Toyota Material Handling

What Toyota Material Handling does

Toyota Material Handling Australia (TMHA) is a private Pty Limited company and wholly-owned subsidiary of Toyota Industries Corporation (TICO), a publicly listed Japanese conglomerate that holds the global #1 position in forklift manufacturing. Operating in Australia since 1968, TMHA has built a national material handling business around the sale, hire, and service of forklifts, automated guided vehicles, elevated work platforms, scissor lifts, sweepers and scrubbers, Taylor-Dunn electric utility vehicles, tow tractors, skid steer loaders, and — since 2025 — Takeuchi-branded compact construction equipment. The company's core technical differentiators include the proprietary System Of Active Stability (SAS) safety platform performing over 3,000 calculations per second, the Optimised Truck Performance (OTP) system on reach trucks, and hydrogen fuel cell forklift technology pioneered at Toyota Motor Corporation Australia's Altona facility in 2018 as the first deployment outside Japan. TMHA also distributes the Autopilot AGV range (Levio, Staxio, SAI125CB, Reflex, Movit, Radioshuttle) and offers telematics-based fleet management solutions.

Revenue is generated across five interlocking streams: new equipment sales (organised into First Class, Business Class, and Economy Class tiers), a 26,000-unit national rental and hire fleet, parts and service (450+ service support staff, 300+ mobile service vans), fleet management and telematics, and finance and leasing through Toyota Finance Australia. The go-to-market is anchored on a 100% national branch network of 18 locations across all Australian states and territories, supported by field sales teams, an e-commerce webshop for select products, the One Toyota cross-brand partnership (combining TMHA with Toyota Fleet, Toyota Fleet Management, Hino Trucks, and Lexus), and active participation in industry trade events including LogiMAT, CeMAT, and Auspack. Customer segments are primarily enterprise-led across warehousing and logistics, manufacturing, transport and freight, construction and landscaping, with additional exposure to refrigerated warehousing, aviation, and grocery distribution; named enterprise customers include IKEA, Team Global Express, Bega, Refresco, Sadleirs Logistics, and SEW-EURODRIVE. Total headcount is 870+ staff nationally, and the company is led by President and CEO Steve Takacs, with a planned leadership transition effective 1 July 2026.

Name

Toyota Material Handling

Legal name

Toyota Material Handling Australia Pty Limited

Website

https://toyotamaterialhandling.com.au

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Toyota Material Handling Australia is the wholly-owned Australian subsidiary of Toyota Industries Corporation and the country's leading forklift and material handling distributor, selling, renting, and servicing a full range of electric and engine forklifts, AGVs, warehouse equipment, and Takeuchi compact construction machinery through 18 branches and a 26,000-unit rental fleet.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Material handling equipment
• Forklift sales service
• Warehouse automation
• Automated guided vehicles
• Compact construction equipment

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new forklifts, AGVs, elevated work platforms, scissor lifts, sweepers and scrubbers, Taylor-Dunn electric vehicles, tow tractors, Takeuchi excavators, track loaders, crawler dumpers, and skid steer loaders. Products available in First Class (new), Business Class (premium used), and Economy Class (budget used) tiers.
2. Parts and Service: Service and maintenance operations with 450+ service support staff, 300+ mobile service vans across 18 locations. Genuine parts supply and planned maintenance agreements using Toyota Genuine Parts installed by factory-trained technicians.
3. Hire and Rental: Short-term and long-term rental options for forklifts and warehouse equipment. Australia's biggest forklift rental fleet with flexible rental terms.
4. Fleet Management: Comprehensive fleet management solutions including telematics, fleet tracking, maintenance scheduling, and fleet optimisation services.
5. Finance and Leasing: Financing solutions through One Toyota partnership including leasing options, with minimum 60-month long-term rental terms available for certain promotions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Toyota Material Handling Australia (TMHA) sells, rents, and services a comprehensive range of forklifts (electric and internal combustion counterbalance, reach, order pickers, walkie stackers, very narrow aisle, AGVs) along with complementary material handling equipment including elevated work platforms, scissor lifts, sweepers, scrubbers, tow tractors, Taylor-Dunn electric vehicles, and Takeuchi compact construction equipment. The company delivers these products through direct branch sales, an e-commerce webshop for select items, Australia's largest forklift rental fleet, comprehensive parts and service operations, and integrated finance, fleet management, and telematics solutions.

Product overview

Toyota Material Handling Australia (TMHA) offers a comprehensive portfolio of material handling and construction equipment built around its core forklift and warehouse equipment range. The primary offering includes diverse forklift types (electric and internal combustion counterbalance, reach trucks, order pickers, walkie stackers, very narrow aisle forklifts, and automated guided vehicles) supplemented by complementary products including elevated work platforms, scissor lifts, sweepers and scrubbers, Taylor-Dunn electric vehicles, tow tractors, and skid steer loaders. TMHA also distributes Takeuchi branded compact excavators, track loaders, and crawler dumpers under the Huski Construction Equipment sub-brand. The product portfolio is supported by technology solutions including hydrogen fuel cell technology, telematics/fleet management, and proprietary safety systems (System Of Active Stability/SAS and Optimised Truck Performance/OTP). Products are available through purchase, hire/rental, lease, and fleet management options.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Hand Pallet Jacks Manual pallet handling equipment including Toyota Quick Lifter, Low Frame, Wet Spec, Pro Lifter with Quicklift, Handbrake, Heavy Lifter, High Lifter (Manual and Electric), Stainless Steel, Galvanised, Silent, and Weight Indicator variants. Used by warehouses, retail, and logistics operations for low-effort manual pallet movement.
• Toyota Electric Pallet Jacks Powered pallet trucks including TMHA LHE150 (lithium-ion), Toyota Levio LWE130 Pedestrian Lowlifter, LWI160, LWE140/160/180/200/250, LPE200/220/250 Medium Duty, LPE200B, Toyota 8210 Walkie, 8410 End Rider, and 8910 Power Pallet Truck. Designed for warehouse and distribution operations.
• Toyota Walkie Stacker Forklifts Walkie stacker forklifts including Toyota Staxio HWE100/S, SWE080L, SWE120S, SWE120XR Walkie Reach Stacker, SWE140S Powered Stacker, SWE200D Powered Walkie Stacker, Toyota 6210 Walkie Straddle Stacker, 6410 Walkie Reach Stacker, and RSS22/30/40 Walkie Straddle Stacker for warehouse stacking operations.
• Toyota Order Picker Forklifts Order picker forklifts including Toyota 5000 Series, 8510 Power Pallet Truck, Optio OSE100 and OSE100W Low Level, OSE250/OSE250P, OSE120CB, OME100H High Level Aux, and OME120HW High Level Order Picker. Used in warehouse picking operations.
• Toyota Reach Forklifts Reach forklifts including 1.2-1.6 Tonne 8-Series 3-Wheel Sit Down, 1.0-3.0 Tonne 8-Series Stand Up, Reflex HN RRE 140/160, Reflex RRE140/160/180/200/250H, Reflex ColdStore RRE140-250HCC, Reflex RRE160HR Outdoor, 7000 Series, and 7310 4-D Reach Forklift for warehouse and cold store operations.
• Toyota Very Narrow Aisle Forklifts Very narrow aisle forklifts including Toyota Vector VRE150, Vector VCE150A, and 9000 Series Swing-Reach Forklift for high-density warehouse operations.
• Toyota Battery Counterbalance Forklifts Electric counterbalance forklifts including 1.0-3.0 Tonne 8FBN 4-Wheel, 1.0-2.0 Tonne 8FBE 3-Wheel, 3.5 Tonne 8FB 4-Wheel, 3.5-5.0 Tonne 8FBMT 4-Wheel, 6.0-8.0 Tonne 9FBMT 4-Wheel, 2.0-3.2 Tonne 8FBCU Cushion Tyre, 4000 Series Standup, and 1.8 Tonne 70-8FBE Hydrogen Fuel Cell.
• Toyota Engine Counterbalance Forklifts Internal combustion counterbalance forklifts including 1.0-3.5 Tonne 8-Series 4-Wheel, 3.5-5.0 Tonne 8-Series 4-Wheel, 1.5-1.8 Tonne 8-Series Cushion Tyre, 2.0-3.25 Tonne Petrol/LPG Cushion Tyre, 3.5-4.5 Tonne and 5.5-7.0 Tonne Gas/LPG Cushion Tyre, 6.0-8.0 Tonne 8-Series Petrol/LPG/Diesel, 10.0-16.0 Tonne Diesel Pneumatic Tyre, and 15.0-24.0 Tonne Diesel Pneumatic Tyre.
• Toyota Automatic Guided Vehicles (AGVs) Automated guided vehicles including Toyota Levio LAE250 Autopilot, Staxio SAE160 Autopilot, SAI125CB Autopilot, Reflex RAE250 Autopilot, Movit TAE500 Autopilot, and Radioshuttle RS150 for warehouse and manufacturing automation.
• Toyota Elevated Work Platforms Elevated work platforms including Sprint Vertical Lift (115kg Hood Tray and 90kg Material Tray), Spin-Go Vertical Lift (90kg Tray), Leonardo HD (180kg Capacity), and Lui 460 (280kg Capacity) for elevated picking and maintenance tasks.
• Toyota Scissor Lifts Scissor lift work platforms including SC06E, SC08EC, SC08EN, SC10E, SC10EN, SC12E, SC14E, and SC16E models with various lift heights and capacities for elevated work applications.
• Toyota Sweepers and Scrubbers Industrial cleaning equipment including Flash 950 and SP850B Walk Behind Sweepers, S28B, S32B, 34B, S38 LPG, and S48 LPG Ride On Sweepers, I18 Walk Behind Scrubber Dryer, Ecosmall 70B, 85B, I38 UC, I42 Ride On Scrubber Dryers, and 115 SS Ride On Combination Sweeper/Dryer.
• Taylor-Dunn Electric Vehicles Electric burden carriers and utility vehicles including Bigfoot S and Bigfoot Burden Carriers, Bigfoot XL Utility Vehicles, SC-90 and SC-100 Stockchasers, Mule C-432 Tow Tractor, Stepsaver SS-536 and SS-546 Personnel Carriers, and Roadmaster R-380 Personnel Carrier.
• Toyota Tow Tractors Tow tractors including Toyota TG/TD Models (1.0-4.5 Tonne), CBT4 and CBT6 (Sit Down) and CBTY4 (Stand Up), Movit TSE300, Toyota 8610, and TSE500 Tow Tractor for airport, industrial, and logistics towing applications.
• Takeuchi Excavators Compact and mini excavators backed by Toyota Material Handling including TB210R, TB217R, TB216, TB20e Compact Electric, TB320, TB225, TB325R, TB235-2, TB335R, TB350R 5T, TB260, TB257FR, TB370, TB370W Wheeled, TB290-2, TB280FR, TB395W Wheeled, TB2150R, TB3150, and TB3150R models ranging from 1.3 to 6 tonnes.
• Takeuchi Track Loaders Track loaders with operating loads from 835kg to 1,865kg (SAE), including TL6R, TL8R-2, TL10V-2, TL12R-2, and TL12V-2 models designed for performance, durability, serviceability, and operator comfort.
• Takeuchi Crawler Dumpers Versatile, well-balanced crawler dumpers that can traverse mixed terrain, including TCR50-3 model, designed for exceptional performance, durability, serviceability, and operator comfort.
• Toyota Skid Steer Loaders Huski branded skid steer loaders including Toyota 4SDK4, 5SDK5, 5SDK8, 5SDK9, 5SDK10, and 5SDK11 models with operating loads ranging from 320kg to 900kg.
• Toyota Forklift Hire and Rental Short-term and long-term rental options for forklifts and warehouse equipment. Australia's biggest forklift rental fleet with flexible rental terms, including minimum 60-month long-term rental for certain promotions.
• Toyota Parts and Service Service and maintenance operations with 450+ service support staff, 300+ mobile service vans across 18 locations. Genuine parts supply and planned maintenance agreements using Toyota Genuine Parts installed by factory-trained technicians.
• Toyota Telematics and Fleet Management Comprehensive telematics and fleet management solutions for monitoring and optimizing forklift operations, providing real-time data on equipment usage, maintenance needs, and operator performance.
• Toyota Hydrogen Fuel Cell Forklift Technology Zero CO2 emission hydrogen fuel cell forklift technology using the same hydrogen-powered technology as the Toyota Mirai fuel cell electric vehicle, with first deployment outside Japan at Toyota Motor Corporation Australia's Altona facility.
• Toyota Finance and Leasing Financing solutions through One Toyota partnership including leasing options through Toyota Finance Australia with AA credit rating and Toyota Fleet Management, with flexible terms including minimum 60-month long-term rental promotions.

