WellBiz Brands, Inc

What WellBiz Brands, Inc does

WellBiz Brands, Inc. is a privately held multi-brand beauty and wellness franchisor headquartered in Denver, Colorado, operating a portfolio of five franchise concepts: Drybar (blowout-only salons), Elements Massage (therapeutic massage studios with 250+ locations), Fitness Together (private-suite personal training), Amazing Lash Studio (eyelash extensions, 200+ locations), and Radiant Waxing (boutique waxing studios using proprietary TRUWAX), plus the Amaze pilot brand for lash-safe facials. The company serves two interrelated customer bases: affluent female consumers seeking recurring beauty and self-care services, and entrepreneurs seeking franchise ownership across its five concepts, with end consumers numbering over 250,000 members and locations exceeding 750 across the U.S., Canada, Europe, and the Middle East.

The franchise platform is supported by WellBizONE, a proprietary technology suite integrating point-of-sale, guest management, automated pre-arrival forms and reminders, two-way texting, marketing email, appointment scheduling, real-time analytics, and inventory management across all five brands. Systemwide sales grew from $200 million to over $600 million in under a decade, with brand-level AUVs ranging from $484K (Fitness Together average) to $955K (Elements Massage average) and top performers reaching $2.27M. The company holds a portfolio of registered trademarks across its brands, methodologies (The Elements Way, TRUWAX), and the WellBizONE platform.

WellBiz Brands generates revenue through a mix of one-time initial franchise fees ($40K–$50K per brand), ongoing royalties (e.g., 6% for Elements Massage), marketing and technology fund contributions, retail product sales at franchised locations, and service revenue captured indirectly via membership economics. Membership programs account for more than half of total unit business, supporting recurring revenue predictability. The company was acquired by Transom Capital Group from KSL Capital Partners in January 2026 and is led by CEO Amanda Clark (since March 2024).

Name

WellBiz Brands, Inc

Legal name

WellBiz Brands, Inc.

Website

https://wellbizbrands.com/

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Multi-brand beauty and wellness franchisor operating 750+ locations across five concepts (Drybar, Elements Massage, Fitness Together, Amazing Lash Studio, Radiant Waxing), serving affluent female consumers via membership-based recurring service revenue and franchise entrepreneurs through its WellBizONE technology platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Highlands Ranch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Franchise Fees: Initial franchise fees charged to new franchisees for each brand. Fees vary by brand concept.
2. Royalty Fees: Ongoing royalty fees collected from franchisees, typically a percentage of gross sales. Elements Massage charges a 6% royalty fee.
3. Membership-Based Revenue: Recurring revenue from membership programs across brands. Members pay regular fees for services, accounting for more than half of total business. Elements Massage averages 557 members per studio; Drybar averages 320 members per studio.
4. Service Revenue: One-time service fees from blowouts, massage sessions, eyelash extensions, waxing services, and personal training.
5. Retail Product Sales: Sale of branded products, styling tools, and retail items at franchise locations.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

WellBiz Brands, Inc. operates as a multi-brand beauty and wellness franchisor, recruiting franchisees to open and operate locations across five brand concepts: Drybar (blowout salons), Elements Massage (therapeutic massage studios), Fitness Together (personal training studios), Amazing Lash Studio (eyelash extensions), and Radiant Waxing (hair removal services). The company generates revenue through initial franchise fees, ongoing royalty fees, membership-based recurring revenue, and retail product sales, supported by its proprietary WellBizONE technology platform.

Product overview

WellBiz Brands operates a multi-brand beauty and wellness franchise platform consisting of five distinct franchise concepts: Drybar (blowout-only salons), Elements Massage (therapeutic massage studios), Fitness Together (private-suite personal training), Amazing Lash Studio (eyelash extension services), and Radiant Waxing (hair removal studios). The company also launched Amaze, a pilot brand offering lash-safe facials. All brands are supported by WellBizONE, a proprietary technology platform for franchise operations, and share membership-based recurring revenue models targeting the affluent female consumer.

Differentiator

Problem solved

Functional benefit

Brands

• Amaze: Pilot brand offering lash-safe facials and expanded skincare services at Amazing Lash Studio locations.
• GlowPass
• WellBizONE
• TRUWAX

