Pacify
Pacify Health LLC is a maternal health platform providing on-demand access to certified doulas and International Board Certified Lactation Consultants via a HIPAA-compliant mobile app, serving health plans, WIC programs, employers, and direct consumers nationwide.
- Company typePrivate
- Founded2014
- HeadquartersVacaville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pacify does
Pacify Health LLC, founded in 2014 and headquartered in Arlington, Virginia, is a maternal health telehealth platform operating as a subsidiary of Advantia Health. The company delivers on-demand support to new and expecting parents through a HIPAA-compliant and SOC 2 Type II-certified mobile application, connecting users via video, chat, and scheduled appointments to a nationwide network of certified doulas and International Board Certified Lactation Consultants (IBCLCs). The platform supports in-person doula care in select markets and integrates with the Healthie EHR for appointment scheduling and Google Calendar synchronization.
Pacify runs a B2B2C distribution model in which health plans (Aetna, Centene, Highmark, Molina), WIC programs, public health organizations, and employers offer the service as a covered or free benefit to their members and employees. A direct-to-consumer self-pay channel provides lactation subscriptions (monthly, 6-month, 12-month) and doula care packages. For in-network coverage, Pacify submits insurance claims on behalf of members. Documented outcomes include a 21% decrease in infant ER visits, a 32% increase in maternal postpartum visits, a 24% increase in breastfeeding exclusivity, a 13% increase in prenatal provider visits, and a 57.5% reduction in postpartum depression rates with doula care.
In 2024, Pacify expanded through two acquisitions, Major Care (May 2024) and Family Ways (November 2024), to scale in-person maternal wellness services. In October 2025, the company entered a partnership with Community Care Plan to serve members across 19 Florida counties. Pacify holds a Gold Stevie Award for Company of the Year – Consumer Services (2025), HLTH Foundation Digital Health Best in Class recognition in Women's Health, and Techquity for Health Awards finalist status (2026). The company has an 11-50 employee footprint and is led by CEO Jennifer Sargent, Chief Clinical Officer Melanie Silverman, Chief Technical Officer Abou Kone, and Chief Information Security Officer Alex Foley.
Pacify firmographics
Firmographics- Name
- Pacify
- Legal name
- Pacify Health LLC
- Website
- https://pacify.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacify Health LLC is a maternal health platform providing on-demand access to certified doulas and International Board Certified Lactation Consultants via a HIPAA-compliant mobile app, serving health plans, WIC programs, employers, and direct consumers nationwide.
- Ownership category
- akta.pro rank
Pacify industry classification
Industry- Product category
- Maternal Health Telehealth Services
- NAICS
- Individual and Family Services (6241)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)
- akta.pro secondary industries
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB)
Keywords
Where Pacify is headquartered
LocationHeadquarters
- HQ city
- Vacaville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pacify business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Insurance Reimbursement (Medicaid and Commercial): In-network coverage with commercial and Medicaid health plans. Pacify submits claims on behalf of members and receives direct payment from payers.
- Self-Pay Subscriptions: Direct subscription plans for lactation (monthly, 6-month, 12-month options) and doula services. Subscribers pay out-of-pocket with HSA/FSA eligibility.
- B2B Enterprise Contracts: Contracts with health plans, employers, public health organizations, WIC, and hospital systems to provide Pacify as a covered benefit for their members/employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lactation subscription plans |
| One time/ perpetual license | Multi-year contract | Doula care packages |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Pacify product offering
Product offeringCore offering
Pacify operates a mobile telehealth platform that connects expecting and new parents to a nationwide network of certified doulas and International Board Certified Lactation Consultants (IBCLCs) for 24/7 on-demand virtual support via video, chat, and scheduled appointments. The company also offers in-person labor and delivery and postpartum doula care in select markets, distributed primarily through B2B contracts with health plans (Medicaid and commercial), WIC programs, public health organizations, and employers, with a direct self-pay consumer subscription option via the Pacify mobile app.
Product overview
Pacify operates as a maternal health platform offering a unified app-based experience that combines virtual and in-person doula support with lactation consulting services. The core product is the Pacify Mobile App, which serves as the gateway to virtual doula consultations and lactation support (IBCLC services). Additional modules include in-person labor and delivery doula care and in-person postpartum doula care (available in select markets), Care Packages for subscription access, and a Provider Referral System for clinical partner integration. The company also produces research whitepapers and operates scholarship programs for doula certification. All services are accessible through the mobile app with 24/7 on-demand support options.
Differentiator
Problem solved
Functional benefit
Products and services
- Pacify Mobile App
Quantifiable outcome
- 32% increase in maternal postpartum visits
- +6 more outcomes
Companies that use Pacify
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Pacify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Pacify partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Community Care PlancoreCollaboration to enhance maternal health services for CCP members across 19 Florida counties. Initiative includes virtual and in-person doula and lactation support, educational resources, birth planning guidance, and aims to address maternal health gaps and reduce maternal mortality.
- Major CarecoreAcquisition of Major Care, a maternal wellness leader, to expand doula-led maternity services across the US. Integration aims to improve accessibility and quality of maternity support services through enhanced network scaling and innovative care delivery.
- Doula Training International (DTI)corePartnership to offer a scalable, equitable pathway to meet doula demand while aligning with payer and state priorities. Joint whitepaper on ROI of Community Care exploring how investing in doulas pays dividends for payers and local economies.
