What Getui does

Getui (个推), legally Daily Interactive Co., Ltd. (每日互动股份有限公司), is a Hangzhou-based data intelligence company founded in 2010 and listed on the Shenzhen Stock Exchange ChiNext board (ticker 300766) in March 2019, making it one of China's first A-share "data intelligence" issuers. The company's core business is a developer-services platform that delivers mobile push notifications, app analytics, user profiling, and one-click authentication through an embedded SDK, claiming 680 billion+ cumulative SDK installations and 400 million+ daily active independent devices by end-2020. Underlying technology combines big data analytics, machine learning, and cloud infrastructure to power intelligent tag classification, LBS-based scenario targeting, user behavior prediction, and zero-code event tracking.

The product architecture is a platform-plus-modules model: four developer-facing modules (个推·消息推送 / Getui Push, 个数·应用统计 / Getui Analytics, 个像·用户画像 / Getui User Profile, 个验·一键认证 / Getui Verification) sit on top of the Daily Data Governance Platform (每日治数平台), a data middle platform that exposes data extraction and governance capabilities to enterprise and government clients. Go-to-market is a B2B2C hybrid: a self-serve, globally distributed SDK targets a long tail of app developers at low marginal cost, while a direct enterprise sales motion targets government departments, brand marketers, and financial institutions for risk-control and digital-transformation engagements. Pricing is not publicly disclosed, and the company is led by founder and CEO Yi Fang and co-founder and president Joss Shen, having raised roughly $168M in disclosed equity funding from SAIF Partners, WI Harper Group, China Minsheng Bank, and Haitong Securities prior to its 2019 IPO.

Name

Getui

Legal name

每日互动股份有限公司

Website

https://igetui.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Getui is a Hangzhou-based, ChiNext-listed data intelligence company that provides mobile app developers with push notifications, analytics, user profiling, and authentication via an embedded SDK, and extends its data platform to government and enterprise digital-transformation engagements.

Ownership category

akta.pro rank

Product category

Mobile Developer Services and Data Intelligence Platform

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (5415), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK)

akta.pro secondary industries

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Push notification services
• Mobile app analytics
• User profiling platform
• Data intelligence solutions
• Developer SDK services

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Distribution channels2 records

Marketing channels4 records

Core offering

Getui operates a one-stop developer services platform combining push notifications (个推·消息推送), app analytics (个数·应用统计), user profiling (个像·用户画像), and one-click authentication (个验·一键认证), delivered via an embeddable SDK. Its SDK had surpassed 680 billion cumulative installations and 400 million daily active independent devices by end of 2020, feeding a proprietary Daily Data Governance Platform (每日治数平台) that outputs data intelligence capabilities to enterprise customers and government departments for user growth, brand marketing, smart risk control, and urban governance use cases.

Product overview

Getui (每日互动股份有限公司) operates as a data intelligence service company offering a platform-plus-modules architecture. The core developer services platform integrates four main modules: 个推·消息推送 (push notifications), 个数·应用统计 (app analytics), 个像·用户画像 (user profiling), and 个验·一键认证 (one-click authentication). These modules combine push, profiling, statistics, and authentication into a one-stop developer service. Additionally, the company provides the 每日治数平台 (Daily Data Platform) as a data middle platform that outputs data governance capabilities to help enterprise customers and government departments with digital transformation. As of 2020, the company's SDK cumulative installations exceeded 68 billion, with over 400 million daily active independent devices.

Differentiator

Problem solved

Functional benefit

Brands

• 个推·消息推送 (Getui Push): Three-minute quick integration push SDK providing stable and fast message delivery with intelligent tag classification and LBS technology for scenario-based precise push notifications.
• 个数·应用统计 (Getui Analytics)
• 个像·用户画像 (Getui User Profile)
• 个验·一键认证 (Getui Verification)
• 每日治数平台 (Daily Data Governance Platform)

Products and services

• Getui Push (个推·消息推送)

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Hangzhou West Lake Data Intelligence Research Institute (杭州西湖数据智能研究院)coreStrategic or Co-development PartnerInternal research institute established to conduct exploration and research in technology, data, product innovation, and business model innovation, focusing on cutting-edge innovation and application of data intelligence.
• Top Research Institutions and UniversitiescoreStrategic or Co-development PartnerPartnerships with top scientific research institutions and higher education institutions to establish multiple data intelligence joint laboratories, jointly promoting rapid development of cutting-edge technologies such as big data and artificial intelligence.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Sensor Tower: Sensor Tower provides mobile market intelligence and app store analytics, helping companies track app performance, market trends, and competitive dynamics. It is comparable to Getui in mobile app intelligence but focuses on market research rather than developer engagement services.

Broad incumbents

• Adjust: Adjust is a global mobile measurement and analytics company providing attribution, fraud prevention, and campaign analytics for app developers. It is comparable to Getui's analytics capabilities and addresses a similar mobile developer customer base globally.
• AppsFlyer: AppsFlyer is a global mobile attribution and marketing analytics platform that helps app developers measure and optimize marketing campaigns. It is comparable to Getui's analytics and user profiling capabilities but with a focus on marketing attribution rather than broad data intelligence.
• Firebase Cloud Messaging (Google): Google's FCM service provides push notifications as part of the broader Firebase mobile development platform. While primarily serving global markets, it represents a competitive alternative for Chinese developers and the broader commoditization pressure on push services.
• Airship (formerly Urban Airship): Airship is a global mobile customer engagement platform offering push notifications, in-app messaging, and journey orchestration for enterprise customers. It is comparable to Getui's enterprise data intelligence services but serves primarily Western markets with a focus on large enterprises.

Emerging players

• CleverTap: CleverTap is a mobile marketing and customer engagement platform offering push notifications, analytics, and user segmentation for app developers. It is comparable to Getui's integrated developer platform but serves primarily emerging market and enterprise customers globally.

Direct peers

• Umeng (友盟): Umeng is Alibaba's mobile developer services platform offering push notifications, analytics, and user profiling for app developers in China. It is a direct competitor to Getui with the additional advantage of Alibaba ecosystem integration and distribution channels.
• Baidu Tongji (百度统计): Baidu's analytics platform provides website and app analytics, traffic analysis, and user behavior tracking for Chinese developers. It competes with Getui's analytics product line and benefits from Baidu's search and AI ecosystem positioning.
• Tencent Bugly: Tencent Bugly is Tencent's mobile developer platform providing crash reporting, push notifications, and analytics services. It competes directly with Getui in the Chinese app developer tools market, with strong advantages from Tencent ecosystem integration.
• Aurora Mobile (JPush/极光): Aurora Mobile is a China-based mobile developer service provider offering push notifications (JPush), analytics, and data intelligence services. It is the most direct competitor to Getui, serving the same Chinese app developer customer base with similar SDK-based push and analytics products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getui