Products and services

• Drybar Blowout-only salon franchise offering professional hair styling services on a no-cuts, no-color model. Founded in 2010, it operates with signature yellow branding and a membership model. Investment range: $409,979 - $1,029,249 with a $50,000 franchise fee. Aimed at entrepreneurs and consumers seeking premium blowout services.
• Elements Massage Therapeutic massage studio franchise offering personalized massage therapy services with a membership-based recurring revenue model. Founded in 2006, grown to over 250 studios. Investment range: $515,789 - $729,603 with a $40,000 franchise fee and 6% royalty fee. Targets entrepreneurs and consumers seeking therapeutic massage.
• Fitness Together Personal training franchise operating private-suite studios for customized one-on-one fitness programs. Offers both in-studio and virtual training options. Investment range: $221,458 - $524,484 with a $300,000 net worth requirement. Aimed at entrepreneurs and consumers in the $96.7 billion global fitness market.
• Amazing Lash Studio Eyelash extension franchise and category leader offering semi-permanent lash extensions, lifts, and tints in private-suite studios. Founded in 2010, operates over 201 locations. Investment range: $464,464 - $738,404 with $250,000 minimum liquidity and $500,000 net worth requirement. Targets entrepreneurs and beauty service consumers.
• Radiant Waxing Boutique waxing studio franchise offering professional hair removal services using proprietary TRUWAX all-natural soft wax in a Full-Service Speed Waxing process. Founded in 2010 with over 59 locations. Investment range: $387,788 - $554,947. Serves clients of all genders.
• WellBizONE Proprietary technology suite for franchise operations integrating point-of-sale, automated pre-arrival forms, reminders, centralized guest profiles, two-way texting, marketing email tools, real-time appointment availability, inventory management, and location-by-location analytics. Provided to franchisees across all WellBiz Brands concepts.
• Amaze Pilot brand from Amazing Lash Studio offering lash-safe facials and expanded skincare services. Features collaboration with Sanitas skincare line, wrap-around lash extension technology, and advanced brow solutions. Piloting in Denver, Colorado Springs, and expanding to Tucson, Arizona.

Quantifiable outcome

• Elements Massage averages $955,676 AUV for studios open over one year, with top performers at $2,267,849 AUV and 557 members per studio (1,259 for top studios)
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MAKAN AL ADHAFER TRADING COMPANY (Al Hokhair)coreChannel Partner/ Reseller/ Distributor · 5 October 2023Subsidiary of Al Hokhair Group, a leading spa and nail entrepreneur in Saudi Arabia, signed as master franchisee to develop 20 Drybar locations across the Kingdom of Saudi Arabia. Construction for the first location began Q4 2023.
• SanitasminorStrategic or Co-development PartnerAward-winning skincare line partnership providing advanced facial treatments for the Amaze concept. Sanitas protocols are designed to nourish skin while supporting lash retention.
• HuluminorGTM or Marketing PartnerMarketing partnership for the Secret Lives of Mormon Wives series collaboration with Drybar, enabling franchisees to leverage national brand partnerships for local marketing initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Unleashed Brands: PE-backed multi-brand franchise platform owning youth/family concepts (Urban Air, Sky Zone, etc.). Most structurally comparable peer—same "multi-brand franchise holding company" model with shared corporate infrastructure and franchise growth playbook, which James Franks (WellBiz's new SVP Franchise Growth) helped scale from 1 to 8 brands at Unleashed.
• European Wax Center: Public single-brand waxing franchise with ~900+ locations. Directly competes with WellBiz's Radiant Waxing brand in the waxing services category and shares a similar membership-based, recurring revenue model.
• Massage Heights: Therapeutic massage franchise with 130+ locations across the US. Directly competes with Elements Massage in the membership-based therapeutic massage category with similar membership economics and target demographic.
• Hand & Stone Massage and Facial Spa: Growing massage and facial services franchise with 600+ locations. Direct competitor to Elements Massage (and increasingly to Amaze facial concept) with comparable membership model and franchised growth strategy.
• Lash Lounge: Premium eyelash extension and brow services franchise with 200+ locations. Direct competitor to Amazing Lash Studio in the lash extension category with similar private-suite studio format and affluent female customer base.
• Blo Blow Dry Bar: Blowout-only salon franchise and closest direct competitor to Drybar with shared membership-based recurring revenue model and affluent female target demographic. Recently acquired by H/3 Capital.

Broad incumbents

• Xponential Fitness: Public multi-brand boutique fitness franchise platform owning CycleBar, Rumble, StretchLab, Club Pilates and others. Operates a similar multi-brand franchise model and competes with Fitness Together in the broader boutique fitness category at meaningfully larger scale.
• Regis Corporation: Public salon franchise platform owning Supercuts, Cost Cutters, and other hair salon brands. Competes broadly with Drybar in the salon services category and serves as a relevant industry benchmark (Regis is also the previous employer of WellBiz's new CMO Michelle DeVore).
• Planet Fitness: Public low-cost fitness franchise with 2,500+ locations. Competes with Fitness Together in the broader fitness services category and represents the scale incumbent that any boutique fitness franchise model must contend with.

Emerging players

• Spavia Day Spa: Growing day spa franchise offering massage, facial, and body treatments. Partial overlap with Elements Massage and the Amaze facial concept, though at smaller scale and with a broader spa positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wellbiz-brands-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WellBiz Brands, Inc