Cable.co.uk
BestBroadbandDeals.co.uk (Cable.co.uk) is a UK price comparison platform for broadband, TV, and mobile services, operating since 2005. It aggregates deals from 11 major UK providers and earns revenue through affiliate commissions when consumers switch providers via the platform.
- Company typePrivate
- Founded2005
- HeadquartersLichfield, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cable.co.uk does
Cable.co.uk, operated under the trade name BestBroadbandDeals.co.uk by Existent Ltd, is a UK consumer-facing price comparison platform for broadband, TV, mobile broadband, and energy services. Founded in 2005 by Paul France and headquartered in Lichfield, England, the platform enables UK residential consumers to search, compare, and switch broadband and TV deals from approximately 11 major UK providers via a postcode-based availability checker. The underlying technology is a web-based price comparison platform combining postcode lookup, deal-matching, a speed test tool, provider reviews, and an editorial library of expert guides — a relatively conventional content-plus-comparison stack with no disclosed AI/ML components, APIs, or SDKs.
The business operates a direct-to-consumer, self-serve go-to-market model. The service is free to end users; revenue is generated entirely through affiliate commissions paid by broadband, TV, and mobile providers when users purchase a plan via outbound links from the site. Acquisition is driven by SEO-optimised content (broadband guides, speed tests, provider reviews), organic social presence on Twitter/X and Facebook, and earned media coverage in major UK national outlets including BBC, The Sun, The Metro, The Guardian, and Daily Mail. Phone-based sales support is available but not required. The company is privately held with no institutional investment, no subsidiaries, and a stated headcount of 1–10 employees.
The product surface has gradually expanded from core broadband comparison into TV package comparison (sports, movies, Sky Stream), mobile broadband, and business broadband, alongside dedicated sub-pages per major provider (Virgin Media, Sky, BT, EE). The platform’s partner set spans the UK’s Big Four ISPs (BT, Virgin Media, Sky, EE) as core-tier relationships, with Plusnet, Vodafone, and NOW Broadband as secondary partners, and altnets (Hyperoptic, Rebel Internet, BeFibre, Gigaclear) as minor partners. No revenue, funding rounds, M&A activity, leadership changes, or regulatory actions are disclosed.
Cable.co.uk firmographics
Firmographics- Name
- Cable.co.uk
- Legal name
- Existent Ltd
- Website
- https://cable.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BestBroadbandDeals.co.uk (Cable.co.uk) is a UK price comparison platform for broadband, TV, and mobile services, operating since 2005. It aggregates deals from 11 major UK providers and earns revenue through affiliate commissions when consumers switch providers via the platform.
- Ownership category
- akta.pro rank
Cable.co.uk industry classification
Industry- Product category
- Broadband Price Comparison
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171)
- akta.pro primary industry
- Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)
Keywords
Where Cable.co.uk is headquartered
LocationHeadquarters
- HQ city
- Lichfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cable.co.uk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate / Commission Revenue: BestBroadbandDeals.co.uk earns commissions when users purchase broadband services through links on the site. The price paid by the customer is equal to or often cheaper than going direct to the provider. This is the primary revenue mechanism for the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free consumer-facing comparison service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Cable.co.uk product offering
Product offeringCore offering
Cable.co.uk operates BestBroadbandDeals.co.uk, a UK consumer-facing price comparison platform for broadband, TV, mobile broadband, and business broadband services. Users enter their postcode to check availability, compare deals, speeds and contract terms from major UK providers, and switch via the site. The service is free to consumers and monetised through affiliate commissions paid by providers when users purchase through the platform.
Product overview
BestBroadbandDeals.co.uk is a consumer-facing broadband and TV price comparison platform operated by Existent Ltd. The platform aggregates and displays deals from multiple UK broadband providers including Virgin Media, Sky, BT, EE, Plusnet, Vodafone, NOW Broadband, Rebel, Hyperoptic, BeFibre, and Gigaclear. Users can search by postcode to find available deals, compare prices and speeds, read provider reviews, and access educational guides. The service generates revenue through affiliate commissions when users purchase via links on the site. The platform also offers TV deal comparisons, mobile broadband comparisons, and business broadband comparisons as integrated product categories alongside its core broadband comparison functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- BestBroadbandDeals.co.uk Broadband Comparison Platform A free consumer-facing price comparison platform that lets UK households search, compare, and switch broadband deals from providers including Virgin Media, Sky, BT, EE, Plusnet, Vodafone, NOW Broadband, Hyperoptic, BeFibre, Gigaclear, and Rebel Internet.
- TV Deals Comparison Comparison service for UK TV packages from providers such as Sky TV, Virgin Media TV, BT TV, and EE TV, covering sports, movies, and streaming bundles.
- Mobile Broadband Deals Comparison service for mobile broadband packages from UK providers for consumers needing connectivity on the move or in areas without fixed-line access.
- Business Broadband Deals Comparison service for business broadband packages targeted at UK small and medium-sized businesses seeking dedicated connectivity and support options.
Companies that use Cable.co.uk
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Cable.co.uk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cable.co.uk partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, secondary and minor.
