Hubbli

What Hubbli does

Hubbli is a privately held Canadian software and services company, incorporated in Ontario and headquartered in Toronto, that sells an integrated school management and enrollment marketing platform to private K-12 institutions, preschools, and daycares primarily in the United States and Canada. The platform combines a school management software suite — including real-time Social Groups, Digital Forms with e-signature and payment support, Events and Calendars with RSVP and ticketing, a Scheduling Automation System for parent-teacher conferences, and a Fundraisers module — with a separately positioned Enrollment Marketing Service that manages Facebook, Instagram, and Google ad campaigns, qualification logic, automated email and SMS follow-up, tour booking, and a pipeline dashboard, with one dedicated Director of Operations assigned per school.

The company's revenue model is a hybrid of monthly and annual subscriptions for the management software and a quote-based, outcome-oriented enrollment marketing service priced at an average of approximately $500 per new enrolled student. Pricing is custom after a needs assessment, with no long-term contract after the initial setup window and ad spend passed through to ad providers without markup. Go-to-market is sales-led direct, augmented by content marketing (Hubbli Blog authored by founder Jono Landon), SEO, webinars, and case studies, targeting four explicit sub-segments: Faith-based schools, STEM & Specialty schools, Montessori schools, and Premium Tuition schools.

Hubbli reports serving hundreds of schools with a claimed 97-98% success rate and 99% renewal rate, and cumulative outcomes of 300,000+ parent inquiries, $600M+ in tuition generated for schools, and 7.2M+ working hours saved. The company is small (11-50 employees), has disclosed only ~$50,000 of external funding across a 2016 DMZ/RFI incubator participation and a 2020 Right Side Capital Management / Forum Ventures seed, and operates without a public API, named AI capabilities, or disclosed acquisitions.

Name

Hubbli

Legal name

Hubbli Inc.

Website

https://hubbli.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Hubbli is a Toronto-based SaaS company that provides school management software and a managed enrollment marketing service for private K-12 schools, preschools, and daycares in the U.S. and Canada, converting inquiries into booked tours and enrolled students.

Ownership category

akta.pro rank

Product category

K-12 Education Management Software

NAICS

Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

Keywords

• School management software
• Enrollment marketing platform
• K-12 education software
• Private school administration
• Preschool management system

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enrollment Marketing Services: Full-service enrollment marketing system that includes ad campaign management, landing page creation, automated follow-up, tour booking calendar, and ongoing optimization by dedicated team. Customers spend approximately $500 per new enrollment on average.
2. Platform Subscription: Monthly subscription for school management software with features including social groups, digital forms, events/calendars, scheduling automation, and fundraisers. Pricing based on features rather than usage.
3. Ad Spend Management: Ad spend is paid directly to ad provider; Hubbli manages the campaigns but does not mark up ad costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Hubbli provides a cloud-based school management and enrollment marketing platform for K-12 private schools, preschools, and daycares. Its core offering combines a school management software suite (communication, forms, scheduling, calendars, fundraising) with an enrollment marketing service designed to help schools attract, convert, and retain prospective families. The company also assigns each customer a dedicated Director of Operations as part of its service model.

Product overview

Hubbli offers a school management software platform combined with an enrollment marketing service for private schools, preschools, and daycares. The core platform includes Social Groups (real-time communication and announcements), Digital Forms (paperless form collection with digital signatures), Events and Calendars (synced group and site-wide calendars with RSVP), Scheduling Automation (parent-teacher conference booking), and Fundraisers (campaign management). The separate Enrollment Marketing Service provides a complete system for turning leads into enrolled students through ad campaigns, automated follow-up, and pipeline tracking. The company also offers website migration and hosting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Enrollment Marketing Service A fee-based enrollment marketing service that helps K-12 private schools, preschools, and daycares attract, convert, and retain prospective families through marketing automation and admissions support delivered alongside the Hubbli platform.
• Hubbli School Management Software A cloud-based SaaS school management platform for K-12 private schools, preschools, and daycares that provides student information management, family communication, digital forms, events and calendars, scheduling, fundraising, and social/community engagement tools on a single subscription-based system.

Quantifiable outcome

• 300,000+ parent inquiries collected
• +6 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gradelink: Gradelink is a school administration and SIS platform built specifically for private and independent K-12 schools. It competes with Hubbli on school communication, forms, and family engagement tools.
• SchoolMint: SchoolMint provides K-12 enrollment management, lotteries, and school choice software for public and charter schools. It is a direct comparable in school enrollment workflow automation, though focused more on public/charter than private schools.
• Remind: Remind is a K-12 communication platform connecting teachers, students, and families via messaging and announcements. It overlaps with Hubbli's social groups and communication hub capabilities for K-12 schools.
• Brightwheel: Brightwheel is a leading all-in-one software platform for preschools, daycares, and early childhood education centers. It overlaps with Hubbli's preschool and daycare customer segments on enrollment, communication, and family engagement workflows.
• Finalsite: Finalsite provides school websites, communication tools, and enrollment marketing services for private and independent K-12 schools. It is one of the closest competitors to Hubbli in school-focused digital marketing and communication hubs.
• Procare Solutions: Procare is a long-standing childcare and daycare management software with family engagement and billing features. It overlaps with Hubbli in the preschool and daycare management workflow.
• SchoolAdmin: SchoolAdmin (by Veracross) provides enrollment management and admissions software for private schools. It directly competes with Hubbli's enrollment marketing automation layer for private K-12 institutions.
• FACTS (Renweb / FACTS Management): FACTS offers student information systems, tuition management, and enrollment tools for private K-12 schools. It directly overlaps Hubbli's school administration and enrollment workflows, particularly for the private/independent school segment.

Broad incumbents

• HubSpot: HubSpot is a broad marketing automation and CRM platform used by schools alongside general businesses. It represents the generalist alternative schools might choose instead of a vertical-specific platform like Hubbli.

Regional players

• Tadika: Tadika is a daycare and kindergarten management platform operating primarily in Southeast Asia. It is a comparable solution for preschool/daycare administration but serves a different geography than Hubbli.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hubblitweets
• Facebookfacebook.com/hubblipage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubbli