DataReportal
DataReportal is a Singapore-based digital intelligence publishing platform, owned by Kepios Pte. Ltd., that produces free flagship Global Digital Reports and 230+ country reports by aggregating data from providers like GWI, Statista, Similarweb, and Meltwater to serve marketers, researchers, brand strategists, and media professionals worldwide.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What DataReportal does
DataReportal is a Singapore-based digital intelligence publishing platform, owned and operated by Kepios Pte. Ltd., that produces free, comprehensive reports on global digital adoption and online behavior. The platform curates and standardizes data from more than ten third-party providers — including GWI, Statista, GSMA Intelligence, Similarweb, Semrush, Ookla, SocialInsider, Skai, Meltwater, and Ericsson — and repackages it into a flagship Global Digital Reports series (annual reports of 640-700+ pages, mid-year updates of 600+ pages, quarterly Statshot reports of 450-540+ pages), country-specific reports for 230+ countries and territories, regional reports, and specialist topic reports covering internet usage, social media, AI platform adoption, mobile connectivity, ecommerce, and digital marketing effectiveness. Chief Analyst Simon Kemp, who is also CEO of parent Kepios, has led the series for 15 years.
The platform's distribution is content-led and direct-to-consumer: every report is freely accessible at datareportal.com without registration, supported by embeddable report widgets on third-party sites, fair-dealing republication rights, an email newsletter, and active social channels (LinkedIn, X, YouTube, Facebook, Instagram, Pinterest). Co-publication partnerships with We Are Social and Meltwater anchor the flagship series, while the firm generates revenue from third-party advertising on its site and from paid content licensing fees when materials are reused in paid publications such as textbooks and market reports.
DataReportal does not build proprietary AI models, does not expose an API, and operates with a headcount of 1-10 employees. Customer segments are horizontal rather than enterprise-anchored: marketers, digital practitioners, brand strategists, researchers, and media and advertising professionals who consume the research directly or via citations in third-party media. No external funding rounds have been disclosed, and the firm operates as a wholly owned subsidiary of Kepios Pte. Ltd.
DataReportal firmographics
Firmographics- Name
- DataReportal
- Legal name
- Kepios Pte. Ltd.
- Website
- https://datareportal.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DataReportal is a Singapore-based digital intelligence publishing platform, owned by Kepios Pte. Ltd., that produces free flagship Global Digital Reports and 230+ country reports by aggregating data from providers like GWI, Statista, Similarweb, and Meltwater to serve marketers, researchers, brand strategists, and media professionals worldwide.
- Ownership category
- akta.pro rank
DataReportal industry classification
Industry- Product category
- Digital Market Intelligence
- NAICS
- Information (51), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)
- akta.pro secondary industry
- Data Cleansing, Standardization & De-duplication (BPAAAKAE)
Keywords
Where DataReportal is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
DataReportal business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Advertising: DataReportal generates revenue through advertising partnerships. The website uses advertising cookies from third-party ad partners to serve tailored advertising, which helps finance the website and covers business expenses such as hosting fees.
- Paid Content Licensing: DataReportal charges a fee to process requests for reusing their materials in paid publications such as textbooks and market reports where readers must pay to access content. A minimum of four weeks is required for approval processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all reports |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
DataReportal product offering
Product offeringCore offering
DataReportal publishes comprehensive digital intelligence reports aggregating data from multiple third-party sources (GWI, Statista, GSMA Intelligence, Similarweb, Semrush, Ookla, SocialInsider, Skai) into standardized reports covering global digital adoption trends. Flagship offerings include 700-page Global Overview Reports, quarterly Statshot Reports, mid-year updates, country-specific reports for 230+ countries and territories, regional reports, and specialist topic reports.
Product overview
DataReportal offers a comprehensive suite of free digital intelligence reports as a single unified platform. The core offerings include flagship annual Global Overview Reports (700+ pages), quarterly Global Statshot Reports, and Mid-Year Updates, alongside country-specific reports covering 230+ countries and territories. The platform also publishes regional reports and specialist topic reports. All reports aggregate data from trusted third-party sources including GWI, Statista, GSMA Intelligence, Similarweb, Semrush, Ookla, and Meltwater, providing insights into global digital adoption, internet usage, social media trends, AI platform usage, mobile connectivity, ecommerce behaviors, and digital marketing effectiveness.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital 2026 Global Overview Report Flagship 700-page report exploring global digital adoption and use covering internet, social media, AI, mobile devices, ecommerce, and digital marketing effectiveness.
- Digital 2026 Mid-Year Global Update Report Mid-year update with 600+ pages exploring digital adoption trends worldwide, including AI adoption patterns and social media growth.
- Digital 2026 Local Country Headlines Collection of local market data with headline figures for digital adoption and use across countries, including mobile, internet, and social media metrics.
- Country-Specific Digital Reports In-depth local findings for more than 230 countries and territories around the world, providing detailed statistics for internet use, social media use, and mobile use.
- Specialist Reports Data and trends for specific topics with regional overviews and local insights, covering specialized digital trends and industry-specific analysis.
- Global Overview Reports Essential global and regional insights with comparisons across key economies, providing comprehensive cross-market digital adoption data.
- Regional Reports Regional digital reports covering Asia-Pacific, Americas, Europe, Africa, and other regions with comparative analysis of digital behaviors.
- Digital 2025 July Global Statshot Report Quarterly statshot report with 540+ pages covering global digital trends including AI platforms, search disruption, online video surpassing TV, and ChatGPT growth.
Quantifiable outcome
- 5.66 billion social media users tracked globally (68% of world population)
- +3 more outcomes
Companies that use DataReportal
Customer profileSegments4 records
Ideal customer profiles3 records
DataReportal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DataReportal partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core and supporting.