- Seven StarlingcoreJoint report on maternal mental health crisis exploring integrated solutions. Report highlights that 1 in 5 women experience clinical postpartum depression and doulas have been shown to reduce postpartum depression rates by 57.5%.
- Care1st ArizonacoreHealth Evolution Impact Report examined how Care1st Arizona partnered with Pacify to engage their members with ROI-positive telehealth for mothers and babies.
- HealthiecoreElectronic Health Record (EHR) platform provider for appointment scheduling, care coordination, and Google Calendar integration. Healthie securely manages access tokens and event synchronization for the platform.
- Advantia HealthcoreParent company of Pacify Health LLC. Pacify is identified as an Advantia Health company with shared compliance infrastructure and Chief Compliance Officer.
- WIC (Women, Infants, and Children)coreFederal nutrition program partnerships providing telelactation support to WIC participants. Mississippi WIC case study demonstrated 24/7 video lactation support improved breastfeeding rates.
- MedicaidcoreState Medicaid partnerships providing doula and lactation support as covered benefits. Pacify is in-network with some Medicaid plans and advocates for broader reimbursement.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Pacify competitors and assessment
Company assessmentDirect peers
- Maven Clinic: Maven Clinic is a virtual care platform for women and families spanning fertility, maternity, postpartum, and pediatrics. It directly overlaps Pacify in providing 24/7 access to doulas, lactation consultants, and maternal health coaching, with similar B2B2C distribution through employers and health plans.
- Oula: Oula operates a hybrid maternity care model combining in-person midwifery clinics with virtual support for pregnancy, birth, and postpartum. It competes for the same Medicaid, employer, and health plan channels as Pacify, and overlaps on doula and lactation services.
- Mahmee: Mahmee is a maternal and infant health platform connecting parents to a network of doulas, lactation consultants, and nurses via telehealth and in-person visits. It targets Medicaid managed care plans and health systems with outcomes-driven maternal support directly comparable to Pacify.
- Pomelo Care: Pomelo Care provides virtual maternity and infant care, including 24/7 chat with doulas, lactation consultants, and nurses, contracted with health plans and Medicaid programs. The model, target customer, and care team composition closely mirror Pacify's value proposition.
- Tia: Tia is a women's health primary care provider blending in-person clinics with virtual care across gynecology, mental health, and maternity support. It overlaps with Pacify on pregnancy and postpartum services and pursues similar payer and employer contracting motions.
- Babyscripts: Babyscripts is a virtual maternity care platform delivering remote monitoring, education, and clinician touchpoints to pregnant patients enrolled through health plans and providers. It addresses the same maternal health access gap as Pacify and competes for the same Medicaid and commercial payer contracts.
Emerging players
- Cayaba Care: Cayaba Care provides in-person and virtual maternal and postpartum support, including doulas and care navigators, focused on Medicaid populations in select metro markets. It pursues the same value-based care contracts as Pacify with narrower geographic coverage.
- Diana Health: Diana Health partners with hospitals to operate collaborative maternity care programs combining OB-GYNs, midwives, and mental health support. It overlaps with Pacify on maternity care delivery but emphasizes in-person clinical integration rather than pure telehealth.
- Seven Starling: Seven Starling is a maternal mental health platform providing therapy and coaching during pregnancy and postpartum. It is a strategic partner of Pacify (joint maternal mental health report) and a partial competitor in serving health plan members with postpartum support.
Broad incumbents
- Progyny: Progyny is a publicly-traded fertility benefits and family-building platform sold primarily through employer-sponsored health plans. It addresses the earlier stage of the family-building journey and competes for employer benefit dollars that could otherwise fund maternal health services like Pacify.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Pacify social profiles
Digital presencePacify compliance and trust
Trust signalCompliance2 records
Pacify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacify leadership team
Management profileNumber of profiles
Profiles11 records
Pacify subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pacify funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacify M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacify
What does Pacify do?
Pacify operates a mobile telehealth platform that connects expecting and new parents to a nationwide network of certified doulas and International Board Certified Lactation Consultants (IBCLCs) for 24/7 on-demand virtual support via video, chat, and scheduled appointments. The company also offers in-person labor and delivery and postpartum doula care in select markets, distributed primarily through B2B contracts with health plans (Medicaid and commercial), WIC programs, public health organizations, and employers, with a direct self-pay consumer subscription option via the Pacify mobile app.
Is Pacify a public or private company?
Pacify is a private company. It is classified as corporate owned and is currently operating.
When was Pacify founded?
Pacify was founded in 2014. It employs 11 to 50 people.
Where is Pacify based?
Pacify is headquartered in Vacaville, United States, in the North America region.
How does Pacify make money?
Three revenue lines are on record. Insurance Reimbursement (Medicaid and Commercial) is the primary driver. The others are self-Pay Subscriptions and B2B Enterprise Contracts.
Who are Pacify's main competitors?
Direct peers on record are Maven Clinic, Oula, Mahmee, Pomelo Care, Tia and Babyscripts. Emerging players are Cayaba Care, Diana Health and Seven Starling. Progyny is listed as a broad incumbent.
Does Pacify have an API?
No public API is recorded for Pacify.
What industry is Pacify in?
Pacify's product category is Maternal Health Telehealth Services. Its primary akta.pro industry code is HLALAHAE, Lactation & Infant Feeding Telehealth (lactation consulting, pumping support), with a secondary code of HLAFAJAN, Lactation, Postpartum & Perinatal Support Services. Its NAICS code is 6241 and its SIC code is 8050.