Serval

What Serval does

Serval is an AI-native enterprise service management platform founded in 2024 and headquartered in San Francisco. The company provides a unified system that combines help desk automation, access management, ticketing, IT asset management, and workflow orchestration, powered by autonomous AI agents (Help Desk Agent, Automation Agent, Insights Agent, and a Copilot for human agents). Employees submit requests through Slack, Microsoft Teams, email, web, or phone, and the agents resolve, route, or escalate them while enforcing approval gates. Workflows are described in natural language and compiled into deterministic, Git-versioned TypeScript code that runs at execution time, with full audit trails for SOC 2 Type 2, HIPAA, and GDPR compliance.

The platform is built around a deployed-software go-to-market: Serval's deployment strategists and engineers work on-site with enterprise customers to migrate from incumbents such as ServiceNow and stand up AI agents. The sales motion is enterprise field sales — eight former ServiceNow salespeople have been hired — supported by more than 30 native integrations across identity (Okta, Workday, Rippling, BambooHR), ITSM (ServiceNow, Jira, Freshservice, Linear, Zendesk), collaboration (Slack, Teams, Zoom), cloud (AWS, Google Workspace, Microsoft Graph, GitHub), and security (CrowdStrike, Kandji, Jamf, Vanta). Named customers range from AI-native startups (Perplexity, Together AI, Mercor, Cribl) to large enterprises (General Motors, Fox Corporation, Verkada, Pacaso), with reported outcomes of 50%+ of IT tickets automated autonomously and up to 95% of just-in-time access requests handled without human intervention.

Serval monetizes via quote-based enterprise SaaS subscriptions on annual contracts, augmented by a services overlay during pilot and onboarding. The company has raised $127M since August 2025 across a $47M Series A led by Redpoint Ventures (October 2025) and a $75M Series B led by Sequoia Capital at a $1B valuation (December 2025), with reported 500% revenue growth and triple-digit headcount expansion over the intervening months. Other investors include First Round, General Catalyst, Bessemer, Meritech, Sound Ventures, Radical Ventures, Box Group, and Chemistry. The company is led by co-founders Jake Stauch (CEO, ex-Verkada/Rippling) and Alex McLeod (CTO), both actively leading the business from San Francisco.

Name

Serval

Legal name

Serval Inc.

Website

https://serval.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Serval is an AI-native enterprise service management platform founded in 2024 that uses autonomous AI agents and natural-language-to-code workflows to automate IT help desk, access management, ticketing, and asset management for enterprise IT, HR, Finance, Legal, and Security teams.

Ownership category

akta.pro rank

Product category

IT Service Management Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Service Management (ITSM) Platforms (HDAEALAA)

akta.pro secondary industries

IT Knowledge Management & Service Desk Platforms (HDAEALAH), IT Asset Management (ITAM) Platforms (HDAEALAD), IT Incident, Problem & Change Management Platforms (HDAEALAI), ITSM Tooling Integration, Automation & Orchestration (BPAEAJAD), Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI)

Keywords

• IT service management
• AI help desk automation
• Workflow automation software
• Identity access management
• IT asset management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS Subscription: Serval operates as a SaaS platform with enterprise licensing. Pricing is quote-based with a platform fee model. The platform includes pilot programs with dedicated deployment engineering teams on the ground, suggesting a services-augmented subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Serval sells an AI-native IT service management (ITSM) software platform that uses autonomous AI agents to automate help desk requests, onboarding/offboarding, just-in-time access management, ticketing, and workflow orchestration for enterprise customers. The platform generates production-ready TypeScript workflows from natural language descriptions, integrates with Slack, Teams, Okta, Workday, ServiceNow, and dozens of other enterprise systems, and is deployed as enterprise SaaS with dedicated deployment engineers.

Product overview

Serval is an AI-native enterprise service management platform offering a unified system that combines help desk automation, access management, ticketing, workflow automation, and IT asset management. The platform consists of core modules including Resolve Requests (help desk), Build Workflows (natural language workflow builder), Transform Ticketing (AI-native ticketing), Manage Access (just-in-time access), and Manage Assets (IT asset management), all powered by autonomous AI agents (Help Desk Agent, Automation Agent, Insights Agent) with human oversight. The platform is expanding beyond IT into HR, Finance, Legal, Security, and Engineering operations. Serval CLI and Public API provide developer extensibility. A future founder program called Serval Start operates as a distinct sub-brand for talent development.