- SimilarwebmajorDataReportal's analysis of Similarweb's 2026 Holiday Planning Report identified key consumer behavior trends for the holiday shopping season, including AI tool usage and referral conversion rates.
- SimilarwebmajorDataReportal published an independent analysis of Similarweb's 2026 Generative AI Brand Visibility Index report, examining how brands appear in AI platform responses and their implications for marketers.
- We Are SocialcoreWe Are Social is a key report partner for the Global Digital Reports series. The partnership involves joint publication and branding of annual and quarterly digital trends reports, combining We Are Social's marketing expertise with DataReportal's data analysis capabilities.
- MeltwatercoreMeltwater serves as a report partner for the Global Digital Reports series, contributing media intelligence data and co-publishing the comprehensive annual and quarterly reports on global digital trends.
- GWI (Global Web Index)coreGWI provides comprehensive survey-based research data on digital behaviors, including usage statistics for internet, social media, and various online platforms across 54 economies with 240,000+ respondents.
- StatistacoreStatista provides data on digital advertising spending, search engine statistics, and market research data that is incorporated into DataReportal's global digital reports.
- GSMA IntelligencecoreGSMA Intelligence provides mobile industry data including unique mobile subscribers, mobile connection statistics, and mobile network adoption trends used in digital adoption reports.
- SimilarwebcoreSimilarweb provides web traffic analytics, app intelligence data, and AI platform usage metrics including website visits, unique visitors, and mobile app monthly active users for various digital platforms.
- SemrushmajorSemrush provides search engine traffic data and domain ranking analytics that DataReportal incorporates into reports on search behavior and web traffic trends.
- OoklamajorOokla provides global internet connection speed data through its Speedtest service, including fixed and mobile broadband speed metrics by country.
- SocialInsidersupportingSocialInsider provides social media analytics data that contributes to DataReportal's analysis of platform usage and engagement trends.
- SkaisupportingSkai provides quarterly advertising trend data and marketing analytics that enhance DataReportal's coverage of digital advertising spend and effectiveness.
- EricssonsupportingEricsson provides mobile data traffic statistics and smartphone market penetration data used in reports on mobile usage trends globally.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
DataReportal competitors and assessment
Company assessmentBroad incumbents
- IDC: Global market intelligence and advisory firm publishing research across technology, digital, and consumer markets. Broader incumbent competing for enterprise digital research budgets alongside DataReportal's specific focus.
- Semrush: Marketing analytics platform providing search, traffic, and digital visibility data. Supplies search traffic data to DataReportal while also publishing its own digital marketing research and trend reports.
- Similarweb: Digital intelligence platform providing web traffic, app usage, and AI platform data. Functions as a key data supplier to DataReportal and adjacent competitor with its own branded digital trend reports and GenAI visibility indices.
Direct peers
- Meltwater: Media intelligence and analytics platform that publishes consumer digital trend research and is a co-publisher of the Global Digital Reports. Operates as a strategic partner but increasingly publishes competing branded trend content.
- Statista: Global data and statistics platform that aggregates premium research across digital, marketing, and consumer trends. Direct competitor to DataReportal in the multi-source digital intelligence space and also a key data supplier.
- Insider Intelligence (eMarketer): Subscription-based research provider focused on digital marketing, advertising, and consumer technology forecasts. Competes with DataReportal for the same marketer and analyst audiences with deeper paid research products.
- GWI (Global Web Index): Consumer research platform producing proprietary survey-based digital behavior data across 54+ markets. Both a critical data partner for DataReportal and a direct publisher of competitive digital trend reports.
Others
- We Are Social: Global creative and media agency that co-publishes the Global Digital Reports series. Not a direct competitor but a strategic partner whose audience reach amplifies DataReportal's distribution.
- Pew Research Center: Nonpartisan research organization publishing rigorous digital behavior and technology adoption studies. Adjacent publisher of authoritative digital trend research cited across the same professional audiences as DataReportal.
Emerging players
- Sensor Tower: Mobile and digital market intelligence provider covering app usage, advertising, and consumer trends. Competes in adjacent digital intelligence categories with growing overlap in mobile and ecommerce reporting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
DataReportal social profiles
Digital presenceDataReportal financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataReportal leadership team
Management profileNumber of profiles
Profiles1 record
DataReportal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataReportal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataReportal
What does DataReportal do?
DataReportal publishes comprehensive digital intelligence reports aggregating data from multiple third-party sources (GWI, Statista, GSMA Intelligence, Similarweb, Semrush, Ookla, SocialInsider, Skai) into standardized reports covering global digital adoption trends. Flagship offerings include 700-page Global Overview Reports, quarterly Statshot Reports, mid-year updates, country-specific reports for 230+ countries and territories, regional reports, and specialist topic reports.
Is DataReportal a public or private company?
DataReportal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataReportal founded?
DataReportal was founded in 2011. It employs 1 to 10 people.
Where is DataReportal based?
DataReportal is headquartered in Singapore, Singapore, in the Asia region.
How does DataReportal make money?
Two revenue lines are on record. Advertising is the primary driver. The others are paid Content Licensing.
Who are DataReportal's main competitors?
Broad incumbents on record are IDC, Semrush and Similarweb. Direct peers are Meltwater, Statista, Insider Intelligence (eMarketer) and GWI (Global Web Index). Others are We Are Social and Pew Research Center. Sensor Tower is listed as an emerging player.
Does DataReportal have an API?
No public API is recorded for DataReportal.
What industry is DataReportal in?
DataReportal's product category is Digital Market Intelligence. Its primary akta.pro industry code is FSAFAIAH, Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals), with a secondary code of BPAAAKAE, Data Cleansing, Standardization & De-duplication. Its NAICS code is 51 and its SIC code is 7374.