What Dear Mom Care does

Dear Mom Care (디어맘케어), operated by 주식회사 케어러스 (Careus Inc.) and founded in 2024 in Seoul's Mapo-gu, is a premium in-home childcare platform that dispatches verified nurses and licensed care specialists to care for sick children (ages 0-13) of dual-income Seoul households during the workday. The core service line sends a pediatric-experienced nurse to the child's daycare, hospital, or home within approximately two hours of request, handles hospital accompaniment and medication management under parental authorization, and streams a real-time bodycam video feed to the parent alongside post-service digital "Care Notes." Two adjacent sub-brands extend the platform: Dearmom Play (디어맘플레이), a ₩200,000/month home-visit sensory and developmental program for infants aged 0-36 months delivered by occupational therapists, and Dearmom Baby (디어맘베이비), a postpartum care service for newborns under 100 days that accepts the government postpartum helper voucher (정부바우처).

The technical backbone is an imweb-hosted reservation portal paired with three operational modules: a bodycam LIVE streaming pipeline, KakaoTalk-based real-time location/transition notifications, and a digital care-note reporting system. Care managers are credentialed through a 25%-acceptance screening funnel producing 171 verified professionals (predominantly nurses, plus occupational/speech/psychological therapists and postpartum specialists), and the privacy policy permits de-identified bodycam footage to feed an AI training pipeline for service R&D, though no proprietary AI model has been disclosed.

Commercially, Dear Mom Care combines usage-based hourly care (₩28,000/hour, ₩30,000 minimum booking, 2-hour minimum), a recurring monthly subscription tier (₩23,000/hour at 4+ hours, free educational toys at 120+ hours/month), the Dearmom Play subscription, an optional ₩10,000 membership with a Welcome Meeting, and government voucher reimbursement for postpartum care. Distribution is direct-to-consumer via the company website and a phone-based customer service center; marketing relies on organic search, Instagram, elevator advertising in target apartment buildings, a community/FAQ board, and co-marketing events with partners including Ceragem Wellpark. Service is currently limited to six Seoul districts (Jamsil 2-6 dong, all of Songpa-gu, plus Gangnam, Seocho, Gangdong, and Wirye), with weekday operating hours of 07:00-22:00 and an urgent/weekend hotline.

Name

Dear Mom Care

Legal name

주식회사 케어러스 (Careus Inc.)

Website

https://dearmomcare.co.kr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Dear Mom Care is a Seoul-based, nurse-led in-home childcare platform that dispatches verified pediatric nurses to care for sick children (ages 0-13) of dual-income families, with real-time bodycam monitoring, hospital accompaniment, and adjacent postpartum and infant development programs.

Ownership category

akta.pro rank

Product category

Pediatric Home Healthcare & Childcare Services

NAICS

Child Care Services (624410), Child and Youth Services (624110), Child and Youth Services (62411)

SIC

Services-Child Day Care Services (8351), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Nanny & In-Home Infant/Toddler Care Services (EDACAGAE)

akta.pro secondary industry

Newborn/Infant Mother’s Helper Support (HSAAAGAB)

Keywords

• Pediatric home care
• Nurse-led childcare
• Postpartum care services
• Infant development programs
• Hospital accompaniment care

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hourly care service (디어맘케어): Short-term/long-term hourly care: ₩30,000 minimum booking (2 hours minimum) at ₩28,000/hour; regular care plan ₩23,000/hour from 4+ hours, free educational materials every 2 months, free educational toys included for 120+ hour monthly subscribers.
2. Regular play/developmental program subscription (디어맘플레이): Monthly recurring subscription: ₩200,000/month for weekly 60-minute visits (4 sessions/month) plus ₩30,000 materials fee. Add-on: ₩5,000/hour for specialist (occupational/speech/psychological therapist) visits; 1-3 weekly sessions available.
3. Postpartum/newborn care (디어맘베이비): Postpartum care service using government vouchers (정부바우처); regular/urgent care for newborns under 100 days. Includes government postpartum helper voucher inquiry service.
4. Membership program (₩10,000): Optional membership for ₩10,000 with service events; includes Welcome Meeting (online + offline) with care manager for rapport building prior to first visit.
5. Cancellation fees: ₩25,000 cancellation fee for cancellations after confirmation (within 30-min free window) and ₩5,000 fee for cancellations after service has started.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Dear Mom Care provides nurse-led in-home childcare and pediatric care services for children aged 0–13 across three service lines: (1) hourly sick-child and hospital-companion care, (2) Dear Mom Play — a weekly in-home developmental play program for infants 0–36 months, and (3) Dear Mom Baby — postpartum care for newborns under 100 days that accepts government postpartum helper vouchers. Care is delivered by 171 verified care managers (mostly pediatric nurses, with occupational/speech/psychological therapists for play sessions), with real-time bodycam live video monitoring and post-service Care Notes shared with parents.