Differentiator

Problem solved

Functional benefit

Products and services

• Serval Platform AI-native unified IT service management platform combining help desk automation, access management, ticketing, workflow automation, and IT asset management into a single system of record, powered by autonomous AI agents (Help Desk Agent, Automation Agent, Insights Agent) with human oversight. Targeted at enterprise IT, HR, Finance, Legal, Security, and Engineering teams.
• Resolve Requests AI-powered help desk automation module that handles access requests, knowledge base questions, just-in-time access provisioning, and multi-step workflows. Processes requests through Slack, Teams, email, web portal, or phone with automatic ticket creation and real-time status updates.
• Build Workflows Natural language workflow builder that generates TypeScript code for automating IT tasks, onboarding/offboarding, access provisioning, and custom workflows. Serval CLI enables developers to manage workflows in Git with full version control.
• Transform Ticketing AI-native ticketing system that auto-fills ticket properties, routes tickets automatically, and provides Copilot for human agents to resolve escalated tickets faster. Supports two-way sync with ServiceNow, Jira, Freshservice, Linear, and other third-party ticketing solutions.
• Manage Access AI-native just-in-time access management for automating access requests, approvals, provisioning, and deprovisioning. Supports fine-grained policies with time limits, approval tiers, and justification requirements. Provisioning via SCIM, direct API, or custom AI-generated workflows.
• Manage Assets IT asset management module with multi-source data ingestion from MDM, procurement, IdP, and HRIS systems. AI links tickets to assets, tracks device health, and identifies end-of-life equipment. Maintains complete audit trails for compliance.
• Serval Public API REST API with webhooks enabling developers to create tickets from anywhere, embed AI resolutions, and sync users at scale. Paired with Serval CLI for local workflow management with Git version control.
• Serval Start Two-year program for exceptional technical builders at the start of their company-building journey. Participants join Serval's Agent Deployment team to build production AI agents for enterprise customers while developing founder skills.

Quantifiable outcome

• 500% revenue growth in 3 months since Series A
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration47 records

AI capability9 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core.

• OktacoreTechnology or IntegrationDeep integration with Okta for identity management, user provisioning, group management, and access control. Supports Okta Workflows and imports existing roles, groups, and policies.
• AWScoreTechnology or IntegrationIntegration with AWS for automating provisioning and streamlining access across AWS resources.
• ServiceNowcoreTechnology or IntegrationIntegration with ServiceNow for ticket syncing and workflow automation. Serval competes with ServiceNow as a replacement while offering compatibility.
• WorkdaycoreTechnology or IntegrationIntegration with Workday for HR-driven provisioning and IT workflow automation triggered by HRIS events.
• MicrosoftcoreTechnology or IntegrationMicrosoft Graph integration for Teams integration, Entra ID connectivity, and Azure active directory management.
• Google WorkspacecoreTechnology or IntegrationIntegration with Google Workspace for user management, group provisioning, and workspace automation.
• GitHubcoreTechnology or IntegrationIntegration with GitHub for repository access management and developer workflow automation including PR automation.
• SlackcoreTechnology or IntegrationDeep Slack integration for help desk automation, slash commands, message actions, and team inbox. Slack is primary channel for employees to submit requests.
• RipplingcoreTechnology or IntegrationIntegration with Rippling for unified identity, HR, and IT workflow automation.
• JiracoreTechnology or IntegrationIntegration with Jira for issue syncing, sprint automation, and access management.
• NotioncoreTechnology or IntegrationIntegration with Notion for knowledge base synchronization, allowing Serval's AI to surface answers from Notion documents.
• ConfluencecoreTechnology or IntegrationIntegration with Confluence for knowledge base sync and documentation access.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceNow: Dominant enterprise ITSM platform with deep Fortune 500 install base. Serval explicitly positions against ServiceNow's legacy architecture, and multiple Serval customers have replaced ServiceNow as their system of record. ServiceNow is also a Serval integration partner for two-way ticket sync.
• BMC Helix: Enterprise ITSM and ITOM platform serving large enterprises with traditional service management workflows. Comparable as a legacy ITSM incumbent that Serval's AI-native architecture is positioned to displace.
• Freshservice (Freshworks): Cloud-native ITSM platform serving mid-market and enterprise customers. Serval integrates with Freshservice for two-way ticket syncing and competes for the same IT service management buyers, though Freshservice targets a broader customer base with a more traditional ticketing-first approach.
• Atlassian Jira Service Management: ITSM platform built on the Atlassian ecosystem, widely used by engineering-adjacent teams. Serval integrates with Jira and Linear for ticket syncing while positioning its AI-native automation as a step beyond traditional JSM workflows.
• Ivanti: Unified IT management platform spanning ITSM, IT asset management, and endpoint security. Comparable as a broad incumbent that competes with Serval's combined ITSM and ITAM offering, though with a more traditional architecture.

Direct peers

• Aisera: AI service management platform offering conversational AI and agentic automation for IT, HR, and customer service. Comparable to Serval's horizontal expansion into multiple enterprise departments and its use of autonomous agents to resolve service requests.
• Moveworks: AI-native platform for automating IT support and employee service workflows. Directly comparable to Serval as both target enterprise IT help desks with autonomous AI agents that resolve tickets and provision access, though Moveworks has a longer operating history and broader employee service scope.
• SysAid: ITSM platform with embedded AI capabilities for IT help desk automation. Comparable mid-market positioning and feature overlap with Serval's help desk and ticketing modules.

Emerging players

• Workativ: AI-powered IT help desk automation platform with no-code workflow builder and chatbot for employee support. Comparable emerging player focused specifically on AI-driven help desk automation.
• Rezolve.ai: AI-first service desk platform leveraging Microsoft Teams for IT support automation. Comparable emerging player with a similar agentic AI approach to help desk ticket resolution and knowledge base automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getserval

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serval