Quantifiable outcome

• 3,000+ calculations per second with SAS for class-leading stability and safety
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Australian Turf ClubcoreGTM or Marketing Partner · 1 January 2023Official Sponsor and Official Material Handling Partner of the Australian Turf Club since 2023. Partnership includes sponsorship of horse racing events including TAB Everest Day at Royal Randwick Racecourse.
• Healthy Heads in Trucks & ShedsmajorGTM or Marketing Partner · 1 January 2023Principal partner of the not-for-profit foundation supporting mental health and wellbeing of people working in road transport, warehousing, and logistics industries.
• Essendon Football Club AFLWcoreGTM or Marketing Partner · 1 January 2022Co-Major Partner of Essendon AFLW team since 2022. Partnership includes front-of-guernsey branding and comprehensive sponsorship activation. Toyota Forklifts brand visible on team jerseys during AFLW season.
• Canberra RaiderscoreGTM or Marketing Partner · 1 January 2021Toyota Material Handling is the Principal Partner (major sponsor) of the NRL's Canberra Raiders rugby league team. Partnership extension announced for continued sponsorship through 2025 and beyond. The partnership includes branding on jerseys and comprehensive fan engagement.
• Toyota Industries CorporationcoreOthersParent company providing manufacturing excellence, technology development including hydrogen fuel cell systems, and global brand backing. ISO 14001 certified production facilities. Annual investment of $1 million per hour in R&D.
• Toyota Motor Corporation AustraliamajorStrategic or Co-development PartnerHost of hydrogen fuel cell forklift trials at Altona, Victoria facility. First deployment of Toyota hydrogen fuel cell-powered forklifts outside Japan. Shared hydrogen technology with Mirai fuel cell vehicle.
• Variety - the Children's Charity NSW/ACTminorGTM or Marketing PartnerPrincipal partner supporting children who are sick, experiencing disadvantage or living with a disability. TMHA has raised over $134,000 (2025) and $170,000 (2024) through various fundraising initiatives.
• Supply Chain and Logistics Association of Australia (SCLAA)minorGTM or Marketing PartnerProud member of the industry association for supply chain and logistics professionals.
• Australian Industrial Truck Association (AITA)minorOthersIndustry membership organisation representing forklift and industrial truck manufacturers and dealers in Australia.
• Refrigerated Warehouse & Transport Association of Australia (RWTA)minorGTM or Marketing PartnerProud member representing the Australian Cold Chain industry.
• NSCA Foundation LtdminorGTM or Marketing PartnerIndustry foundation supporting workplace health and safety in the supply chain sector.
• TakeuchicoreChannel Partner/ Reseller/ DistributorToyota Material Handling Australia is the authorised distributor for Takeuchi compact equipment including excavators, track loaders, and crawler dumpers. Takeuchi manufacturing began in 1963 with focus on performance, durability, serviceability, and operator comfort.
• Taylor-DunncoreChannel Partner/ Reseller/ DistributorNational distributor for Taylor-Dunn electric vehicles including burden carriers, stockchasers, and personnel carriers since 2019.
• Hino TrucksmajorChannel Partner/ Reseller/ DistributorPartner in One Toyota complete fleet solution offering light, medium, and heavy-duty trucks alongside material handling equipment.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Linde Material Handling: Linde Material Handling (a KION Group brand) is a direct global competitor offering electric and IC forklifts, warehouse equipment, and automation solutions to overlapping enterprise and logistics customers. Both compete head-to-head across counterbalance, reach, and AGV product categories.
• Hyster-Yale Materials Handling: Hyster-Yale manufactures forklifts and warehouse equipment under the Hyster and Yale brands, competing directly with TMHA across counterbalance, reach, and motorized product lines. Both target similar warehousing, manufacturing, and logistics customers globally.
• Crown Equipment Corporation: Crown Equipment is a US-headquartered manufacturer of forklifts, reach trucks, order pickers, and tow tractors with a direct sales and service model similar to TMHA. The companies compete directly in lift truck categories and warehouse automation solutions.
• Jungheinrich: Jungheinrich is a German intralogistics provider of forklifts, rack systems, and warehouse automation. It competes directly with TMHA in counterbalance forklifts, reach trucks, order pickers, narrow-aisle trucks, and AGVs across similar customer segments.
• Mitsubishi Logisnext: Mitsubishi Logisnext (formerly UniCarriers) is a major Japanese forklift manufacturer with similar product breadth across counterbalance, reach, and warehouse equipment. As a Japanese peer with global reach, it is one of the closest direct competitors to Toyota-branded forklifts.
• Doosan Industrial Vehicle: Doosan Industrial Vehicle is a South Korean manufacturer of forklifts and material handling equipment competing with TMHA in IC and electric counterbalance forklifts, warehouse trucks, and increasingly in automation, particularly across Asia-Pacific markets.

Broad incumbents

• KION Group: KION Group is the parent of Linde Material Handling and STILL, offering a broader intralogistics portfolio including forklifts, automated solutions, and supply chain software. It competes with TMHA across the full warehouse automation stack and is a broader incumbent in the same industry.
• Manitou Group: Manitou Group manufactures telehandlers, rough-terrain forklifts, and material handling equipment with overlapping application in construction, agriculture, and industrial sites. It overlaps with TMHA's Takeuchi compact equipment and skid steer loader offerings.
• Dematic: Dematic (a KION subsidiary) is a global intralogistics automation provider offering automated storage, conveyor systems, AGVs, and warehouse execution software. It overlaps with TMHA's AGV/automation portfolio as a broader automation incumbent rather than a direct forklift competitor.

Regional players

• Adaptalift Group: Adaptalift Group is one of Australia's largest independent forklift and material handling dealers, distributing multiple brands. As a domestic competitor, it competes with TMHA across new and used equipment sales, rentals, and service within the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toyotamaterialhandlingau
• LinkedInlinkedin.com/company/toyota-material-handling-australia
• Instagraminstagram.com/toyotamaterialhandlingaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Material Handling