Product overview

Dear Mom Care (디어맘케어) operates a single integrated care-services platform composed of three named service brands: the core 디어맘케어 (Dear Mom Care) hourly time-based sick-child and hospital-companion care service, the 디어맘플레이 (Dear Mom Play) home-visit sensory/play development program for ages 0–36 months, and the 디어맘베이비 (Dear Mom Baby) postpartum care service that accepts government vouchers. All three are delivered by the same in-house pool of verified nurse and licensed care managers, share the same bodycam + LIVE video + Care Note workflow, and are booked through the same reservation portal — i.e., a unified platform with three service-line modules rather than separate products.

Differentiator

Problem solved

Functional benefit

Brands

• 디어맘플레이 (Dearmom Play): Premium in-home sensory-development program for infants aged 0–36 months, delivered weekly (60 minutes per visit, four visits per month) at KRW 200,000/month plus KRW 30,000 materials fee; led by play managers (occupational therapists).
• 디어맘베이비 (Dearmom Baby)

Products and services

• Dear Mom Care (디어맘케어) — Hourly Sick-Child & Hospital-Companion Care Premium time-based in-home care service for mildly sick children (ages 0–13) of dual-income families in Seoul. A verified pediatric nurse is matched within ~2 hours, picks up the child from daycare, accompanies them to a walk-in clinic, picks up medication, and provides care at home until the parent returns. Real-time bodycam LIVE video and a post-service Care Note are shared with the parent. Priced from KRW 28,000/hour with a 2-hour minimum (KRW 30,000 base for urgent care).
• Dear Mom Play (디어맘플레이) — Sensory & Brain-Development Home-Visit Program Weekly in-home sensory-development class for infants aged 0–36 months, delivered by a play manager (typically an occupational therapist). 60-minute sessions held 1–3 times per week; KRW 200,000/month (4 sessions) plus KRW 30,000 materials fee. Includes age-tailored play curriculum covering language, cognitive, physical, and social development, monthly development reports, and parent consultation. Additional KRW 5,000/hour surcharge when a child-development/psychology/language therapist is assigned.
• Dear Mom Baby (디어맘베이비) — Postpartum Care Service Government-voucher-eligible postpartum care service for newborns up to 100 days old, including regular and urgent in-home postpartum care. Marketed as a 'Baby Manager' (산후관리사) program and accepted under the government's postpartum helper voucher scheme (정부바우처).

Quantifiable outcome

• 171 verified care managers with 25% acceptance rate
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Care.com: Largest global online marketplace for finding and booking caregivers, including babysitters and senior care, with background-check capabilities. Directly comparable to Dear Mom Care on the childcare matching + vetting proposition, but operates at vastly broader scale and across multiple care categories rather than specializing in nurse-led pediatric care.

Direct peers

• UrbanSitter: US-focused babysitter marketplace that emphasizes background-checked sitters, parent reviews, and last-minute booking — closely aligned with Dear Mom Care's pre-vetted caregiver pool and 2-hour matching promise, though UrbanSitter's caregivers are general babysitters rather than licensed pediatric nurses.
• Helpr: US postpartum and childcare platform that matches vetted providers (including nurses and postpartum doulas) with new parents for in-home support. Highly comparable to Dearmom Baby and the broader Dear Mom Care model on nurse-led postpartum care delivery.
• Sittercity: Established US babysitter marketplace with background-checked caregivers across childcare, special needs, and pet care. Comparable on the pre-vetted caregiver marketplace model, though lacking the licensed-nurse specialization that Dear Mom Care uses as its core differentiator.
• 아이돌봄서비스 (Korea Childcare Service): Korean government-subsidized in-home childcare service that dispatches vetted caregivers to working parents — a direct Korean-market comparator to Dear Mom Care's hourly sick-child and home-care service, differentiated primarily by price (heavily subsidized) and caregiver credentialing (less clinical).
• 베베숲 (BebeSup): Korean postpartum-care platform providing information, booking, and matching for postpartum care centers (산후조리원) and in-home postpartum helpers. Comparable to Dearmom Baby's postpartum positioning, with similar voucher-aware positioning in the Korean new-parent segment.

Emerging players

• Pacify: US maternal and infant care platform offering on-demand access to lactation consultants, nurses, and doulas via video and in-person visits. Comparable to Dear Mom Care's postpartum and infant-care use cases, with overlap on licensed-nurse credentialing, though Pacify is primarily telehealth-first.
• Winnie: US childcare search and marketplace platform focused on daycare and preschool discovery with provider reviews and detailed filters. Comparable to Dear Mom Care in serving the same parent persona seeking trusted, verified childcare, though Winnie is a discovery layer rather than a care-delivery operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dear Mom Care