- BT BroadbandcoreBT Broadband is featured as a major provider partner on BestBroadbandDeals.co.uk. The platform displays BT deals including Full Fibre 500 with up to £120 reward card. BT is one of the UK's largest broadband providers.
- Virgin MediacoreVirgin Media is featured as a major provider partner on BestBroadbandDeals.co.uk. The platform prominently displays Virgin Media deals including Gig1 Fibre Broadband and M250 Fibre Broadband with zero upfront costs.
- Sky BroadbandcoreSky Broadband is featured as a provider partner on BestBroadbandDeals.co.uk. Deals include Sky Full Fibre 150 with £80 gift card.
- EE BroadbandcoreEE Broadband is featured as a provider partner on BestBroadbandDeals.co.uk. Deals include Full Fibre 900 with £130 reward card.
- PlusnetsecondaryPlusnet is listed as a provider partner offering budget-friendly broadband deals on the comparison platform.
- Vodafone BroadbandsecondaryVodafone Broadband is featured as a provider partner on BestBroadbandDeals.co.uk.
- NOW BroadbandsecondaryNOW Broadband is listed as a provider partner on the comparison platform.
- HyperopticminorHyperoptic is listed as a provider partner on BestBroadbandDeals.co.uk, offering full fibre broadband.
- Rebel InternetminorRebel Internet is listed as a provider partner on the comparison platform.
- BeFibreminorBeFibre is listed as a provider partner on BestBroadbandDeals.co.uk.
- GigaclearminorGigaclear is listed as a provider partner on BestBroadbandDeals.co.uk, specializing in rural full fibre broadband.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
Cable.co.uk competitors and assessment
Company assessmentDirect peers
- Broadband Genie: UK-focused broadband comparison and review site targeting residential consumers. Competes for the same affiliate revenue from ISPs and the same SEO-driven switching traffic as BestBroadbandDeals.
- MoneySupermarket: UK price comparison platform offering broadband alongside insurance and money products. A directly comparable affiliate-driven broadband comparison destination serving the same residential switching consumer.
- Compare the Market: Major UK price comparison site covering broadband alongside insurance and financial services. Operates the same affiliate-referral model with major ISPs and competes directly for the same high-intent broadband switching queries.
- Broadband Choices: UK specialist broadband and TV comparison site. Closely overlapping product focus, consumer segment, and affiliate revenue model with BestBroadbandDeals, making it a near-direct niche competitor.
- Uswitch: UK-based broadband, TV, mobile, and energy price comparison platform owned by Red Ventures. Directly competes with BestBroadbandDeals on the same residential broadband comparison use case, with a much larger marketing budget and broader vertical coverage.
- Think Broadband: UK broadband information and comparison resource providing speed test, availability checker, and provider reviews. Comparable content-and-comparison model targeting the same broadband-switching consumer.
Broad incumbents
- MoneySavingExpert: Major UK consumer finance and utilities comparison platform (Martin Lewis-founded) with broadband comparison embedded in a much broader content-led offering. Competes for the same high-intent switching traffic at greater scale.
Emerging players
- Compare Broadband: Smaller UK-focused broadband comparison site operating on a similar postcode-checker + affiliate-referral model. Niche competitor with partial overlap in target audience and revenue model.
- Finder UK: Global comparison platform with UK broadband coverage, pursuing a content-led, SEO-driven affiliate model. Operates with broader international scale but partial overlap on UK residential broadband comparison.
Others
- MSE Broadband: Broadband comparison sub-section of the MoneySavingExpert platform; relevant for benchmarking how an established incumbent structures broadband comparison content and affiliate partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Cable.co.uk social profiles
Digital presenceCable.co.uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cable.co.uk leadership team
Management profileNumber of profiles
Profiles1 record
Cable.co.uk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cable.co.uk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cable.co.uk
What does Cable.co.uk do?
Cable.co.uk operates BestBroadbandDeals.co.uk, a UK consumer-facing price comparison platform for broadband, TV, mobile broadband, and business broadband services. Users enter their postcode to check availability, compare deals, speeds and contract terms from major UK providers, and switch via the site. The service is free to consumers and monetised through affiliate commissions paid by providers when users purchase through the platform.
Is Cable.co.uk a public or private company?
Cable.co.uk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cable.co.uk founded?
Cable.co.uk was founded in 2005. It employs 1 to 10 people.
Where is Cable.co.uk based?
Cable.co.uk is headquartered in Lichfield, United Kingdom, in the Europe region.
How does Cable.co.uk make money?
One revenue line is on record: affiliate / Commission Revenue.
Who are Cable.co.uk's main competitors?
Direct peers on record are Broadband Genie, MoneySupermarket, Compare the Market, Broadband Choices, Uswitch and Think Broadband. MoneySavingExpert is listed as a broad incumbent. Emerging players are Compare Broadband and Finder UK. MSE Broadband is listed as an others.
Does Cable.co.uk have an API?
No public API is recorded for Cable.co.uk.
What industry is Cable.co.uk in?
Cable.co.uk's product category is Broadband Price Comparison. Its primary akta.pro industry code is HDAIADAA, Residential/Broadband ISPs (Consumer Internet). Its NAICS code is 5171.