Nettbil
Nettbil is a Norwegian two-sided digital marketplace, founded in 2017, that connects used-car sellers with 2,000+ professional dealers via competitive real-time bidding. The service is free for sellers; dealers pay per-vehicle transaction fees. The platform handles inspection, paperwork, and ownership transfer.
- Company typePrivate
- Founded2017
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Nettbil does
Nettbil AS is a Norwegian two-sided digital marketplace, founded in 2017 and headquartered in Oslo, that connects used-car sellers (private individuals and corporate fleets) with a network of more than 2,000 professional car dealers through a competitive real-time bidding platform (budrunde). Sellers register on nettbil.no, deliver the vehicle for an independent condition inspection at NAF or Viking Kontroll test centers, and receive competitive bids — typically averaging ~12 bidders per car — which they can accept or decline at no cost; Nettbil then handles photography, advertising, contract execution via BankID/Signicat, digital ownership transfer (eierskifte) through Statens vegvesen, and absorbs the two-year post-sale warranty liability (reklamasjonsansvar). The platform is free for sellers; revenue is generated from dealer transaction fees ranging from NOK 5,000 to NOK 22,000 per vehicle, scaled by vehicle value, which covers inspection, photography, administration, and post-sale responsibility. Nettbil Bedrift, a dedicated corporate-fleet sales division, extends the same model to business customers (900+ businesses served) with a dedicated advisor and full-service handling. Since 2018, the company has been a subsidiary of the Vend Group (Vend-konsernet) and reports cumulatively more than 100,000 successful transactions, ~156 new vehicles entering bidding rounds daily, and ~1,044 in active pipeline.
The technology stack runs on AWS cloud infrastructure, with Salesforce for CRM, Signicat for BankID electronic signing, GrowthBook for experimentation, and Statens vegvesen and Autosys integrations for ownership transfer and dealer-side operations, respectively. Multi-channel paid digital marketing (Google, Meta, TikTok, Snapchat, Microsoft, Adform) and a content-marketing SEO program (Biltips) drive top-of-funnel demand. The company is privately held, employs 11-50 staff, and operates exclusively in Norway with nationwide coverage delivered through partner inspection centers, Gire logistics for vehicle pickup, and FINN for marketing exposure.
Nettbil firmographics
Firmographics- Name
- Nettbil
- Legal name
- Nettbil AS
- Website
- https://nettbil.no
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nettbil is a Norwegian two-sided digital marketplace, founded in 2017, that connects used-car sellers with 2,000+ professional dealers via competitive real-time bidding. The service is free for sellers; dealers pay per-vehicle transaction fees. The platform handles inspection, paperwork, and ownership transfer.
- Ownership category
- akta.pro rank
Nettbil industry classification
Industry- Product category
- Online Used Car Auction Marketplace
- akta.pro primary industry
- Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)
Keywords
Where Nettbil is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Nettbil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Dealer transaction fee (forhandlergebyr): Nettbil charges dealers a fee (gebyr) of NOK 5,000 to 22,000 depending on the vehicle's value, for the right to purchase the car through the bidding platform. This fee covers: test/inspection, photography and advertising, administration, post-sale liability, and collection of offers. The service is completely free for the car seller — sellers pay nothing to Nettbil.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free for private and business car sellers; dealers pay transaction fee of NOK 5,000–22,000 per vehicle purchased. |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Nettbil product offering
Product offeringCore offering
Nettbil operates a digital two-sided marketplace that connects private individuals and businesses selling used cars with a network of over 2,000 professional car dealers across Norway. Sellers register their vehicle, the car is inspected at NAF or Viking Kontroll test centers, and dealers compete in a real-time bidding round (budrunde); Nettbil then handles the contract, payment, ownership transfer with Statens vegvesen, and assumes post-sale warranty liability.
Product overview
Nettbil is a digital car marketplace operating a dual-sided platform connecting car sellers (consumers and businesses) with a network of over 2,000 professional used-car dealers across Norway. The consumer-facing Nettbil platform enables private individuals to sell vehicles through a live auction (budrunde), with Nettbil handling inspection, photography, advertising, contract execution, payment, and ownership transfer. Nettbil Bedrift extends the same service to corporate fleet sellers with dedicated advisors. On the other side, the Forhandlerportal (Dealer Portal) gives licensed dealers access to the auction platform to browse vehicle listings with condition reports and submit competitive bids. Supporting these core products are customer-facing features including the Min Side dashboard, free valuation estimator, condition reports from NAF/Viking Kontroll, free pickup service, liability transfer after sale, and complete eierskifte (ownership transfer) management. The platform does not charge sellers any fees; revenue comes from fees paid by the purchasing dealer.
