (Motor), real estate (Eiendom), jobs (Jobb), and travel (Reise). Revenue is generated from listing fees paid by private sellers and tiered advertising/subscription packages (Basis, Pluss, Premium) sold to professional advertisers such as car dealers, real estate agents, and employers.

Product overview

FINN.no is Norway's largest online classifieds marketplace operated by Vend Marketplaces AS, featuring a platform-plus-modules architecture. The core marketplace unifies multiple vertical categories: FINN Torget (general classifieds), FINN Motor (vehicles), FINN Eiendom (real estate), FINN Jobb (employment), and FINN Reise (travel). Supporting sub-brands include Nettbil (direct car sales), Nybrukt (certified pre-owned electronics), and Qasa (real estate lettings). Business customers access dedicated tools via Vend Dealer Hub and FINN Bedriftssenter portals. The platform enables private individuals and businesses to advertise, buy, sell, and rent goods and services across diverse categories.

Differentiator

Problem solved

Functional benefit

Brands

• FINN Torget: General marketplace for second-hand goods, furniture, electronics and more
• FINN Motor
• FINN Eiendom
• FINN Jobb
• FINN Reise
• Nettbil
• Qasa
• Nybrukt

Products and services

• FINN Torget General classifieds marketplace for private individuals and businesses to buy and sell second-hand goods including electronics, clothing, furniture, sporting goods, and miscellaneous items.
• FINN Motor Vehicle marketplace for cars, boats, motorcycles, and recreational vehicles. Offers tiered advertising packages (Basis, Pluss, Premium) for car dealers with features including vehicle diagnostics, lead tracking, and dealer profiles.
• FINN Eiendom Real estate marketplace for properties for sale and rent in Norway, including residential homes, holiday properties, and new construction projects. Includes advertising packages for real estate agents.
• FINN Jobb Job board for employers to advertise open positions. Offers dynamic pricing based on job type and demand, with Pluss packages available for enhanced visibility.
• FINN Reise Travel marketplace on FINN including holiday rentals and cabins for rent, boat rentals, and travel services.
• Nettbil

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Private Landlords (Rental Market)coreChannel Partner/ Reseller/ Distributor · 16 October 2025FINN.no is launching a new rental listing form specifically designed to assist private landlords in advertising their properties. This represents a dedicated channel for private property owners to reach potential tenants through FINN's platform.
• HelthjemminorOthersHelthjem is listed as a related service on FINN.no, suggesting a partnership or integration for delivery/logistics services.
• LendominorOthersLendo is listed as a related financial services partner on FINN.no, offering loan/financing comparison services to marketplace users.
• MorgenleveringminorOthersMorgenlevering (Morning Delivery) is listed as a related service partner on FINN.no, providing delivery services for marketplace transactions.
• NettbilcoreOthersNettbil is a related service partner offering vehicle transfer and registration services. Listed as an affiliate on FINN with dedicated logo and integration on FINN Motor. Part of the same corporate family (Vend) as FINN.
• QasaminorOthersQasa is a rental management service integrated on FINN Eiendom for handling lettings and property management. Listed as an integrated partner on FINN's real estate platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blocket: Sweden's largest online classifieds marketplace operating across vehicles, real estate, jobs, and general merchandise. Closest direct peer given shared Vend (formerly Schibsted) corporate parent and identical multi-vertical classifieds model in the Nordic region.
• DBA.dk: Denmark's largest online classifieds marketplace, also part of the Vend group. Operates the same multi-vertical classifieds model as FINN.no, making it a corporate sibling and direct functional peer.
• Tori.fi: Finland's leading online classifieds marketplace, also part of the Vend group. Operates real estate, vehicles, jobs, and general merchandise verticals under the same model as FINN.no.
• Bilbasen: Denmark's leading vehicle marketplace under the Vend group. Direct peer to FINN Motor with tiered dealer subscription packages, vehicle history checks, and lead generation features identical to FINN's automotive vertical.

Broad incumbents

• Leboncoin: France's dominant classifieds marketplace with the same multi-vertical model (real estate, vehicles, jobs, general goods). Although geographically separate, it is the closest European analog in scale and business model to FINN.no.
• Marktplaats: Netherlands' leading online classifieds marketplace, owned by Adevinta. Operates a similar multi-vertical model but is more mature in the C2C segment with broader consumer adoption than FINN's B2B-heavy model.
• AutoScout24: Europe's largest online vehicle marketplace operating across multiple countries. Direct comparable to FINN Motor's B2B dealer subscription model, though at much greater scale and with broader geographic reach.
• OLX: Global classifieds marketplace operating across emerging markets and parts of Europe. Comparable in model (multi-vertical classifieds with dealer subscriptions) but operates at global scale vs. FINN's single-country footprint.
• Facebook Marketplace: Meta's zero-fee peer-to-peer marketplace integrated into Facebook. The most disruptive competitor for FINN Torget's general merchandise vertical, leveraging free listings and existing social graph to challenge paid classifieds models.

Others

• Rightmove: UK's dominant property portal with subscription-based agent advertising model. Comparable to FINN Eiendom's real estate vertical specifically, demonstrating the value of single-vertical pure-play classifieds businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/finn_no
• YouTubeyoutube.com/user/finn
• Facebookfacebook.com/finn.no
• Instagraminstagram.com/finn_no
• LinkedInlinkedin.com/company/finn-no

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FINN.no