Differentiator
Problem solved
Functional benefit
Products and services
- Nettbil Consumer Platform Free digital service for individual consumers in Norway to sell their used car; Nettbil handles vehicle inspection, photography, advertising, bidding round, contract signing via BankID, payment, and digital ownership transfer with Statens vegvesen.
- Nettbil Bedrift (Corporate Fleet Sales) Tailored service for Norwegian businesses selling one or more company vehicles, with a dedicated advisor, vehicle pickup from company locations, decal/branding removal, and full handling of the bidding round, paperwork, and ownership transfer. Over 900 businesses have sold cars through the platform.
- Forhandlerportal (Dealer Portal) Web portal where licensed Norwegian used car dealers (with brukthandelbevilling and Autosys access) can browse incoming vehicle inventory with standardized condition reports and submit competitive bids in daily auction rounds.
Quantifiable outcome
- 100,000+ cars sold since 2017
- +4 more outcomes
Companies that use Nettbil
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Nettbil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Nettbil partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- NAFcoreNAF (Norges Automobil-Forbund) is a test partner that performs vehicle condition inspections for Nettbil. Inspections are conducted at NAF test centers where cars are assessed to produce a standardized tilstandsrapport (condition report) used as the basis for dealer bids.
- Viking KontrollcoreViking Kontroll is a test partner performing vehicle condition inspections alongside NAF. Like NAF, Viking Kontroll generates standardized condition reports for cars listed on Nettbil's platform.
- FINNminorFINN.no is Norway's largest marketplace for cars and real estate. Nettbil partners with FINN for vehicle listings and market visibility. Described as 'I samarbeid med FINN' on the website footer.
- GirecoreGire is a logistics partner that provides car pickup and delivery services. Gire's drivers collect cars from sellers' locations and deliver them to NAF or Viking Kontroll test centers. Insurance (kasko and liability) is provided during transport.
- Statens vegvesencoreStatens vegvesen (Norwegian Public Roads Administration) provides the digital infrastructure for vehicle ownership transfer (eierskifte). Nettbil integrates with their systems to enable fully digital ownership transfer and registration.
- SalesforcecoreSalesforce is used for customer service and customer relationship management (CRM). Customer communications via chat, phone, and email are stored and managed in Salesforce.
- SignicatcoreSignicat provides BankID electronic signature services for digital sales contract signing. This enables fully digital contract execution between sellers and Nettbil.
- Amazon Web Services (AWS)coreAWS provides cloud hosting and server infrastructure for Nettbil's platform, including customer portal (minside.nettbil.no), dealer portal (portal.nettbil.no), and operational systems.
- AutosyscoreAutosys is the vehicle industry management system used by Norwegian car dealers. Dealers must have Autosys access to register for Nettbil's dealer platform and manage purchases through the bidding system.
- Google (Analytics, Ads, Tag Manager)minorGoogle Analytics 4, Google Ads, and Google Tag Manager are used for traffic analysis, conversion tracking, and paid advertising. Cookie data is shared with Google for targeted marketing campaigns.
- Meta (Facebook/Instagram)minorMeta platforms are used for social media advertising and retargeting. Cookie data is shared with Meta to deliver targeted advertisements to potential customers on Facebook and Instagram.
- MailchimpminorMailchimp is used for email marketing campaigns and newsletters to customers and leads.
- Microsoft (Advertising, Clarity)minorMicrosoft Advertising and Microsoft Clarity (analytics) are used for paid advertising and website behavior tracking. Cookie data is shared with Microsoft for targeted marketing.
- SnapchatminorSnapchat is used for social media advertising and retargeting campaigns to reach younger demographics.
- TikTokminorTikTok is used for short-form video advertising and social media marketing to reach potential car sellers.
- AdformminorAdform is a programmatic advertising platform used for display ad retargeting and campaign optimization.
- Vend Group (parent company)coreNettbil AS is a subsidiary of the Vend Group, described as 'a Norwegian digital service for buying and selling used cars through auction' within the larger Vend conglomerate. Vend Group is the ultimate parent organization.
- Axess LogisticsminorListed in dealer terms as a third-party logistics partner providing vehicle transport services for dealers after purchase through the Nettbil platform.
- AutofraktminorListed in dealer terms as a third-party logistics partner providing vehicle transport services for dealers after purchase through the Nettbil platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Nettbil competitors and assessment
Company assessmentDirect peers
- KVD Bilpriser: Swedish vehicle valuation and auction platform operated by KVD, a wholly-owned MRF/Mekonomen subsidiary. Operates the closest comparable model to Nettbil in the Nordics: a digital auction marketplace connecting sellers with a network of professional car dealers, with standardized condition reports and competitive bidding rounds.
- FINN.no: Norway's largest classified marketplace and a Nettbil partner. Hosts the dominant car-listing traffic in Norway with deep consumer recognition. Represents both a partnership distribution channel and a potential disintermediation risk if it expands into managed/auction-style car sales.
- ADESA: North American vehicle auction platform operating physical and digital auctions for dealer-to-dealer used-vehicle trade. Closely comparable auction mechanics and dealer-bidding model, with digital portal and standardized condition reporting. Operates at significantly larger scale and primarily serves commercial seller supply.
Broad incumbents
- BCA Marketplace: Europe's largest vehicle remarketing company, operating physical and online auction services across multiple countries. Comparable to Nettbil in operating a dealer-facing auction network for used vehicles, but at much larger scale, broader geographic footprint, and B2B fleet/lease-supplier focus rather than consumer-seller entry.
- Manheim (Cox Automotive): Global vehicle auction operator and the US market leader in dealer-to-dealer used-car remarketing, owned by Cox Automotive. Comparable auction mechanics (live bidding, condition reports, dealer portal) but operates a much larger physical/online infrastructure and serves fleet/leasing suppliers as the primary seller.
- AutoScout24: Europe's largest online car marketplace, operating across 20+ countries with listings for new, used, and leased vehicles. Comparable in operating a two-sided automotive marketplace model, though primarily listings-based rather than auction-based like Nettbil. Useful benchmark for European consumer auto-marketplace scale.
- Auto Trader (UK): UK's largest digital automotive marketplace, listed on the London Stock Exchange. Comparable two-sided marketplace model connecting private and trade sellers with dealer demand, but predominantly listings/search rather than auction-based. Useful benchmark for marketplace valuation in automotive.
Regional players
- Mobile.de: Germany's leading online vehicle marketplace, owned by Adevinta. Operates a listings-based model comparable to the marketplace side of Nettbil's flow, but is regional to Germany and does not run auction rounds. Comparable in automotive two-sided marketplace mechanics.
Emerging players
- Carwow: UK-headquartered online car marketplace that originally pioneered dealer-bidding for new-car purchases and has expanded into used cars. Directly comparable in running a 'multiple dealers bid for the car' mechanic, though focused on the UK market and new-car origination historically.
- Bring a Trailer: US-based online auction platform for enthusiast and collector vehicles, acquired by Hearst. Operates a curated, time-bound auction model with high bidder engagement, conceptually comparable to Nettbil's live budrunde mechanic — though focused on a different price band and audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nettbil social profiles
Digital presenceNettbil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nettbil leadership team
Management profileNumber of profiles
Profiles6 records
Nettbil funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nettbil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nettbil
What does Nettbil do?
Nettbil operates a digital two-sided marketplace that connects private individuals and businesses selling used cars with a network of over 2,000 professional car dealers across Norway. Sellers register their vehicle, the car is inspected at NAF or Viking Kontroll test centers, and dealers compete in a real-time bidding round (budrunde); Nettbil then handles the contract, payment, ownership transfer with Statens vegvesen, and assumes post-sale warranty liability.
Is Nettbil a public or private company?
Nettbil is a private company. It is classified as corporate owned and is currently operating.
When was Nettbil founded?
Nettbil was founded in 2017. It employs 11 to 50 people.
Where is Nettbil based?
Nettbil is headquartered in Oslo, Norway, in the Europe region.
How does Nettbil make money?
One revenue line is on record: dealer transaction fee (forhandlergebyr).
Who are Nettbil's main competitors?
Direct peers on record are KVD Bilpriser, FINN.no and ADESA. Broad incumbents are BCA Marketplace, Manheim (Cox Automotive), AutoScout24 and Auto Trader (UK). Mobile.de is listed as a regional player. Emerging players are Carwow and Bring a Trailer.
Does Nettbil have an API?
No public API is recorded for Nettbil.
What industry is Nettbil in?
Nettbil's product category is Online Used Car Auction Marketplace. Its primary akta.pro industry code is TLABAKAB, Dealer-to-Dealer (B2B) Vehicle Remarketing Networks.